How To Use YouTube Keyword Tool

Summary

In this video, the speaker demonstrates how to effectively use YouTube keyword tools to rank videos, offering an alternative to the hype around popular SEO tools. By focusing on crafting specific, question-based titles, the speaker explains how to achieve top rankings on YouTube. They discuss the importance of YouTube's automatic transcription and how optimizing titles based on keyword research is more crucial than filling out the tag section. The video also highlights successful examples of people ranking highly through strategic content creation and keyword usage.

Takeaways

• 😀 The YouTube keyword tools available often have a lot of hype but don't always deliver real results.
• 😀 The speaker emphasizes a unique approach to ranking videos at the top of YouTube, which differs from conventional methods.
• 😀 The video discusses how using the question 'how to discipline a child that lies and steals' ranks Nicholeen Peck's video at the top of YouTube despite high competition.
• 😀 The speaker highlights how VidIQ and TubeBuddy, tools meant to help with YouTube SEO, can sometimes offer misleading results or inaccurate keyword suggestions.
• 😀 SEO for YouTube is different from traditional SEO for websites, as YouTube is a content search engine, not just a video search engine.
• 😀 Tools like VidIQ and TubeBuddy don't always align with how YouTube's algorithm actually works when it comes to ranking videos.
• 😀 Keywords and tags are no longer as influential for ranking as they once were, as YouTube primarily relies on transcribing video content to understand its relevance.
• 😀 Using an effective 'leaf title' strategy can significantly improve YouTube ranking by aligning video content with audience questions.
• 😀 The keyword field (tags) in YouTube is not as useful anymore, and using irrelevant keywords can even hurt a video's ranking.
• 😀 The speaker recommends focusing on answering specific questions that your target audience is asking, as this is a more effective approach to ranking videos on YouTube.
• 😀 The speaker references their own success using the 'Leaf Strategy' for keyword research, which is discussed further in another video on their channel.

Q & A

What is the main challenge with many YouTube keyword tools, like vidIQ and TubeBuddy?

The main challenge is that these tools, despite being designed for YouTube SEO, often overhype their effectiveness and may not provide accurate results, especially when it comes to ranking videos in high-competition niches.

How does the speaker rank videos at the top of YouTube despite tool recommendations?

The speaker achieves this by using a different approach, focusing on answering specific questions that the target audience is asking. They avoid relying solely on tool-generated scores and instead create content designed to rank based on real user interest.

What does the speaker mean when they say YouTube is a 'content search engine'?

YouTube, like Google, now prioritizes content-based signals over traditional keyword research methods used for websites. This means YouTube ranks videos based on the content itself, including the transcription, rather than just keywords or metadata.

Why does the speaker emphasize the importance of the video title?

The video title is crucial because YouTube uses it to understand the content of the video. A well-crafted title, along with the natural use of keywords in the video, helps YouTube automatically transcribe and index the video accurately for search results.

How does YouTube's automatic transcription help with ranking a video?

YouTube transcribes the spoken content in the video, allowing it to understand what the video is about. This transcription is a key factor in YouTube’s algorithm, making the natural inclusion of keywords in the video essential for ranking.

What are 'leaf titles' and why are they important for YouTube SEO?

Leaf titles refer to titles that are designed to answer specific questions that the audience is searching for. These titles are important because they directly target user queries, increasing the likelihood of ranking high for those terms.

What is the 'Leaf Strategy' in YouTube keyword research?

The Leaf Strategy involves finding specific questions that your target audience is asking, then creating videos that answer those questions. This approach targets search traffic more effectively than using broad keywords.

Does adding keywords to the tag field significantly impact video rankings on YouTube?

No, adding keywords to the tag field no longer significantly impacts YouTube rankings. YouTube has admitted that it pays little attention to the keyword field, making it ineffective for improving video ranking.

Why is the focus on questions a key strategy for YouTube SEO?

Focusing on questions allows creators to identify what their target audience is looking for and tailor content to meet those needs. By answering common questions, videos become more likely to rank higher in search results.

Can you provide an example of videos that ranked well using the Leaf Strategy?

Examples include videos that rank highly for queries like 'how to get business credit with poor personal credit' or 'buying vacant land in Florida.' These videos focus on answering specific questions that the audience is searching for.