How to Get MORE DJ Gigs with Mollie Collins

Summary

This video script offers a detailed guide on leveraging Instagram for DJs and producers to promote their gigs and grow their audience. It emphasizes the importance of using pinned posts for showcasing upcoming events, capturing engaging content during gigs, and utilizing Instagram's features like reels and stories. Tips include creating compelling press shots, recycling content, and telling the story of a show through before, during, and after content. The script also highlights the significance of having an active social media presence to attract promoters and record labels.

Takeaways

• 📌 Molly Collins uses Instagram effectively to promote her DJ gigs and increase her chances of getting more gigs.
• 📍 Pinned posts are crucial for showcasing upcoming shows and tour dates in an eye-catching manner, which helps in attracting promoters and record labels.
• 🎧 Capturing high-quality content from DJ gigs is essential for showcasing talent and engaging the audience, which can lead to more gigs.
• 🤳 Molly is adept at creating engaging content by filming herself with the crowd, showing her involvement and excitement during performances.
• 🎶 Variety in DJ content is important to give followers a sense of what kind of music is played and to attract a wider audience.
• 📸 High-quality press shots and personal photos of the artist are vital for Instagram posts, as they help with algorithm engagement and personal branding.
• 📑 Posting a photo of the artist before the event flyer in Instagram posts is recommended to increase engagement and reach.
• 🔄 Recycling old content in new ways, such as reusing festival footage to promote upcoming events, is a smart strategy to maintain an active online presence.
• 📝 Utilizing captions effectively to add depth and context to posts can help in telling a story and engaging the audience.
• 📈 Instagram's algorithm favors posts with human faces, so including the artist's face in content can boost visibility.
• 📹 Creating micro-content at home or in a studio setting can be a good workaround for DJs who are not currently getting gigs, to build an online presence.

Q & A

What is the main focus of the video script about Molly Collins?

The main focus of the video script is to analyze how DJ and producer Molly Collins uses Instagram to promote her DJ gigs and to get more gigs.

What is the significance of pinned posts on an Instagram profile according to the script?

Pinned posts are significant as they serve as the first impression for visitors, acting as a landing page where promoters and record labels can gauge the artist's activity and audience engagement.

Why are salesy and repetitive posts not effective on Instagram?

Salesy and repetitive posts are not effective because they can be boring and have a limited reach, failing to engage new audiences or showcase the artist's personality and activities.

What is the recommended approach for using Instagram Stories to promote gigs?

The recommended approach is to create engaging and varied content, such as behind-the-scenes footage, crowd reactions, and personal interactions, to maximize the opportunities of each gig.

How can a DJ maximize their social media content from a gig?

A DJ can maximize their social media content by having phones and cameras on them at all times, capturing various moments from the gig, and involving friends to help create diverse content.

What is the importance of having a good press shot or personal photo when promoting a gig?

A good press shot or personal photo is important because it helps the Instagram algorithm favor the post, as people are more likely to engage with content that features faces.

Why should a DJ not post the flyer first when promoting a gig on Instagram?

Posting the flyer first is not recommended because it lacks the personal connection that a photo of the DJ can provide, which is more likely to engage the audience and boost the post's reach.

What is the role of Instagram Reels in promoting a DJ's gigs?

Instagram Reels can be used to create engaging, short-form content that showcases the DJ's performance, the crowd's reaction, and the overall vibe of the gig, which can attract new fans and promoters.

How can recycling content from previous gigs help a DJ's social media strategy?

Recycling content from previous gigs can help by keeping the DJ's profile active and providing a continuous stream of content that can be repurposed to promote upcoming events or reflect on past successes.

What is the suggested approach for telling the story of a gig on social media?

The suggested approach is to share content before, during, and after the gig to give followers a comprehensive view of the experience, which can re-engage the audience and attract new followers.

What additional resource is mentioned in the script for DJs looking to improve their Instagram presence?

An additional resource mentioned is a course called 'Instagram Domination for DJs and Producers,' which focuses on Instagram growth strategies tailored for DJs and music producers.

Outlines

00:00

🎧 Maximizing DJ Gigs with Instagram Strategy

This paragraph discusses the importance of using Instagram to promote DJ gigs, focusing on Molly Collins' effective social media strategy. The speaker, 'gram farmer' from 'online dance music Authority data transmission', critiques the common practice of DJs using Instagram as merely a broadcast channel with little engagement. Instead, he emphasizes the need for an active audience and suggests using pinned posts to highlight upcoming shows and tour dates. Molly's approach is praised for making it easy for followers to find her gigs, and the use of eye-catching press pictures is highlighted as a key strategy. The paragraph also touches on the importance of Instagram as a platform for promoters and record labels to assess an artist's activity and audience engagement.

05:01

📸 Capturing Content and Building Fan Engagement

The second paragraph delves into the specifics of creating and sharing content to attract more gigs and fans. It stresses the importance of capturing DJ performances through various means, including having friends act as camera persons or using one's own phone to film the crowd and the DJ's interaction with it. Molly Collins is commended for her ability to generate engaging content that showcases her performances and the energy of her audience. The paragraph also advises on the best use of Instagram features like reels and carousels for sharing content, and the importance of posting high-quality press shots and selfies to boost engagement with the Instagram algorithm. Additionally, the paragraph introduces a new course aimed at helping DJs and producers grow their Instagram presence, and it provides a link for interested viewers to access the course.

Keywords

💡DJ gigs

DJ gigs refer to the performances or events where a DJ plays music, often at clubs, festivals, or private parties. In the context of the video, Molly Collins uses Instagram to promote her upcoming DJ gigs, which is a key strategy for increasing visibility and getting booked for more events. The script mentions that she posts her tour dates and uses eye-catching press pictures to make it easy for followers to see where she's playing.

💡Instagram

Instagram is a social media platform that allows users to share photos and videos, often with various filters and effects. In the video, it is highlighted as a tool for promoting DJ gigs and building an audience. Molly Collins is praised for effectively using Instagram to push her shows and engage with her followers, which is crucial for a DJ's online presence and booking opportunities.

💡Pinned posts

Pinned posts are posts that remain at the top of an Instagram profile and are visible to anyone who visits the page. They are used for highlighting important information. In the script, Molly Collins is commended for using pinned posts to advertise her tour dates, making it a central part of her social media strategy to ensure that her upcoming gigs are easily accessible and noticed by visitors and promoters.

💡Social media strategy

A social media strategy involves a planned approach to using social media platforms to achieve specific goals, such as increasing brand awareness or driving sales. The video breaks down the steps of a successful social media strategy for DJs, emphasizing the importance of engaging content and a consistent online presence to attract promoters and grow an audience.

💡Content creation

Content creation refers to the process of developing and producing various forms of content, such as videos, photos, and posts, for online platforms. Molly Collins is noted for her ability to create engaging content from her DJ gigs, which helps to showcase her skills and attract a following. The video emphasizes the importance of capturing and sharing content from gigs to breed more gigs.

💡Instagram algorithms

Instagram algorithms determine the order of content in a user's feed based on various factors, such as user engagement and relevance. The video mentions that including people's faces in posts, like Molly Collins does, can help with the algorithm by making the content more engaging and likely to be shown to a wider audience.

💡Recycling content

Recycling content means reusing previously posted material in a new context or at a later time. Molly Collins is shown to effectively recycle content from past gigs to promote upcoming events, which is a smart strategy to maintain an active online presence and keep followers informed about her activities.

💡Press shots

Press shots are professional photographs used for promotional purposes, often by artists and public figures. The script suggests that having good press shots is important for DJs to present a professional image on Instagram and to attract the attention of promoters and record labels.

💡Instagram Reels

Instagram Reels is a feature within the Instagram app that allows users to create and share short, 15 to 30-second videos set to music. Molly Collins is praised for using Instagram Reels to showcase her DJ sets and engage with her audience in a dynamic way, which is part of her effective social media strategy.

💡Storytelling

Storytelling in a social media context involves sharing personal or brand narratives to connect with an audience on an emotional level. The video emphasizes the importance of telling the story of a gig or event through social media posts, which can help to re-engage followers and create a deeper connection with them.

Highlights

Molly Collins uses Instagram effectively to promote her DJ gigs and increase her bookings.

Instagram acts as a mini web page and a landing page for artists, crucial for promoters and record labels to assess activity and audience engagement.

Pinned posts are essential for showcasing upcoming shows and tour dates in an eye-catching manner.

Utilizing Instagram's algorithm by including faces in posts to increase reach and engagement.

Capturing and sharing content from DJ gigs to breed more gigs and demonstrate DJ skills.

Maximizing social media content from the first gigs to create a portfolio for future opportunities.

Creating micro content at home or in pirate studios to showcase DJ skills when live gigs are scarce.

Posting press shots or personal photos with show flyers to increase visibility and algorithm favorability.

The importance of storytelling in captions to add depth and excitement to gig announcements.

Recycling older content effectively to promote upcoming events and maintain a consistent online presence.

Using Instagram reels, carousels, and single image posts to diversify content and maximize platform features.

The strategy of posting before, during, and after gig content to fully leverage each performance for social media.

Molly's example of showing the transition from an empty dance floor to a packed house to demonstrate the impact of her DJ sets.

The concept of '24 hours at a gig' content to tell a comprehensive story and engage the audience.

For DJs starting out, focusing on creating content that features their DJing and music to attract the algorithm's attention.

The introduction of a new course 'Instagram Domination for DJs and Producers' aimed at leveraging Instagram for growth.

Engaging with the audience by asking about their struggles with content creation and offering solutions.

The importance of liking and subscribing to improve visibility on the platform and support the channel's growth.

Transcripts

digging into drum and based DJ and

producer Molly Collins Instagram one

thing I noticed is she shows you how to

really promote your DJ gigs she is using

Instagram to push her upcoming shows but

also making it possible to get more DJ

gigs too so let's dive in and see what

she's doing hey I'm gram farmer from

online dance music Authority data

transmission and every Tuesday I look at

the blueprint to artist social medias

whether it's SoundCloud Spotify Tik Tok

Instagram YouTube or even Facebook we

break down their social media strategy

in five steps so you can replicate at

home and improve your own social media

one thing you need to do is make sure

you stay to the end to watch all five

steps so you can really leverage her

strategy so step one pinned posts

whenever I do reviews and audits of DJs

on Instagram the first thing you really

notice and the big thing you really

notice is that they're really salesy you

land on their page and it will be flyer

flyer flyer Radio Show podcast but it'll

all just be artwork and it's just just

really saly and a little bit boring it's

essentially just a broadcast channel to

say look at me and then you look at the

reach of those posts and it's really

really tiny and the artist and DJ will

be sitting there going I'm not getting

much reach and what you have to remember

when it comes to Instagram is they're

like Mini web pages now this is your

landing page this is your home this is

where a promoter will look and go what

have they got going on this is where a

record label will go are they active

what are they doing and is it worth

working with them and have they got an

active audience that they can maybe

bring to the party if it's a promoter is

it going to sell tickets and that's what

a promoter is going to look at yes it'll

be about sound but after that it's about

selling bums on seats these PRS are he

investing heavily in these events so to

get booked you have to have an active

audience and there are some really

really good parts of Instagram for

promoting what you're doing and what

shows you've got coming up and the first

one is pinned posts and Molly absolutely

Nails this one if you want to watch

Molly Collins DJ you can literally find

it out in the pin post where she's

playing for a long period in advance

dance she's got her tour dates lined up

on an eye-catching press picture and it

just sings she couldn't make it any

easier for you to find where she's

playing smashed it for those who don't

know you can have up to three pin posts

at the top of your feed and you should

really use them wisely sometimes if

you're new maybe it's about telling the

story about you maybe there's one video

and you just tell the story and that's

where you tell people to start so they

understand what you're about maybe it's

like where Molly's doing here and it's

about events and it's about gigs and

it's about where to find her playing

maybe it's a really cool video of you

playing and it going off and that's a

really big selling point for you and

that's going to help bring more gigs but

really use those pin three posts wisely

step number two DJing if you want to get

more gigs then when the promoter lands

on your page it's about seeing you're a

DJ gigs definitely breed other gigs so

it's important when you get those first

gigs to really really maximize the

social media content it needs to be

phones and cameras on you at all times

getting as much content from as many of

your friends as humanely possible so you

can review it all afterwards and

maximize the opportunity of that first

gig get a friend to come with you and be

your official camera person Molly's

great at getting content she's been

doing it a long time and she absolutely

Nails it she'll also hold her phone up

to the crowd and film herself with the

crowd behind her singing along to our

tracks and getting involved with the

tracks and it's always great content

because you see the crowd going off and

you see her involved and her excited

about and also her face is in it which

is great for Instagram algorithms people

like seeing other people at the end of

the day there's also tons and tons of DJ

content of her playing at different

places and it's always different music

so you really get a sense of what she's

playing and what she's about and then as

a fan you can get into that and go oh I

like that music too I should go and

check her out especially if someone

shared it to you you SE gone to check

her out you like the music then you

become a fan it's that deeper connection

whether it's from a DM or it's a share

or it's a story share if it's a DJ video

of you playing that's going to help you

if you want to get booked and there's

zero content of you DJing then it's

about trying to create it yourself at

home if you have no gigs then it's about

making a ton of micro content with you

DJing so maybe it's going to a pirate

studio and for those don't know pirate

Studio these places you can book out and

allow yourself to DJ them maybe for an

hour or two hours and you can just get

tons of content or maybe it's setting up

a space at home just with the decks and

just record yourself playing as much as

possible Molly's got some great content

like this of her DJing the best place to

put that is Instagram reals for new fans

step number three if you're going to

post the flyer and artwork for your next

show then there's a certain way of doing

it and you need to post a photo of

yourself and this is about getting

really good press shots or just using

your home camera and getting some nice

photos of you on your I phone that you

can use first get a selection and it

really really helps the algorithm again

like I said people like seeing people's

faces so you can look excited about this

gig look at this content here that

Molly's doing she looks excited about

the upcoming tour that she's going to go

on the only other parameter with that is

if it's a really big gig and you're

playing with some really big names then

posting just a flyer that sometimes will

work because people will be happy for

you that you're playing on such a big

lineup then it's about using the caption

to tell the story and as I said the

reason you post the photo first then the

flyer so people can swipe over to the

flyer is because people like seeing

other face people's faces and the

algorithm will react to it and push it

to other people and then people will

swipe over to see the gig like Molly

does here can we have a massive massive

massive warning here do not put the

flyer first and then the photo it just

doesn't work that well when you've got

the photo and the flyer then it's about

adding a really really good caption that

adds depth why are you excited why

excited to play it it's a big gig for

you you should all your friends should

come and see you play and get people

involved in that party and get people

buzzed up as much as you are about that

party three down two AG go and before we

jump into those two I want to just take

a moment to tell you about my new course

Instagram domination for DJs and

producers this course is solely focused

on Instagram growth understanding the

platform and how to leverage it as a DJ

or music producer it will take your

Instagram level to the next level it's

packed with how to use a platform tasks

to do to really level up your content

and loads of content ideas for DJs and

producers if you think that's for you

then all you need to do is click on the

link that's pinned in the comments and

you can grab a copy right now it's on

sale right now right let's carry on step

number four recycling content once

you've been playing some gigs and you've

got a lot of content then it's about

recycling it later down the line and as

you can see here Molly uses some content

from the previous year to talk about

Festival she's got coming up for this

summer before the summer happened she

can reuse that content to shout about

the upcoming festivals that she's

playing at and again she uses the

caption space to talk about the events

so you see the video that's entertaining

which is what going to drive the

algorithm and drive people's away Wess

in it and then you read the caption to

find where she's playing she's using

reals carousels and single image post

really well across all her content and

really using them to the maximum of

ability she also is having a good daily

mix of different content and different

parts of the platform and then step five

recap the show tell the story of the

show how it went down people might have

missed it in your audience by recapping

the show and saying what went down or

showing videos of the show this can

re-engage people and they might have

missed that show and they should be

checking you out next time it's always

about the before the between and after

content when it comes to shows and

getting as much as you can out of these

shows when it comes to social media

platforms think about what gigs you've

got coming up and plan this how what do

you need to get from each gig before you

even get to the gig think about what you

need before during and after this is

what the best artists are doing and this

is really maximizing the opportunities

for you Molly does a really great reel

here where she starts with The Empty

Dance Floor which a load of you might do

and then by the end she's planning to a

full packed out house this is something

you could definitely replicate for a lot

of you that are starting playing warm-up

gigs where you start with something and

you end with the crowd again also you

could do the 24 hours at a gig or on the

way to the gig before the gig during the

gig after the gig what happened at the

gig and it just tell the story and it

show you in a different light and it

will hit a different part of the

algorithm because different people will

watch it and then that becomes new fans

if you are still playing to an empty

crowd then literally get the video

footage on you and just get you on the

stage playing music that's going to work

for the algorithm it's got your face in

it it's got your DJing in it it's got

the music you're playing in it and that

is a great start for you from a Content

point of view what struggles do you have

when it comes to making content as a DJ

and producer I would love to know let me

know in the comments below get involved

with the conversation and I'd love to

know where you are struggling as DJs and

producers making content and getting

more gigs sticking on a drama based Vibe

did you check out my video with koven to

see what they are doing on their

Instagram when it comes to musicians

they are absolutely nail in it you

should definitely check out this video

next I'm going to watch that one next

before you jump over there consider

giving this one a like it really helps

the algorithm And subscribe to the

channel we are now doing two videos a

week and two live streams every Monday

and Wednesday listening to demos on this

channel I'll see you over there and I'll

see you in the next video Cheerio

bye-bye