Google Ads Tutorial - 2024 FREE ECOM COURSE for Beginners

Summary

This extensive tutorial covers everything you need to know about Google Ads, from setting up campaigns to optimizing for conversions. The speaker shares insights from spending over $100 million on Google Ads, guiding viewers through keyword strategies, campaign types, and bidding techniques. They also discuss the importance of tracking and analyzing ad performance to maximize profits.

Takeaways

• 🌟 The video is an extensive tutorial aimed at beginners and intermediates, promising to turn viewers into experts on Google Ads by the end.
• 💰 The speaker has spent over $100 million on Google Ads for their brand and has coached numerous high-figure brands, giving them a wealth of experience to share.
• 📈 The video covers a range of topics including keywords, match types, negative keywords, campaign types, ad groups, bidding, budgeting, scaling, and metrics.
• 🔍 Google Ads is beneficial for various businesses such as online retailers, service providers, content creators, nonprofits, educational institutions, event organizers, app developers, and startups.
• ⚠️ Proper setup of campaigns and bidding is crucial to avoid significant financial losses.
• 🛍️ The tutorial starts with setting up a Search campaign, which is fundamental for any business objective on Google Ads.
• 📊 The speaker emphasizes the importance of tracking conversions and setting up a Google Merchant Center for e-commerce businesses to utilize Google Shopping ads effectively.
• 📈 The video discusses the use of Performance Max campaigns and the need to optimize ad creatives and targeting to maximize profitability.
• 📚 The speaker recommends starting with a 'Purchases' objective for campaigns and discusses the importance of setting a Target Cost Per Action (CPA) to manage ad spend effectively.
• 🔧 Daily optimization tasks for a Google media buyer include monitoring ad performance, adjusting budgets, and ensuring that campaigns are not limited by budget.
• 📈 The video concludes with advice on continuous learning and optimization, emphasizing the dynamic nature of digital advertising.

Q & A

What is the main purpose of the video tutorial?

The main purpose of the video tutorial is to provide an extensive guide on Google Ads for beginners and intermediates, covering everything from basic setup to advanced strategies, with the goal of turning viewers into experts by the end of the video.

How much has the speaker spent on Google Ads for their own brand?

The speaker has spent tens of millions of dollars, possibly over $100 million, on Google Ads for their own brand.

What is the speaker's view on beginner education for Google Ads?

The speaker believes that beginner education should not cost anything and that having more people in the industry is better. This is why they created a free Shopify e-commerce course.

What are some of the campaign types covered in the tutorial?

The tutorial covers various campaign types including search campaigns, performance Max campaigns, YouTube Display Network, and more.

Why does the speaker recommend starting with a 'Purchases' objective for a campaign?

The speaker recommends starting with a 'Purchases' objective because it is the most commonly used and allows the user to learn the platform effectively, driving conversions rather than just clicks.

What is the importance of setting up a Google Merchant Center for e-commerce businesses?

Setting up a Google Merchant Center is crucial for e-commerce businesses as it allows them to utilize Google Shopping, which is a significant part of the spend within a performance Max campaign and helps in driving sales.

How does the speaker suggest optimizing bids in Google Ads?

The speaker suggests using a bidding strategy focused on conversions rather than just clicks, and setting a Target CPA (Cost Per Acquisition) to ensure profitability and prevent overspending.

What is the recommended daily budget for starting a Google Ads campaign according to the speaker?

The speaker recommends starting with a daily budget of $50, which is considered a relatively low-risk amount while setting up the campaign correctly.

What is the significance of separating branded search from non-branded search in Google Ads campaigns?

Separating branded search from non-branded search helps in optimizing the campaigns more effectively. Branded search often converts more easily and cheaply, and separating them allows for more accurate tracking and optimization of ad spend.

How does the speaker suggest structuring Google Ads campaigns for businesses with multiple product categories?

For businesses with multiple product categories, the speaker suggests using different asset groups within a single performance Max campaign for each category and launching separate search campaigns for branded keywords at low budgets.

What is the recommended approach for a daily review of Google Ads campaigns?

The recommended approach includes reviewing ad performance, turning off poor-performing ads, increasing budgets for high-performing campaigns, and tracking daily profits to ensure marketing efficiency and profitability.