Google Adwords Tutorial For Beginners In 2021 (Step by Step FULL Guide)

Summary

本视频教程向观众展示了四个简单的步骤，教您如何运行盈利的谷歌广告。从初学者到专家，视频将引导您设置自己的广告活动，创建广告组，理解关键词优化，以及利用高级功能降低广告成本。此外，视频还提供了关键词规划和广告调度的技巧，帮助您更有效地投放广告，提高在线业务的盈利能力。

Takeaways

• 😀 视频将展示四个简单步骤，帮助观众从初学者变成专家，运行盈利的谷歌广告。
• 🔑 第一步是创建自己的广告活动，包括设置步骤和一些技巧，确保广告盈利。
• 👉 第二步涉及设置广告组和创建广告，确保广告能够在谷歌上显示并吸引点击。
• 🔍 第三步教授如何理解关键词，优化广告，提高收益。
• 🚀 第四步介绍高级功能和优化技巧，降低广告成本，增加利润。
• 📧 要开始使用谷歌广告，首先需要有一个谷歌账户和Gmail邮箱。
• 💻 访问Google Ads页面，使用Gmail账户登录，并可能获得100美元的免费广告信用。
• 🔧 切换到专家模式，创建一个没有广告活动的账户，避免自动引导的复杂性。
• 🌐 设置广告活动的国家、语言和每日预算，选择点击作为竞价类型，并设置最高每次点击成本。
• 🔑 关键词研究至关重要，使用谷歌关键词规划工具来了解每次点击的成本和搜索量预测。
• 🎯 优化广告包括使用广告日程表调整在成本较低的时间段运行广告，以及添加否定关键词排除不相关的搜索词。

Q & A

视频中提到的四个简单步骤是什么，用于运行盈利的Google广告？

视频中提到的四个步骤包括：1) 如何启动自己的广告活动并设置一切；2) 设置广告组并实际创建广告；3) 理解关键词以优化广告；4) 介绍一些高级功能和优化技巧。

为什么视频建议初学者从点击付费（PPC）而不是转化开始？

因为当刚开始时，Google没有关于你的转化（如引导或购买）的信息，所以选择点击付费可以让Google优化你的广告基于点击，而不是转化。

Google Ads账户创建时，提到的$100信用额度是什么？

$100信用额度是Google在某些国家提供给新用户的奖励，允许用户在不花费自己钱的情况下开始运行广告。但这个优惠可能因国家而异，有些国家可能没有这个选项。

在设置广告活动时，为什么要选择“无指导创建广告活动”？

选择“无指导创建广告活动”允许用户自定义广告选项，而不是让Google引导用户通过一个可能不适合初学者的标准流程。

如何确定广告活动的目标网站地址？

用户需要输入他们想要推广的产品或服务的网站地址，这样当有人搜索与该网站相关的关键词时，广告就会显示出来。

为什么在创建广告活动时不推荐包括Google搜索合作伙伴和展示网络？

因为初学者通常希望专注于通过特定关键词搜索的用户，而不是在展示网络或搜索合作伙伴上随机浏览的用户。

广告投放的地理位置如何设置？

用户可以选择特定的国家或地区进行广告投放，例如，可以选择美国、新西兰、澳大利亚、加拿大和英国，这被称为“五堆栈”。

如何设置每日广告预算？

用户可以在广告活动的设置中指定每日预算，例如，可以设置每天最多花费10美元。

什么是广泛匹配、短语匹配和精确匹配，它们之间有什么区别？

广泛匹配允许广告显示在包含关键词的任何搜索查询中；短语匹配使广告显示在更接近关键词的搜索查询中；精确匹配则确保广告仅在搜索查询与关键词完全匹配时显示。

如何使用Google关键词规划工具来研究关键词？

用户可以在关键词规划工具中输入他们的关键词，工具会提供关于点击成本、搜索量和预测的信息，帮助用户决定是否值得针对特定关键词进行广告投放。

如何优化已经运行的广告活动？

优化广告活动可以通过设置广告时间表、添加否定关键词、调整出价和监控广告表现来实现。

为什么在广告中添加否定关键词是有益的？

添加否定关键词可以防止广告在不相关的搜索查询中显示，从而节省广告预算并提高广告的相关性。

视频提到的“五堆栈”是什么意思？

“五堆栈”是指选择五个主要的英语使用国家（如美国、新西兰、澳大利亚、加拿大和英国）作为广告的主要投放地。

为什么视频建议不要在广告中使用广泛匹配？

广泛匹配可能会导致广告在不相关的搜索查询中显示，从而浪费广告预算，因此建议使用短语匹配或精确匹配以提高广告的相关性。

如何确定每次点击的最大出价？

可以通过Google关键词规划工具来查看特定关键词的预计点击成本，并根据预算和广告目标来设置最大出价。

Outlines

00:00

📈 四步打造盈利的谷歌广告

视频介绍了四个简单步骤，帮助观众从初学者成长为专家，自行在线运行谷歌广告以盈利。第一步是设置自己的广告活动，包括一些技巧和窍门；第二步是创建广告组和广告内容；第三步是理解关键词以优化广告；第四步是介绍高级功能和优化技巧，以降低成本。视频强调了谷歌广告的复杂性，并提供了如何避免常见错误的指导。

05:03

🔍 谷歌广告设置和关键词理解

详细解释了如何开始设置谷歌广告账户，包括创建Gmail账户和访问谷歌广告页面。提到了某些国家提供的100美元信用额度，并指导了如何在专家模式下创建账户。强调了避免谷歌自动引导的设置，直接创建广告活动，并介绍了如何命名广告活动和设置地理位置、语言等选项。还涉及了如何设置每日预算和点击出价上限，以及如何选择关键词匹配类型。

10:05

🎯 关键词策略和广告组设置

讲解了关键词的重要性和如何设置广告组，包括如何选择关键词匹配类型（广泛匹配、短语匹配、精确匹配）以控制广告展示的精确度。提到了如何使用谷歌的关键词建议工具，并强调了关键词对广告成本和效果的影响。同时，介绍了如何创建和编辑广告内容，包括标题和描述，并强调了广告内容的简洁性。

15:06

📊 关键词规划和成本效益分析

介绍了如何使用谷歌关键词规划工具来研究和选择关键词，包括了解每个点击的成本和搜索量预测。强调了根据关键词的竞价范围来决定广告的出价策略，并解释了不同匹配类型的含义和使用场景。同时，提供了如何根据搜索量和预测来优化关键词选择的建议。

20:07

🛠️ 广告优化技巧和策略

讨论了如何优化已运行的广告，包括使用推荐标签来改进广告，编辑广告组和关键词，以及设置广告日程表来控制广告的展示时间。介绍了如何使用否定关键词来排除不相关的搜索词，避免浪费广告预算。还提供了一些额外的资源和训练链接，鼓励观众进一步学习和实践。

Keywords

💡谷歌广告

谷歌广告是谷歌公司提供的一种在线广告服务，允许广告主在谷歌的搜索结果和合作网站上投放广告。在视频中，谷歌广告是主题，讲述者通过四个简单的步骤教授观众如何从初学者变成专家，从而有效运行盈利的谷歌广告。

💡广告系列

广告系列是广告活动中的一个集合，通常包含多个广告组和广告。在视频中，讲述者指导如何创建一个新的广告系列，这是开始谷歌广告的第一步。

💡广告组

广告组是广告系列中的一个单元，包含一组特定的关键词和广告。视频中提到，通过设置广告组，可以创建广告并使其在谷歌上显示，供人们点击。

💡关键词

关键词是确定广告相关性的核心词汇，用户搜索这些词汇时，相应的广告会显示出来。视频中强调了理解关键词的重要性，以优化广告并赚取更多收益。

💡匹配类型

匹配类型决定了广告触发搜索查询的条件。包括广泛匹配、短语匹配和精确匹配。视频中提到了不同类型的匹配方式，以及它们如何影响广告的展示和点击成本。

💡出价

出价是广告主愿意为每次广告点击支付的最高金额。视频中讲述了设置最大每次点击费用的重要性，以控制广告成本并优化广告效果。

💡广告优化

广告优化是指通过调整广告设置来提高广告效果和降低成本的过程。视频的第四步提到了使用高级功能和优化技巧，使广告成本更低，从而赚取更多利润。

💡谷歌关键词规划师

谷歌关键词规划师是一个工具，用于研究关键词的搜索量和预测，帮助广告主了解特定关键词的竞争力和成本。视频中提到使用该工具来确定每次点击的成本。

💡广告调度

广告调度允许广告主设置特定时间展示广告，以优化广告效果和成本。视频中讲述了如何使用广告调度功能来选择在成本较低的时间段运行广告。

💡否定关键词

否定关键词是告诉谷歌广告不要在包含这些词的搜索查询中展示广告。视频中提到使用否定关键词来排除不相关的搜索，避免浪费广告预算。

💡广告效果

广告效果通常指广告投放后产生的结果，如点击率、转化率和收益。视频中通过展示一个实际的广告案例，说明了通过正确设置和优化，广告可以带来显著的收益。

Highlights

介绍了四个简单的步骤来运行盈利的Google广告。

从初学者到专家，教你如何在线运行自己的广告。

第一步是创建自己的广告活动并设置一切。

第二步是设置广告组并创建广告以在Google上显示。

第三步是理解关键词以优化广告并赚取更多收入。

第四步是介绍高级功能和优化，以降低广告成本。

Google广告的开始可能有点复杂，但按照步骤操作可以避免混淆。

创建Google账户和Gmail是开始的第一步。

Google Ads页面提供了$100的信用额度，可以免费开始运行广告。

切换到专家模式可以自定义广告活动设置。

创建广告活动时，选择“无指导”以自定义选项。

设置广告活动名称，选择包括Google搜索合作伙伴和排除展示网络。

关键词研究是优化广告和降低每次点击成本的关键。

使用Google关键词规划工具来发现关键词的搜索量和预测。

理解广泛匹配、短语匹配和精确匹配的区别，以优化关键词。

设置每日预算和每次点击的最大出价限额以控制广告成本。

使用广告时间表和否定关键词来进一步优化广告效果。

Google Ads的优化建议可以帮助提高广告效果。

通过优化，广告可以非常便宜，从而增加收益。

Google Ads目前运行成本低廉，通过正确设置和优化可以赚取可观的收入。

Transcripts

in this video I'm going to show you four

simple steps that you need to do to run

profitable Google ads by the end of this

video I'm going to be taking you from

beginner to expert so you can run your

own ads online so you can make money

with your online business now these four

steps are simple number one I'm gonna

take you through how to start your own

campaign get everything set up take you

through step by step show you some

little tips and tricks so you can run

profitable ads number two we're gonna go

through setting up an ad group and

actually creating your ad so your ad

will show up on Google and people will

click it number three I'm gonna take you

through how to understand keywords so

you can optimize your ads and you can

make more money from your ad number four

I'm gonna be taking you through some

advanced features and optimization so

you can optimize your ads so it becomes

extremely cheap because the cheaper your

ads are the more money you make all

right guys so now let's get started and

I want you to pay attention very closely

because Google does make it a little bit

complicated to get started it's very

easy to do but they do a few little

things that could confuse you so pay

attention so you can start your Google

ads the first thing you want to do is

make sure you have a Google account and

the gmail you will need one of those to

get started all you do is go on to

Google and sign up a gmail account it's

very simple the next step is you want to

go into Google and type in Google ads

and then click the link to come to this

page here now this is the Google ads

page we can sign in to your gmail

account you can start now they've got

all the contact information everything

you need but they will also give you in

my country they'll give me $100 credit

so I can go and start running ads for

free without spending any money so it's

quite a good little thing to do so you

can go and get the code if you like it

depends on your country some countries

don't have this option now once you sign

in or sign up you should be taken to a

page like this okay and this is where it

gets a little complicated and some

people get confused what you want to do

is you want to go down to switch to

expert mode once you switch to expert

mode it's going to bring it to a page

like this then you want to click on

create an account without a campaign

because what Google does is is trying to

help

you take you through the process of

starting an ad but when you're brand new

and you don't know anything about Google

ads this isn't really the right step to

do so just click create an account

without a campaign now once you've done

that you'll be taken to a page that

might look similar to this so this is my

live real account we have done quite a

bit of money on this one in the last

kind of year this is a real account okay

and you won't have much information in

here we'll go through some of the

advanced stuff later on in this video so

make sure you stay to the end to see

that sort of stuff but what I want to do

is I want to show you how to make a

simple ad an ad that shows up in Google

when someone searches something for your

product or whatever you're trying to

sell so the first step you want to do is

you want to go to campaigns now you

might have to go into the settings to

set up your credit card to do that or

you go to bills go to tools and settings

and go to billing settings and you can

go and put in your credit card if you

want to go and run the ads or you might

have a coupon we'll get more into the

details and the advanced features later

on and this training the first thing you

want to do is click on all campaigns and

what that's going to do if you can't see

this little thing on the on the right

here on the left just click the little

tab and it'll come up click on all

campaigns and then you want to go to

campaigns on the little gray white bar

on the left and then click this little

plus symbol

the blue circle and it'll start and then

click new campaign now this is where a

lot of people kind of get confused as

well as and when you're starting your

your account it's fresh Google doesn't

really have any information so you know

you can try and run an ad for sales

leaves web traffic and stuff like that

but a lot of the stuff isn't really

going to matter at this point of time

for example if you were to start a sales

ad right now Google doesn't really have

much information and what a sales ad

does is basically Google uses its

algorithm to find you people that are

most likely to buy but they don't know

that information just yet so what I

would recommend you do for these search

ad that we're going to be doing is doing

website traffic or create a campaign

without any guidance

okay so what I will do for this

particular video is I'm gonna click

create a campaign goal without any

guidance so we can customize that

ourself and put our own options in now

once you once you click there you going

to have these options we're going to do

a search campaign now for this training

we're going to use one of my products

here this is a theme that's used on

e-commerce stores and drop shipping

stores this is my own product now you

would have your own product you might be

selling a course you might be selling

your own e-commerce products you might

be trying to promote a blog you might be

doing something but you you will need

something to promote in the Google

search if you don't know what Google

search is it's when an ad shows up but

right here so that's what we're gonna be

focusing on in this video so you want to

click on the search button and just

click website visits okay don't pick

website traffic from here because we

want to do create a custom campaign so

we have more options however it will ask

you what type of stuff you want to get

out of this campaign so I'm gonna click

website visits and then just put in your

website address so I'm going to take my

one here econ turbo comm and I'm gonna

simply paste it into here and go to

continue okay there are some other ad

options I'll talk about those in another

video or at the end of this particular

video now the first thing you want to do

is name your campaign so I'm just going

to name this YouTube test now go down to

here and you want to click and tick

include Google search partners there

doesn't work very well you want to just

exclude that okay and the include

Display Network you want to take that

off as well because we we don't win a

winner we don't have stuff where people

are browsing sites we just want to put

our ad in front of people who are

searching with specific keywords okay

and then scroll down and click more show

more options now this is something that

a lot of people don't do and it can

really mess things up for them down here

you want to make sure that this is set

to no date okay you don't want an end

date you just want to run your ad and

you want to check it every day and see

how it's going

and then none of this stuff you don't

need to mess with any of that the next

step is quite simple it's easy just put

in what countries you want to advertise

to so for example my product econ turbo

we are running ads for this right now

I'm gonna even show you in this video we

do what we call the five stack so the

top five countries so I'm just going to

add in United States

I actually just add in United States for

now now you can do Target or you can

exclude a country I'm just going to put

in it in the United States I usually do

New Zealand United States Australia

Canada and United Kingdom that's called

the five stack so these are your

locations what country you want your ad

to show up and when someone searches for

a specific keyword and we're going to

talk about keywords in a second and I'm

also going to be taking you through

understanding keywords and that sort of

stuff

but in this point in time I just want to

show you how to go and create your ad

and then we'll talk about some more

advanced stuff and a second and then

your language that's pretty

straightforward you can just choose what

language you want to be maybe your

website's in French or maybe it's in

Spanish or something like that these

Advanced Settings just leave these okay

we don't need to mess with audiences

because we are not doing that we're

going to be focusing on keywords okay

now just leave this on average daily and

what you want to spend per day so I'm

just going to do $10 and that's what I

want to spend per day now I'm gonna get

go into the Google Keyword planner after

this and I'm going to explain to you how

you can kind of figure out how much

you're going to be paying per click when

someone clicks on your keywords okay but

we will do that in a minute I just want

to show you how to create an ad and just

leave it on $10 I got mine on $10 now

what we want to do is is there's a this

is quite important so this is called the

bidding section where you can choose

conversions or clicks I would recommend

when you're starting is just to choose

clicks because conversions Google

doesn't have any information on your

conversions yet conversions and things

like leads purchases just leave it on

clicks okay when you're starting now

what you want to do here guys is click

on set

maximum cost-per-click bid limit what

this means is set a maximum that you're

willing to pay if you don't do that then

Google basically is just going to show

your ad and it doesn't matter that

they're just going to spend your money

so I will later on in this video show

you how to determine what you should pay

but for example if I put in $1 that

means I'm only only going to pay a

maximum of one dollar per click now it's

not going to be one dollar every single

time it might be 50 Cent's it might be

20 cents but I am telling Google I do

not want to pay more than one dollar per

click so Google's gonna optimize my ad

based on that suggestion so we're gonna

carry on now and I'll talk more about

how to choose a bid limit later on when

we do some more advanced keyword

research because it does all depend on

the specific keyword you're gonna be

using but in my case I would put in I

usually put in around about a dollar

that's why I start with and then what

you can do is you can actually increase

it every single day if your ad isn't

showing okay but you need to put

something can there tell Google the

maximum amount you're willing to pay or

you're wanting to pay per click and

that's it for this section you don't

need to mess with any of this this is

something that Google does for you and

it's fun the next stage is to go to save

and continue' and now we're going to go

into the I think the ad the ad group so

the a group is where you put your

keywords now keywords are quite

important it really just depends on what

you're selling I don't know what you're

selling right and whatever depending on

what keywords you put in it's gonna

determine how much you're going to be

paying per keyword and I'll tell you how

to find that out after we've done all

this so this is my theme I'm just going

to put in two keywords for now and then

I'll focus on a few more so I'm gonna

put a drop shipping store theme so if

anybody goes to Google and types in drop

shipping store theme my my theme will

show up my product however this is

called what we call a broad match and we

have a few problems with the broad match

so a broad match is we actually going to

focus more on this as well and the

advanced training in this video

a broad match is just a specific as just

a broad keyword so not only will my

stuff shop for dropshipping store theme

I might show up for base drop shipping

store theme Franklin structure means

store theme 20 drops of install theme

basically whatever anybody types into

Google with that search term in it your

keyword will show up your your ad will

show up but the problem with that is

sometimes your ad will show up for

things that don't matter and it can cost

you money so what you can do is you can

do what we call a phase match so I can

take this keyword and I can put some

hyphens above it like this then it's

called a phase match and that's gonna do

things that are more closely related so

will still show up for some other

keywords but it's more closely related

or you can do what we call an exact

match keyword where I can do this

and this and it will only show up for

that exact keyword and then you can also

mix things up as well so I could do drop

shipping store theme I could do EECOM

store theme and then maybe I might want

to do a broad match and do something

like best online store theme the

keywords really depend on what you're

advertising and you know stuff like that

you're gonna have to do a little bit of

research and I will show you that in

this video but this is kind of like

where you put the keywords and the stuff

like that and you can create a new ad

group as well so the way Google ads

works is you have a campaign and AD

group and then you go and create the ad

okay but this is where you're putting

your keywords so whatever you put in

here is what people are going to be

searching and your ad will show up based

on these specific keywords so basically

if I just head in here for example

EECOM Turbo by itself and let's just put

in something like econ turbo bro my ads

still shows up because it's a broad mesh

now someone's searching EECOM turbo bro

probably isn't going to be someone

that's gonna be buying my product so I

should be doing just an exact match

where it just shows up for EECOM turbo

so I'm kind of wasting money

by having the by having my keywords just

broad match so what I'm trying to say is

for example just because I put econ

turbo in my keyword section my ads in a

shot for anything with econ turbo in it

whether it be you come to buy bro econ

turbo mate my ad will show up so I could

be wasting ad space so I probably want

to do an exact match so it only shows up

when someone searches econ turbo if that

makes sense so that's how you do your

keywords now make sure you stay to the

inks I'm going to show you some more

advanced keyword stuff but I don't want

to show you just yet because I want to

make this as beginner friendly as

possible so on the UM page here before

we move forward sorry you can actually

add keywords from the bar over here as

well if you don't have any ideas Google

is going to suggest some keywords for

you to use now I'm going to save and

continue and it's going to take us to

where we actually sit up the ad so this

is where we set up the whatever shows up

in Google okay and this is quite simple

to do so you will have your URL in there

and you'll have three headings that you

can do so the headings here are you come

to buy official 2019 bit convenient

theme I need to change that but if we go

down here I'll put econ turbo sale and

you have 13 30 characters this month

only

we have discounted we have also this

month only because you kind of you don't

to use all the characters just want to

make it look as clean as possible econ

turbo sale this month only we have this

discounted so that's the the heading now

you can preview this on desktop and

mobile and what you can do is you can

actually create multiple ads so they run

side by side and you're kind of like

split test them and then if we go down

here you can also put in the description

which is

what shows up here and then once you've

done that just hit save to continue and

your ad will get created now once it's

created I'm just going to quit out of

this real quick because I don't want to

do that once it's created it's going to

be listed here it's going to take 24

hours to get approved around about that

now what you want to do I'm just going

to turn this off real quick because that

is I think that's it there what you want

to do then is just let it run now what I

want to do now is focus on keyword

research so you know how to create an ad

it's very simple to do but what about

keyword research now this is going to

depend solely on what you're trying to

promote you could be promoting golf

clubs fishing gear or anything or

anything like that but what I recommend

you do is go into tools and settings and

go to the keyword planner and put in

your keyword so for example I'm just

going to put an dropshipping theme so

discover new keywords I'm going to put a

drop shipping theme and that's and then

make sure you take off makeup worldwide

or whatever specific country you want to

get the information from and I'm gonna

do get results and it's going to load up

some results for me now the reason you

want to do this is because we're gonna

find out how much it's going to cost us

per click so we know if it's worth it or

not for us to advertise to that specific

keyword so for example if we go if we we

have here dropship theme okay now that

says here the low range is 23 cents and

the high range is 6 dollars so that

means that the low range I'll be paying

around about 23 cents per click and at

the high range I'll be paying around

about 6 dollars what this is telling me

is that if I want to so this is an

auction it works as an auction if I want

my I'm ad to show up more than others

I'm gonna have to be willing to pay

around about $6 or ran about that you

know up to six dollars if I don't want

my ad to show as much you can choose us

in the ad then I'm going to then I will

probably pay around about 23 cents but

this gives you a good indication and

what you're going to be paying per clip

so I could pay a dollar 75 all the way

up to 62 dollars whether

specific keyword okay now I can't give

you ideas on keywords or anything like

that because I don't know what you're

promoting another good thing about this

particular thing is if we go to here

again and go to keyword planner P Google

can give you what we call get search

volume and forecasts so they will

basically show you the volume of a

keyword and they'll give you a forecast

of that keyword how much it's having how

much search volume is going to get in

the future as well so that's quite

critical when you're doing all of this

particular stuff but it does depend on

what you're promoting and how you're

promoting it now we are going to get

into some optimization and stuff like

that as well once your ad has started

but what I first of all want to do is

explain to you how the keyword stuff

works just to help you out a little bit

more so as we talked about the broad

match basically will include

misspellings synonyms related searches

and other irrelevant variations so for

example if you put in women's hats your

stuff could shot for buy ladies hats

sort of shot for anything based around

women's heads you can do a broad match

modifier which we didn't talk about in

this video because it wasn't they only

started to add but what you could do is

you could do plus women's plus hats and

it will contain the modifier term or

closer variations but not synonyms in

any order so for example hats for women

best hats woman and maybe something like

green hats for women what this will do

is it kind of does modifies the keyword

a little bit then we have the phase

match which I talked about with it so

we've got women's hats and then here

it's it's a phase and a closed variation

of that phase so buy women's hats best

women's hats that's what your ad will

shop for do we have exact match which is

basically the exact match so women's

hats

it will only show up for woman's hats

okay so that's the more advanced kind of

keyword stuff when you are going to do

your ad just kind of screenshot this and

look at this and this will help you

understand when you're putting your key

into Google Ads okay because we want our

ads the type to come up when someone

types something into Google now what I

want to talk about now guys is two

things that are going to help you

optimize your ads okay once your ads are

kind of going if you can't find them

just click on these little three dots

here and go to all and able and it will

show all of your ads that are enabled

and then click search campaigns and it

will show your search campaign here what

you can do is you can click on the

campaign we will do the econ turbo

clicks so let me just show this for a

second this ad here has made over all

time we've done I think oh yeah so we've

spent 17,000 and we've made nearly

60,000 dollars with this particular ad

and I set it up the exact way I just

showed you now once you click on your ad

we'll just go to yesterday and kind of

get rid of all this stuff so your ad

will start to look like this as kind of

time goes on now there's a few things

that Google's going to tell you first of

all there's a recommendations tab here

and Google will recommend that you do

specific things to optimize some of your

ads to make you more money now I don't

really mess with these much because I

like to do optimation myself but you can

play with a few of these to optimize

your ad the ad group tab will show your

ad group so you can edit it edit the

name and play with it there and then we

have the keywords which you can also

change as well whenever you like you can

you can add keywords by clicking this

here we have audience audience oohs and

stuff you don't need to worry about that

we have locations which you can do as

well but more importantly we have a

thing called ad schedule okay click on

add schedule what you want to do is kind

of like so for example yesterday so if

we go to overview yesterday I spent a

lot of money at 8 a.m. which was a

Monday so I spent all the money at 8

a.m. they've actually go back to

schedules and we go to day and hour it

will show us for the last seven days

what kind of like we might cheaper

times and my best times so I actually

let's go to the last 30 days so on

Friday at 4 a.m. to 5 a.m. I made a sale

I'm not really sure why were they all

are but anyway average cost-per-click

was the cheapest on Tuesday and Monday

between these times so you'll just go

through and see kind of how it works

well you can actually do is you can to

make it kind of more simpler you've got

the date so this is probably a little

bit bitter so average cost-per-click on

the day on Sunday I get the cheaper or

sorry on on Friday I get the cheapest

cost per clicks and on Sunday I get the

most expensive so I might just run my

ads on these specific days what I can

actually do is go to ad schedule and I

can edit the ad schedule and I can do I

can just run my ad from Monday to Friday

from 12 a.m. to 12 a.m. and it will just

run my ads for that specific day okay so

you can you that tsin otherway that you

can optimize your ads and it works

extremely well so you can optimize your

ads that way another way to optimize

your ads is to go to keywords and what

do what we call in negative keywords

okay so basically if we go to the

overview here you'll see that I have all

of these keywords that I don't want my

ad my ad to show up for okay so for

example econ turbo make money I don't

really care about that that keyword so

I'm gonna go ad as a negative keyword

and I'm gonna go save so now I've added

that as a negative keyword so my ad will

never show up for that particular

keyword ever again this is another way

to optimize your ads now another way

that I like to use negative keywords is

to go into Google and put in negative

keywords for Google Ads

and scroll down and you can get a list

of the most common negative keywords and

you can put them into your campaign

straight away so you're not wasting

money on words that don't matter

all you want to do is go and find a list

click on your campaign and

negative keywords and then click the

little blue icon here you can simply

paste in a list of negative keywords so

that my friends is how you can go and

start your own Google Ads Google Ads are

very profitable right now they're very

very cheap to run and you can make

pretty good money with Google ads if you

play your cards right and you set things

up properly and you optimize go and

watch this video again if you still

don't quite understand how this works

join some more training I'll leave some

videos up on the right that will take

you through step by step how to make

money online and I'll also leave some

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