Starting from 0 on Instagram in 2024? I do this as a DJ / Music Producer!

Summary

This video script offers five actionable steps for DJs, music producers, and artists to grow their Instagram audience and enhance their content strategy in 2024. It emphasizes understanding the target audience, defining personal goals, leveraging reference tracks for content inspiration, planning content in advance, and optimizing the Instagram page for viewer engagement. The script also warns against common pitfalls like buying fake followers and provides a bonus tip for a pre-posting checklist to maximize content effectiveness.

Takeaways

• 🎯 Know Your Audience: Understand who will watch your content and tailor it to attract your ideal followers.
• 🚫 Avoid Fake Followers: Purchasing fake followers can damage your account's reach and engagement with Instagram's algorithm.
• 📢 Define Your Purpose: Be clear about your goals on Instagram, whether it's to get DJ gigs, promote music, or establish expertise.
• 🎶 Showcase Your Talent: Use content to highlight your skills as a DJ or producer, ensuring it aligns with your objectives and resonates with your target audience.
• 🔍 Reference Successful Content: Study popular artists and DJs to understand successful content strategies and adapt them to your own.
• 📅 Plan Your Content: Create a content calendar to organize and schedule your posts for maximum impact and engagement.
• 🎨 Design for Desired Outcomes: Tailor each piece of content to achieve specific goals, such as shares, comments, views, or follower growth.
• 📹 Batch Create Content: Save time and maintain consistency by creating content in batches and scheduling it for release.
• 🌐 Optimize Your Profile: Ensure your Instagram page is attractive and informative, guiding visitors on what to do next and encouraging them to follow.
• 🤝 Engage on the Platform: Actively participate in the Instagram community by interacting with others to boost your visibility and algorithmic preference.
• 📝 Follow a Checklist: Implement a pre-posting checklist to ensure each post is optimized with elements like location tags, captions, and calls to action.

Q & A

What are the common mistakes made by DJs, music producers, artists, rappers, singers, and musicians on Instagram?

The common mistakes include tripping over the same problems that prevent them from growing and building an audience, which can also hinder them from getting music signed and securing DJ gigs.

What are the five simple steps mentioned in the video to understand the Instagram platform and work out a content strategy?

The steps are: 1) Know your audience, 2) Understand your purpose for using Instagram, 3) Reference successful content in your space, 4) Plan your content, and 5) Consider what users land on when they visit your page.

Why is it important to know your audience on Instagram?

Knowing your audience is crucial because it helps Instagram's algorithm to show your content to the right people, increasing the chances of getting views and interactions.

What is the impact of buying fake followers on an Instagram account?

Buying fake followers can severely damage an account and its reach, as Instagram's algorithm will try to show the content to those fake followers who are not genuinely interested, leading to less engagement and a drop in content performance.

What should be the focus of an Instagram content strategy for a DJ or music producer?

The focus should be on showcasing their work, such as behind-the-scenes studio sessions, live performances, or music releases, to attract and engage their target audience.

Why is it essential to understand the 'why' behind using Instagram for building a following?

Understanding the 'why' helps in setting clear goals and objectives, which in turn guides the content creation process to effectively communicate the desired message and attract the right audience.

How can referencing successful content in your niche help with your own content creation?

Referencing successful content provides a blueprint for what works well in your niche, allowing you to adapt and create your own content that is likely to resonate with your audience.

What is the importance of planning content ahead of time on Instagram?

Planning content ahead helps in creating a cohesive content strategy, ensuring that each post serves a purpose and contributes to the overall goal of growing the audience and engagement.

What should be considered when users land on an Instagram page?

The page should be optimized with a clear bio, highlight sections, and content that encourages users to follow or engage further, such as calls to action in captions or posts.

What is the significance of being active and social on Instagram to grow a following?

Being active and social on Instagram helps in driving engagement, as the platform's algorithm favors interactive content. It also leverages human curiosity, encouraging users to explore profiles and potentially follow.

What bonus tip does the speaker provide for maximizing the chances of success with each Instagram post?

The bonus tip includes a mental checklist of tasks to perform before posting, such as saving the post to the camera roll, duplicating the video for future use, adding locations, topics, captions, tagging collaborators, renaming audio for a name drop, and including calls to action.

Outlines

00:00

🎧 Building a Stronger Instagram Presence for Musicians

The speaker addresses common mistakes made by DJs, music producers, artists, rappers, singers, and musicians on Instagram, which hinder audience growth and opportunities for music signings and gigs. They introduce five steps to understand the platform better and develop a content strategy. The first tip is to know your audience, which is crucial for content creation and for Instagram's algorithm to show your content to the right people. The speaker warns against buying fake followers, as it can damage your account and reach, emphasizing the importance of genuine engagement. Understanding your ideal follower's characteristics and interests is key to creating relevant content.

05:01

🎨 Crafting a Content Strategy for Instagram Success

The second paragraph delves into the importance of understanding your purpose on Instagram, whether it's to gain DJ gigs, promote music, or establish expertise. The speaker suggests using 'reference' tracks to guide content creation, similar to how music producers use reference tracks to create new music. They also stress the need for planning content ahead of time, considering key moments and outcomes desired from each post. Different types of content are discussed, such as those aimed at generating shares, comments, views, or followers. Batch creating content is recommended to save time and ensure content is bingeable. The speaker also mentions the importance of social interaction on the platform to increase visibility and conversions.

10:02

🔍 Optimizing Instagram Profile and Engagement for Growth

In the final paragraph, the focus shifts to what happens when users land on an Instagram page. The speaker advises ensuring the profile is optimized with a clear bio, highlighting how to book the artist and using the Highlight section effectively. They also emphasize the importance of being active on the platform, interacting with others, and using the app to increase the chances of gaining followers and meeting desired goals. A 'Brucey bonus tip' is provided, which includes a checklist of actions to take before posting, such as saving the post to the camera roll, duplicating the video, adding locations, topics, captions, tagging collaborators, and including calls to action. The speaker offers a free eBook for further guidance on defining an Instagram strategy and understanding the platform.

Keywords

💡Instagram

Instagram is a social media platform primarily focused on sharing photos and videos. In the context of the video, it is the central platform where DJs, music producers, and artists are trying to grow their audience and build their brand. The script emphasizes the importance of understanding how to effectively use Instagram's algorithm and features to increase visibility and engagement.

💡Algorithm

The algorithm in the context of Instagram refers to the automated processes that determine the content users see on their feeds. The script discusses how the algorithm reacts to user engagement, such as likes and comments, to curate and promote content. It is crucial for artists to understand this to ensure their posts reach a wider audience.

💡Content Strategy

A content strategy in the video script refers to a planned approach to creating and distributing valuable content to attract and retain a clearly defined audience. The speaker provides steps to help artists develop a content strategy that resonates with their target audience on Instagram, which is essential for growing their follower base and achieving their goals.

💡Engagement

Engagement, in the context of social media, refers to the interactions between users and content, such as likes, comments, shares, and views. The script mentions that how people engage with content affects the visibility of that content on Instagram, which is why it is vital for artists to create engaging content to increase their reach.

💡Fake Followers

Fake followers are artificial accounts that are often bought to artificially inflate a social media account's follower count. The video script strongly advises against purchasing fake followers, as they can harm an account's authenticity and engagement metrics, leading to decreased visibility of genuine content.

💡Audience

The audience, in this video, refers to the specific group of people that an artist or DJ wants to attract and interact with on Instagram. Understanding the audience is crucial for tailoring content to their interests and preferences, as mentioned in the script, to ensure that the content resonates and grows the desired follower base.

💡DJ Gigs

DJ gigs refer to performance opportunities for DJs. In the script, the term is used to illustrate one of the goals that artists might have when building their presence on Instagram, which is to secure more DJ gigs by showcasing their talent and increasing their visibility.

💡Social Media Presence

A social media presence is the online presence of an individual or brand on social media platforms. The video script discusses the importance of having a strong social media presence, particularly on Instagram, to establish oneself as an artist, connect with fans, and grow an audience.

💡Batch Making Content

Batch making content refers to the process of creating multiple pieces of content in one session to be posted over time. The script suggests this as an efficient strategy for artists to save time and maintain a consistent posting schedule, which can help in keeping the audience engaged and growing the follower base.

💡Calls to Action (CTA)

A call to action (CTA) is a statement designed to prompt a specific response, usually used in marketing and social media to guide users to take a particular action, such as following an account, sharing content, or commenting. The video script emphasizes the importance of including clear CTAs in content to drive engagement and achieve the desired outcomes.

💡Optimization

Optimization in the context of the video refers to the process of refining and enhancing an Instagram profile to make it more appealing and effective in achieving the artist's goals. This includes optimizing the bio, using highlights, and ensuring that the content encourages followers to take specific actions, such as booking gigs or following for updates.

Highlights

Avoid common mistakes made by DJs, music producers, artists, rappers, singers, and musicians on Instagram to grow and build an audience.

Five simple steps to understand Instagram and develop a content strategy for 2024.

Knowing your audience is crucial for content creation on Instagram.

Instagram's algorithm shows content to people based on context, engagement, and reactions.

Avoid buying fake followers as it damages account reach and authenticity.

Understanding the purpose of using Instagram is key to defining your content strategy.

Content should reflect your goals, whether it's getting DJ gigs, touring, or music production.

Reference successful content creators in your field to inform your own content creation.

Plan your content in advance to ensure it aligns with your goals and audience expectations.

Batch creating content can save time and ensure consistency in your posting schedule.

Optimizing your Instagram page is essential for converting views into followers.

Engaging on Instagram by interacting with others boosts algorithm visibility and follower growth.

Use a pre-post checklist to ensure each post is optimized for maximum impact.

A free downloadable eBook provides further guidance on defining an Instagram strategy.

A follow-up video offers a four-step process to accelerate growth on Instagram.

Encouraging likes and comments on videos helps with the growth of content visibility.

Subscribing to the channel ensures viewers stay updated with the latest content.

Transcripts

over the last eight years I've seen DJs

music producers artists rappers singers

and musicians all make the same mistakes

on Instagram tripping over the same

problems which can stop them from

growing and building an audience which

is essentially going to stop them

getting music signed and let's face it

DJ gigs in today's video I've got five

simple steps to help you understand the

platform and help you work out your

content strategy so if you're starting

from zero in 2024 you need to make sure

you follow all five steps and let's

start building a stronger Instagram for

you one that works for you and a Content

strategy that's not as sure and you want

to stick around to number five cuz it's

the reason you aren't growing any

followers tip one know your audience

when it comes to creating content for

Instagram you need to know who your

content is going to be watched by and

the type of person you want Instagram's

algorithm to show your content to when

you're starting with no followers

Instagram is going to show your content

to a bunch of people depending on the

context of the content what's said in it

and the words that are in the captions

it's going to then show your content to

those people then depending on how those

people react to it if they engage with

it the algorithm will show up to more

more people and so forth so for it to do

that and your content actually hit the

right people and therefore get views and

interactions you need to know what

people you're earing your content for

who is your ideal follower what do they

look like what are they into how old are

they and as we're focused on DJs and

music producers on this channel maybe

what music they're into now if you go

out and buy loads of fake followers this

is going to severely damage your account

and your reach for your content if you

think you're speeding up the process

you're not Instagram is going to look at

the type of people those content bought

for it's going to try and show your

content to those people and then when're

not interested cuz essentially they're

not real people your content is going to

get new views interactions and therefore

your content is going to nose dive so

please please please please please

please please stop buying fake followers

it takes some time to build an audience

but if you do put the time in it is

completely worth it and the people will

stick with you and then you'll grow much

faster the same goes for if you're just

going to follow loads of people and

expect them to follow you back and if

they don't follow you then unfollow them

that method is so so old and the people

that do that they'll follow you but

they're not into what you're doing so

that means they're not going to engage

in your content they don't know who you

are they haven't gone on a journey with

you and that's going to affect your

reach as well tip number two why are you

doing this when you're looking to find

the right people for your audience you

need to understand why you are doing

this why are you using Instagram what

are you trying to achieve and also what

do you want to say do you want have a

voice social media IE Instagram Tik Tok

YouTube Facebook is a massive voice and

a massive wide mouth for you to say so

much and for you to find new fans and

new audience for yourself you can

achieve anything with the right strategy

so understanding what you're trying to

achieve and what you're trying to do and

why you're trying to do it is so

important what do I mean by this is the

purpose of you building a follower to

get more DJ gigs maybe you want a tour

the world then your content should have

a constant reminder of you as a DJ and

if you can't get gigs then maybe this is

at home or in live streams or radio

shows and recording yourself playing

records at home and if you do play out

make sure you get content every single

time don't get too drunk and forget if

you have a really big gig then hire a

videographer to get them to make the

content for you the investment you spend

out on that person will pay back in gigs

over time or do you want people

listening to your music then it's about

telling the story of the releases

through the release and building a

release over multiple pieces of content

and it's not just putting that soundless

piece of artwork up and being done with

it that's just poning do you want to

build yourself as an expert producer

your focus then should be about being in

the studio if you aren't bothered about

being the touring DJ and just being the

music producer then your content should

be about production tips breakdowns

howto Studio shots and Hardware reviews

knowing these wires will help you then

choose the right calls to action to get

the best and the most value out that

content for yourself and the best

results it will then Focus your content

and help you make the right content for

your page now you can be a mix of all

three of these and others working out

your wire and will help you plan that

content so you get the most out of it

tip number number three reference my

music producer friends will know what

reference is when it comes to making

music now for my DJing friends that

haven't started producing yet

essentially you take a track maybe it's

one of the tracks of a label you want to

be on and you put that at the top of

your door and essentially you use it as

a reference point where do the drops

happen where do the drums come in where

do the syns happen and essentially by

having that plan laid out for you you

can then use your own sounds to make

your own track on the basis of a track

you know that's done well well you can

do the same with content when we're

thinking about content for self there's

only so many ways to make content so

let's look at what the popular artists

in your space are doing the popular DJs

and see what content they're making and

then download it and reference exactly

the same you can see your audience is

align then essentially you're going to

pull the same parts to beat the content

what is happening where and when in that

content when does the video change when

do the things come on screen what calls

to action have they got what happens in

the video or the carousel how often does

something different happen in the

content watch their content and count

and note it all down see what changes

where and when once you know all these

points then you can start using these to

make your own content you're obviously

going to add yourself to it and your own

music and your own wise and essentially

but that gives you again that base to

make your content tip number four plan

your content I see so many DJs and

producers posting just that new flyer

that new artwork that podcast artwork

that live stream that radio show and it

getting no views or interactions or

reach and essentially then sinks and

nose Dives the hit and hope approach

this is the I should make content on

Instagram approach these never work and

definitely definitely don't work in the

2024 Instagram ecosystem so start by

looking the whole month ahead what key

moments do you have in that month that

you need to program content around then

you can make content to support your why

so you're making content for your

audience and you can design your content

that way what is the desired outcome for

that piece of content and there's

different types first up is it to get

people to share it then you want a piece

of content that's inspirational or it's

great music or it's a great moment in a

club club or you just ask your fans to

share this for you and help you out is

it to get comments then you need to

spark a conversation by doing something

on screen or asking a big question you

want answers to do you have an opinion

on something then you need to get that

will then spark a conversation and

you'll get comments is it to get views

or followers then that's going to be

about music and videos and DJ videos or

production content or producer content

and again this might be only a short

clip to spark the interest and Spark the

getting people to watch it and then

obviously re-watch it and rewatch it

depending on the desire come for each

piece of content you can then come up

with ideas for each piece of content I

try to mix mine up so I'm not doing too

much all the time for instance shares

and comments you might do them less

because entally if you're asking people

to share stuff all the time they're not

going to if you're starting to start a

conversation around a big topic people

might not get involved every time

sometimes it might be just the case of

them watching it and it's about views

and watch time then you can batch make

your content for the week or even

further the whole month depending on if

you've got a day maybe a few days do all

that and batch make your content this is

what my course remember peeee did last

January and when I spoke to him about it

on my twitch stream which you can watch

back here which I'll link above and

below he spoke about how he made his

whole content strategy for 3 months he

built it he designed it he speaks about

the ideas behind it and how he made it

he then did that for three months and

then basically spent three days making

his content and then that was D for 3

months and he spent the rest of the time

making music gave himself less headaches

by a batch making your content it

massively saves you time you can plan

your content but also you can plan the

content and Link Between each other so

you can make your content bingeable

which means people will watch more of

your content tip number five what are

they landing on so we've worked out who

your content is for we've worked out

your why we've worked out your content

strategy we batch made some content and

we' started scheduling out and then

maybe it started getting some views and

engagements but it's still not turning

into followers and it's still not

converting into your desired goal well

this is down to two points the first is

what does the page look like when they

land on it is the channel optimized does

your bio tell you the person what

they're landing on who you are and

essentially how how to book you have you

used the Highlight section to focus

where you're sending the person next on

their next journey is your content

asking them to follow maybe they've

heard your new track follow me to hear

my next tracks ask them in the captions

the second point and this is seriously

important are you using the app or are

you one of these people that have posted

on Instagram and that's me done because

let's face it you don't want to use

social media so you posted and gone well

by leaving you're not doing a key part

of the social media you're not being

social on the social platform you're not

using theat you're not interacting with

others and by interacting with others

the social media platform and the

algorithms will see that you're being

social you'll see who your friends are

the platform will start showing your

content to your friends which then

drives comments and engagements for

yourself the other part is the Curiosity

of human nature when you see someone

that's in the comments and you'll think

oh that's a banging profile picture who

are they you click on it and go and have

a look at their page and if you're

landing on there and you've done points

one to four then that's going to convert

into new followers do you want a cheeky

Brucey bonus tip I have a mental

checklist of toos that I need to do

before I post each post I need to make

sure each post ticks these boxes before

I click the post button these include

saving the real to my camera roll in

case Instagram dies mid post it includes

making a duplicate of the video in my

draft so that I can reuse that content

again down the line it includes adding

locations and topics and captions and

maybe if you set up a collaboration with

another page tagging the right people

changing the name of the audio so it

lines up to your new track so preview a

little cheeky name drop and adding the

calls to action to the post and all

these things I do before I press the

post to make sure I maximize the chances

of that piece content I've added the

checklist to my free download eBook The

ebook will help you define your

Instagram strategy further and help you

understand the platform even more and

I'll put that in the link in the caption

and descriptions go and grab it today

now you've started and you're getting

your content moving if you want to grow

even quicker then you need to watch this

video next it's another four-step

process to speed up your growth on

Instagram it's going to help you get

more followers this year as well before

we jump over there don't forget to give

this video a like comment on the video

it really really helps the growth of my

videos and don't forget if you've

enjoyed this video subscribe to the

channel I'll see you over here I'll see

you over there bye-bye