BECOME A UGC CREATOR IN INDIA | What is UGC? How to earn 50K - 1 Lakh per month as a beginner?

Summary

In this video, the creator discusses how to earn money by creating User-Generated Content (UGC) for brands. They explain that UGC involves making videos that brands use for ads or product promotion, and how anyone, even without a large following, can succeed as a UGC creator. The video covers key steps such as choosing a niche, creating sample videos, building a portfolio, and reaching out to brands. It also provides tips on video quality and pricing. The creator advises against buying expensive courses and shares resources to help creators find and collaborate with brands.

Takeaways

• 😀 UGC (User Generated Content) is content created by users, like videos for brands, which helps them promote products or run ads.
• 😀 Unlike influencers, UGC creators do not need followers. Their job is to create videos for brands, who will promote the content themselves.
• 😀 Brands need relatable, raw content that feels real, which is why UGC creators are in demand, as such content resonates more with audiences.
• 😀 UGC content is preferred over professional videos because it feels more authentic and trustworthy to consumers.
• 😀 To start as a UGC creator, choose a niche that interests you, such as beauty, fashion, tech, fitness, finance, etc.
• 😀 Create sample videos using everyday products you use, focusing on good storytelling, proper lighting, and clear showcasing of the product.
• 😀 Once you have a few sample videos, create a portfolio that you can present to brands to secure deals.
• 😀 Be cautious of paid courses and workshops claiming to teach UGC content creation; many of them offer limited value and you can learn for free on platforms like YouTube.
• 😀 You can find brands to work with by checking portfolios of other UGC creators and researching which brands hire them.
• 😀 When reaching out to brands, ensure you have a minimum asking price of ₹1000 to ₹5000 for short videos, and ₹5000 to ₹10000 for long-form content or product reviews.

Q & A

What is UGC content creation?

UGC content creation refers to the process where users create videos or other types of content for brands. UGC stands for User Generated Content, and brands use these videos to promote products or run ads.

Do I need a large following to become a UGC content creator?

No, as a UGC content creator, you do not need a large following. You just need to create quality videos and provide them to brands, who will then promote them through their own channels.

Why do brands prefer UGC over professional content?

Brands prefer UGC because it feels more relatable and real. People connect more with raw, authentic videos than with polished, professional ones, leading to higher trust and engagement.

How can I decide on my niche as a UGC content creator?

To choose your niche, focus on topics you are passionate about or have knowledge in. Popular niches include beauty and skincare, fashion, tech and gadgets, fitness, finance, and side hustles.

What should I do to build a portfolio as a UGC content creator?

Start by creating sample videos using products you already use daily. Make sure the videos are of good quality with proper lighting, storytelling, and clear product showcases. Once you have a few good videos, build your portfolio.

Is it necessary to buy online courses for learning UGC content creation?

No, it’s not necessary to buy expensive courses. You can learn a lot by researching on YouTube and checking out free resources. The paid courses often offer very basic information that is easily accessible elsewhere.

How do I find brands that are looking for UGC content creators?

You can find brands by researching UGC content creators' pages and checking which brands they have worked with. Additionally, there are websites and apps that connect UGC creators with brands. You can find these in the video description.

What is the recommended approach to outreach when contacting brands?

When reaching out to brands, you can send them a message through platforms like LinkedIn or email. It’s important to have a clear pitch and a professional approach, while keeping your ask reasonable depending on the video length and complexity.

How much can I charge as a UGC content creator?

The amount you charge depends on the video type. For short 30-second to 1-minute videos, you can charge between ₹1000 to ₹5000. For longer product reviews or videos with voiceovers, you can charge between ₹5000 to ₹10000, and more for high editing work.

What tips can help improve my UGC content creation process?

To improve your UGC content, ensure your video quality is high, with good lighting, sound effects, and a natural feel. Use trending sounds and hashtags, stay consistent, and update your portfolio regularly with new content.