Google Adwords Tutorial 2024 with Step by Step Walkthrough

Summary

本视频教程详细介绍了如何使用AdWords创建首个广告。从关键词研究开始，逐步设置广告活动、广告组和具体广告，最后探讨高级功能。教程旨在帮助初学者从基础到精通AdWords，节省广告成本，提高转化率。通过实例演示，教授如何利用Google关键词规划工具进行有效的关键词研究，优化广告文案，设置预算和出价策略，以及如何使用AdWords编辑器和添加否定关键词来提升广告效果。

Takeaways

• 😀 创建AdWords广告的第一步是进行关键词研究，以确定潜在客户可能使用的搜索词。
• 🔍 在创建第一个广告之前，需要先注册Gmail账户并访问adwords.com。
• 🚀 推荐使用'体验Google Ads'来快速开始设置广告和活动，这有助于节省资金。
• 💰 关键词规划工具是Google提供的免费工具，但需要创建第一个广告才能访问。
• 🛠️ 广告设置包括活动名称、预算、地理位置、语言和投放时间等选项。
• 📈 选择适当的广告投放方式（加速投放或标准投放）以优化预算使用。
• 🎯 设置最大CPC出价限制，以控制每次点击的成本。
• 📝 编写吸引人的广告文案，包括关键词、产品优势和任何引人注目的数字或优惠。
• 🔑 使用Google关键词规划器进行深入的关键词研究，以找到搜索量和竞争程度适中的关键词。
• 🛡️ 添加否定关键词以避免广告在不相关的搜索查询中显示，从而节省成本。
• 🖥️ 根据产品特性选择投放设备，例如，如果计算机转化率更高，则减少在移动设备和平板上的投放。

Q & A

创建AdWords广告的第一步是什么？

创建AdWords广告的第一步是关键词研究。

为什么在创建AdWords广告时需要使用Gmail账户？

使用Gmail账户是因为AdWords是Google的一个服务，需要通过Gmail账户登录和使用。

如何快速开始设置AdWords广告？

在AdWords界面上点击'开始'，然后选择'体验Google Ads'可以快速开始设置广告。

为什么在创建第一个广告时要使用临时关键词？

使用临时关键词是为了在进行深入的关键词研究之前，能够访问Google关键词规划师工具。

在设置AdWords广告时，有哪些设置可以帮助节省预算？

包括不包括Google搜索合作伙伴和Google展示网络，设置地理位置和语言，以及调整每日预算和出价上限等。

广告投放速度选择加速投放还是标准投放，有什么区别？

加速投放意味着预算会在一天中尽快用完，而标准投放则是让预算在一天中均匀使用。

如何使用Google关键词规划师找到更好的关键词？

在关键词规划师中输入已知关键词，查看搜索量、竞争程度和出价建议，选择搜索量适中且竞争较低的关键词。

在AdWords中，什么是广泛匹配、短语匹配和精确匹配？

广泛匹配是只要搜索词包含关键词，广告就可能显示；短语匹配要求搜索词中包含特定的短语；精确匹配则是只有搜索词与关键词完全一致时，广告才会显示。

为什么在创建广告时，要在标题中包含关键词和产品优势？

这样可以提高广告的相关性和吸引力，增加点击率和转化率。

在AdWords广告中，如何使用负关键词来提高广告效果？

通过添加负关键词，可以阻止某些搜索查询触发广告显示，例如不相关的搜索词或寻找折扣的用户。

为什么在广告投放前要测试不同的关键词和广告文案？

测试可以帮助了解哪些关键词和广告文案更有效，从而优化广告投放，提高投资回报率。

如何使用Google AdWords Editor进行广告批量编辑？

Google AdWords Editor是一个桌面软件，可以下载并安装在电脑上，允许用户批量编辑广告设置并导出为CSV文件。

在AdWords广告中，如何根据设备类型调整广告投放？

可以在广告设置中根据设备类型（如计算机、手机、平板）调整投放比例，例如减少在移动设备上的投放比例。

为什么在AdWords广告中添加负关键词列表是有益的？

负关键词列表允许用户在多个广告系列或广告组中重复使用相同的负关键词，简化管理过程。

Outlines

00:00

😀 谷歌广告词初探

本段介绍了使用谷歌AdWords创建首个广告的五个步骤：关键词研究、设置广告活动、创建广告组和广告、讨论高级功能。目的是让初学者通过本教程成为专业的AdWords用户。首先需要注册Gmail账户，然后通过adwords.com开始创建广告。建议跳过新手引导，直接进入广告设置。关键词研究是广告成功的基础，但需要先创建一个测试广告来解锁谷歌关键词规划工具。介绍了如何创建一个简单的测试广告，包括选择广告类型、设置广告活动、预算、目标国家和语言等。强调了设置预算和出价上限的重要性，以及如何通过调整高级设置来节省成本。

05:01

🔍 关键词研究与广告设置

在创建了测试广告后，本段深入讲解了如何使用谷歌关键词规划工具进行有效的关键词研究。强调了选择正确的关键词对于提高广告效果的重要性，并展示了如何通过关键词规划工具找到搜索量和竞争程度适中的关键词。介绍了如何根据产品特点选择关键词，例如Vino Cards选择'wine flash cards'和'introductory sommelier flashcards'。同时，还介绍了如何创建新的广告组，并将找到的关键词添加到不同的广告组中，以便更精确地定位潜在客户。

10:04

📝 广告文案与关键词匹配类型

本段讲解了如何撰写吸引人的广告文案，包括标题和描述，并强调了在标题中包含关键词和产品优势的重要性。介绍了不同类型的关键词匹配选项：广泛匹配、短语匹配和精确匹配，以及它们之间的区别。通过实例说明了如何根据不同的匹配类型设置关键词，以确保广告只针对相关的搜索查询展示。此外，还提到了如何利用谷歌广告编辑器进行批量编辑，以及在广告文案中使用引人注目的元素，如数字和优惠信息，来提高点击率和转化率。

15:05

🚀 广告优化与高级功能

在本段中，讨论了如何通过排除移动设备和平板电脑来优化广告投放，以提高转化率并节省预算。介绍了如何使用设备设置来减少在非目标设备上的广告展示。此外，还强调了在广告活动中添加否定关键词的重要性，以避免广告在不相关的搜索查询中展示。提供了如何找到和应用否定关键词的技巧，包括使用Ubersuggest.io等工具。最后，介绍了谷歌AdWords编辑器的用途，以及如何通过不断测试和调整来优化广告效果。

20:06

🎓 AdWords学习资源与持续优化

本段提供了AdWords学习的资源，包括一个完整的课程和免费的视频播放列表，旨在帮助用户快速成为AdWords专家。强调了持续测试和优化广告的重要性，以及通过实践学习哪些策略有效，哪些无效。提到了即使初期可能会有损失，但这些都是获取宝贵市场信息和经验的投资。最后，鼓励观众订阅YouTube频道，以便获取即将发布的更多AdWords教程。

Keywords

💡AdWords

AdWords是谷歌提供的一种在线广告服务，允许广告主在谷歌搜索结果和谷歌广告网络上投放广告。在视频中，AdWords是教学的核心内容，讲解了如何创建和管理广告活动。例如，提到了'adwords.com'作为创建广告的起点。

💡关键词研究

关键词研究是确定潜在客户可能使用的搜索词以找到产品或服务的过程。视频中强调了关键词研究的重要性，如使用'Google关键词规划师'来发现和选择关键词，例如'wine flash cards'。

💡广告活动

广告活动是一组广告组的集合，它们共享相同的目标和设置。视频中提到了如何设置一个广告活动，例如'vino cards general campaign'，以及如何为不同的关键词创建不同的广告活动。

💡广告组

广告组是一组具有相同关键词和广告的集合，它们属于同一个广告活动。视频中解释了如何创建广告组，如'wine tasting party kit'，并为它们选择关键词。

💡广告投放

广告投放是指广告在特定条件下显示给潜在客户的过程。视频提到了如何通过设置广告组和选择关键词来控制广告的投放，例如使用'wine flash cards'作为关键词。

💡匹配类型

匹配类型决定了广告展示的条件，包括广泛匹配、短语匹配和精确匹配。视频中讨论了不同类型的匹配方式，如广泛匹配(+wine tasting party kit)和短语匹配，以及它们如何影响广告的展示。

💡广告文案

广告文案是广告中的文字内容，包括标题和描述，旨在吸引用户点击。视频中提供了如何撰写有效的广告文案的提示，如使用关键词和产品优势，例如'52 wine flash cards'。

💡预算

预算是广告主愿意为广告活动支付的最大金额。视频提到了如何设置每日预算，例如'五美元一天'，以及如何根据广告的表现调整预算。

💡出价

出价是广告主愿意为每次点击支付的金额。视频中提到了如何设置最高每次点击成本（CPC）出价，如'一美元'，以及如何根据关键词的竞争程度调整出价。

💡负面关键词

负面关键词是告诉AdWords不要在包含这些词的搜索查询中展示广告的关键词。视频中提到了如何使用负面关键词来排除不相关的搜索，例如排除包含'discount'的搜索。

💡广告调度

广告调度允许广告主控制广告在一天中的哪个时间段展示。视频提到了如何设置广告调度，例如只在早上六点到晚上八点之间展示广告，以优化广告效果。

Highlights

创建AdWords广告的五个步骤：关键词研究、设置广告活动、设置广告组、设置广告以及高级功能的介绍。

使用Gmail账户登录AdWords，并利用体验Google Ads快速设置广告。

关键词研究的重要性，以及如何初步选择关键词。

如何使用Google关键词规划师进行深入的关键词研究。

创建测试广告以解锁Google关键词规划师的使用。

选择广告类型（搜索广告、展示广告等）以及设置目标网站URL。

设置广告活动名称和预算，以及如何节省广告成本。

选择广告投放的国家、语言和投放时间。

设置最大CPC出价限制和广告投放速度（加速或标准）。

如何设置广告组和选择关键词匹配类型（广泛匹配、短语匹配、精确匹配）。

创建吸引人的广告标题和描述，包括关键词和产品优势。

设置广告的最终URL和如何利用Google关键词规划师优化关键词。

使用优惠券代码节省AdWords广告成本。

如何通过设备设置优化广告投放，例如仅在电脑上投放。

添加否定关键词以避免无效点击和节省成本。

使用Google AdWords编辑器进行批量编辑和管理广告。

不断测试和优化广告，以及如何使用AdWords课程加速成功。

如何利用Ubersuggest.io找到否定关键词。

创建并应用否定关键词列表以简化广告管理。

Transcripts

there's five steps to creating your

first ad with adwords the first is

keyword research which we're going to do

in just a second here then we're going

to set up a campaign set up an ad group

and set up an ad within that ad group

and i'll talk about all these in depth

as we go and the last thing i'm going to

talk about are some advanced features so

by the end of this tutorial you're going

to go from a beginner at adwords to a

complete pro so if you don't already

have a gmail account that you need to go

sign up for a gmail account it's

obviously free but once you get your

gmail account which i already have you

go to adwords.com and just click start

now

now for people with new accounts this

screen may come up and i don't recommend

going through and using this what i

recommend doing is clicking experience

with google ads because it'll fast

forward you into a much better way of

setting up your ads setting up your

campaigns which will ultimately save you

money the first real step is to do

keyword research figure out what someone

would type into google to find your

product now this is a bit of a catch-22

to get access to the google keyword

planner which is a free tool that google

gives you you have to go through and you

have to create your first ad so right

now i'm going to show you how to create

an ad and at this point you should just

whatever keywords you think someone

might go to google to type in and find

your product that's the keywords you

should use but then as soon as we're

done with this i'm going to show you how

to do proper keyword research so let's

make a first sample a test ad just so we

can get access to the google keyword

planner we're going to go over search

ads there's also display ads in

universal app ads which i don't

recommend either one of these two to

beginners search ads are the typical ads

you see when you search for something so

let's click that

and you can click whatever one you want

for now i'm gonna say website traffic

just to make it easy then at the bottom

here you're gonna put in the url of the

website that you're

want to send the ads to want to send the

traffic to i'm going to be using the

company vino cards which is my

girlfriend's company i taught her how to

create her own unique product her own

passion product and that's one thing

here on this channel that i do that's

different from most channels is they

teach you how to create your own unique

product my personal company is

performance nut butter but let's get

back to the tutorial with vino cards

when you get to this page you're going

to put in a campaign name so i'm going

to put vino cards general campaign

just to make things easy

now at this point we're setting up the

campaign so let me share some tips with

you on how to save some money one of the

first ones if you want to save a lot of

money uncheck that box so include google

search partners google search partners

just aren't as profitable as google is

from what i've seen and same thing

include google display network these are

ads that you might see on websites that

are display ads i only want to target

search keywords another thing to save

you money is make sure you're only doing

in the united states or whatever country

makes sense for you

languages we got english so that's good

budget i say five dollars a day that's a

nice budget to start obviously as you

become more confident you may want to

raise that budget you can do accelerated

or standard this also is up to you

accelerated delivery basically means

that it will spend google will send your

budge spend your budget as quickly as

possible so that means this five dollars

might be gone in the first 10 minutes of

the day standard lets it happen over the

course of the day so this one's kind of

up to you i'm just going to go standard

for now

and down here and here we're going to

set the maximum cpc bid limit so i'm

going to put in there a dollar this is

just to start another tip to save some

money is i like to go down to additional

settings

and

you can change the ad schedule maybe you

only want to run it from let's say

six in the morning till eight at night

all these other advanced features are

things we'll go over either later in

this tutorial or in a different lesson

down the line but for now this is enough

that you're you're gonna have a pretty

profitable ad so let's go ahead and

click save and continue now we're

setting up the ad group so for this

first one i'm just going to call this

vino cards

general just keep it nice and broad

we're going to do a standard ad group

type these are the words that when

people search on google your ad will

show for so i know my company fairly

well and we're going to go wine flash

cards

and we'll also put wine flash cards with

the space in there just to make sure we

cap capture everything and these are

broad match we'll talk about the

difference between broad match phrase

match and exact match later but these

we're going to be targeting broad match

for now

and again the reason i chose the

keywords wine flash cards is this is

what the product looks like it's a flash

cards for wine so when someone types in

wine flash cards into google

my product it perfectly describes my

product and i want my product to show up

so that's why i picked the keywords wine

flash cards again these are just

temporary keywords we're going to do all

the keyword research in just a little

bit i'll show you how to do that we're

going to be targeting broad match for

now now i know we haven't talked about

keyword research yet but to be able to

do proper keyword research we just have

to set up the first test campaign so

let's go ahead and click continue and

now it's time to set up the ad itself so

for the final url we'll put

vinocards.com

and we'll put a headline so here's some

tips for writing a good headline

whenever possible you want to include

the keyword the search word that you're

targeting so for us it would be wine

flash cards

and you want to talk about the benefit

of your product and if there's a number

for instance our product comes with 52

wine flash cards go ahead and throw that

in there because that really captures

people's attention if there's a bunch of

text on the page which there usually is

on google some numbers will do a lot of

a lot of good so i'll just be i'll put

become a wine expert

and then for headline three

host wine tastings

like a

pro now obviously these aren't very good

but we can do better and i'll share some

more tips later on in this tutorial so

again this first ad we're creating we're

just doing it quick and dirty so that we

can get access to the google keyword

planner don't forget to add the

description so i'm just going to put a

test

sample

description

i'm not spelling that right for vino

cards

and then click save and continue at this

point you're going to set up the billing

and here's a huge tip for you that will

save you at least 100

go find a coupon code if you can find a

coupon for your adwords account that's

very helpful you'll save at least a

hundred dollars and you'll put that

coupon code in there and apply other

than that just fill out the this

information including the credit card

information and click submit

congratulations you've set up your first

ad but we're not done there this is just

the start of the tutorial i want to dive

in a little bit deeper into the keyword

research and we're going to go through

this one more time now that you're

somewhat knowledgeable on the basics

we're going to go through it again and

i'll show you some tips on how to

properly use adwords so at this point

you have access to all the amazing tools

including the google keyword planner

which is where we're going to start but

let me just show you really quick

all your campaigns as we add more

campaigns will show up right here you'll

be able to click on them and this will

be an is an example of an ad group so

you have the campaign at the high level

and one campaign might have multiple ad

groups within it and then within each ad

group it might have multiple ads

and the benefit of this is each ad group

will have keywords and each ad group

that has you know each ad group might

have very targeted keywords so within

one campaign you could have an ad group

so for example you might have one ad

group within this campaign called vino

card's general campaign that is

targeting anytime someone types in wine

flash cards they would that ad group

would would target them and would show

the correct ad you might have another

one that would say something like host a

wine tasting party and anytime someone

types in host a wine tasting party or

wine hosting kit

that ad would show up so this is going

to be a lot more clear as we go through

this tutorial the first thing we're

going to do is go to the tools and go to

the keyword planner if you already have

a list of keywords and you just want to

find the search volume and the forecast

of how many clicks you'd be getting and

go to get volume and forecast but i

think if you're new to this it's very

helpful to find new keywords

so i know for me for instance wine flash

cards that's one key word i want to go

after so let's let's get started and see

what shows up

got it all right wine flash cards

average monthly searches 10 to 100 and

the competition's pretty high

that's not the best that's not the best

keyword to target let's see introductory

sommelier flashcards so look at this

10 to 100 searches same amount of

searches but a lower

competition so i know right away let's

let's click that and we're going to

we're just going to save it for now so i

know right away that this one is a good

search term that we're going to go after

so introductory somali a flash cards

let's look at what else we have here

you're going to want to think about what

would someone type into google to find

your product and try to find keywords

related so wine

tasting

kit

let's get results

so we got wine tasting kit here

competition is high as well that's okay

top page bid is a dollar so this might

be another good one to go after wine

wine tasting party kit

look at that it's half the price right

here it has less search volume which is

fine but it's half the price so i'm

gonna i'm gonna take this one

and i'm gonna add to a new ad group

let's call this new ad group wine

tasting

kit

for now

so you're basically going to repeat this

process over and over again and try to

find as many keywords as possible i've

already personally come up with a list

of keywords that i think would do well

for vino cards so let's do a new ad

group let's say that we wanted a target

every time someone searched this in

google

and what would happen is when someone

searches this it would show up in this

spot right here and our ad would show up

so let me show you how you would do that

because i know if someone's typing in

wine tasting party kit there's a good

chance that they would want to buy vino

cards so let's go back here we can exit

out right here and we're going to go

over this entire process again so i'm

going to create a new campaign just for

fun just to show you the process but

usually i'd probably keep it under the

vino cards general campaign so this is

what it would look like so go to all

campaigns let's go campaigns

and then click the plus sign right here

and click new campaign

we're going to go search

and we're going to go website traffic

just to make things easy again we'll put

in vinocards.com

continue

here we're going to put wine tasting

party kit

search network unclick this as a

reminder

scroll down let's go average you want to

spend five dollars

maximum cpc let's say a dollar for now

now this is just arbitrary we're going

to change it obviously we saw that it

only should be 49 cents

and then let's go here

we don't need to do any audiences for

now i do want to show you some other

stuff

you don't need to worry about the start

or end time

we will change the ad schedule just to

you know make things a little bit easier

okay now we set up our ad group again

i'm going to call this wine tasting

party kit wine tasting party kit will be

the key word so at this point i want to

talk about the difference between

broad match which is what this is so

broad match modified which would look

like this

phrase match and finally exact match so

it talks about it down here how you can

do it but let me show you a real example

so wine tasting party kit

general if you just always do the

modified broad match the modified broad

match is by putting the plus signs in

front this will save you a lot of money

because if you don't do that the way

broad match works is if you go over to

google let's type in wine tasting party

kit someone could type in wine tasting

party kit and just whatever other junk

they want right here maybe they say

monkey

red

discount

they can type in anything and your ad

will still come up so you don't want

that that's just a general broad match

now by not including the modified not

including the plus sign instead of party

they could say mixer and what google

does is if you don't have that plus sign

in front

google will say well a mixer is

basically a party and they'll show your

ad anyways so you'll always want to put

that plus sign in front because

otherwise you're letting google create

synonyms for you so let's get rid of

that one so again with modified broad

match as long as they have the words

wine tasting party and kit

your ad will show up so even if someone

typed in their discount or

whatever it doesn't really matter now

with phrase match

this phrase needs to come up so there

could be words at the end or there could

be words at the beginning but as long as

this phrase shows up your

ad will show up the last one

and that's the exact match which is

right here is if

your ad will only show up if exactly

this hence exact match

wine tasting party kit is in it is in

the what someone's searching for is in

the keywords of what someone's searching

for there if anything is added to it

your ad will not show up so what a lot

of people like to do is all three of

these and put different bid prices for

all three of them uh this is up to you a

lot of times what i personally do is

just start with modified broad match and

add a lot of negative keywords so we're

going to click save and continue we'll

just do it like this for now

again we're going to write out the

headlines and the

all the different descriptions here

so

like i said before 52 wine flash cards

that's a good thing what i like to do as

well is search and see what what would

pop out

so

the wine tasting party kit everything

you need to know

let's see here how to host a wine

tasting party um okay so

the perfect

wine

tasting party kit

wine tasting

party and then i'll put kit on the

second line

okay

then you can put dashes and things

vino cards we'll put our product name

vino cards 52 wine flash

and that that maxes it out so i'll put

cards then just to grab people's

attention i'll put free shipping

in the usa again we'll put a description

here and

again you really want to use this this

is an ad you're paying every time

someone clicks on it and the more clicks

you get the cheaper you'll be paying per

click because google sees that you're

doing a good job at converting people

and they'll reward you for this so i

might say something like host the

perfect

wine tasting

today with vino cards with vino cards

and you can type in more but i'm just

going to leave it like that for right

now go ahead and click save and continue

and we like i said we'll do we will have

lessons later on to go into more depth

about how to write these different ad

copy so vinocards.com right there and

we're going to click save and continue

and then continue to the campaign

so now we have two different campaigns

both with their different ad groups now

it's up to you how you want to set this

up usually i will put lots of ad groups

within the same campaign

right now i'm not doing that i just

wanted to give you an example now i do

want to show you something that's going

to save you a lot of money so let's say

you click on this campaign here go down

to devices now depending on what kind of

product you're selling you may or may

not want to sell on mobile phones i find

that computers have a much higher

conversion rate so what you do is you're

going to click decrease by a hundred

percent

save

same thing with tablets

decrease by 100

save so this means i'm not wasting my

money on mobile phones or on tablets i'm

only spending all my money on computers

now personally i'm not ready to run my

ads yet so i'm going to click on all

campaigns i'll go to campaigns here i'm

going to pause both these just so i

don't waste any money on these ads that

are not going to be doing very well

one of the things you're going to want

to do before you start running your ads

is add negative keywords and what

negative keywords do is they block your

ad from showing up so you might tell

google if someone types in a keyword

that i want to show an ad for but they

also include the word discount do not

show my ad which is one i personally

recommend i have a video that i'll link

down below and up here as well you can

over by my face there should be a button

that you can click on that shows you

exactly how to find negative keywords so

at this point i want to go over some of

the advanced features and we'll do a

little walk through tutorial of the rest

of some of the features that are

available on adwords and one of the

first and most important things

especially if you're doing broad match

or phrase match is to add negative

keywords and you've heard me talk about

this before so i'm going to do it for

this wine tasting party kit campaign i

can click here and then if i click on

keywords

i can add negative keyword and negative

keywords basically make it so that if

any of the words that you put in the

negative keywords are included in a

customer's search query your ad will not

show so some common negative keywords

are discount because if someone's

looking for a discount for

you know wine flash cards i don't want

them buying my product they're not good

customers

another one might be target

walmart

amazon all these are things because if

someone's typing in target wine flash

cards or target wine tasting party kit

they're looking to buy it from target or

walmart some other ideas if you want to

find negative keywords you can go to

ubersuggest.io

and what you'll do is you'll type in

wine

tasting

party kit and you'll get a ton of ideas

of what someone might search in addition

to wine tasting party kit and you can

look through these and figure out which

ones should be negative keywords and

which ones

shouldn't which one should be okay

now i'm not going to spend time doing

this right now i do have a video down

below a link and up over by my face on

how to find negative keywords but

there's a few different processes and

that's one of the ones i talk about in

the video so once you're done with this

you can save it

or let me show you another little nifty

trick or you can also use what is called

a negative keyword list and the benefit

of a list is you can use it in lots of

different campaigns lots of different ad

groups so let me just show you here

common

negative

keywords so i'll just include again

target discount

and we'll just leave it like that for

now so i save it and what i can do is i

can click on this and i can apply it to

lots of different campaigns so i can

apply it to both these campaigns and the

benefit of this is i have one central

location i put all my negative keywords

in and i can apply it to multiple

different campaigns another advanced

feature is the google adwords editor and

you just type that in and you can

download it and it's actually software

that is on your computer i'll show you

what it looks like here

and you can go in and you can edit

things in bulk so i can go through and

export into a csv document which is like

an excel spreadsheet and edit things in

bulk so if you're planning on uploading

lots of campaigns lots of accounts that

is a better tool to use than just going

through this portal right here the most

important thing to keep in mind with

adwords is that you're constantly

testing you're not going to get it right

right out of the gate it's going to take

some work you're going to spend some

money and you might lose money at first

but you're paying for information you're

paying for the knowledge of what works

and what doesn't work if you want to

fast track that success i do have a link

up here and down below to a course i did

an adwords a complete course on

everything you need to know and a big

part of that is once you've been running

your ads how do you tweak them how do

you go in and maximize them for a

conversion so i have a link up here to

that i also have a free playlist of all

my top adwords videos that will turn you

into an adwords master as soon as

possible and make sure to like comment

and subscribe to this youtube channel

because i'm going to be coming out with

more adwords lessons very soon