YouTube SEO: How I Rank #1 on YouTube in 2024

Summary

The transcript outlines a strategy known as KVs, which has been used to successfully rank over 1,000 YouTube videos. The strategy emphasizes the importance of keyword research before creating content, aiming for low competition, good search volume, and unique keywords. It also covers the creation of compelling videos that meet viewer expectations and the use of SEO techniques to enhance visibility. The speaker shares their method of using tools like vidIQ for keyword research and provides tips on crafting titles, descriptions, and thumbnails that can outperform competitors.

Takeaways

• 🎯 The 'KVs Strategy' is a blueprint for ranking videos on YouTube, focusing on keyword research before video creation.
• 🔍 Start by researching keywords with low competition, good search volume, and no matching titles to ensure a higher chance of ranking.
• 📈 Use tools like vidIQ to find and analyze keywords, including broad searches and matching terms for more specific ideas.
• 🥇 Aim for a 10 out of 10 keyword by identifying keywords with low competition and high search volume, but no exact title matches.
• 🎥 Once you've identified your keyword, create a video that precisely meets what viewers are searching for based on the keyword.
• 👀 Watch and learn from currently ranking videos to understand what works and how you can improve upon it.
• 💬 Read comments on ranking videos for feedback and insights to enhance your video content.
• 📝 Craft a title that includes the exact keyword and make it natural and clickable by adding words like 'tutorial' or 'step-by-step'.
• 📋 In the video description, include the main keyword at the top and naturally incorporate related keywords from vidIQ.
• 🎨 Design a thumbnail that stands out from the competition, is clickable, and easy to understand.
• 🏷 Use a tool like rapidtags.io to generate tags for your video, though they are considered less important.
• 📚 A step-by-step guide and a full breakdown video are available for further understanding and application of the KVs Strategy.

Q & A

What is the KVs strategy mentioned in the transcript?

The KVs strategy is a blueprint used to rank videos on YouTube. It stands for Keyword (K) before Video (V) creation, emphasizing the importance of keyword research before making a video.

What is the biggest mistake to avoid when choosing video keywords?

The biggest mistake is recording the video first and then deciding on the video keywords at the time of uploading. Instead, one should research and analyze potential keywords before creating the video content.

What are the three key characteristics of a 10 out of 10 keyword?

A 10 out of 10 keyword should have low competition, good search volume, and no matching keyword titles. This means there are no other videos with the exact keyword as their title, which can help rank number one quickly.

How does one find a 10 out of 10 keyword using VidIQ?

Using VidIQ, one should start by searching for a broad keyword in their niche, then click on 'matching terms' to find more specific keywords. This process is repeated to narrow down to a very specific keyword that has low competition and good search volume.

Why is it important to research the top-ranking videos for a keyword?

Researching the top-ranking videos helps to understand what viewers want and how to improve upon existing content. It also provides insights from comments that can be used to enhance the new video and increase its chances of ranking higher.

What does the 'V' in KVs strategy stand for and why is it crucial?

The 'V' in KVs strategy stands for Video. It's crucial because having a good keyword is only the beginning; the video itself must be high-quality and exactly what viewers are looking for to increase the chances of ranking well on YouTube.

How should the title of the video be constructed for optimal SEO?

The title should include the exact keyword that people are searching for, making up the majority of the title. It should be natural and easy to read, with additional words like 'tutorial' or 'step-by-step' to make it more enticing and clear about the video's content.

What is the role of the video description in SEO?

The video description helps YouTube understand what the video is about and potentially rank for related keywords. It should include the main keyword at the top, followed by naturally incorporated related keywords.

Why is the video thumbnail important for ranking?

The thumbnail is important because it needs to be better than the competition, clickable, and easy to understand. It plays a significant role in attracting viewers to click on the video, thereby potentially improving the video's ranking.

How does one select tags for the video?

Tags can be selected by using a tool like rapid tags.io, where one pastes the main keyword and copies the suggested tags that are relevant. However, it's mentioned that tags don't really matter as much in the context of the KVs strategy.

Where can one find a step-by-step document and a full breakdown video on implementing the KVs strategy?

A step-by-step document and a full 1-hour breakdown video on the KVs strategy can be found by clicking the link provided in the transcript description.

Outlines

00:00

🔍 Keyword Research for YouTube Success

This paragraph introduces the concept of keyword research as a crucial step in ranking videos on YouTube. It emphasizes the importance of identifying the right keywords before creating content, to ensure high search volume and low competition. The speaker shares their strategy of using the VidIQ tool to find keywords with low competition and good search volume, and to ensure that no other video has the exact same keyword in its title. The process involves starting with a broad keyword, narrowing down to more specific terms, and analyzing the competition and search volume for these terms. The goal is to find a keyword that can potentially rank number one quickly, even for smaller channels.

05:01

🎥 Creating Engaging Content with SEO in Mind

The second paragraph focuses on the 'V' in KVS strategy, which stands for video. It stresses that having a good keyword is just the beginning; the video content must also be engaging and meet viewer expectations. The speaker recommends researching and analyzing the videos that are currently ranking for the chosen keyword, learning from their content and feedback in the comments to improve upon them. The 'S' in KVS stands for SEO, where the title should naturally include the exact keyword, and the description should contain related keywords to enhance the video's discoverability. The paragraph concludes with advice on creating an attractive thumbnail and using tags, although the latter is considered less important. The speaker also offers a step-by-step guide and a full breakdown video on the topic.

Keywords

💡KVs Strategy

The KVs Strategy is a method the speaker has developed and used over four years to rank videos on YouTube. It stands for Keyword, Video, and SEO, and is a blueprint for achieving high rankings and significant views. The strategy emphasizes the importance of choosing the right keywords before making a video, creating content that matches viewer expectations, and optimizing the video for search engine optimization (SEO).

💡Keyword Research

Keyword research is the process of identifying the most effective words and phrases that people use in their online searches. In the context of the video, it is crucial to find keywords with low competition, good search volume, and no matching titles. This research is done before creating the video content to ensure that the video can rank well on YouTube.

💡Low Competition

Low competition refers to the level of rivalry among videos for a particular keyword. A keyword with low competition is easier to rank for because there are fewer established videos from big channels dominating the search results. This increases the chances of a new video ranking higher on YouTube.

💡Good Search Volume

Good search volume indicates that a keyword is being searched for by a significant number of users. This is important because it means there is an audience interested in the topic, which can lead to more views for a video if it ranks well for that keyword.

💡Matching Keywords

Matching keywords are the exact phrases that users type into the search engine. In YouTube optimization, it's beneficial to find a keyword that has no other video titles exactly matching it. This increases the chances of a video ranking at the top because there's less direct competition for that specific search term.

💡VidIQ

VidIQ is a tool used for YouTube keyword research and video optimization. It helps content creators find keywords with low competition and good search volume, as well as analyze the performance of other videos ranking for those keywords. The tool can also suggest related keywords and provide insights into viewer engagement.

💡Video Content

Video content refers to the actual material and information presented in a video. In the context of the video, creating good video content means making a video that exactly matches what viewers are looking for based on the keyword research. It's not enough to have a good keyword; the video must also deliver on the promise of that keyword.

💡SEO (Search Engine Optimization)

SEO, or Search Engine Optimization, is the practice of optimizing elements of a video to improve its ranking on search engines like YouTube. This includes the title, description, tags, and thumbnail. Good SEO ensures that the video is easily discoverable by users searching for related content.

💡Thumbnail

A thumbnail is the small image that represents a video in search results and on the video's channel page. It plays a crucial role in attracting viewers to click on the video. A good thumbnail should be eye-catching, relevant to the video content, and clearly communicate what the video is about.

💡Tags

Tags are metadata that can be added to a video to help it appear in search results for specific terms. They improve the video's discoverability on YouTube by associating it with relevant keywords. However, the speaker mentions that tags are not as crucial as other SEO elements like the title and description.

Highlights

KVs strategy can help rank videos on YouTube with over 140 million views.

Decay stands for 'keyword before' making, emphasizing the importance of keyword research before video creation.

A 10 out of 10 keyword has low competition, good search volume, and no matching titles.

Use VidIQ for researching and analyzing keywords to find opportunities for ranking.

Avoid making videos first and then deciding on keywords; instead, research keywords and tailor the video content accordingly.

Look for keywords with high views per hour to ensure active search interest.

Ensure there are no exact keyword matches in titles to increase the chances of ranking number one.

The 'V' in KVs stands for video, emphasizing the need for high-quality content that meets viewer expectations.

Study currently ranking videos and their comments to improve upon them for better rankings.

The 'S' in KVs stands for SEO, focusing on using the exact keyword in the title and including related keywords in the description.

Create an engaging thumbnail that stands out from the competition to attract clicks.

Tags are less important, but use tools like rapid tags.io to generate relevant tags for your video.

A step-by-step guide on ranking YouTube videos is available for download, providing a comprehensive breakdown of the KVs strategy.

A full 1-hour breakdown video is available, demonstrating the KVs strategy live on camera.

The importance of understanding viewer feedback from comments to improve video content and rankings.

The strategy involves a detailed process of researching, creating, and optimizing videos for maximum visibility on YouTube.

Transcripts

anyone can rank number one on YouTube

you just have to know about the what I

like to call KVs strategy a freestep

blueprint that I've used the last 4

years to rank over 1,000 videos on

YouTube resulting in over 140 million

views Decay stands for keyword before

you make your video you need to know

which keyword you want to rank four the

biggest mistake you can make is

recording your video and then deciding

your video keywords at the moment of

uploading instead you want to research

keywords to analyze if you can rank

number one and then make your video now

here is what a 10 out of 10 keyword

would look like first of all low

competition there shouldn't be big

channels ranking everywhere for this

keyword number two good search volume

you don't want to rank for a keyword

that no one searches for because that's

not going to get you views anyway number

three no matching keyword this is the

key to ranking number one quickly even

with a small Channel what this means is

that there's no other video that has the

exact keyword that you search for as

their title here's how I find keywords

like that for this I use vid IQ I go to

research and then I start off by

searching for a main broad keyword in my

Niche let's say I make videos about

editing I can search for editing as that

main broad keyword then hit search you

want to ignore all of this and click on

matching terms what this will do is that

VI Q will now show you more keywords

that include the initial keyword that

you search for so I have an entire list

of keywords that include editing scroll

through and find something that looks

interesting to you to me right now that

is reals video editing click on this and

then once again click on matching terms

this is now going to show you even more

specific detailed keywords that we can

potentially make a video about and rank

for 3D reals video editing once again

matching terms and there we go right now

we're very specific 3D after effect

video reals editing once you found a

keyword that looks interesting copy it

Go to YouTube and search for it then to

do research properly you want to make

sure that you've got the vid IQ

extension installed we're now looking at

competition search volume and the

matching keyword number one ranking

videos from a Channel with 10 ,000

subscribers that is pretty decent but

it's not insanely big then we've got

16,000 subscribers in number two 20,000

subscribers 27,000 so overall the

competition for this keyword is not

extremely big then you want to open up

all the videos that are ranking in the

top four or five spots in a brand new

tab once you've done that with VI IQ

you're able to see how many views per

hour this video is getting as of right

now you want to confirm that for the

ranking videos the number of views per

hour is pretty significant which is an

indication of people are still actively

searching for this keyword which for

this keyword is definitely the case this

video is at 50 views per hour this one

close to 100 the third video is also

around 50 views per hour and the lowest

ranking one is at 16 views per hour

we've now confirmed the competition is

not crazy the search volume is good as

well these videos are getting good

traffic which means all there's left is

to see whether someone is actually using

our keyword as their title so you want

to copy the keyword then crl F paste the

keyword in there and then you'll see how

many results there are which in this

case is is just one which is our search

phrase right here which means there's no

one that is using this exact keyword

phrase as their title which means we

have just found a keyword that we can

easily rank number one for simply

because there is traffic the competition

is not big but mainly there's no one

that has this exact keyword as their

title which means that if we make that

video with that title we're going to

show up when people search for this

which brings us to the second letter of

KVs the v stands for video and this is

where 99% go wrong having a good keyword

is only the beginning your video needs

to be good you have to make exactly what

the viewer wants to see so here's what I

recommend you do to increase your

chances of ranking your video first of

all research the currently ranking

videos watch all of them for the entire

video to see what they're doing and what

you can improve then you want to read

the comments for feedback that you can

Implement on all of those videos you can

learn a lot from the comments under a

video yet no one is doing this someone

has already made a video there's

feedback given on that video in the

comments which if you apply that to your

new video yours is going to be better

than the currently ranking ones which

brings us to the final letter which is

the S stands for SEO first of all we

must make sure that the exact keyword

that people are searching for makes up

the majority of our title which means

that if I want to rank for 3D after

effect video reals editing I'm going to

make my title look like this this

includes the entire keyword that people

search for and I've just inserted

tutorial at the end so that the title is

still natural and easy to read you can

also add brackets to make it more

enticing to click that might include the

year or something like stepbystep to

help them understand that this is going

to be a full step-by-step tutorial all

right title done now we need to do the

description first of all what I always

do is I simply copy the keyword in my

title and then I put it at the top of

the description next up I want to

include a few related keywords to our

main keyword in the description how we

do that is I go back to vid IQ I click

related keywords and I'll get to see a

list of other slightly related keywords

that people search for and I want to

include the relevant ones in my

description we do this to tell YouTube

what our video is about but also to

potentially rank for these other

keywords so I've selected these four

keywords which I'm going to use in my

description so here's what I've got in

this after effects tutorial I will show

you how to do 3D after effects video

reals editing even if you're a beginner

this will help you make Motion Graphics

and overall be better at video editing

so I've just included these four related

keywords naturally in my description

next up is our thumbnail all this needs

to be is better than the competition

make sure it's clickable and easy to

understand once again go back to the

keyword see which videos are currently

ranking and make sure that yours is

better what you'll see here is that all

of them are very similar 3D viral reels

3D viral reels 3D viral reels 3D viral

reels no I'm not bugging they're just

saying that on every thumbnail which

means it's proven to work but you should

probably slightly switch it up all

that's left now is the tags now this

doesn't really matter at all so what I

always do I take the keyword that I want

to rank for I copy it I go to a website

called rapid tags.io I paste in my

keyword I search these are the results

that show up I copy this and then I

paste it directly into my video I've

actually made a step-by-step Word

document describing how you can rank

number one following all the steps I

just gave you I'll leave a link down

below for you to download it and also if

you want my full 1hour breakdown of how

this works and see me do it live on

camera click the video on the screen

right here it's probably the best video

I've ever made so I'll see you there