How YouTube Works To Make SMALL Channels GROW!

Summary

The YouTube algorithm is designed to support small channels, according to Todd, the head of discovery at YouTube. He assures creators that YouTube cares about small channels and has dedicated teams to help them succeed. Todd discusses the 'explore exploit problem,' balancing between showing popular videos and discovering new content. Recent algorithm updates aim to promote smaller channels more frequently, as evidenced by Mr. Beast's anecdote of a video with a hundred subscribers gaining millions of views. The video emphasizes the importance of video packaging for small creators to increase visibility and views.

Takeaways

• 📢 YouTube's algorithm is designed to favor small channels, as confirmed by Todd, the head of discovery at YouTube.
• 🛠️ There are dedicated teams at YouTube working to ensure small creators can break through and get discovered on the platform.
• 📈 Small channels are defined as those hitting milestones like 300 subscribers for the first time, with thousands achieving this daily.
• 🔍 YouTube faces the 'explore exploit problem', balancing between showing popular videos that users are known to enjoy and discovering new content.
• 🌐 The algorithm is being updated to promote smaller channels more frequently, allowing them to gain more visibility and potentially grow their audience.
• 🎥 Mr. Beast's story illustrates that with the right content, even a small channel with minimal subscribers can achieve significant views through the algorithm.
• 🎶 For monetization, creators are encouraged to use licensed music and sound effects from platforms like Epidemic Sound to ensure they can still earn revenue through AdSense.
• 📹 The importance of 'YouTube video packaging' is highlighted, which involves creating and packaging video ideas that entice viewers to click and watch.
• 🔄 YouTube experiments with new features and algorithm changes with different groups before rolling them out more broadly, which may explain variations in user experiences.
• 📈 Small creators should focus on creating content that resonates with viewers and has the potential to be enjoyed by a wide audience to increase their chances of algorithmic promotion.
• 🗓️ Patience is advised for small channels, as the algorithm may take time to find the right audience, leading to a gradual increase in views over time.

Q & A

What did Todd, the head of discovery at YouTube, confirm about the YouTube algorithm?

Todd confirmed that the YouTube algorithm actually favors small channels and that there are dedicated teams to ensure small creators can break through on YouTube.

What is the purpose of the team dedicated to small creators on YouTube?

The team's purpose is to help small channels get discovered and succeed on YouTube by making sure they can break through the algorithm.

What is the 'explore exploit problem' that Todd mentioned?

The 'explore exploit problem' refers to the balance between showing users new and undiscovered content (explore) and showing them content that the algorithm knows they will enjoy based on their preferences (exploit).

How does the YouTube algorithm decide what videos to show users?

The YouTube algorithm decides what videos to show users based on the best performing videos in a specific topic and the user's viewing history and preferences.

What is the 'explore' aspect of the YouTube algorithm?

The 'explore' aspect involves introducing users to new videos that have not been watched much, potentially discovering the next popular channel or video.

How many channels hit 300 subscribers for the first time every day according to Todd?

Todd stated that thousands of channels hit 300 subscribers for the first time every day.

What is the issue with the YouTube algorithm when it comes to smaller channels getting discovered?

The issue is that smaller channels may not have enough views or subscribers for the algorithm to determine if their videos are well-performing, which can limit their visibility.

How has the YouTube algorithm shift affected small channels according to the script?

The algorithm shift has started promoting smaller channels to more people, helping them get discovered and determine if their content is well-performing.

What is the role of 'epidemicsound.com' in the context of the script?

Epidemicsound.com is a website recommended for licensed music and sound effects that YouTube creators can use in their videos while still being able to monetize through AdSense.

What promotional offer does 'epidemicsound.com' have for viewers of the video?

Epidemicsound.com is offering a 50% discount on an annual personal plan to viewers who use the code THINK50 at checkout.

What advice does the script give to small YouTube creators regarding video packaging?

The script advises small creators to focus on YouTube video packaging, which involves coming up with video ideas and packaging them in a way that attracts viewers and encourages clicks.