How I Got Clients When Outreach Hated Me!

Summary

In this video, Ben breaks down his approach to client outreach, emphasizing the importance of personalized, well-researched pitches. He shares examples of successful outreach using voice memos, social media presence, and email strategies to identify client pain points and offer tailored solutions. Ben highlights the value of persistence, showcasing how consistent follow-ups can lead to new opportunities. He also emphasizes leveraging social proof, even if you don't have big clients yet, and focuses on providing clear, concise solutions that resonate with potential clients' needs. His approach is practical, human-centered, and actionable for anyone looking to scale a service-based business.

Takeaways

• 😀 Voice memos and simple outreach messages are more personal and effective than traditional cold emails.
• 😀 Persistence is key when reaching out to potential clients, as follow-ups can be the deciding factor.
• 😀 Identifying a client's pain point and offering a tailored solution is far more effective than generic pitches.
• 😀 Building a genuine, competent online presence helps establish trust and credibility with potential clients.
• 😀 Even with no clients or social proof, conducting research and crafting a personalized pitch can lead to success.
• 😀 Social proof can be leveraged even if you don't have direct experience; use competitors' success as a reference.
• 😀 Keep outreach messages short, clear, and focused on the value you can provide rather than a lengthy pitch.
• 😀 Personalizing outreach by referencing something specific about the client’s business or current projects increases engagement.
• 😀 Using video outreach (like Loom) is a powerful way to show personalized insights and build rapport quickly.
• 😀 Offering a roadmap or solution in your outreach can demonstrate your expertise and willingness to help from the start.
• 😀 Focus on crafting authentic, conversational messages instead of relying on generic scripts that become overused.

Q & A

What is the primary purpose of using voice memos in outreach messages?

The primary purpose of using voice memos is to sound like a genuine, competent human being. This helps set the sender apart from others who may be using generic text-based messages, creating a more personal connection with the recipient.

Why does Ben emphasize the importance of personalizing outreach messages?

Ben emphasizes personalization because it shows that you’ve researched the recipient’s business, identified their specific pain points, and are offering a solution that fits their current needs. This increases the chances of a reply and builds trust.

How did Ben manage to secure clients even without a large social media following?

Even with a small following, Ben made sure his social media presence looked competent and human. By posting relevant content and engaging with potential clients, he built credibility. He also relied on being personable and showing real value in his outreach.

How does Ben recommend approaching clients who may not yet have social proof?

Ben suggests leveraging the success of competitors in the same niche as a form of indirect social proof. By mentioning how similar businesses are thriving using a particular system, you can offer a potential solution without directly claiming you’ve worked with those businesses.

What role does persistence play in the outreach strategy?

Persistence is key in Ben’s outreach strategy. He advocates following up regularly without being overly pushy. This helps keep you on the recipient's radar and shows your genuine interest in helping them, which can eventually lead to a response.

How does Ben use email outreach to stand out?

Ben uses email outreach with personalized Loom videos to provide value upfront. He creates curiosity by showing that he has researched the recipient's business and offers a tailored solution, while keeping the video short and to the point (4 minutes).

What makes Ben’s follow-up strategy effective?

Ben's follow-up strategy is effective because he continues to engage with potential clients in a non-intrusive way. He follows up by replying to their social media posts, commenting on their stories, and sending additional value-focused messages, which increases the chances of getting a response.

Why does Ben believe that sending Loom videos is a powerful tool in outreach?

Ben believes Loom videos are powerful because they allow for a personalized, visual explanation of the value you’re offering. By showing the client exactly what you can do for them, you increase the likelihood of making a meaningful connection.

What did Ben say about the importance of being a 'normal, competent human being' on social media?

Ben believes that looking like a normal, competent human being on social media helps to build trust. Having a profile picture, a few photos, and a brief bio gives potential clients confidence that you are a legitimate person they can engage with.

What does Ben mean by 'funnel hacking,' and how does it relate to outreach?

Funnel hacking refers to researching a potential client's sales funnel and identifying where it might be falling short. In outreach, Ben uses this technique to understand their business and offer a targeted solution that can help improve their funnel, increasing the likelihood of securing a client.