How To Grow A YouTube Channel From 0 Subs In 2023 (Complete Guide)

Summary

This video script outlines a proven method for growing YouTube channels from zero to millions of views and thousands of subscribers. It emphasizes the importance of consistent upload frequency, distinguishing oneself with unique 'X factors,' and maintaining viewer engagement with satisfying content. The speaker shares personal growth strategies and challenges viewers to internalize nine key points for channel success, including adapting content to viewer demand and cultivating a winning mindset.

Takeaways

• 📈 Start with a growth mindset: The script emphasizes the importance of having a winning mindset to drive your YouTube channel's success.
• 🔄 Consistency is key: Regularly uploading content helps build mental momentum and motivation, which is crucial for channel growth.
• 🎯 Quality over quantity: While posting more videos can improve content creation skills, it's better to focus on creating high-quality content less frequently.
• 🌟 Identify your X-Factor: Discover what makes you unique and valuable to your audience, which can set you apart in a competitive landscape.
• 🔍 Find your niche: Choose a category where you can stand out and compete effectively without facing overwhelming competition.
• 📚 Supply and demand in niche selection: Aim for a niche with enough demand and less competition to increase your chances of being discovered.
• 🛑 Avoid common mistakes: Ensure your videos are engaging from the start, avoid long silences or slow pacing that could lead to viewer drop-off.
• 🔗 Create satisfying content: Retain viewers by removing boring elements and focusing on content that keeps them watching till the end.
• 👀 Improve click-through rate: Craft compelling titles, thumbnails, and descriptions to entice viewers to click on your videos.
• 📊 Analyze and adapt: Use analytics to understand viewer behavior and adapt your content strategy to improve audience retention.
• 💡 Cultivate a great video idea: Develop video concepts that are trending, unique, or solve a specific problem to attract and retain viewers.

Q & A

What is the main focus of the video script?

The main focus of the video script is to review and explain an updated method for growing YouTube channels from scratch to significant viewership and subscriber numbers, even for beginners or those struggling with their channel growth.

What was the initial struggle of the video creator with their YouTube channel?

The video creator initially struggled with getting consistent views on their videos, trying 11 different types of content and posting 65 videos, yet only getting between 10 and 40 views per video.

How did the creator's discovery of a method change their YouTube growth?

The method allowed the creator to go from getting 15 subscribers per month to over 1,000 subscribers each month in a little over six weeks.

What is the importance of upload frequency in growing a YouTube channel?

Upload frequency is important because it helps build mental momentum and motivation. Posting videos frequently provides more practice, leading to better content creation and potentially faster growth in views, subscribers, and personal development as a creator.

What is the recommended upload frequency for a YouTube channel according to the script?

The script recommends uploading two to three times per week as a minimum, with at least one video every two weeks to ensure growth in views, subscribers, and personal development.

What is an 'X Factor' in the context of the video script?

An 'X Factor' refers to unique and appealing characteristics or values that distinguish a YouTuber from others in their niche, making them more attractive to viewers.

How can a YouTuber discover their 'X Factor'?

A YouTuber can discover their 'X Factor' by considering qualities they already have or aspire to have, and then intentionally exaggerating and highlighting these qualities until they become noteworthy to viewers.

Why is consistency important for a YouTube channel?

Consistency is important because it helps avoid confusing viewers and the YouTube algorithm. It includes maintaining a consistent upload schedule, attitude, personality, branding, and video style.

What is the significance of finding a niche for a YouTube channel?

Finding a niche is significant because it allows a YouTuber to compete in a smaller, more manageable market with less competition, increasing the chances of being discovered and growing their audience.

What is the role of session time in YouTube's algorithm?

Session time is crucial because YouTube's algorithm rewards channels that keep viewers on the platform for longer periods, as it increases the likelihood of viewers watching ads, which is how YouTube makes money.

How can a YouTuber improve their click-through rate (CTR)?

A YouTuber can improve their CTR by creating compelling titles, thumbnails, and optimizing the first few lines of their video description to attract and entice viewers to click on their videos.

What is the importance of a great video idea in the success of a YouTube video?

A great video idea is essential because it needs to be inherently interesting or useful to viewers. Without a strong video concept, even the best editing or thumbnail design cannot significantly increase a video's success.

What are the three types of great video ideas mentioned in the script?

The three types of great video ideas are trending video ideas that capitalize on current attention, extremely unique or noteworthy videos that spark interest and curiosity, and searchable videos that solve a specific problem and are found through search queries.

What is the final and most important point in the GYGC method?

The final and most important point in the GYGC method is cultivating a winning mindset, which includes surrounding oneself with positive influences, having a strong desire to succeed, and the discipline to work towards long-term goals.

Outlines

00:00

📈 YouTube Growth Method Overview

The speaker introduces an updated method for growing YouTube channels, which has been successful in achieving millions of views and thousands of subscribers. The method is applicable for beginners and those struggling with stagnant channels. The video promises a detailed breakdown of the method and a commitment challenge for the viewers. The story of Joseph, a struggling YouTuber, is used as a case study to illustrate the method's effectiveness.

05:01

🔑 The Importance of Upload Frequency and X-Factors

The paragraph emphasizes the significance of consistent video uploads for building mental momentum and motivation. It argues that quality content should be prioritized over quantity, but acknowledges that quality emerges from quantity. The speaker suggests uploading two to three times per week at a minimum. Additionally, the concept of 'X-Factors' is introduced as unique characteristics that distinguish a creator from the competition, which are crucial for viewer appeal and retention.

10:01

🎯 Finding Your Niche and Consistency

The speaker discusses the importance of finding a niche with less competition but sufficient demand to grow a channel. They advise against competing directly with established creators and suggest finding a unique space within a category. Consistency in content, style, and branding is highlighted as vital for channel growth, alongside the importance of evolving while maintaining a core identity that viewers can trust.

15:02

🛑 Common Mistakes in Video Production

This paragraph identifies common issues in video production that can deter viewers, such as uninteresting intros, slow pacing, and long periods of inactivity. The speaker stresses the importance of retaining viewers to improve the algorithm's favorability towards the channel. They provide examples of how to improve audience retention, such as creating engaging content and eliminating boring elements.

20:03

🔍 Improving Click-Through Rate and Video Ideas

The speaker explains the importance of a high click-through rate for video promotion and suggests that it can be improved through compelling titles, thumbnails, and descriptions. They introduce the concept of 'polishing a turd' as a metaphor for not being able to improve a poor video idea, emphasizing the need for great video ideas that are either trending, unique, or searchable to attract viewers.

25:03

🌟 Crafting Engaging Video Content

The paragraph focuses on creating content that keeps viewers engaged until the end of the video. The speaker provides tips on removing filler content and ensuring that videos are satisfying and retain viewers. They also discuss the importance of having a great video idea before creating content, and how to use that idea to craft effective titles and thumbnails that will attract clicks.

🚀 The Power of a Winning Mindset

In the final paragraph, the speaker identifies a winning mindset as the most critical component for success on YouTube. They describe the mindset of successful YouTubers, including surrounding oneself with positive influences, having a strong desire to succeed, and the discipline to face reality and work towards long-term goals. The speaker concludes by encouraging viewers to re-watch the video for deeper understanding and to take action on the insights provided.

Keywords

💡YouTube Channel Growth

YouTube Channel Growth refers to the process of increasing a channel's visibility, subscribers, and views. In the video, the speaker discusses a method for growing YouTube channels from zero to millions of views and thousands of subscribers, emphasizing the importance of consistency, quality, and strategy in content creation.

💡Mental Momentum

Mental Momentum is the psychological drive that builds up as a result of consistently performing an action, such as posting YouTube videos. The script mentions that posting videos frequently helps in building this momentum, which in turn increases motivation to continue the activity, thereby aiding in channel growth.

💡Upload Frequency

Upload Frequency is how often a YouTuber publishes new content. The video script suggests that posting two to three times per week is recommended for optimal growth, as it allows for both practice and quality improvement, which are essential for channel success.

💡X Factors

X Factors are unique characteristics or qualities that make a YouTuber stand out from the crowd. The script explains that identifying and leveraging one's X Factors can help attract and retain viewers, as these factors contribute to the channel's unique appeal.

💡Consistency

Consistency in the context of YouTube refers to maintaining a regular upload schedule and a uniform style or theme in content. The video emphasizes the importance of consistency to avoid confusing viewers and the YouTube algorithm, which can negatively impact channel promotion and growth.

💡Niche

A Niche is a specific segment or category within a market, in this case, YouTube content. The script discusses finding a niche with less competition but sufficient demand, which allows a channel to grow by attracting a dedicated audience interested in that specific type of content.

💡Session Time

Session Time is the total amount of time a viewer spends watching a channel's content in a single viewing session. The video script highlights the importance of increasing session time to signal to the YouTube algorithm that the content is engaging, leading to more promotion and views.

💡Audience Retention

Audience Retention is a metric that measures how long viewers watch a video before they leave. The speaker in the video points out that creating content that retains viewers is crucial for success on YouTube, as it affects the likelihood of getting more views and algorithmic promotion.

💡Click-Through Rate (CTR)

Click-Through Rate (CTR) is the ratio of users who click on a link to the number of total users who view a page, email, or advertisement. In the script, the importance of improving CTR through enticing titles, thumbnails, and descriptions is discussed as a key factor in attracting more views.

💡Video Idea

A Video Idea is the concept or theme around which a YouTube video is created. The video script categorizes good video ideas into trending, unique or noteworthy, and searchable, explaining that a strong video idea is essential for attracting viewers and growing a channel.

💡Winning Mindset

A Winning Mindset refers to a positive and determined attitude that is focused on success. The speaker in the video argues that cultivating such a mindset is the most important aspect of the growth method, as it drives the creator to take action and persist in the face of challenges.

Highlights

The speaker shares an updated method for growing YouTube channels from scratch to millions of views and thousands of subscribers.

The method is applicable for both beginners and those who have struggled with their YouTube channel growth.

The importance of consistency and the psychological impact of maintaining a streak in content creation is discussed.

A paradox is presented where quality content comes from quantity, suggesting more videos lead to better content creation skills.

The recommendation to upload two to three times per week for optimal growth is given.

The necessity of distinguishing oneself in a crowded platform through unique 'X factors' is emphasized.

A strategy to discover one's X factors by hypothesizing what the biggest fan would say about the channel is suggested.

The story of a YouTuber's shift in content leading to viewer disengagement illustrates the importance of consistency.

Consistency in content, attitude, personality, and branding is stressed as vital for channel success.

Avoiding competition by finding a niche and the concept of supply and demand within niche selection is covered.

The impact of video quantity on session time and the YouTube algorithm's promotion of content is explained.

Creating playlists and call-to-actions to encourage viewers to binge-watch videos is recommended.

The importance of audience retention and removing friction points that cause viewers to leave videos is discussed.

Improving click-through rate by optimizing titles, thumbnails, and descriptions to make videos more clickable is highlighted.

The concept of 'polishing a turd' is introduced to emphasize the importance of a strong video idea over technical prowess.

Three types of great video ideas are presented: trending, unique/extreme, and searchable problem-solving videos.

The final point of the GYGC method is the cultivation of a winning mindset as the most crucial factor for success.

A playlist with individual videos detailing each point of the GYGC method is offered for further learning.

Transcripts

today I'm reviewing the updated method

I've used to grow multiple YouTube

channels from 0 to tens of millions of

views and over a hundred thousand

subscribers and this method works even

if you're a complete beginner starting

from zero or if you've been doing this

for a while but your channel is dead as

a YouTube Rewind it's rewind time so let

me show you exactly what it is and how

it works see once upon a time I got this

email from Joseph and he said I've been

trying to do YouTube for a while but I

just can't seem to get over 10 views on

any videos no matter what I do and

Joseph's email kind of hit me because it

reminded me of well me which is the

opposite of good no offense Joseph

because when I first started YouTube I

tried 11 different types of content

posted around 65 videos and yet my

videos all got between 10 and 40 views

and everyone just keeps telling you be

consistent never give up but after an

entire year of being consistent I barely

dragged my sorry ass across the 150 sub

mark But then I'll discover this method

and I went from getting 15 subscribers

per month to getting over 1 000

subscribers each month in a little over

six weeks and in this video I'm going to

reveal my updated version of this method

and break down exactly how it works and

to make up for insulting him earlier I'm

going to give you examples of how I

would apply each step using Joseph's

Channel but before I do that I need you

to promise me something because if you

don't there's a very high chance your

YouTube channel will fail epically see

this is the video I wished I had when I

was a struggling YouTuber in the eight

years I've been on YouTube I've never

found a channel that's properly doing

the nine things in this method but isn't

seeing massive success so please promise

me that you won't watch this video and

move on to the hell to get a hundred

thousand subscribers in Two Minutes

video because like Derek sivers would

say if more information was the answer

we would all be billionaires with six

pack abs so my challenge for you is to

commit to this video re-watch it as much

as you need until you've fully

internalized all nine points of this

method then tattoo them on your eyelids

and take action so let's get started

this is Joseph's channel can you guys

spot a blaring issue here's a hint so

psychologists have shown that doing

something frequently and consistently

like posting YouTube videos helps you

build mental momentum and motivation

streaks are a good example of this so

like if you post one video every week

for 10 weeks you're going to be more

motivated to post an 11th video on the

11th week because you wouldn't want to

break your streak right but as we can

see Joseph has only posted one video and

upload frequency AKA how often you

create videos is super important and

that's why it's my ninth point on the

gygc method well how much should I

upload this is going to be controversial

but I believe quality content uploaded

less frequently will ultimately beat

quantity content spammed out at a super

rapid rate as Mr Beast put it it's much

easier to get 5 million views on one

video than 50 000 views on 100 videos

but the thing you need to understand is

that it's a paradox because quality

comes from quantity the more videos you

post the more practice you get at

creating content and so the better you

get at creating content so how often

should you upload my general

recommendation is two to three times per

week now at minimum you should be

uploading one video every two weeks but

if you are doing that just bear in mind

that your growth both in terms of views

and subscribers and your personal growth

as a Creator is going to be far slower

and so if that is you instead of just

resigning yourself to your fate see if

you can find ways to adjust your content

style so that you can post content more

frequently but here's the thing even if

you are posting content frequently your

channel will be As Dead As Joseph's

offense Joseph if you don't do this next

thing I've got a question for you what

is it about Joseph's channel that would

make someone want to watch him rather

than one of the other 50 billion

YouTubers on the platform now you might

think that's an unfair question because

you haven't seen his video yet but I

have seen his video and the answer to

the question is there isn't really a

reason why you'd watch him over someone

else with so much competition out there

you want to try and distinguish yourself

from the noise now you don't have to

distinguish yourself in a massive way

but it has to be something tangible

enough that a viewer could probably

actually put a finger on it if they

thought about it and normally if a

viewer can't put a finger on what it is

they like about you above everyone else

then that thing isn't strong enough and

I call these things your X factors

they're the things that make you

uniquely appealing and valuable to your

viewers in your Niche and X factors are

the eighth point on the gigc method now

to discover your X Factor or X factors

it can help to ask this question if

someone had a hypothetical interview

with your biggest fan and ask them why

you are their favorite YouTuber what

would your hypothetical biggest fans say

foreign

what characteristics or value do you

bring to the table that they would

highlight and would cause them to rank

you Above the Rest would they say you

have a cool backstory or relatable life

circumstances would they say you're just

the most genuine authentic person they

know would they say you're able to teach

stuff in a way that's just far clearer

and quicker than all the other tutorials

out there or would they just say you're

the most unbelievably good looking

person they've ever seen now this X

Factor list could be almost endless but

the principle here is if you struggle to

come up with a realistic reason or

reasons why your hypothetical biggest

fan would love your channel above

everyone else's then chances are that

fan will probably continue to be

hypothetical now it's impossible for me

to give Joseph here specific advice as

to what his X Factor should be because

it needs to be authentic to him but one

way I would try to uncover my ax factors

is to think about the qualities I

already have or the qualities I aspire

to have or the unique value I bring or

aspire to bring and then intentionally

exaggerate those things and highlight

them and work on them until they become

noteworthy enough that people actually

start noticing and appreciating them but

in the scheme of things just being

different isn't enough because while

clear X factors do give you a chance of

getting far more views and lower

subscribers there are still some missing

puzzle pieces and to help me explain the

next piece let me tell you a quick story

when I was younger there was a

particular YouTuber I used to watch

pretty frequently he uploaded pretty

frequently and he had some X factors

that I found super appealing it was

really funny he was down to earth and he

involved his family in his videos and

for a number of months I remember

religiously watching this person he was

my favorite YouTuber but then something

changed he started trying to act cool he

stopped filming videos with his family

he jumped on the whole diss tracks and

debate train and while he had every

right to grow and evolve as a personal

Creator I just found myself not really

liking him much anymore I used to be

able to come to his channel turn on one

of these videos and get a certain type

of experience but now when I came to his

Channel I didn't know what was in store

for me I couldn't trust him anymore I

used feel like I knew him and I could

rely on him to be a certain type of

person but now he was just too

inconsistent and so even though the

algorithm kept promoting his videos to

me for a while after that I stopped

clicking on them and I stopped watching

them and this would have sent negative

signals to the YouTube algorithm about

those videos which made it less and less

likely that the algorithm would promote

future videos to me or people who have

similar viewing habits and interest as

me and eventually the algorithm just

gave up entirely and just stopped

promoting and what we can learn from

this example here is that if you're very

inconsistent it's going to confuse your

viewers and the algorithm which leads to

the less promotion and less views and

that's why consistency is the next point

on the method now it's hard for me to

rate the consistency of Joseph's channel

here because he's only got one video but

hopefully is the example I just shared

Illustrated you should know that

consistency matters and there's a lot

more to consistency than just having a

consistent upload schedule being

consistent includes things like your

attitude your personality your branding

the types of videos you create the style

in which you create those videos the

lines you're willing to cross and not

cross and the list could go on now being

consistent doesn't mean you can't evolve

you should evolve especially if what

you're currently doing isn't working but

especially when you do find something

that works for you be careful changing

things up too drastically too quickly

because it will confuse both your

viewers and the algorithm which will

lead to less views and no promotion but

what's the most important thing to be

consistent about on your channel well

there is one thing that if you're

inconsistent about it could literally

make or break your entire Channel

because one of the biggest problems we

have on YouTube is competition for

example if you're creating Minecraft

Let's Plays You Are by default competing

with massive creators for the tension of

people who want to watch Minecraft Let's

Plays if you're creating GTA funny

moments videos you're competing for the

attention of viewers who want to watch

GTA funny moments videos by default

against all of the other massive

YouTubers who create those videos as

well well and the problem with this

competition is that the YouTubers you're

competing with probably have more

experience they have more time they have

more money they have bigger Brands and

existing followings so really chances

are you're probably just going to get

your ass handed to you and not get any

views so the trick is to not compete see

in order to be in competition with

someone you need to be doing the same

type of thing as them for example the

English Premier League's Manchester

United don't have to worry about

competition from the NBA's Chicago Bulls

because while they are both Elite

Sporting teams they're not directly

competing against one another hardcore

fans of the Bulls probably don't care

about United and vice versa because

they're in separate categories and so

these two teams don't have to worry

about competing for attention against

one another and that's one way you can

get around the problem of competition as

a small YouTuber because the chances of

you finding a brand new type of content

that literally has never been seen

before and has X factors that nobody in

the world world has is pretty unlikely

but if you operate within the Paradigm

we just talked about you'll realize that

you're not actually competing against

everybody in the world you're only

competing against people who are

creating a similar category or type of

content to you and so your job is to

find a category AKA niche in which you

can actually compete and make a name for

yourself and that's the next point in

this method now finding a good Niche

revolves around supply and demand your

goal is to find a niche that's small

enough that there aren't a stifling

amount of huge creators who are pumping

out so much content that you're just

never going to be discovered but at the

same time the niche needs to be large

enough that there are tens or hundreds

of thousands of viewers AKA demand who

actually want to watch that type of

content so coming back to Joseph's

Channel I'd say his Niche is probably

something like Minecraft Survival

challenges based on the video he posted

so by default he's competing for

attention against YouTube is like these

guys I'm going to attempt to survive the

next 100 days in Hardcore Minecraft and

now I'm going to be turning into the

crack into scene if I can survive 100

days against three fishermen with insane

fishing here

based on Joseph's content which I

checked out I'd say that the competition

is going to be too tough for him and

he'd be better off doing some research

to find another Niche that might have

less demand and less viewers but is

going to ultimately be less competitive

until he develops a bit and grows but if

he does increase his upload frequency

and Nails the things I'm going to talk

about later in this video it is still a

chance that he could potentially find a

gap in the niche and make this type of

content work for him and so let me show

you how I would do it if I was in his

shoes and even though this video is a

very specific type of gaming video These

principles will apply regardless of what

type of content you create I'd start by

fixing this huge mistake he's currently

making but to understand the mistake you

need to actually understand how YouTube

Works YouTube's goal is to make money

and YouTube makes money by getting

viewers to watch ads for example every

time a video clicks on a new video they

get a new ad YouTube makes bag I like

money and generally speaking the more

time viewers spend on YouTube as a

platform binging videos Etc the more

money YouTube makes so the algorithm is

designed to reward channels that get

viewers to spend you guessed it a lot of

time on the platform so for example if

you're a Creator who has three videos

and on average your viewers watch all

three of your videos when they come to

one of them you're going to do a lot

better and another Creator who also has

three videos but on average when people

click onto his channel they only really

watch one video so instead of just

trying to increase your watch time on

individual videos you want to try and

think about increasing your session time

across multiple videos if you get lots

of session time you'll get lots of

promotion from the algorithm and Views

so prolonging your viewers overall

sessions is super important and that's

why it's the next point on this list and

so Joseph here has a very obvious

problem immediately and that is that he

only has one video on his channel by

default if someone comes to his channel

there's not really much they can do to

extend the session other than

re-watching the exact same video which

most people probably aren't going to do

so right off the bat the recommendation

here is he needs to put at least five

videos on his channel so if someone

comes in enjoys one of his videos they

have a bank of other content that they

can also watch now you watching this

probably have more than one video on

your Channel right now and so if you do

have that bank of content your job is to

make it as easy as possible for people

to binge your videos and two ways to do

that could be creating playlists that

automatically group your videos together

and get people to automatically go from

one video to the next video to the next

video to the next video

it's time to stop where the [ __ ] are

your parents and another thing you can

do is to try to create call to actions

at the end of your video that kind of

create feedback loops where someone

clicks on your video they get to the end

of your video they hear you promote it

on a lot of your videos and they click

on another one of your videos and they

get to the end of that video and they

hear you promote another Money video so

they click on that one and that one and

they just get stuck in a web of your

content the loop just keeps on going so

what's the easiest or best way to get

people into feedback loops so you can

start getting that session time flywheel

cranking well to do that first you have

to fix another massive mistake Joseph is

making which most of you watching this

are probably also making as well and

it's making YouTube kill your reach see

while creating this video I watched

Joseph's video a few times and here are

some things I noticed the first second

or so of the video is actually just a

blank screen then it switches to a scene

of Joseph standing in very non-angin

city-esque surroundings there's not much

going on at all and as a viewer it's not

very stimulating for me then the

following 30 sec is spent where Joseph

is Crouch walking down a tile at a

ridiculously slow speed as he drifts

closer to imminent death at a

painstakingly slow pace

moving on from the intro I could

probably count the number of cuts in

this video on one hand and there are

multiple sections in the video where

there are between 5 and 10 seconds of

Silence in the commentary where not very

much is going on

[Music]

and these are all examples of things

that make the video boring and confusing

for your viewer which makes it highly

likely that the viewer will leave and

click on someone else's video who can

actually retain them and this is bad

because one if a viewer doesn't stick

around on your videos and channel

they're probably not going to subscribe

because it means they didn't enjoy their

experience the fact that they didn't

enjoy their experience also means

they're going to be less likely to watch

your future videos If YouTube pushes

them their way and because they're no

longer clicking on your future videos it

makes the algorithm hate you and that's

why the next point on this method is

create highly satisfying content that

retains your viewers now I gave you some

examples of friction points that are

hurting Joseph's audience retention but

you might have your own things that are

causing people to leave your videos so

you want to make sure that you're

removing any filler content that could

be boring for your viewers check out

your analytics and see are there

drop-offs and things causing people to

leave that you should eliminate from

future videos especially if you don't

have much dire analytics just watch your

videos yourself and try and put yourself

in a viewer's shoes and notice your own

emotions as you're watching the video or

you can enlist the help of a friend get

them to watch your content and then

watch their reactions notice when

they're engaged notice when they're

bored notice when they laugh notice when

they don't laugh and then using all this

information your job is to figure out

how to create your future videos so that

they are better and will get as many

viewers as possible to watch all the way

to the end now you might be saying well

Marcus that's all well and good but the

problem I have right now is that I don't

have any viewers in the first place if

you're really struggling to get views to

begin with here's some advice now as

we've talked about if you don't have

good audience retention and get watch

time then you're probably not going to

get subscribers or session time but if

we take a step back if you don't have

views in the first place you're not even

going to have an opportunity to get

watch time but if we take an even

further step back if you can't get

people to click on your videos then you

can't even get views so improving your

click through rate in other words and

making your videos more clickable when

people see them listed on their home

page when the search results is

incredibly important because if you

can't now now that then everything else

just Falls in a heap and so if you can

do one thing to get more promotion from

the algorithm in general it's probably

increasing your click-through rate and

so that's why increasing the percentage

of people who click on your video after

they see it is one of the most important

points on the gygc method now the way

you improve your click-through rate is

primarily through your titles thumbnails

and the first few lines of your

description can play a small part as

well but basically you need the things I

just mentioned to grab your impressions

by the eyeballs and so instead of me

just telling you how to design a good

thumbnail or write a good title I want

to actually give you an example of how

to do this because I'm willing to bet

Joseph's click-through rate for this

video is pretty bad and I'll show you

exactly what principles and techniques I

would use to design a high click-through

rate title and thumbnail combo using

Joseph's challenge as an example and

even though this video is a very

specific type of gaming video These

principles will apply regardless of what

type of content you create but before I

can do that I need to introduce you to

one last concept see in 1976 a man named

Jeffrey Stokes published a book the book

was called star making machinery and it

follows artists musicians engineers and

technicians and all the creative people

involved in the making of a typical rock

album and this old little-known book

contains the first citation in the

Oxford dictionary of this Gem of a

metaphor you can't polish a turd now

despite the fact that you can in fact

polish a turd as proven by MythBusters

you know the Casual viewer might look at

this and say crap it's a great metaphor

and the dictionary defines it as to seek

or improve something which is inherently

or unalterably unpleasant or of poor

quality it's kind of like a movie plot a

movie can have the best actors best

marketing the most hype but if the core

movie like the plot is terrible the

movie's probably going to get horrendous

ratings and so the lesson here is if

you're trying to grow on YouTube you can

be the most creative editor on the

platform you can be the best thumbnail

designer from a technical perspective

there ever was but if your video idea

itself is inherently not interesting or

useful to viewers there's almost nothing

you can do to make it blow up and that's

why having a great video idea one of

these enticing or exciting or solves a

problem is the next point on the gygc

method and there are three types of

great video ideas the first are trending

video ideas these revolve a lot around

timing and they involve creating videos

around trending topics basically

harnessing attention that's already out

there I call this trend surfing because

surfing gives us a good analogy catching

a trend involves a combination of being

in the right place at the right time and

timing if you're too early there's no

wave of attention to catch and your

video will just be dead in the water if

you're too late the wave has already

peaked is breaking and you're gonna get

overwhelmed and pummeled by the

whitewash but if you catch the wave just

as it's rising up and it's large enough

to propel you forward but it's not so

large that it's seconds away from

breaking and becoming unbelievably messy

and saturated you'll do pretty well and

one of the best examples of a training

video I've seen is the Mr Beast squid

game video which is obviously a great

video in and of itself but if it wasn't

for the trend and success and hype

around the squid games TV show at that

time the video probably wouldn't have

got anywhere near the amount of views it

did the next category of good video idea

is extremely unique or noteworthy it's

the type of video that Sparks interest

and curiosity in a viewer even if it's

not based around something that's

currently trending or hyped up Mr base

is also a good example of this he

obviously uses Trends to his Advantage

but he also comes out with random almost

Evergreen type videos but they're so

unique extreme and noteworthy that they

really grab you for one reason or

another and usually these types of

videos involve something like being the

most being the least being the shortest

being the longest being the fastest the

slowest the hardest but there's still

one more type of video idea and that is

searchable videos these videos tend to

solve a specific problem and get the

majority of their views from search

think how-to videos and while they don't

blow up anywhere near as fast they tend

to be more Evergreen and these videos

don't have to be extreme in fact they're

some of the easiest videos you can make

but you do need to make sure that the

video You're creating is very direct and

clear in solving the problem that your

audience have basically you just want to

reverse engineer exactly what people are

actively looking for now there are other

categories of video idea but these are

the main ones and video ideas is why I

earlier didn't give specific feedback on

Joseph's tile or thumbnail or video

because improving what he's currently

got would only incrementally improve his

results because I don't think his video

idea is that good ancient cities are old

news so there's not really much hype or

Trend around that and surviving in an

ancient city also isn't something a lot

of people are searching for but the good

news is we can take the ethos of this

style of content but adjust the idea

slightly and make it so much better so

personally if I was doing this looking

at this type of video I'd probably go

down the extreme noteworthy angle there

are a couple of different angles we

could take we could go with the survival

angle which would be something like I

survived in a cursed deep dark biome for

a hundred days or we could go with an

angle of what actually happens in the

video in this video Joseph survives and

fights the warden mobs that spawn in the

ancient city and so we could make that

extreme maybe use some cheats or mods or

something and do something like I fought

100 wardens in a cursed ancient city now

these two ideas are I think a lot better

than what we currently have but at a

perfect world really want to combine the

survival and sort of unique horror

combat aspect into one video and that

video could be one where Joseph tries to

survive a thousand days in Hardcore

Minecraft but it's a horror game there's

all these kind of crazy creatures and

bosses trying to kill him while he's

trying to survive a thousand days in

this world and I think the surviving for

a thousand days type videos tend to do

pretty well because they're objectively

interesting it doesn't matter who you

are the fact that you've survived a

thousand days is interesting and the

horror angle is kind of cool and now

we've got a great video idea creating

great tile and thumbnail becomes so much

easier because I'm not polishing a turd

so for the title of this video I'd

probably go with something along the

lines of I survived a thousand days in

Hardcore Minecraft but it's a horror

game or I survived a thousand days in

cursed Hardcore Minecraft or something

like that I could potentially go with

both and like test both of them and see

which ones get better results remember

the thumbnail overall I'd want to give

it kind of like a creepy hellscape Vibe

I'd probably do like a comparison

thumbnail to show like a before and

after because those work quite well you

can see I've whipped up something here

we've got day one on one side and then

day a thousand on the other arrow

pointing across to kind of show like we

went from this to this the day one scene

here is horror s you can see it's almost

got that Slender Man kind of pixelated

horror Vibe you've got old mate kind of

creepily staring at you from behind a

tree but it also kind of gives off like

just starting out vibes I think you're

in a forest it's dark there's no

building around it's very day one Vibes

whereas obviously the day a thousand is

completely different now one of the main

problems I do have with this thumbnail

is while keeping day one simple and

making it feel like a day one is

important and also showing off what

actually happened on day 1000 is also

really important the thing we are kind

of missing is showing off the extreme

sort of mobs that we encounter in the

video what I'm talking about would be

something like this say and obviously we

just need to move the text around and

stuff to make it fit in a perfect world

what it probably won there's a shot that

kind of has this day one Vibe then I

also want a kind of crazy extreme

looking mob in there to kind of tease

more of the curse Minecraft horror

aspect but because I don't want to spend

like an hour and a half creating a tile

and thumbnail that's probably never

going to get used this will do and I

still think this has a chance of doing

pretty well and then when it comes to

the video content itself we'd basically

just reverse engineer what our tile and

thumbnail is to make sure we actually

deliver on what it is that we're

promising people and there's another tip

right there is come up with your idea

tile and thumbnail before you actually

create your content and overall if we

compare this hypothetical video to the

video that's currently on Joseph's

Channel which video would you watching

this rather click on I'm willing to bet

it's the one I just laid out but even

though we're almost there there's still

one more point in the gygc method the

number one most important thing you need

if you want to succeed and yes it's even

more important than what we just talked

about because let's look at this

practically if you take a 30 000 foot

view over the long term you are the

driving force behind your channel

without you the gigc method or any other

kind of growth method for that matter is

about as useful as a waterproof tea bag

another way think about it is if the

gyjc method is your vehicle to success

then you are the engine if the engine

isn't operating at its fullest or if it

just flat out breaks down and burns out

then regardless of how great the rest of

the vehicle is it's not going anywhere

so you're going to hate me for saying

this but this is why I genuinely believe

that cultivating a winning mindset is

the number one most important point in

the goigc method but it's really Broad

and vague so the question is how do you

actually do that I have been lucky

enough to personally know and work with

a bunch of very successful YouTubers and

here are some things I've observed about

their mindsets they surround themselves

with people who lift them up and give

them energy rather than people who drag

them down and deplete them they have an

almost unhealthy obsessive level of

hunger to succeed and overcome the

obstacles no matter what it takes while

at the same time paradoxically they have

the discipline to confront the most

brutal facts about their current

realities and patiently work towards

doing what needs to be done at a

day-to-day level to reach that ultimate

level of success they're aspiring to so

if you really want to succeed you might

want to consider trying to gradually

mold your mindset so you consciously

start thinking in the ways I've just

described so from here what should you

do to actually put everything you just

learned into practice so you can

experience something like my 15 to 1 000

subscriber per month transformation but

obviously there's a hell of a lot of

info in here so if you're feeling

completely overwhelmed my suggestion to

you is to re-watch this video until

everything really sinks in and makes

sense but once you've done that I've got

a playlist on screen where I actually

have individual videos on each of the

points in the gigc method that go into

the points in even more detail so I'd

recommend check that out go through

those videos and then start taking

action on what you learned playlist is

linked on screen check it out I'll see

you there