Google Ads Tutorial 2024 (Step by Step) How To Use Google Ads
Summary
TLDRIn this informative video, the creator guides viewers through the process of setting up effective Google Ads campaigns. They discuss the importance of understanding Google's interface, choosing the right ad types, and optimizing campaigns for cost-effective customer acquisition. The tutorial covers campaign creation, ad group setup, keyword selection, bid strategies, and budgeting, emphasizing the need to start small and scale up based on performance. The video also highlights the usefulness of Google's Keyword Planner tool for discovering new keywords and tracking ad performance.
Takeaways
- ๐ Google Ads interface can be overwhelming, but the video aims to simplify the process.
- ๐ Start by navigating to ads.google.com and creating a campaign with a clear business goal.
- ๐ Linking accounts like YouTube, mobile apps, or Google business profiles can be skipped for simplicity.
- ๐ฏ Choose campaign goals carefully, such as purchases, lead generation, or brand awareness.
- ๐ Select specific types of ads (e.g., search ads) rather than using the default Performance Max option.
- ๐ Use keywords effectively by understanding the difference between broad match, phrase match, and exact match.
- ๐ Set your ad's location and audience segments to target the right demographic and geographic areas.
- ๐ฃ๏ธ Create compelling ad copy by using relevant and effective headlines and descriptions, inspired by successful ads in similar markets.
- ๐ฐ Start with a small daily budget to test ad effectiveness before scaling up spending.
- ๐ Use A/B testing to continuously improve your ads by making incremental changes based on performance data.
- ๐ Utilize Google Ads tools like the Keyword Planner to discover new keywords and understand search volumes.
- ๐ ๏ธ Set up tracking tags to measure conversions and optimize your campaigns for better performance.
Q & A
What is the main focus of the video?
-The main focus of the video is to simplify the process of setting up and running Google Ads campaigns effectively to attract customers in a cost-effective manner.
Why does the speaker mention that Google Ads interface can be overwhelming?
-The speaker mentions that the Google Ads interface can be overwhelming because it frequently changes, which can confuse users, especially those who are new to the platform.
What are the different types of campaigns one can set up in Google Ads?
-Different types of campaigns include those aimed at purchases, lead generation (like form submissions or phone calls), page views, brand awareness, and specific actions like app downloads or directions to a business.
Why does the speaker recommend focusing on one type of ad before trying others?
-The speaker recommends focusing on one type of ad first to become really good at it. This allows for a more effective and targeted approach before branching out to other types of ads.
What is the difference between broad match, phrase match, and exact match keywords?
-Broad match allows your ad to show up for searches related to the keyword. Phrase match requires the exact phrase to be included in the search for the ad to show. Exact match requires the searcher to type in the exact keyword for the ad to appear.
How does the speaker suggest choosing keywords for the ads?
-The speaker suggests looking at ads in different markets for inspiration and not trying to reinvent the wheel. It's important to use keywords that are already working for others but not to copy them directly, especially if they are in the same market.
What is the recommended starting budget for a new Google Ads campaign?
-The speaker recommends starting with a small budget, such as $20 a day, to gather data on what works without spending too much money initially.
What is the purpose of the Google Ads Keyword Planner tool mentioned in the video?
-The Keyword Planner tool helps users discover new keywords, find search volumes for specific terms, and get ideas for ad content based on popular search terms.
Why is it important to set up a Google tag on your website when using Google Ads?
-Setting up a Google tag on your website allows you to track conversions and see what's working effectively, which is crucial for optimizing your ad campaigns.
What should you do if your Google Ads account gets suspended for suspicious activity?
-If your account gets suspended, you should follow the steps provided by Google to resolve the issue. This may involve verifying your account information or addressing any policy violations.
Outlines
๐ Introduction to Google Ads
The video begins with an introduction to Google Ads, explaining the goal to simplify the process for viewers. The speaker aims to guide through setting up campaigns, ad groups, and running ads effectively for cost-effective customer acquisition. The interface changes of Google Ads are acknowledged, and the speaker reassures viewers that the details will remain relevant despite these changes.
๐ Setting Up Your First Campaign
The speaker walks through the process of creating a campaign on Google Ads, starting with entering the business name and website. The importance of linking various accounts for future ad types is mentioned, and the speaker skips this step for simplicity. The focus is on identifying the campaign goal, with options like purchases, lead form submissions, and phone call leads explained. The speaker emphasizes the importance of understanding these goals to set up effective campaigns.
๐ Choosing the Right Campaign Type
The speaker discusses the different types of campaigns available on Google Ads, such as performance Max, search ads, display ads, and video ads. They recommend focusing on one type of ad to become proficient before branching out. The speaker opts for search ads, which are effective for businesses like their marketing agency, and advises viewers to choose keywords carefully to target the right audience.
๐๏ธ Selecting Keywords and Audience
The speaker explains the importance of selecting the right keywords for Google Ads, which determine the visibility of the ads in search results. Different types of keyword matches are discussed, including broad, phrase, and exact matches. The speaker also talks about targeting specific locations and audiences, emphasizing the importance of keeping the target broad to reduce ad costs. The option to exclude certain areas or target specific audience segments is also mentioned.
๐ Creating Your Ad and Setting a Strategy
The process of creating a search ad is detailed, including setting the URL, display path, and writing headlines and descriptions. The speaker advises not to reinvent the wheel and instead use existing successful ads as inspiration. The importance of testing and improving ads over time is stressed, and the concept of A/B testing is introduced. The speaker also discusses setting a bid strategy, recommending starting with a cost per click approach and setting a maximum cost per click limit.
๐ฐ Budgeting and Tracking
The speaker advises against Google's recommended daily budget, suggesting a more conservative approach to start with. The importance of starting small to gather data and learn which ads are effective is emphasized. The process of entering payment information and setting up a Google tag for tracking conversions is briefly mentioned, with a recommendation to do it later if it seems confusing.
๐ Using Google Ads Tools
The speaker introduces the Keyword Planner tool within Google Ads, highlighting its usefulness for discovering search volumes and new keywords. The tool's ability to provide insights into the average monthly searches and the cost of top page positions for specific search terms is demonstrated. The speaker encourages viewers to explore the tool and other features within the Google Ads dashboard to enhance their ad campaigns.
Mindmap
Keywords
๐กGoogle Ads
๐กCampaigns
๐กAd Groups
๐กCost-Effective
๐กInterface
๐กPerformance Max Campaign
๐กKeywords
๐กBid Strategy
๐กBudget
๐กConversion Tracking
๐กKeyword Planner
Highlights
The video aims to simplify Google Ads for users and help them run effective ads to attract customers cost-effectively.
Google Ads interface changes frequently, which can be overwhelming for users.
The presenter guides viewers through setting up a Google Ads campaign step by step.
It's recommended to link accounts like YouTube, mobile app, Google business profile, or phone number for future ad types.
The presenter suggests focusing on one type of ad to become proficient before branching out to other types.
Google's recommended default campaign type is Performance Max, which aims to run ads across various platforms.
The presenter advises against Google's recommended default settings and suggests customizing the campaign type.
Keywords are crucial for Google Ads as they determine when and where your ad appears in search results.
There are different match types for keywords: broad match, exact phrase match, and exact match.
The presenter emphasizes the importance of starting with a small budget to learn what works before scaling up.
Google Ads dashboard is introduced as the place to monitor and manage ad campaigns.
The Keyword Planner tool is highlighted as a valuable resource for discovering search volumes and new keywords.
The presenter shares a tip on using competitor ads for inspiration without copying them directly.
A/B testing or split testing is recommended to continuously improve ad performance.
The presenter advises against Google's suggested average daily budget, suggesting a more conservative approach.
The importance of tracking conversions is discussed to measure ad effectiveness.
The video concludes with an offer to help viewers with Google Ads through a form or direct message.
Transcripts
all right so in today's video I'm going
to share everything that you need to
know about Google ads how to set up
campaigns how to set up ad groups and
then run these ads effectively so that
you can get customers uh in a very
costeffective manner so uh let's get
into this video here today I think a lot
of people have been very confused with
Google ads they always change up their
interface it can feel very overwhelming
um and so my goal today is to really
simplify this as much as possible for
you uh and then help you make some
decisions on the types of ads you might
want to be running um as well as some
other features and you know things that
might feel a little bit confusing I want
to clear all of that up in today's video
so let's go ahead and get into this now
um so I'm just on ads. goole.com um they
have changed up quite a bit of the
interface and so if at some point in
this video you might say like hey this
looks different than my page um that's
okay uh but the overall details and
things we'll be discussing today are
going to be very similar regardless of
what page you end up on okay um and
towards the end I will share some of
those tactics for getting customers uh
for a very good price and and kind of
how to optimize ads and some other
marketing uh tips as well so uh let's go
ahead and click on start now and so uh
they're going to throw us into this page
here to create our first campaign with
Google ads um so let's go through their
process a little bit um and create our
first campaign so I'm just going to
enter our business name so for this I'm
for this video I'm just going to say
Central media which is our marketing
agency I'm just going to make an ad for
our marketing agency for other people
who are looking to to Market uh their
business um and then I'll put in our
site sentral
media.com and then we can click on next
all right so now what they're going to
do is give us an option to link our
accounts so we can link our YouTube
channel mobile app uh our Google
business profile or our phone number um
you know I'm going to skip these for now
it will make it a little bit easier for
you if you want to run various different
types of ads uh in the future but you
can always go back and add these later
as well but you know if you have some of
these feel free to add them in uh right
now if you would like to um also you
know uh I do recommend either following
Along on like another tab for this video
or even just take out a pen and a piece
of paper and write some things down as
we go through here so that um you can
kind of follow along all right so I'm
just going to click uh skip here
all right so now we're identifying what
the goal of our campaign is um and you
can set up different goals uh you can
create different campaigns so um don't
worry as well on this like if if you're
stressed out and you don't know which
one to click that that's okay uh I'll
just kind of break some of these down
here for you so purchases can be
anything uh like physical products so if
you're selling like you know things on
Shopify um you have an e-commerce
business that would be the option that
You' probably choose um or even like
services like I'm going to use uh
purchases here even though we're we're
selling services for our marketing
agency um and then looking at these two
here submit lead form and phone call
leads this is really useful for people
who maybe you have a service-based
business in a local area like a
landscaping company a plumbing company
um something along those lines you
probably just want to collect leads
right maybe phone numbers uh emails so
that you can go ahead and follow up with
them um so if you're in any type of
sales this could be really useful for
just basically collecting leads um and
either having them call you or you call
calling them or getting their contact
info in some way um and then we have
things like page views and brand
awareness and we can even click on see
more and we have other options that it
might be very specific to you like if
you have a mobile app and you want
people to download your app you would
choose that as the goal for your
campaign um and then we have very
specific types of leads as well if we're
looking for you know people to get
directions to our um company to our
business then we could click on that um
so these are all of our different
options here I'm just going to click on
purchase purches uh for this one and
then I'm going to continue so I'm going
to click on
next okay and so now we're out of point
where um and I I've set up ads for like
many of our clients and stuff and every
time I do this it's like a different
page pops up so if yours is different
from this uh that's all right um but
they've done a lot of things they've
changed up the interface a lot and it's
it's kind of annoying to me so they want
us to select themes because they want to
make this as simple as possible but when
they try to make things simple it also
like is hard to run ads effectively so
what I'm going to do is if you see these
little three dots up here this is what
I'm going to click on and I'm going to
view other types of campaigns because
right now they have us in what's called
their performance Max Campaign which is
they want you to run ads on everything
they want you to run ads on YouTube they
want you to run ads as display ads
search ads um like Gmail ads they want
you running ads everywhere because
Google just wants you to spend tons of
money all right um and so I'm going to
click on view other camp campaign types
and this is going to give me more
flexibility on uh the specific ad that I
want to run for my marketing agency so
you see here uh if if you can click on
those three dots and it takes you to
this page you're on the right page okay
um and if you have problems leave
comments down below and I'll try to
respond or feel free to message me on uh
Instagram or uh on on Twitter as well
and I'll try to help you out but just be
warned I'm I'm pretty busy so I'll I'll
do my best um but anyway so the default
that Google re recommends is performance
Max and where they'll basically like
create an ad for you and then run it on
Google on YouTube on Gmail display ads
and also discover uh this is
overwhelming all right and I think look
I've been running ads on Google for over
10 years now um and what I suggest doing
is focusing on one type of AD becoming
really good at that one type of AD and
then from there you can Branch out and
try to run other types of ads so um
let's just click on see more here and
these are all the different types of ads
we can run through Google's Network we
can do search ads which is the one that
I want to do and what I'm going to show
you here right now uh because I think
these are really effective um a search
ad is basically like let's say someone
looks up marketing
agency Philadelphia right and so these
uh that pop up here uh are search ads on
Google so this one here this one here
this one here these are all search ads
even this one as well um are search ads
on Google this is one that I think most
people like when you think of Google ads
this is what you think of um this is the
one that I'm going to show you right now
how to create um but then also we have
display ads so these could pop up like
say you're on like CNN's website and an
ad pops up on the side that would be a
display ad uh we have video ads that can
pop up in YouTube videos um and then
also um app ads Discovery ads smart ads
they're really kind of going all out on
different types of ads but I'm going to
just select search here all right and if
you're looking for something different
that's okay you can add things in later
but trust me when I say this um it's
very important to just identify one type
of AD and get good at that before trying
to do every various different type of AD
so I'm not sure why they push everyone
to do performance Max I think they just
want to make a ton of money off of
people um so I'm going to click on
search and then I'm going to continue
here so let's click on next all right
and now we're going to select keywords
for our uh Google ads okay and so um
they've just actually pulled all of
these different keywords uh from our
website so I'm going to go ahead and
delete pretty much all of these here
because the ad that I want to create is
for um uh marketing like uh services in
the local Philadelphia area so hopefully
you've gotten to this page and if you
have this is really important so when
we're entering keywords this is what
people search and this is how we pop up
in those search results so there's three
different types if you click on this or
you just hover over this question mark
here you'll see um if we just type in a
word it's going to be a broad match so
like if we type in marketing
agency
Philadelphia um
basically people who search anything
somewhat related to this uh your ad
might pop up for that so like if they
search up inste a marketing agency
Philadelphia maybe they look up like um
Ad Agency Philadelphia or they look up
uh digital ads in Philly it might still
show up your ad could still pop up when
they search for that term now if we do
something we go back up to this question
mark we use this as a guide here uh if
we put it in parentheses or sorry in in
uh quotation marks uh then it's going to
be an exact phrase match so a phrase
match would be let's say we want to do
um
digital ads
agency and when we put it in these
quotation marks it basically means that
the phrase has to match it can be out of
order but these words have to be in
there when someone searches so when
someone searches digital ads Agency on
Google our ad might pop up in the
sponsored section there um if we if
someone types in ads digital agency or
Agency for digital ads we might still
pop up when it has that phrase match um
so it doesn't matter on the order as
long as those words are there uh your ad
can still pop up and then we have exact
match which is what we would use uh
using brackets okay so if we add in
these brackets here so let's say that we
want to do marketing
agency Philly and we put it inside of
these brackets um now someone this is an
exact match okay so someone has to
literally type in marketing agency
Philly for our ad to show up if they
type in marketing agency Philadelphia
our ad's not going to show up because we
put it inside of these brackets so these
options of just having it plain putting
quotation marks or adding brackets is
going to determine uh exactly you know
who is seeing this ad um if it's you
know something broad or if you want an
exact phrase so I would go ahead and
fill out a bunch of these here you can
go back and edit these later on uh
basically we're just selecting these
keywords here so let me just add in a
couple more um let's say that we want to
do maybe like
um okay so I I added in a bunch of
others there um and I probably will like
if I do decide to run this actually as
an ad I we'll go back and tweak some of
these and put more thought into it but
I'm just making this tutorial here today
for you okay so as you can see over on
the left hand side uh we're currently
selecting keywords then we're going to
create our ad next we'll set our bid
strategy and then also set our budget um
so let's scroll down here and uh I want
to talk about locations and audiences uh
briefly here all right so for locations
something to know as a marketer is that
the broader the potential Market the
cheaper it's going to be for ads and it
goes vice versa there right so if if you
are uh selling a product and you can
sell this anywhere in the world it's
going to be cheaper per conversion or
per click whatever you're basing this
off of it's going to be cheaper uh than
if you're trying to like Target very
specific people like if you want to run
ads only in New York City it's going to
be more expensive because the group of
people is smaller and so you're just
competing against a lot more people for
that one specific area um so for me you
know because we have an ad agency and um
we want to maybe only target people in
Pennsylvania and like the tri-state area
uh what we can do here is let's say we
want to do
Pennsylvania and let's say we want to do
New York but for some reason maybe we
don't want New Jersey and no offense I I
love my jersey people okay but I'm just
using this as an example here um let's
say that for some reason you can't do
business in a state or an area and you
want want to avoid it and you don't want
to run ads there um you can actually
exclude that area and like I know I have
friends who are tow truck drivers and
they don't have like a a business
license in New Jersey for some reason um
and so they they don't do business there
and so you would exclude that uh from
from your uh list here of of people that
you're looking to Target um and so once
you figure out your location and like I
said try to make this as broad as
possible if you can um because it's
going to make your ads cheaper um and
it's to get more expensive as you
Whittle down and get very Niche down
into a specific area and then we do have
other options as well like do we want
this person to actually be there or they
just interested in that area um so you
can mess around with that as well and
then languages I only want to Target
English at the moment um and then
audience segments is pretty cool I've
seen them label this as other terms as
well in the past but um this can be
really cool like if you want maybe
parents or uh let's let's go over to
browse here and we can see like
basically this is who the person is
right so if we click on here we can see
like parental status are they parents
yeah maybe we want parents of like uh
people who are teenagers
right uh I'm not actually going to do
that for this one because I'm doing an
ad agency that doesn't make any sense um
but you can go through and say like
maybe education right we want people who
uh maybe have a bachelor's degree right
or we want homeowners for some reason
this is really useful for like if you're
doing like ads for a landscaping company
you don't want to be doing this for
renters cuz what type of renter is you
know hiring a landscaper right so um
this is really cool having the ability
to have audience segments um and then
even like employment company size
industry you can go really in depth here
on these um so that's pretty cool and uh
you can really go and uh find some
things here for the sake of this though
I'm not going to do this because once
again if you kind of get more Niche down
you start to select a lot of things here
it can end up driving up the cost of
your ads um so I'm going to keep it
pretty broad for now and I can always
add these in uh later on okay um and so
then they're going to give us options
here we want search Network or also
Display Network um I don't want display
ads this is like you know when you are
uh searching for something and like an
ad pops up on the side I don't really
want that um I'm going to stick with
just search Network ads and keep it very
simple for now so once I have that
figured out I'm going to click on done
okay and now I'm going to click on next
and the next step here is actually
creating an ad all right and so now we
are creating our search ad um and so
you'll see this is going to look pretty
similar like if you ended up taking a
different route and you did like the
Power Max thing that they wanted you to
do um you'll probably still have a
similar setup here for when you create
your ad I just like it when you Whittle
it down and just do specifically search
ads um so let's go ahead and fill some
of this stuff out here so uh first of
all we just have our URL for our website
that we're sending them to this doesn't
have to be a website this could be like
a specific specific landing page that
you want them to go to um that's totally
cool and then also the display path so
this is basically what shows up on the
ad and they have it here on the sidebar
here that we can see so let's say that
we want it to show up as sentral
media.com
marketing right and you'll see down here
it'll pop up on the side there we go see
it just popped up down here okay so
that's what the display path is there
it's what people see when they're
clicking on the ad of what domain it's
taking them to um and now we're just
going to fill out some different
headlines so the headlines are this blue
text here so uh let me just change these
up because they're pulling this from our
website which has a lot of like
tutorials and stuff um but let's change
it
up and thanks to like all this Google AI
they do give us uh different um options
right for like different things we can
do but let me just fill out some
keywords here and if you're kind of
stuck on this and you don't know like
what words to use or what phrases to use
then I'm going to give you a big pointer
here and it's to not try to reinvent the
wheel okay now what I do and I always
recommend this to any of our clients and
people that we work with um and viewers
here watching this video is don't try to
reinvent the wheel if you want to come
up with some different terms for ads um
you can go and you can like look up
things on chatut to get some ideas but
what I actually found to be really
effective is just look up who's already
running ads in like a different market
and then kind of use some of their words
or phrases as inspiration don't copy
them but use it as inspiration so like
we have a marketing agency in
Philadelphia right maybe I will look up
marketing
agency um Texas right and let's take a
look at some of the ads that people are
running there right and sometimes we can
see things like hey these are like
decent ads right and maybe uh we want to
use like a word that we think is
interesting like top product marketing
agency um or results driven right or uh
B2B marketing agency so we can kind of
just use some of these uh
words that they are using
as inspiration this is one of the ways
that I think is really great for coming
up with types of ads to run right
smallish agency big clients 450 clients
um that's that's actually pretty good ad
I think so um chances are if people are
running ads they they probably you know
are renting them for a reason because
they're working so um like I said don't
try to totally reinvent the wheel maybe
we can borrow some ideas there um as
long as it's like don't copy someone
else's ad if they're in the same Market
as you that would be not advised and
that's also not cool um so looking like
other markets outside of where you are
all right so let me just fill out some
random headlines and then we'll move on
to uh some other sections here okay so I
I just filled out three here I would
recommend Ying about five um but for
this I'm just going to keep it simple
here and move on to the description
section which is going to be this small
text down here so let me just fill some
things out here as well um I'm going to
delete what they have autofilled for us
because this is pulling from our website
which is a lot of like web tutorials and
things all right and now I just filled
out some uh descriptions here and yeah
these aren't great ones I I just did
them right now because uh I want to just
show you for like the purpose of this
here so uh feel free to fill out a
better description than what I did and
make it more lengthy and wordy um this
doesn't have to be absolutely perfect
though like the thing you have to
realize with running ads is that you're
never going to create the perfect first
ad I've seen people spend thousands of
dollars to make an ad and then they put
it out and it flops and it's like okay
well you probably should have just put
something out even if you don't think
it's great and then run the ad learn
from it and then start to make little
10% improvements every time and you do
something called AB testing or split
testing uh basically where you run the
old ad against like a new version of the
ad you see which one does better the new
version does better you stick with that
and then you tweak it a little bit again
right and you add something 10% better
every single time uh until you have the
perfect ad that is how you run ads okay
um so it's okay if your ad is not
absolutely perfect in this first time
all right we can also add site links as
well like maybe we want uh various
different like options for people to
click on down here we can have those on
there so I'm not going to do that for
the purpose of this ad you can do that
later if you'd like to um and then we
can also change up our campaign uh URLs
as well if we want to send them to a
specific page so I'm going to click on
next here and move
on okay and so now uh we're setting a
bid strategy we're getting towards the
end here almost in the uh campaign
dashboard which is going to be really
important I want to show you some cool
things inside of there um but we have to
decide what type of bid strategy we want
so um Google tends to push people to go
for conversions and you can set up like
this Google tag thing uh to see like
what's converting for you that can be
pretty effective um the old school
strategy here has been just like clicks
or um uh Impressions um for this I'm
actually going to go for clicks on my ad
uh that's just the one that I want like
if you're doing Google search ads
specifically then clicks is going to be
the option that I would go for um but
you can go for conversions it just
depends how you build out your funnel
and the type of product that you're
selling um but I want to just do a cost
per click uh setup here and so what we
also probably want to do um is set a Max
cost per click bid limit um because I
already know like how much I'm going to
be spending for new customers and like
the ad rates right now at the moment I
know that I can probably get clicks for
less than $5
um but if you're not really sure on this
you can leave this blank and you don't
have to fill this out uh if you go with
conversions you can also set a Target
cost per action which is a a CPA cost
per acquisition of acquiring a new
customer what's like the Target right
for marketing agency for us like I want
to acquire customers for $100 or less
and so that's going to be my target um
for this though I'm going for clicks and
so I'm just going to set $5 um but as I
said you can leave this blank you don't
have to put this in right now um so I'm
going to click on next here and it's
going to take us to the budget page um
where they're going to try to get us to
spend a lot of money but what I want you
to do see look they're saying that they
recommend our average daily budget is
$432 uh don't do this okay um because
the thing with ads is that you have to
start small okay you have to start small
so you can learn over time what ad is
effective otherwise you're just lighting
money on fire cuz your first ad is not
going to be the best ad of all time you
want to set a custom budget and I'm
going to do something very small you
know my daily budget I might just want
$20 a day right and so I want $20 a day
this still going to be $140 per week um
but I'm going to do this for a week two
three weeks until I find out what ad is
working the best once I find the right
horse once I find the one that is like a
really good ad that's when you start
dumping in a lot of money to run that ad
quite a bit but until you have that
really good ad built out um just spend
enough money so that you have enough
data points um but don't spend so much
that you're just lighting money on fire
okay so I'm going to go for $20 a day
you know you can go for a little bit
more if it fits the budget um just don't
go too small like if you do a dollar a
day you're probably not going to like
like no ads are going to get run and
you're not even going to have enough
data points to see what's working and
what's not um all right and now we are
uh just have to enter in our payment
information and then we will get into
the Google ads dashboard finally uh and
then I can show you around inside of
there okay so I entered my credit card
info um and then they're also going to
ask if you uh want someone from Google
to call you about Google ads uh I
personally don't want that I haven't
talked to anyone from Google in a long
time uh you you can I'm assuming that
they're going to try to upsell you on
some stuff so I don't really want any
more phone calls and I'm going to click
on submit all right and so now uh we
have to wait for our ads to get approved
by Google they're just making sure
you're not doing any anything really
stupid and like do something illegal so
it might take a day or two usually takes
less like usually it's day of um even
though they say one to two days um and
then they're going to ask us to uh
basically connect to our website so that
we can track our conversions and see
what's working so uh because our site is
using Wordpress we're going to do that
you can also set it up now with code if
you know how to do that um so we're
going to click on next here and then
we're going to have to copy our tracking
tag uh and then place it into our site
Um this can be a little bit confusing as
well and I understand that um but they
do walk you through showing you how to
do this on WordPress and if you're using
a different uh website like a website
builder they should show you based on
the type of website builder that you use
to create your website um but if you
want to get past this because it's
annoying like they don't let you just
like skip past this part um if you just
click on test connection and then it'll
show up red and then let's go down and
then click on I'll do this later
which I do recommend doing this but like
if for some reason you just can't um
then just say that you'll do this
later and then um agree and continue to
your account and set up your Google tag
later um like I said I I would recommend
doing it like now um but you can do it
whenever and then also sometimes
accounts will get flagged for suspicious
activity I don't know why they just
flagged me for suspicious activity the
first time this has happened um so if
that happens you can fix it and go
through that um but this is the Google
ads dashboard sometimes it can look
different as well um they have so many
different features and things available
but this is where you will see your ads
being run so right now we will go
through policy review once we fix our
our suspended account um and then it
will run those ads for us on campaign
number one so I want to show you some
cool things here uh like if we go over
to tools um and then we go up to
planning and we go to something like the
Keyword Planner I really like the
Keyword Planner I think it's really
effective um so let me show you how to
use this like let's say that you want to
see what are people searching for um
they'll actually show you uh search
volumes and then also you can discover
new keywords as well so let's say like
let's say we want to discover new
keywords uh and I want to say marketing
agency Philadelphia right and let's
see some keywords related to this and
what working all right so they will show
us basically the average monthly
searches for all these different terms
right so like for this term um they'll
show us the different searches for that
for Creative agencies all these
different ones they will show us um
basically the amount of um traffic that
each one of these different Search terms
are getting so that's pretty useful um
let's click back here and let's go and
get uh maybe search volume uh for
certain terms right so let's say we want
search volume for um Google how about
how to run Google
ads and then check that out and we can
see that on average about a th000 to
10,000 people per month are searching
for exactly how to run Google ads and
then also uh how much people are paying
to be on the top of the page for the
search term is about
$153 on the low range up to $11,000
which doesn't really seem right but okay
um and so this Keyword Planner overall
is pretty cool you can mess around with
it to uh find out various different
search traffic and then also get new
ideas um and and new keywords that could
be pretty useful so um that's what you
can do with that tool there's a lot of
other tools on here as well uh that you
can set up um but let's go back to
campaigns here and you can always create
new campaigns so I just showed you how
to do that with the search ad maybe once
you graduate from search ads you say you
know I want to start doing other things
I want to start uh maybe running ads on
YouTube well good thing you can do that
um so let's see you want to get sales
and then you can do that right so uh
that is the basics of running Google ads
um let me go ahead and get my account
fixed here so that it's not uh uh
suspended for uh suspicious payments um
but yeah that's the basics of running
Google ads if you have any questions any
concerns any problems leave some
comments down I'll do my best to get
back to you um I hope this video was
valuable to you I know Google makes it
pretty confusing and pretty complicated
so uh I'm here to help you uh also I'm
not sure if we're going to have like
time to run ads for other people but I
will leave a link below maybe to like a
form or something that you can fill out
um because we work with some other
agencies that might have some bandwidth
to help people run Google ads or other
types of ads as well um can't promise on
that but if there is anything that we
can offer I will leave a link to that
down below in the description of this
video so thanks for watching I hope you
found some value in this if you did make
sure you subscribe to the channel uh
drop a like on this video and I'll see
everybody sometime in a future video
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