How to Make VIRAL Instagram Reels as a Music Producer like Sammy Porter

Summary

This video dives into how house music producer Sammy Porter achieves viral success on Instagram. By analyzing his use of engaging DJ videos, strategic captions, and AI-enhanced studio content, the video highlights key strategies for promoting music and building an audience. It emphasizes the importance of filming at gigs, using multiple reels to promote singles, and employing SEO-friendly captions. The video also showcases Porter's clever content creation and promotional techniques, offering valuable insights for DJs and producers looking to grow their presence on Instagram.

Takeaways

• 🎧 Sammy Porter leverages Instagram Reels to achieve viral success, gaining hundreds of thousands of views.
• 🔥 Sammy's breakout track 'A Bit Patchy' went viral on SoundCloud before being officially released by Mr Jam's label.
• 📈 He has built a massive following on Instagram, with over 200,000 subscribers, by creating engaging DJ videos.
• 🎥 Sammy effectively repurposes content across Instagram and TikTok, increasing his reach and engagement.
• 🎶 He promotes his singles using multiple Reels in different styles, increasing visibility and audience engagement.
• 📱 Sammy gathers content from shows by reaching out to fans who tag him, avoiding the resolution loss from WhatsApp.
• 💬 Using captivating captions and engaging hooks, Sammy encourages multiple views and interactions with his videos.
• 🕵️‍♂️ Sammy mixes studio content with gig footage, showcasing a well-rounded, visually appealing profile.
• 🤖 He uses AI to enhance his videos, creating unique and eye-catching content for different occasions, like Halloween.
• 📊 Onscreen captions are crucial for his strategy, guiding viewers through the content and improving SEO for better reach.

Q & A

Who is Sammy Porter and why is he significant in this context?

Sammy Porter is a house music producer known for getting hundreds of thousands of views on his Instagram Reels, making his content go viral. He has built a massive following on Instagram and TikTok by creating engaging DJ videos.

How did Sammy Porter initially gain recognition?

Sammy Porter gained recognition when his track 'A Bit Patchy' was uploaded as a free download on Data Transmission's SoundCloud, leading to 40,000 streams and eventually getting signed to Mr Jam's Speakerbox label.

What content strategy does Sammy Porter use to engage his audience?

Sammy Porter uses a mix of DJ videos, in-studio content, and AI-enhanced videos. He also emphasizes using captions to tell stories and engage viewers, and he promotes his singles through multiple reels in different styles.

What is the significance of captions in Sammy Porter's Instagram Reels?

Captions are crucial as they help navigate viewers through the content, making them want to watch repeatedly. They also aid in categorizing the content for Instagram's algorithm, helping it reach the right audience.

How does Sammy Porter gather content for his videos?

Sammy Porter gathers content by filming during shows and collecting videos shared by fans and tagged in posts. He emphasizes the importance of looking through messages and DMs after gigs to find valuable content.

Why is it important not to rush the release of a new single according to the script?

It is important not to rush a new single's release to build a substantial amount of promotional content over time. This strategy ensures a broader reach and better engagement when the track is finally released.

What role does AI video content play in Sammy Porter's strategy?

AI video content spices up Sammy's in-studio videos, making them more engaging. This has helped some of his videos reach over 50,000 views, indicating the effectiveness of incorporating AI elements.

How does Sammy Porter use SEO techniques in his Instagram Reels?

Sammy Porter uses SEO techniques by including optimized keywords in his captions and on-screen text. This helps Instagram categorize the content correctly and show it to the relevant audience, enhancing reach and engagement.

What is the 'seven touch points' marketing term mentioned in the script?

The 'seven touch points' marketing term refers to the idea that it takes around seven interactions or touchpoints with a potential customer before they take action, such as buying a product or engaging with content.

What unique approach did Sammy Porter take for promoting his single 'Get Shaky'?

For promoting 'Get Shaky,' Sammy created various reels in different settings, such as in clubs and his studio, and even captured a lightning bolt on camera to add a unique element to his video. This diverse content helped maintain viewer interest.

Outlines

00:00

🎧 Viral Instagram Strategy for DJs and Producers

This paragraph discusses how DJ and dance music producer Sammy Porter leverages Instagram Reels to gain hundreds of thousands of views and achieve virality. The speaker admires Sammy's content strategy, which includes DJ videos, AI-enhanced studio content, and clever use of captions to engage viewers. The summary highlights Sammy's massive Instagram following, his promotional tactics for new singles, and the importance of capturing and reusing content from live performances. It also emphasizes the value of on-screen captions to guide viewers through the content and the strategic use of search engine optimization (SEO) to increase discoverability.

05:00

🔍 Deep Dive into Sammy Porter's Instagram Success

The second paragraph delves deeper into Sammy Porter's Instagram strategy, focusing on his use of on-screen captions to enhance viewer engagement and the strategic promotion of his music. It discusses the importance of capturing content at live shows and the creative ways Sammy uses AI to enhance his studio videos. The summary also touches on the effective use of captions for SEO purposes, the call to action in his posts to engage the DJ community, and the clever use of hashtags to target specific audiences. Additionally, it mentions a 'Brucey bonus' example of how even low-quality content can perform well with the right captions and engagement strategies.

Keywords

💡Viral

The term 'viral' in the context of social media refers to content that spreads rapidly and is shared by a large number of users. In the video, the theme revolves around how DJ Sammy Porter has managed to make his Instagram reels go viral, attracting hundreds of thousands of views and gaining significant attention for his music.

💡Instagram Reels

Instagram Reels are a feature within the Instagram app that allows users to create and share short, 15 to 60-second multi-clip videos set to music. The video discusses how Sammy Porter uses Instagram Reels to promote his music and grow his audience, with examples of how he has achieved high engagement and virality.

💡House Music

House music is a genre of electronic dance music characterized by repetitive beats, synthesized basslines, and the use of samples. The script mentions that Sammy Porter is a house music producer, and the video explores how he leverages social media to promote his house music tracks.

💡Engagement

Engagement on social media refers to the interactions users have with content, such as likes, comments, shares, and views. The video emphasizes the high engagement levels Sammy Porter's Instagram Reels receive, which is a key factor in achieving virality.

💡Content Strategy

A content strategy is a plan for creating, distributing, and managing content to achieve specific goals. The video describes how Sammy Porter uses DJ videos and AI video content as part of his content strategy to build his brand and promote his music on Instagram.

💡AI Video Content

AI video content refers to videos that incorporate artificial intelligence to enhance or create effects. In the script, it's mentioned that Sammy Porter uses AI to make his studio videos more appealing, which helps in attracting more views and engagement.

💡Watch Time

Watch time is the total amount of time users spend watching a video. The video script highlights the importance of achieving high watch time on Instagram Reels, as it is an indicator of engagement and can contribute to content going viral, as seen with Sammy Porter's videos.

💡Promotion

Promotion in the context of the video refers to the act of publicizing and marketing music or events. Sammy Porter is praised for his effective promotion of his singles using Instagram Reels, with multiple reels in different styles to reach a broader audience.

💡SEO (Search Engine Optimization)

SEO on Instagram involves using specific keywords in captions and descriptions to increase the visibility of content in the app's search and discovery features. The video explains how Sammy Porter uses SEO effectively in his captions to help his videos reach the right audience.

💡On-Screen Captions

On-screen captions are text overlays that appear within a video, providing context or additional information. The video script points out that Sammy Porter uses on-screen captions in all his reels, which helps guide viewers through the content and encourages them to watch the entire video.

💡Call to Action

A call to action (CTA) is a prompt designed to encourage viewers to take a specific action, such as commenting, sharing, or clicking a link. The video describes how Sammy Porter includes CTAs in his captions, such as asking viewers to comment or send him a message, to increase engagement and interaction with his content.

Highlights

Sammy Porter achieves hundreds of thousands of views on Instagram reels by using engaging DJ and studio content.

Sammy Porter's track went viral on SoundCloud before getting signed to Mr Jam's speaker box label.

Sammy Porter has built a following of over 200,000 subscribers on Instagram through engaging DJ videos and effective content strategies.

Using AI video content, Sammy Porter enhances his studio videos, resulting in over 50,000 views.

Sammy Porter emphasizes the importance of collecting content from shows and engaging with fans who share content.

Sammy's Instagram caption strategy involves intriguing and engaging captions that prompt viewers to watch repeatedly.

Promotion of singles using multiple Instagram reels in various styles is a key strategy for Sammy Porter.

Sammy's patient approach to building content over months helps him effectively promote his new tracks upon release.

Creating a mix of studio and gig content, Sammy Porter keeps his audience engaged and intrigued.

Sammy uses AI to enhance studio videos, such as his Halloween-themed content, to promote new tracks creatively.

The use of SEO-friendly captions and onscreen text helps Sammy's videos get categorized correctly by Instagram and reach the right audience.

Incorporating call-to-actions in captions, like asking DJs to drop a comment, helps drive engagement on Sammy's posts.

Sammy's video content often includes intriguing hooks and engaging captions that make viewers want to watch multiple times.

Utilizing a combination of short and long-form content, Sammy effectively moves viewers through his content funnel.

Sammy Porter's strategy includes consistent use of key SEO terms in both captions and alt text to optimize video visibility on Instagram.

Transcripts

today I want to chat about going viral

on Instagram as a DJ or dance music

producer using Instagram reals I've been

digging into house music producer Sammy

Porter's Instagram to show how he gets

hundreds of thousands of views on his

Instagram reals and gets them to go

viral so let's jump in okay so Sammy

Porter is an act that I've Loved on data

transmission for a long time fun fact we

actually uploaded in one of his Breakout

tracks a bit patchy as a free download

on data transmission SoundCloud a long

time ago it essentially went Mentor over

a few weeks and grew to 40,000 streams

on Soundcloud Sammy then got it signed

to Mr Jam's speaker box label because it

had so much heat and he messaged us and

said it's been signed can you take it

down it's going to get an official

release we were like amazing yes of

course and it all led to that first

release it's something we both never

expected exciting but we're not looking

at SoundCloud today we've been looking

at Sammy Porter's Instagram and for that

matter his Tik Tok because he copies his

content over to the other platform too

because he's doing some amazing content

Sammy has built a massive Army on

Instagram of over 200,000 subscribers

his content is super engaging and he

uses DJ videos which I've said a lot on

this channel to build his content

strategy this has helped him promote

himself the events that he's involved

with love juice and his music Samy is

also using some AI video content to

spice up his in the studio videos and

that got him over 50 th000 views so

let's Deep dive into his content and see

what's really working for him first up

how many of you forget to film and get

content when you're playing at shows in

the comments give me the little hands up

emoji if you've ever done that and be

honest it's cool because there's plenty

of phones on a pack dance FL making

content for you for your big moments and

it's about spending a bit of time after

a gig looking in your messages and DMS

and other people that shared content

with tagged you see if you can get that

original content from them quickly get

them to DM it over to you or even email

it even better if they can not WhatsApp

though cuz WhatsApp does a weird thing

where it crunches video content and

makes it tiny and it takes some of the

resolution away from the content this is

what Samy has done with this video and

it's amazing and he's used his caption

to really emphasize what he's done with

this video the caption reads when you

remember to film The Rave but forget dot

dot dot forget the lyrics to the one of

the biggest bits of house music ever

made the thing with this video is people

are actually singing in the video to the

track but what are they actually singing

I actually had to watch this three or

four times to try and work out what they

were singing and if it lined up with the

caption that he' typed and trying to

understand the piece of content and I

was watching it over and over and going

are they singing the right words are

they and it made me want to watch it

over and over and over which basically

means he's getting three four five times

100% watch time which is epic on a piece

of content and because it's short it's

really epic and I've watched it a bunch

of times and still don't know number two

Sammy Porter absolutely Nails the

promotion of his singles using Instagram

reels I think I counted seven reals to

promote his current single in three or

four different video Styles this is the

best way you can promote your new music

how many of you in the comments have

done one or two and then got stuck and

not known what to make next or the big

one and overthink that you don't want to

spam the audience with each video it

might not be the same people seeing that

video and you might be hitting a bigger

percentage of your total audience there

is also a marketing term that takes

seven touch points for someone to buy in

and see what you're doing so for his new

single get shaky he's made reels in the

club he's made reels one Sat by his

computer admittedly he got a bit lucky

with a lightning bolt as he was

recording or maybe the storm was going

off and he cleverly thought I'll stick

the camera on and see if I can catch it

over a long period of time and I'll just

sit and do something and see if I can

get a few seconds of video in maybe an

hours worth of content that's more

likely prop Sammy he's obviously been

playing the track for many months in

many different Club clubs and places and

sets and collected all that content to

be able to push it when the release

comes out this is why it's important not

to rush a new single out take your time

to build content over months to help

that track when it drops how many of you

DJs and producers make a track and then

want it out instantly because they want

people to hear it the big music

producers like Sammy Porter spend months

building a track and then release it and

have the patience and you can do this

from home in a home studio or a live

stream and maybe a few external gigs if

you're much smaller and maybe get some

lucky content from some bigger acts as

well okay these two things are big but

they're not the biggest thing he's doing

and the biggest thing he is doing can

really make your videos go viral so you

need to stick around for that one one

thing I really love is loads of his

content isn't just at massive gigs he's

got a good mix of Studio content and

he's built a good looking space over a

long period of time and if we look at

this video you can see in the real the

Studio's starting to get some shape and

again he uses that caption space to tell

the story

later in carousels you can see he's

upgraded the space added some lights and

made it look a bit more Popp him this is

something that can definitely be done

from home or in a pirate Studio

combining the last two points he's made

a really cool video in his studio and

then he's used AI to make it look even

better this video he clearly dropped

over Halloween and he's used it as a

different way to promote his new track

it's super fun super sliek again if you

check the caption of the video he's

using a really clever caption too it

says you won't see this coming DJs Tech

house heads house music and EDM fans

drop the words get showkey below and I

will DM you the link the first part of

this is the hook and the second part is

the search engine optimize words that's

going to help people find this video and

if you don't know what I mean by search

engine optimize words in Instagram then

you need to check this video out next CU

it's really going to help you understand

that also you'll notice with this video

it's top of the funnel for attracting

new fans it's 7 to 10 seconds long it's

just a big hook of the track which is

enough to get people interested in what

he's doing okay that's four really big

ones but if you are not doing this next

thing then you won't get your videos to

go viral how many of you actually have

noticed the really big thing that he has

been doing in every real let me know in

the comments that you've seen it before

I tell you the big thing he's doing is

he's onscreen captions which he adds to

every single reel they make you want to

watch it and then keep watching you as

it navigates you through the content

let's look at this one the first part

drop this track every Rave I've djed at

this year firstly just reiterate some of

the points I've been making already he's

been building this track all year and

getting content and with the crowd in it

from the text if you've been at a gig

you're thinking what track is it have I

heard it already if you haven't been

through a track you still go I wonder

what track it is DJ's ravers house music

heads drop a comment below and I'll

inbox you the link this is a big call to

action but it's also inbuilt into

Instagram's captions and by using these

key wordss you're telling Instagram how

it should categorize your content and

who it should show it to yep Instagram

can read the words that you put on the

video and it helps work out who that

content is for and who it needs to show

it to and once again he's put the same

words in the caption he's probably put

the same words on the alt text option

for visually visually impaired let's

look at this one unless you are a DJ

keep scrolling he calls out DJs in this

one and gets them listening why has he

done this because this video is a little

bit longer it's middle of the funnel

conversions and it's up to 30 seconds

long and it's showing more of the track

and he really wants to get his DJs

behind this piece of music so that they

can start playing in the clubs as well

the next line you remember this classic

bit of house music question mark this

makes you turn the sound on if you're

watching without the sound on and 80% of

people watch reals without the sound on

and because he's put this you want to

see what track he's chosen to see if you

know it had to put my tech house spin on

it this tells the story and gets the

tech house DJs watching the final part

matches the SEO in the caption DJs drop

me a message if you want a copy that

gets DJ's dming him to ask for a copy

for his hashtags on this C piece of

content they're super simple DJ DJ's

house music he probably could have put

Tech house music as well but that

doesn't matter too much cuz the video

and the SEO for the video is doing all

the hard work for him finally I've got a

little Brucey bonus for you I wanted to

point out this content where he Zooms in

and out of a laptop which actually you

can't even see the track breakdown and

the actual piece of content is actually

pretty pony but it's got thousands of

views but again his onscreen captions

absolutely Nails it and you want to put

the sound on to find out what the track

is and forgive the quality of the

content do you want to grow on Instagram

then you need to do my free training to

grow your account to 10,000 followers or

more and if you want to get involved

with that then I'll put a link in the

description and I'll pinned it in the

comments so you can jump on that free

training today do you wonder why no one

sees your posts on Instagram as a DJ and

producer then you need to watch this

video next but before you jump over

there please give this video a like

subscribe to the channel and let me know

what you found useful in the comments

I'll see you over there