7 UGC Examples - Breaking down real UGC examples [UGC Creator Tips]

Summary

This video analyzes 7 user-generated content (UGC) videos submitted by students looking to scale their income through brand deals and digital products. It provides constructive feedback on strengths and weaknesses of each video, advising on best practices for creating high-converting UGC. Specific tips cover optimizing hooks to be more visually engaging, clearly defining target audiences, focusing on tangible user benefits over product features, using authentic language as if speaking to a friend, condensing content to boost completion rates, showcasing branding early on, and avoiding overly salesy scripts. The goal is to help UGC creators improve their content so they can secure better partnerships, case studies and retainers with brands.

Takeaways

• 😀 The hook needs to be more visually engaging rather than just a talking head or product close up
• 😖 Avoid sounding too salesy or scripted, talk naturally as if speaking to a friend
• 🎥 Show the product benefit/use right away rather than unboxing or setup shots
• ⏰ Condense videos to 20-30 secs max, completion rates drop sharply after 30 secs
• 📝 Use text overlays to highlight key features/benefits
• 🎧 Fix audio issues - use a blanket overhead for cleaner voiceovers
• 🎯 Identify and speak directly to your target audience and their needs
• 🔍 Focus on tangible product benefits rather than peripheral things
• 💰 Show brand logos/packaging early on for branding
• 🤝 Talk authentically as if directly addressing the viewer

Q & A

What are some key things content creators need to focus on when creating UGC videos?

Creating content that converts to sales, getting case studies and retainer deals with brands, understanding their target audience, and creating an engaging visual hook in the first 5-10 seconds of the video.

What platform does the narrator recommend for content creators looking to partner with brands?

The narrator recommends Brands Me Creators, a free platform that connects content creators directly with brands looking for partnerships.

What is one tip the narrator gives for improving the audio quality of voiceovers?

The narrator recommends recording voiceovers under a blanket to improve the audio quality and reduce echo.

How can creators make their UGC videos more engaging?

By changing up the video angles, formats, tones of voice, on-screen text, and other elements to keep the viewer interested.

What is the ideal video length for UGC ads?

Around 20 seconds. Short, condensed videos have higher completion rates which improves performance.

What branding element do brands want to see early on in UGC ads?

A close-up shot of their product or logo, usually within the first 10-20 seconds.

How should creators approach the script and delivery for UGC videos?

Speak conversationally as if talking to a friend rather than reading an ad script, for a more authentic and engaging tone.

What mistakes did many of the example UGC videos make?

Having weak, non-visual hooks in the beginning, unclear target audiences, and scripts that sounded too much like sales pitches.

What types of UGC videos do some brands request?

Organic-style videos focused on showcasing a product in everyday life rather than direct sales pitches.

Why is it important for UGC creators to continually hone their skills?

Creating quality content that converts to sales is crucial but challenging. Continual practice and refinement of techniques is key to success.