Planning your First YouTube DJ Mix

Summary

This video script offers a comprehensive guide for DJs looking to launch a YouTube channel and upload their mixes. It covers the importance of channel branding, mix planning, SEO for discoverability, crafting enticing titles and thumbnails, and video framing. The script also emphasizes the significance of a well-planned mix, including track selection and transitions, and concludes with tips on preparing the video for upload, including description optimization and strategic launch planning. Aimed at helping DJs grow their following and maximize their channel's visibility on YouTube.

Takeaways

• 🎧 Start a YouTube channel as a DJ by deciding on the channel's vibe and genre focus.
• 🔍 Consider SEO from the beginning, as YouTube is the second largest search engine; use keywords in video titles to increase discoverability.
• 🏷️ Create compelling video titles that include searchable keywords to attract viewers interested in specific music genres or moods.
• 👀 Pay attention to thumbnail design, as it significantly impacts click-through rates and can greatly affect view counts.
• 🎨 Plan the visual framing of your videos to ensure they look clean and professional, even if starting from a simple home setup.
• 💡 Invest in good lighting to enhance the visual appeal of your videos, whether it's natural light or affordable artificial lighting.
• 🗂️ Organize your music selection by creating folders for different mixes and planning out several videos in advance.
• 📝 Write detailed video descriptions with up to 5,000 characters to include track lists and other searchable keywords.
• 📅 Plan the launch date of your video like an event, building anticipation and coordinating social media content around it.
• 🔄 Continuously evolve your video setup and content based on feedback and what resonates with viewers over time.
• 📈 Grow your channel by planning and executing a mix of content that includes both your own music and popular tracks that viewers are searching for.

Q & A

What is the main topic of the video script?

The main topic of the video script is about planning and executing the launch of a DJ's first mix on a new YouTube channel.

Why is it important for DJs to use YouTube?

It's important for DJs to use YouTube because it is a platform that can help them grow their following and reach a wider audience beyond traditional social media.

What should a DJ consider when deciding the vibe of their first mix on YouTube?

A DJ should consider the overall genre and sub-genres of their channel, as well as the unique aspects of their performances, to ensure the first mix aligns with their channel's theme and identity.

Why is SEO important for a DJ's YouTube channel?

SEO is important because YouTube is a search engine, and optimizing video titles and descriptions with relevant keywords makes the content discoverable to potential viewers.

What is an example of a keyword-rich title for a DJ mix on YouTube?

An example of a keyword-rich title could be 'Chill Lounge House Music Mix SL - Afterwork Poolside Barbecue', which includes several searchable keywords.

How does a good thumbnail contribute to a video's discoverability on YouTube?

A good thumbnail can significantly increase a video's click-through rate, making it more likely to be viewed, which in turn can affect the video's visibility and ranking on YouTube.

What should a DJ consider when planning the visual framing of their video performance?

A DJ should consider factors such as cleanliness, decluttering, lighting, and the overall visual appeal of the space to ensure the video looks professional and engaging.

Why is it beneficial for a DJ to plan their mix tracks in advance?

Planning mix tracks in advance allows for better organization and preparation, ensuring a smooth transition between tracks and a more polished final mix.

How can a DJ use their video description to improve their video's SEO?

A DJ can use the video description to include searchable keywords such as track lists and artist names, making the video more likely to appear in search results.

What is the significance of planning a launch date for a DJ's YouTube video?

Planning a launch date and building up to it can create anticipation and excitement, which can lead to higher initial views and engagement, potentially kickstarting the video's visibility on the platform.

What additional resource is mentioned in the script for DJs looking to start on YouTube?

A downloadable ebook guide is mentioned as a helpful resource for DJs looking to start on YouTube, which is available in the comments and description of the video.

Outlines

00:00

🎧 Launching a DJ Mix on YouTube

This paragraph outlines the process for a DJ to launch their first mix on YouTube. It emphasizes the importance of planning, understanding the channel's genre, and considering the mix's vibe. The speaker suggests aligning the mix with the channel's theme, whether it's a specific sub-genre of house music or a unique concept like street DJing. The paragraph also touches on the long-term benefits of proper planning for channel growth and the idea of scheduling multiple videos in advance. The focus then shifts to the crucial step of securing a discoverable title using SEO best practices, with examples provided from successful channels like Flavor Trip and suat. The importance of a compelling title and thumbnail for increasing click-through rates and discoverability is highlighted, with a nod to the significant impact these elements can have on view counts.

05:02

🔍 Enhancing Video Aesthetics and Content Strategy

The second paragraph delves into the visual aspects of creating a DJ mix video, advising on how to make the recording environment look clean and uncluttered. It discusses the evolution of the Shed's appearance over time and the importance of good lighting, whether natural or artificial. The speaker also covers the strategy of creating short-form content by cutting out parts of the mix and the value of simplicity in video layout to maintain viewer focus. Planning the mix itself is addressed, including the selection of tracks and consideration of how they align with search trends. The paragraph concludes with advice on preparing the video for upload, such as crafting a detailed description with searchable keywords and planning the launch date as an event to build anticipation. Additionally, the speaker promotes a guide to starting on YouTube and encourages viewers to watch another video on growing a following to a thousand subscribers.

Keywords

💡YouTube Channel

A YouTube channel is a platform on YouTube where content creators can upload and share their videos. In the context of the video, the speaker is discussing the process of building a YouTube channel for a DJ to upload their mixes. The channel serves as a brand and a way to grow an audience, as well as a tool for search engine optimization (SEO) to increase visibility and attract viewers.

💡Mix

In the video, a 'mix' refers to a compilation of music tracks that a DJ has blended together to create a seamless listening experience. The speaker emphasizes the importance of planning the mix for a YouTube channel, including selecting the right tracks and creating transitions between them, to ensure the mix is engaging and discoverable by potential viewers.

💡SEO (Search Engine Optimization)

SEO is the practice of increasing the quantity and quality of traffic to a website or a YouTube channel through organic search results. The script mentions that YouTube is the second-largest search engine and that optimizing video titles and descriptions with relevant keywords is crucial for a DJ's channel to be discovered by users searching for specific music genres or mixes.

💡Thumbnail

A thumbnail is the small, clickable image that represents a video on YouTube. The script discusses the significance of having an appealing thumbnail to increase click-through rates. It is mentioned that even big creators like Mr. Beast invest heavily in creating effective thumbnails, which can significantly impact the number of views a video receives.

💡Track List

A track list is a compilation of the music tracks included in a DJ mix. The video script suggests that including a track list in the video description can make the video more searchable, as people might search for specific tracks and find the DJ's mix as a result.

💡Genre

In the context of the video, 'genre' refers to a category of music, such as house music, which can define the overall theme or vibe of a DJ's YouTube channel. The speaker gives examples of channels that focus on specific sub-genres within house music or have unique themes like street DJing.

💡Click-Through Rate (CTR)

CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. The script mentions that a good title and thumbnail can increase a video's CTR, which is an important metric for the success of a YouTube video as it indicates how many people are interested in the video based on its presentation.

💡Live Stream

A live stream is a content broadcast in real-time on platforms like YouTube. The script refers to live streams as a way to drive audience engagement and interaction, which can also influence the YouTube algorithm to recommend the stream to more viewers.

💡Description

The description of a YouTube video is the text area below the video title and thumbnail where creators can provide additional information about the video's content. The script highlights the importance of utilizing the 5,000-character limit to include searchable keywords, track lists, and other relevant information to enhance the video's discoverability.

💡Launch Date

The launch date refers to the specific day and time when a video is published on YouTube. The script suggests planning and building up to the launch date as if it were an event, using social media to create anticipation and ensure maximum viewership when the video goes live.

Highlights

The importance of planning and steps to get a new mix live on a YouTube channel for DJs.

Deciding the vibe and genre of the first mix for a new YouTube channel.

The role of SEO in YouTube video titles for discoverability.

Using keywords in video titles to increase searchability and click-through rates.

The significance of a compelling thumbnail for video discoverability.

Strategies for planning video framing and visual presentation.

Tips for decluttering and improving lighting in video setups.

The evolution of video backgrounds and camera setups over time.

Creating short-form content by cutting out unnecessary on-screen elements.

Planning the mix and including a balance of original and popular tracks.

The process of mixing music and preparing it for upload to YouTube.

Utilizing video descriptions with searchable keywords for increased visibility.

Planning the launch date and building anticipation for the video release.

The use of social media to promote the upcoming video release.

Offering a downloadable guide to help start a YouTube channel.

Encouraging viewers to subscribe for regular content updates and live streams.

Invitation to watch another video for growing a following from zero to a thousand on YouTube.

Transcripts

so you want to build a YouTube channel

for yourself as a DJ and you want to

upload a mix to YouTube how do you do it

let's chat through the planning and all

the steps to getting that new mix live

let's go yes yes shed heads I'm growing

farmer founder of dance music Authority

data transmission and today we're going

to continue our chat about YouTube for

DJs in these steps today we're going to

get your first mix out there make sure

you stick around right to the end

because you want to make sure you do all

the steps to crack this strategy if you

missed my video on why you should be

using YouTube in the first place as a DJ

check this one out and if you want to

grow your following from zero to a th000

followers then you need to watch this

video as part of this series you could

definitely go and binge watch the other

two afterwards so you decided to make a

YouTube channel after watching that

video you decided the vibe of the

channel and what your channel is going

be about and now you're focused on

making mixes for your brand new channel

let's talk about the first mix on your

channel what's the vibe of that mix

going to be does your channel have an

overall genre I house music and is your

channel going to be then a mix of sub

genres within the house music genre like

our friends over at flavor trip check

out their channel it's wicked or is your

channel me where you walking around the

streets and DJing and the funny things

that happen to you while that's

happening like our friend suat check his

channel out it's wicked his channel is

actually a mix of Recaps and live mixes

so good or is it going to be like a tech

house only Channel we play the music

you're into that week that month like

when we broke down rewi Channel if you

didn't see that check this video out

when you're planning your DJ mixes

getting these steps right is going to

help your channel grow in the long term

it will give it a better chance to grow

and it'll keep people locked in for

longer you can also plan a few videos in

advance and work on a schedule which

will actually make things easier for you

if you go down the route like Flavor

trip and you know the sounds for each of

the coming up mixes then as you're kind

of searching for music and you find

stuff that might fit a future mix you

can put it into folders and kind of

doing the research for lots of mixes in

a row as you're hunting for music now

you know the vibe of the mix now the

main thing is to get the title locked in

what's that video going to be called the

big thing to remember when it comes to

YouTube is it's a search engine and it's

all about SEO it's also the second

biggest search engine behind Google and

Google owns both of them so unlike other

social media you need to consider search

engine optimization or SEO to grow your

channel you need to make sure your

videos are discoverable which means once

you've worked at the Channel's theme and

identity then planning out each mix is

going to be the key thing when it comes

to a title you need to put something

that people are searching for no one is

searching for my new mix01 maybe we all

should do a bit of search on my new

mix01 I bet there's some absolute bels

in there so let's look at some examples

flavor trip for instance they jam-pack

their title with keywords for example

chill Lounge house music mix SL

afterwork poolside barbecue or funky

disco house music mix slash Seaside

Sunset picnic or dance house music mix

gym workout motivation energy so anyone

for searching for those words or a mix

of those words their videos will come up

which means you've got a higher chance

of your video being found by people

searching for something in those spaces

where they're looking for music for

instance the last one if you're looking

to go to the gym you might search up a

mix to go with whereas suat goes for

more Intrigue into his titles how I

outsmarted the police in front of the

queen or mad mobile DJ escaped security

less searchable but you're going to want

to watch it because you're going it's

the Intrigue is there and when YouTube

puts it in front of people that like DJ

videos generally you'll go that sounds

like fun I want to see what happens how

you increase your click-through rate is

having a good title and thumbnail and

the combination of both the big part of

the discoverability of a video is the

thumbnail massive Creator Mr Beast says

we probably spend 5 to 10,000 on a

thumbnail just make sure you got the

right image and it's good because like

the thumbnail it makes a difference

between 50 million views and 200 million

views now you don't need to spend that

much on a thumbnail when you're just

starting out but you're going to get the

idea it's important to have a good

thumbnail and people spend a lot of time

and research finding the best thumbnails

I would definitely do some research on

your competitors and see what they're

using for thumbnails and what's getting

clicked through and also just scroll

yourself and see if you would click on

things you'll see if you go through su's

channel for instance he's changed up his

thumbnails over the journey so that

they're even more striking as it goes on

Flavor trip use a big photo of where

they're playing because they using these

amazing backdrops and you want to click

through because you want to see that

video rewire does a weekly live stream

so his titles and thumbnails are based

on house and Tech house and the day and

title of the event he's driving his

audience from other channels which is

then pushing people to watch his live

streams and that will Kickstart the

algorithm to get more people watching

out over time and then from those people

watching YouTube will do some of the

heavy lifting to find more people that

have already tuned in next thing is

planning the framing of your video how's

it going to look on screen remember this

is a video performance and how it looks

on screen is important it doesn't need

to be super polished at the start but

considering the visual part of this mix

is key if you're in a studio can you

make it look clean can you declutter

we've definitely done that in here if

you go back some of my videos You'll see

we've changed how it looks inside the

shed along the way if you're just at

home which is totally cool after coid

just remove some of the Clutter and

tighten it all up can you get some nice

Lighting on the space either from

recording during the day and moving the

set so you get natural lighting or can

you invest in some cheap lights these

ones these were only1 15 the ones in

down there to just bring some light to

it again we've evolved our background

lighting cameras over time I remember

posting a video a while back we had just

a cheap1 background and someone

commented that they didn't like it you

always get those comments and just let

them roll off because as long as people

can see and hear you but just keep

evolving over time for our friends over

at flavor trip they obviously pick

striking backgrounds and locations and

they obviously plan where their next

trip's going to be to the next thing

about planning the layout is can you cut

yourself out for short form content try

not to have too much clutter on the

screen either you'll see sometimes

people doing live streams and they've

got borders and everything around but

sometimes it's just easy to have you

dejing it's very easy to add extras on

screen but just don't do it and just

keep it simple and make it look cool on

screen and again can you be seen and

heard and the big thing I've learned

from making videos over the time is as

long as you can actually be heard then

the rest will come along so can you chop

out content from the middle of you as I

mentioned in this video from one YouTube

video you can get actually over 100

pieces of content if you design it right

Next Up Plan the mix what tracks are you

going to include think about how the

video is going to be searched if it's

packed with all your own music and

people aren't searching for you in the

first place then they might not find

your video so it might be a case of

mixing some of your own music in with

some other artist's music which people

are searching for if you're going down

the rewire option then it maybe it's a

working the track list out from promos

that have happened that week or that

week's releases but planning the mix out

and working out the transitions maybe

between each mix so that you've really

got it now before you go into the full

mix then you also have confidence when

you're doing that Final Mix now it's

time to mix have fun definitely once

that's done it's about finishing it and

preparing it for the upload this is

going to be including things like the

description of the video you can have up

to 5,000 characters in that description

so there's plenty of space to pack it

with searchable keywords IE track lists

other people search tracks will be

searchable in that to search bar and

they might be searching for a track and

then find your mix the final part is the

planning the launch date when is it

going to go live and the kind of go go

go part you need to build up to that

release date so you can plan your social

media content asally so that you kind of

plan it like an actual event do you want

to start on YouTube I've made a handy

guide to help you do that it's a

downloadable ebook I've put it pinned in

the comments and also in the

descriptions go and grab it now do you

want to get your first thousand

followers on YouTube as a DJ then you

need to go and watch this video next we

break down how to go from zero to a th

if you've enjoyed this video please give

it a like subscribe to the channel we

now have two videos a week and two live

streams every week which are demo

feedback sessions so don't miss out I'll

see you over in this video I'll see you

over there Cheerio bye-bye