GOOGLE ADS Ads p/ Iniciantes Passo a Passo Completo 2023, como anunciar no Google Ads Atualizado

Summary

This tutorial provides a detailed guide on setting up a Google Ads campaign, focusing on targeting, keyword strategies, and ad creation. It emphasizes the importance of using exact match keywords to control costs and improve ad relevance. The video explains how to create compelling ads with proper display URLs, titles, and descriptions, along with the significance of extensions for visibility. Additionally, the tutorial covers how affiliates can track commissions, set budgets, and use negative keywords to refine targeting. The video concludes with steps on publishing the campaign and tips for optimizing performance.

Takeaways

• 😀 Ensure your Google Ads language settings cover all potential users, as ads will be shown based on search queries, not the user's device language.
• 😀 When targeting a local audience, restrict your Facebook ads to specific regions (e.g., Brazil) to avoid irrelevant international exposure.
• 😀 Start with 'exact match' keywords (square brackets) to control your ad impressions and avoid wasting budget on irrelevant searches.
• 😀 Avoid using broad or phrase match keywords, as they can lead to inefficient spending by showing your ad for unrelated search terms.
• 😀 Use Google Ads keyword planner to discover effective keywords for your ads and target your audience precisely.
• 😀 Understand the key components of a Google ad: display URL, title, description, and ad extensions that enhance the ad's visibility.
• 😀 For affiliate marketing, make sure to use the correct affiliate link in your Google Ads campaign, and set up tracking to ensure you receive commissions.
• 😀 Set a daily budget that works for you, but be aware that Google may recommend a higher amount. Starting small is okay, but adjust as needed.
• 😀 Ensure your Google Ads account is funded by adding a payment method (credit card or boleto) before running the campaign.
• 😀 Add negative keywords to your campaign to filter out irrelevant clicks (e.g., 'free' or 'login') and optimize your ad spend.
• 😀 Regularly monitor and optimize your campaign performance by testing different strategies and refining keyword selections for better results.

Q & A

What is the importance of segmenting ads by language in Google Ads?

Segmenting ads by language in Google Ads is important because it ensures your ad will show up regardless of the language setting of the user's computer. The ad will be shown based on the search terms, rather than the language preference set on the user's device.

How does Google Ads differ from Facebook Ads in terms of targeting?

Unlike Facebook Ads, which display ads randomly, Google Ads shows your ad based on specific search queries. This allows for more targeted advertising, as the user is actively searching for the product or service you are offering.

Why should you use exact match keywords in Google Ads?

Using exact match keywords in Google Ads ensures that your ad will only appear for searches that exactly match your keywords, minimizing wasted spend on irrelevant searches. This approach helps you target a more specific audience and improves the ad's effectiveness.

What is the difference between phrase match and exact match keywords?

Exact match keywords trigger your ad only when the search term exactly matches your keyword, while phrase match keywords allow your ad to appear for searches containing the exact keyword phrase, along with other words before or after it. Phrase match broadens your reach slightly while still being more specific than broad match.

How do keyword match types affect your Google Ads budget?

Using broader match types, such as broad match or phrase match, can lead to your ad being shown for irrelevant searches, potentially wasting your budget. Using exact match keywords helps keep the targeting more precise, ensuring that you spend money only on searches closely related to your offering.

What is the purpose of using negative keywords in Google Ads campaigns?

Negative keywords prevent your ad from showing up for irrelevant or unwanted searches. By specifying words like 'free' or 'login', you can avoid showing ads to people who are not your target audience, thereby optimizing your ad spend.

What are ad extensions in Google Ads, and why are they important?

Ad extensions are additional information that can appear with your ad, such as links to specific pages on your site, contact information, or promotions. They make your ad more prominent and can increase the chances of user interaction by providing more details and options.

How do you set a daily budget in Google Ads, and what should you consider?

To set a daily budget in Google Ads, you choose how much you are willing to spend per day. It's important to start with a smaller budget and adjust based on the performance of your campaign. The budget should align with your overall marketing goals and the cost-per-click of your keywords.

How can an affiliate use Google Ads to promote products?

An affiliate can use Google Ads by creating an ad with a URL that redirects to the product's affiliate link. It's crucial to use the proper tracking template to ensure the affiliate earns commissions when someone clicks the ad and makes a purchase.

What steps should an affiliate take to ensure their affiliate commissions are tracked correctly in Google Ads?

An affiliate should place their affiliate link in the 'final URL' field in Google Ads. Additionally, they must set up a tracking template in the 'URL options' section to ensure the system properly tracks clicks and commissions from their ads.