CLICKBAIT IS DEAD! YouTube Has CHANGED, Engage or Die!
Summary
TLDRYouTube's recent algorithm update has drastically changed how views are counted, now focusing on 'engaged views' instead of total views. This means that if viewers don't like, comment, or subscribe, their view won't count. Creators across different sizes are seeing similar drops in engagement, with data showing an overwhelming correlation between total and engaged views. As a result, videos without sufficient interaction lose visibility and revenue. The video warns creators to adapt to the new system, emphasizing the importance of engaging their audience to survive on the platform.
Takeaways
- 😀 YouTube's recent algorithm changes have led to a drastic drop in views, subscriptions, and engagement across many channels.
- 😀 The era of clickbait is over, and YouTube has shifted its focus towards engagement-based views.
- 😀 The new YouTube system no longer counts passive views; only views with active engagement (likes, comments, or subscriptions) are considered valid.
- 😀 Channels of various sizes and genres reported similar results, confirming that the algorithm's shift is widespread and not an isolated issue.
- 😀 The algorithm now measures 'engaged views,' meaning views that involve interactions, like watching most of a video and engaging with it.
- 😀 A significant pattern was discovered: there is a 96% to 100% correlation between total views and engaged views, indicating that they are now essentially the same.
- 😀 YouTube quietly rolled out this change, initially framing it as a 'shorts update,' but its impact is much broader and affects all content.
- 😀 Back in 2024, YouTube aimed to eliminate clickbait, and while they succeeded, they did so by drastically changing the way views are counted.
- 😀 The updated rules also mean that videos with low engagement no longer get promoted, leading to a loss of visibility and potential revenue.
- 😀 YouTube’s recent monetization changes further penalize videos that don’t drive engagement, affecting both reach and creator earnings.
- 😀 Creators need to adapt to this new system, as engagement is now mandatory for content visibility and success on the platform.
Q & A
What major change did YouTube make that affected creators' view counts?
-YouTube changed the way they count views. Now, only 'engaged views' count, which means a view where the user interacts with the video (e.g., likes, comments, or subscribes). If a viewer watches a video but doesn't engage, their view doesn't count anymore.
What is an 'engaged view' on YouTube?
-An 'engaged view' is a view where the viewer interacts with the video by liking, commenting, or subscribing. It is considered a legitimate view that YouTube tracks behind the scenes.
How did YouTube's algorithm change affect creators?
-The change led to a significant drop in views, engagement, and visibility for creators who relied on clickbait or passive views, as only engaged views now count. This shift also impacts creators' revenue, as YouTube now penalizes videos that don't drive engagement.
Why did the YouTube algorithm change occur?
-The change was made as part of YouTube's effort to kill clickbait. By prioritizing engagement over passive views, YouTube aimed to ensure that only videos that actively engage viewers would be promoted and counted.
What impact did the algorithm change have on video metrics?
-After the change, total views and engaged views became nearly identical, with a correlation between the two approaching 100%. Non-engaged views are now ignored, leading to a significant discrepancy between the public view count and the real engagement levels.
What data did the creators analyze to uncover the changes in YouTube's algorithm?
-The creators analyzed data from five different channels, spanning various genres, sizes, and upload schedules. They reviewed the top 20 videos over the past 90 days on each channel, which amounted to 100 videos in total, to identify patterns in views and engagement.
How did YouTube's algorithm change affect smaller channels compared to larger ones?
-The algorithm change affected channels of all sizes. Small channels, like those with 1,500 subscribers, showed similar patterns to large channels, with engaged views aligning almost perfectly with total views. However, smaller channels seemed to still have some issues, such as discrepancies where engaged views sometimes exceeded total views.
What is the potential consequence of YouTube's algorithm change for creators?
-Creators may see a decline in their visibility and revenue, as only engaged views now count. Videos with lower engagement might not only lose reach but could also be penalized by YouTube's monetization system, which now rewards engagement.
What did YouTube recently update regarding monetization?
-YouTube updated its monetization rules to penalize videos that fail to drive engagement. This means that creators not only lose reach but also revenue when their videos don't generate likes, comments, or other forms of interaction.
How did the creators verify that YouTube's changes were not a coincidence?
-The creators tested their hypothesis by analyzing real data from multiple channels and found an overwhelming correlation between total views and engaged views. The consistency of the data, with an average correlation of over 98%, strongly suggested that YouTube's changes were intentional and systematic.
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