If I had 0 Instagram Fans for my Music, I'd do THIS (DJs & Music Producer)

Summary

As a DJ and producer, knowing your ideal Instagram audience is crucial for growth. Many fail by not targeting the right people or posting content for themselves rather than their audience. This video emphasizes creating content for your audience, starting a dedicated DJ account, and understanding your audience's preferences. It highlights the importance of planning content, using Instagram's various features effectively, and regularly analyzing insights. Engaging with your audience through live sessions and comments boosts reach. The video also promotes a course to help DJs grow their social media presence and achieve their goals.

Takeaways

• 🤔 Identifying your ideal Instagram audience is crucial for DJs and producers trying to grow their presence on the platform.
• 📈 Many DJs post content without considering their audience, which can hinder growth and engagement on Instagram.
• 🔄 Understanding the Instagram algorithm and its changes is important for improving visibility and audience reach.
• 🎯 Content creation should focus on educating, entertaining, inspiring, or connecting with the audience rather than just self-promotion.
• 👥 Starting a new account dedicated to DJ and music production content can help avoid confusion with personal content and friends.
• 📊 Engaging with the right audience is key; family and friends may not be interested in DJ-focused content, leading to negative engagement.
• 🔄 Adapting to changes in audience interests over time, like in the case of Salado, is necessary to maintain growth and relevance.
• 🎣 DJs and producers should aim to attract other producers and music enthusiasts, creating content that appeals to both groups.
• 📝 Planning content in advance and having a narrative helps maintain consistency and drive the desired message to the audience.
• 👕 Using consistent branding, like merchandise, can help maintain continuity in visual content across posts.
• 📈 Utilizing Instagram insights to understand when and what type of content performs best is essential for optimizing engagement.
• 💬 Engaging with the community through Instagram Live and responding to comments can boost post visibility and audience interaction.

Q & A

What is the main challenge DJs face when trying to grow their Instagram audience?

The main challenge DJs face is not considering or understanding their ideal audience, often posting content without thinking about who they are posting for, which can hinder growth on Instagram.

Why is it important for DJs to know their ideal fan base?

Knowing the ideal fan base helps DJs create content that resonates with their audience, leading to better engagement and growth on Instagram.

How has the Instagram algorithm changed and why should DJs be aware of it?

The Instagram algorithm has changed to prioritize content that engages the audience. DJs should be aware of these changes to improve their content strategy and visibility on the platform.

What should DJs consider when creating content for Instagram?

DJs should consider creating content that educates, entertains, inspires, or helps their audience connect with others, rather than just posting about themselves.

Why might DJs' original audience not be the right audience for their professional growth?

The original audience, often consisting of friends and family, may not be interested in the DJ's professional content, such as tech house tracks or gig promotions, which can limit their growth.

What is the recommended approach for DJs starting on Instagram?

It's recommended that DJs start with a new account dedicated to their professional persona, rather than converting a personal account into a business one.

How can DJs identify their ideal audience as a producer?

DJs can identify their ideal audience by considering two main groups: other producers who might become peers or collaborators, and music enthusiasts who attend festivals and raves.

What types of content should DJs create to appeal to their ideal audience?

DJs should create content that appeals to both other producers and music enthusiasts, utilizing various formats like posts, reels, live streams, and stories.

Why is planning content important for DJs on Instagram?

Planning content helps DJs maintain consistency and a clear narrative, which can improve engagement and the overall impact of their posts.

What strategies can DJs use to boost engagement on their Instagram posts?

DJs can boost engagement by going live on Instagram shortly after posting, interacting with their community, and using insights to understand when their audience is most active.

How can DJs ensure their content is reaching the right audience on Instagram?

DJs can ensure their content reaches the right audience by cross-posting on connected platforms like Facebook, focusing on DJ-related content, and analyzing insights to understand what resonates with their followers.

Outlines

00:00

📸 Understanding Your Ideal Instagram Audience

Identifying your ideal Instagram audience is crucial for DJs and producers to create effective content. Many fail to consider their target audience, leading to ineffective growth strategies on Instagram. This section discusses the importance of knowing your audience, creating content tailored to them, and the pitfalls of not doing so. Emphasis is placed on making content for the audience rather than for oneself, as well as the need to educate, entertain, inspire, or connect with viewers. It also mentions the common mistake of posting personal content that may not resonate with a DJ's fan base.

05:01

📝 Planning and Strategizing Content

Planning content is essential for maintaining consistency and narrative flow. DJs should write down 30 content ideas and plan them around significant events like gigs or releases. Pete Griffis' analogy emphasizes not to panic and post, but to plan first. Batch recording content and maintaining continuity with branded merchandise can also help. Additionally, knowing your audience's activity times through insights is crucial for maximizing engagement. Active engagement, such as liking comments before posting and going live on Instagram after posting, can boost engagement and reach.

Keywords

💡Ideal Audience

The ideal audience refers to the specific group of people that a DJ or producer aims to reach with their content. Understanding who these individuals are is crucial for creating targeted content that resonates with them, as discussed in the video. For instance, a DJ's ideal audience might be festival-goers or tech house enthusiasts.

💡Content Creation

Content creation involves producing and sharing media to engage with an audience. In the context of the video, it is emphasized that DJs should create content specifically for their audience's interests rather than for themselves, to foster growth and engagement on Instagram.

💡Engagement

Engagement refers to how audience members interact with content, such as liking, commenting, or sharing. High engagement is a sign that the content is resonating with the audience. The video stresses the importance of creating engaging content that educates, entertains, or inspires the audience.

💡Instagram Algorithm

The Instagram algorithm determines how content is displayed and to whom. It favors content that garners high engagement. The video discusses how understanding and leveraging the algorithm can help DJs and producers increase their visibility on the platform.

💡Targeted Content

Targeted content is media created with a specific audience in mind. The video suggests that DJs and producers should identify their ideal fans and tailor their content to meet their interests and preferences to drive engagement and growth.

💡Cross-Posting

Cross-posting is sharing the same content across different social media platforms. The video advises DJs to connect their Instagram with Facebook and cross-post DJ-related content to maintain consistency and reach a broader audience.

💡Content Planning

Content planning involves strategizing and scheduling content creation and posting. The video highlights the importance of planning content in advance rather than posting spontaneously, to ensure consistency and alignment with the audience's interests.

💡Batch Recording

Batch recording is the practice of producing multiple pieces of content in one session. This method helps maintain a consistent posting schedule. The video recommends batch recording for DJs to efficiently manage their content output.

💡Audience Insights

Audience insights are analytics data that provide information on how an audience interacts with content. The video suggests that DJs should study their insights to understand what content performs well and adjust their strategy accordingly.

💡Engagement Spike

An engagement spike is a sudden increase in audience interaction with content. The video mentions that going live on Instagram after posting can create an engagement spike, as live interactions can draw more attention to recent posts.

Highlights

Understanding your ideal Instagram audience as a DJ and producer is crucial for content creation and growth.

Avoid posting content without considering the target audience, as it hinders growth on Instagram.

The importance of knowing your audience and creating content for them rather than for yourself.

People are drawn to content that educates, entertains, inspires, or allows them to connect.

Starting a new Instagram account for your DJ persona can be beneficial, especially when starting from zero.

The potential pitfalls of inviting everyone to follow your account from the start.

The necessity of adapting your content when transitioning from personal to professional on Instagram.

The strategy of cross-posting content on Instagram and Facebook to reach a wider audience.

Identifying two main pools of audience: other producers and general music lovers.

The overlap between the two audience pools and the importance of creating content that appeals to both.

The need to create content that fits across all Instagram surfaces like posts, reels, live, and stories.

The importance of planning content in advance to maintain consistency and narrative.

Batch recording content and using merchandise for continuity in your posts.

Utilizing Instagram insights to understand when your audience is most active and what content works best.

Engaging with your audience through likes and comments to increase post visibility.

Going live on Instagram immediately after posting to boost engagement and reach.

The value of building a community and understanding your audience through interaction.

The Artist Blueprint course as a resource for growing on social media and music platforms.

The call to action for viewers to engage in the comments and share their ideal audience profile.

Transcripts

who is your ideal Instagram audience

member as a DJ and producer this is one

of the big stumbling blocks for DJs when

trying to create content and trying to

get growth on Instagram either they

don't consider it or they're just post

content without even thinking about who

the person they're trying to post for

which isn't going to help your growth

and it isn't going to help you grow on

Instagram in 2022 and 2023. today I'm

going to chat about knowing your

audience and knowing who your ideal fan

is as a DJing producer and then the

types of content you could make for

Instagram as a DJ music producer in 2022

2023 recently the Disco shared I chatted

about the Instagram algorithm and how

it's changed once again oh no not again

did you see that video if you didn't

I'll link to it above and below go and

check it out it's really important watch

it it'll give you loads of stuff for how

to improve on Instagram one of the big

things I talked about in that video is

audience and understand who your

audience is and that's what I want to

talk about today the big thing is

getting your head around is who your

audience is but also you're making

content for your audience not for

yourself and so many people make content

from themselves and then when they don't

make it for Their audience they wonder

why they're not going forward and not

going fan base people are selfish and

always remember this and the most

important things is when you're trying

to make content is that people always

want to be either educated entertained

inspired or they're trying to connect

with their mates most people when they

start on a brand new platform is they

use the invite all and they connect with

all their mates and they start posting

content that's kind of just them and

themselves and they're connecting their

mates loads and it's all about

themselves and what they're up to and

their food and their family and their

nights out or whatever and their mates

are then really connected to that piece

of content then you might see some other

little bit growth from that but

essentially when you start changing into

I'm talking about you as a DJ and

promoting yourself and pushing yourself

forward as a DJ producer your content

flips and therefore then your audience

is going to change and that original

audience is not going to be the audience

you might want because they can't come

to all your gigs and not as interested

when you're talking about the latest

tech house track they just want to turn

up because you're your mate and it's a

bit of a pitfall to fall into kind of

inviting everyone in straight away the

best thing to do when you're starting as

a DJ is have an account just for that

and have a brand new account just for

that and if you're starting at zero I

would definitely do that don't change a

personal into a business start a brand

new with zero and it might be a bit

daunting but let we can do it with the

right content and push forward recently

we restarted someone in May and by by

August they've got to 1500 followers

just by driving forward with their

content the second big thing is when

you've got just your family or your

friends on and they are not into that

content that you're putting out there

then they're going to swipe past it if

they don't want to come to every gig

they're going to swipe past it they're

not going to like it they're not going

to comment and that's a negative

inflection on your account which you

don't want because it just pushes the

content down for those that don't know

your content gets shown to a small

percent of your audience if your

audience are into it or in the right

locations for it and just don't need to

know what you're talking about then it

gets your content gets shrunk so getting

your audience right and getting your

ideal fan right is so key then what

happens is you'll hit a bit of a dip

with your engagement and hit a dip with

your growth and this is what actually

solado had to happen to them they

tweeted they've got so much low reach

and I made a video on it 11 ways they

can improve their age if you didn't see

that one again I'll link to that above

and below some of their audience I think

might have got kind of older because

they've been a long time and they've

kind of grown up with Salado and they're

now 10 years deeper but they're they're

now in different place to where they

were 10 years ago they're not raving as

much they're not into the music as much

they're not partying all the time so

they need to re-change their focus and

re-change their plan because their

audience had changed from what it was 10

years ago so start a brand new one or if

you if you've got your DJ page make sure

it's connected to your Facebook and

start cross-posting content across both

pages but making sure they're both DJ

focused and all the audience in there is

on there because they're about your DJ

and they're following you as a DJ and

producer when you start out making

content as a teacher in producer I see

it as you're fishing in two pools first

pull is other producers and other

producers that they're gonna become your

peers maybe they're gonna maybe you're

gonna collab with them maybe they're

into the same music as you the second

pull is people that are into music

generally they go to festivals they go

to Raves they're like DJs they like DJ

culture and there's these two pools and

they overlap some and you definitely

overlap in both those pools because

you're a DJ and a producer so you're

starting to make content to fit into

both those pools it's definitely wise

because you want to try and pull

audience from both those poor and of

course then your actual mates might fit

into that second pool of DJ producer

fans because again they could be come

along with you and they are the kind of

into music and Inter festivals in

different clubs so then they would fit

into that group of people so you start

making content for those types of people

the two types of pools and what you want

to try and do is you want to try and

make content that fits across all the

surfaces of the platform and when I mean

Services I mean things like posts reels

live stories you've got all these

surfaces and you can use them

differently and you you should use them

differently for the different types of

content you might create now we know our

two pots are people either other

producers or people that just love DJs

and music now we need to start thinking

about the content what those people are

into and really broadening down what

those who the ideal people are in those

pots and I would definitely sit down and

make a list of things they might be into

and those might be like and how that

maybe crosses over to what you like and

what you're into always when you're

making content it's you plus the type of

content equals the bigger result and

then once you've done that you have then

got your ideal fan and once you've done

that you can then start planning out

your content a big warning to yourself

is if you think oh I need to post today

please please don't sit down write down

30 ideas of new content ideas and plan

them out and then it pushes your content

in the right way and it keeps The

Narrative of your content and it kind of

flows the content but also if you're

trying to focus your content around

certain points maybe you've got a big

gig or maybe you've got a release and

you're trying to build content around

those points it keeps the consistency

and it also keeps the kind of narrative

where you're going with your content and

the drive of your content don't panic

and post sit down and plan first this is

a lovely analogy that Pete Griffis said

when I told him the exact this exact

moment on an interview with I had with

him for the tourum Academy alumni

recently and I loved it so I'm nicking

it thanks Pete but I think it sums it up

perfectly let's repeat that don't panic

and post sit down and plan first I might

even get that on t-shirts let me know in

the comments if you blink one in the

T-shirt or on a wall as a poster once

you've then planned your content try and

batch record loads of it change outfits

if you need one of the lovely things I

have is I've made my own merch range and

I've my own merch range so that all the

time I've either got a DT t-shirt which

is black or DT jumper a DT hoodie and it

allows me to keep the continuity of my

content but also means I don't got

change outfits because I'm always

wearing the same stuff also gives me a

nice little headspace when I wake up I

haven't choose what I'm wearing I just

go and get another black T-shirt out and

if you haven't checked out our full

merch range I'll link to it below it's

coming to Christmas go and grab yourself

a new t-shirt for someone that you love

especially if they love data

transmission as much as we do and the

final tip for today is know your

insights know when your people are

online know when people are active on of

your fan base online look at your

insights study them learn what's working

learn what's not working learn what's

what you're getting reaction for you can

actually look on each post of the

insights of each post monitor them and

see what works and what what content

does work and then you can always repeat

it and repurpose it being active on the

apps before you go on post I for

instance got heart loads of my previous

comments giving a little to Hearts

because then it gives them a

notification that I've hearted their

comment and then I go and post my

content and they'll go and see that

content because of other notification

another little cheeky hack there

similarly going live on Instagram live

just after you posted gives you a

massive engagement Spike and pushes the

reach of all your current posts so if

you just post it real then you go live

and a lot of people see you on live and

interact with your live again then

they'll see your post this will be

working lovely for me recently and you

don't need to perform on there you don't

need to DJ 80 of people said they don't

watch DJ streams anyway on Instagram

just sit and chat with your community

and build that reputable Community ask

them questions find out more about them

because then when you run and find out

more about the audience you'll then know

what content is going to work for them

test and learn all the time and live is

a great platform for this what do you

think who is your ideal audience member

have you ever thought about it have you

considered it should we try and build a

picture in the comments post some of the

things that your audience members might

like so let's talk about it in the

comments below let's try and build this

picture of an ideal audience member that

likes DJs and producers I love to do

that and we can share with all the kind

of people in the comments and everyone

that watches these videos do you need to

up your Instagram game do you need a

stronger social media game in general do

you want to learn how to grow on Spotify

and SoundCloud and make better content

well my course the artist blueprint does

exactly that it teaches you how to grow

so across all these platforms and helps

you get more music signs and it helps

you get more gigs as a DJ producer and

if you think that's for you and you want

in then jump on a discovery call with me

on the call we just talk about what

you're doing now where you want to get

to and if the bit in the middle is the

course then we'll go through the course

if it's not right for you right then

that doesn't matter I'll give you some

videos and some stuff to go away with so

you can keep progressing I'd love to see

on a call I'd love to talk about you

more about it again I'll put the link

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really helps me out I'm trying to get to

40 000 subscribers on YouTube and I

really want to get there about Christmas

let's try and do this together I see

loads of you watching these videos and

if you can help me do that it'll be

amazing I have been growing farmer and I

will see you in the next video cheerio