7 UGC Examples - Breaking down real UGC examples [UGC Creator Tips]
Summary
TLDRThis video analyzes 7 user-generated content (UGC) videos submitted by students looking to scale their income through brand deals and digital products. It provides constructive feedback on strengths and weaknesses of each video, advising on best practices for creating high-converting UGC. Specific tips cover optimizing hooks to be more visually engaging, clearly defining target audiences, focusing on tangible user benefits over product features, using authentic language as if speaking to a friend, condensing content to boost completion rates, showcasing branding early on, and avoiding overly salesy scripts. The goal is to help UGC creators improve their content so they can secure better partnerships, case studies and retainers with brands.
Takeaways
- π The hook needs to be more visually engaging rather than just a talking head or product close up
- π Avoid sounding too salesy or scripted, talk naturally as if speaking to a friend
- π₯ Show the product benefit/use right away rather than unboxing or setup shots
- β° Condense videos to 20-30 secs max, completion rates drop sharply after 30 secs
- π Use text overlays to highlight key features/benefits
- π§ Fix audio issues - use a blanket overhead for cleaner voiceovers
- π― Identify and speak directly to your target audience and their needs
- π Focus on tangible product benefits rather than peripheral things
- π° Show brand logos/packaging early on for branding
- π€ Talk authentically as if directly addressing the viewer
Q & A
What are some key things content creators need to focus on when creating UGC videos?
-Creating content that converts to sales, getting case studies and retainer deals with brands, understanding their target audience, and creating an engaging visual hook in the first 5-10 seconds of the video.
What platform does the narrator recommend for content creators looking to partner with brands?
-The narrator recommends Brands Me Creators, a free platform that connects content creators directly with brands looking for partnerships.
What is one tip the narrator gives for improving the audio quality of voiceovers?
-The narrator recommends recording voiceovers under a blanket to improve the audio quality and reduce echo.
How can creators make their UGC videos more engaging?
-By changing up the video angles, formats, tones of voice, on-screen text, and other elements to keep the viewer interested.
What is the ideal video length for UGC ads?
-Around 20 seconds. Short, condensed videos have higher completion rates which improves performance.
What branding element do brands want to see early on in UGC ads?
-A close-up shot of their product or logo, usually within the first 10-20 seconds.
How should creators approach the script and delivery for UGC videos?
-Speak conversationally as if talking to a friend rather than reading an ad script, for a more authentic and engaging tone.
What mistakes did many of the example UGC videos make?
-Having weak, non-visual hooks in the beginning, unclear target audiences, and scripts that sounded too much like sales pitches.
What types of UGC videos do some brands request?
-Organic-style videos focused on showcasing a product in everyday life rather than direct sales pitches.
Why is it important for UGC creators to continually hone their skills?
-Creating quality content that converts to sales is crucial but challenging. Continual practice and refinement of techniques is key to success.
Outlines
π Tips for Creating Effective UGC Videos
The paragraph provides tips for UGC creators on how to create effective, high-converting content. It emphasizes creating videos that sells to the right target audience rather than just showing products. It introduces an Academy that provides guidance on UGC and affiliate marketing.
π€ Providing Feedback on 7 UGC Video Submissions
The paragraph analyzes 7 UGC video submissions, providing constructive feedback on strengths and weaknesses of each video. Areas covered include improving hooks, clarifying target audiences, focusing on value proposition, improving authenticity and visuals.
π€ΈββοΈ Sharing At-Home Booty Workouts for New Moms
The paragraph shows a video targeting new moms on workouts to rebuild booty at home. The feedback is mostly positive - hook works, exercises demonstrated clearly. Suggestion to improve by adding text captions to name each exercise.
Mindmap
Keywords
π‘conversion
π‘case study
π‘hook
π‘target audience
π‘pain point
π‘call to action
π‘organic
π‘watch time
π‘completion rate
π‘brand awareness
Highlights
If you are a UGC creator, you need to create content that converts to get great results and case studies.
If you can't create content that converts, you will struggle with the UGC creation process.
I'm breaking down 7 UGC videos, showing what's working, what's not working, and how to improve UGC overall.
The first video's hook is not engaging - it just feels like a sales pitch upfront.
The second video focuses too much on the unboxing experience rather than the benefits of the product itself.
The third video starts off with facts about periods rather than building an emotional connection through a visual hook and natural language.
The fourth video has great native style text, changing angles/formats, concise length, and an effective call to action.
The fifth video is too long at 60 seconds - it should be condensed to increase watch time and completion rate.
The sixth video has a strong hook targeting new moms, but could benefit from more engaging text on screen.
The seventh video sounds too much like a sales script rather than authentic recommendations to a friend.
Speak to the camera as if talking to a friend for authenticity rather than reading a sales script.
Always lead with an attention-grabbing visual hook rather than just facts.
Focus your content on tangible benefits and solutions rather than product features.
Be very targeted and specific with your audience and emotional hook.
Condense your video length as much as possible while communicating key information.
Transcripts
if you are a ugc Creator you need to be
creating content that converts if you
get that right you're going to get great
results for your clients you're going to
get case studies you're going to get
bigger better retainer deals with brands
that you actually want to work with but
if you get it wrong and you can't create
content that converts you are going to
struggle throughout this whole process
so in this video I'm going to be
breaking down seven ugc videos and
showing you what's working what's not
working and how you can improve your ugc
overall now before we jump in all of
these videos that I'm about to be
showing were submitted by our Academy
students and our Academy is a group of
content creators that are looking to
scale their income with ugc brand deals
digital and affiliate products right now
we are giving away a ton of free bonuses
depending on when you're watching this
video for anyone that joins the academy
I'm going to leave a link below
somewhere in the description to go check
that out all right so let's Jump On In
video number one let's break it down
ever wish for a quick ready to eat high
protein breakfast
then you've got to try sub's new
overnight oats so let's break down that
hook the Hook's just not very good
overall it just feels like I'm being
sold to off the bat when it's just like
here's the product here's the label
here's the ingredients so I think we
need a much more engaging visual hook
not just a closeup of what this product
looks like these are the first ever
functional overnight outs there's no
prep no stress all you have to do is add
milk and you're good to go they're made
with 15 G of plant protein natural
ingredients and of course no artificial
flavors or sweeteners plus they're
infused with rishy mushrooms to help
with immunity gut health and managing
stress and anxiety so don't miss out on
the perfect start to your day grab a
spoonful of these delicious overnight
oats now and you can thank me
later mhm so so so good all right so I
think we need to take a step back on
this one and really figure out who is
our target audience who are we trying to
sell on this cuz it feels like we're
kind of targeting two different people
we're targeting one group that's like
hey do you want like a new like healthy
type of breakfast and we're basically
trying to sell them on the idea of
overnight oats and then I feel like
there's another potential of people who
they already know what overnight oats
are right maybe they're like big
overnight oat fans and now we're trying
to sell them on this idea of like this
type of overnight oats that has like
mushrooms in it right these functional
mushrooms I personally think that's what
we should be focusing on it's going to
be a little bit harder to try to sell
overnight oats and then sell this type
of overnight oat as opposed to we're
just selling to people that already eat
overnight oats and we're selling them on
this like functional mushroom component
now if we go that route I recommend
switching up the hook to go something
along the lines of I can't believe I
fell in love with this mushroom
overnight oat something like that that's
a little bit more eye-catching as
opposed to hey are you looking for a new
healthy breakfast where like it's super
General let's really dive into like what
it means to be the first functional
overnight oats also I felt like this
video could have probably been 20
seconds as opposed to 40 video number
two let's check it out I've been wanting
to add rebounding to my daily routine
for a long time so I was super excited
when I got this trampoline from leaps
and rebounds it was so much easier to
put together than I thought it was going
to be and it was actually kind of fun a
few minutes of rebounding every day can
help with lymphatic drainage as well as
start strengthening your pelvic floor
I'm going to be posting about my journey
with rebounding part of my new morning
routine send me any questions or things
you want to know about it video number
two I felt like kind of had a similar
problem to the first one the hook is
just not visual at all and the whole
video is just you unboxing and setting
this thing up I don't know I didn't even
know what rebounding was until I really
saw you like put together this
trampoline I kind of put those pieces
together but the hook I think should
definitely have you jumping on this
thing as opposed to you unboxing it I
get it you you want to show the unboxing
experience you know that might just be
like the style they were looking for but
I didn't really put the puzzle pieces
together till later on in the video so I
think you want to bring that like you on
the trampoline bring that up towards the
beginning a little bit more now the
other thing I think that this video got
wrong is the overall Focus like I felt
like the focus of this video was here's
how easy it is to set this thing up
here's the unboxing experience where at
the end of the day no no one really
cares about that what I think you should
have focused on a little bit more is
this whole like lymphatic draining
system and like why that's important and
how that's helpful because that could be
a reason why someone wants to purchase
it you really want to focus on why would
someone buy this right what's the pain
point that I'm solving with this product
as opposed to like here's the experience
setting it up that part didn't really
make too much sense for me numero Trace
third video let's check it out if you're
looking to beat period CR for good then
listen up 90% of metering people
experience disruptive systems every
month in fact period pain is the leading
cause of absenteeism for people under 30
so that means people are missing school
missing work all due to their cycle all
right same feedback as the first two the
hook needs to be more visual a lot of
people they're just scrolling a lot of
them don't even have the sound on I felt
like you know about 5 to 6 seconds in
when you were like walking over hunched
to the bed that is a much better visual
hook as opposed to just you know the
talking head style it's time to ditch
the pain colors and start getting fast
and long relief from cramp to and that's
where dayon cramp a comes in cramped has
therapeutic doses of Ginger and helps
reduce inflammation in as little as 1
hour stop suffering with excruciating
period pain and start getting the relief
you need with deon's cramp a click below
to experience cramp relief with Deon
today then after that hook it seemed
like what you started to do was ramble
off certain facts about periods and
period cramps which I don't think it's
really that powerful just like stating
these facts right it felt just like very
salesy very scripted as opposed to you
just talking to the camera like you're
talking to a friend like you want
someone to watch this and be like oh I
feel her like I get that same pain I
know exactly what she's talking about
that's an experience that you want
someone to have when they watch that
video just kind of the language that we
use here like it just felt like a
commercial almost like this product can
reduce your inflammation in less than 1
hour just make it more natural right
pretend like you're talking to someone
on the other side of the screen and
you're telling them how good this thing
is the other thing I noticed with this
small little tip but the voice over to
me sounded a little bit fuzzy almost
like there was a little Echo highly
recommend when you're doing your
voiceovers it's kind of weird but do
them under a blanket right and you'll
just see how much better those sound add
number four let's rip it I found the
most perfect bota look alike for my
Europe vacation I was worried about not
fitting in over there because I can't
afford to spend thousands on a designer
handbag but then I found Amara Ivy it is
literally the perfect accessory the
stitching is Flawless and you can just
feel the quality in the material and
it's perfect for fitting all of your
Essentials throughout the day and if you
buy this bag now you can save over $60
with free shipping all right this is the
best ad so far uh this one's actually
really good so handful of things that I
like about this first one is the text
looks very native right something that
you notice between this one and the
other ones this one like it just feels
like kind of that Tick Tock style I like
the text that you used also I liked how
you changed up the angles and the
formats as we went through the video so
it was like you with a voice over uh
showing like the bag and the outfit then
it's you know you green screen on their
website then we're looking at a
different angle afterwards then there's
a really good call to action at the end
then you're Whispering like you're
changing up the tone super engaging the
whole way through also it was very
condensed you didn't draw this video out
to where it's like 40 50 seconds so this
one best video so far hey real quick if
you're a content creator and you're
looking for Brands to work with you got
to check out Brands me creators we have
over a hundred brands on our platform
right now that are looking for Content
creators like you to work with the
platform is completely free we don't
take any fees and we connect you
directly with the brand the first
platform truly designed for long-term
Partnerships between Brands and content
creators go check it out we got tons of
brands on the platform right now video
number five you know what's way more
convenient than having to mix up your
pre-workout every day grabbing a can of
sparkling ice with caffeine if you're
looking for a delicious and super
convenient way to power up your workouts
then you need to try Sparkling Ice with
caffeine I work out as soon as I wake up
so all I want to do is get out the door
ASAP and sparkling ice helps me do that
no more rumaging around for Shaker cups
sparkling ice packed with all the right
ingredients to fuel your body and keep
you going strong the blue raspberry is
my absolute favorite and it has zero
sugar so you're not ruining all that
hard work you're putting in at the gym
now go crush your workout and thank me
[Music]
later so the first thing that comes to
mind with this one is it's way too long
this video could have been condensed
down into 20 seconds which will make
their performance go way up so we need
to be thinking about watch time and the
completion rate for example if you have
a video that is 30 seconds and on
average people watch 30 seconds of that
video meaning on average you get it's
100% completion rate it's going to do
significantly better than a video that's
60 seconds that has a 30 second watch
time we want to be making this video as
short and to the point as possible while
still getting all of our points across
and I felt like this video almost went
the opposite we had like the little
workout session also just tacked on to
the end you know that's good to have
those clips in there but I would have
used that earlier in the video and done
like a voice over another thing that the
brand is probably going to want is a
closeup of the product or their logo a
little bit earlier on in the video this
is something that Brands really want
because they want that branding right
they want that awareness and in this
video I don't think we had a closeup in
this until about 30 seconds so i' try to
get that close up a little bit earlier
on the Brand's going to love that all
right breakdown number six if you're a
new mom who lost her booty while you
were pregnant listen up here are my top
three exercises to build back your booty
at home all of these can be done with a
band
and don't forget that while you're
working your booty you're also working
your pelvic floor give these a try now
this one's definitely not an ad this is
an organic Style video just perfectly
fine right some Brands they'll say hey
we want video just to post right on our
account that's the organic style this is
definitely not your direct response your
ad if it is it needs to be switched up
but I'm going to take this as it's just
an organic style concept now overall I
thought this one was pretty good love
the hook you were like very specific to
new moms that's awesome one thing I
thought you could have done was add some
more engaging text on the screen you
have the captions in there but maybe you
want to name each one of the exercises
as you're going through overall pretty
good pretty straight to the point not
too much feedback on this one all right
the last video numero 7 let's break it
down after an intense workout my body
craves Rejuvenation but so does my hair
today I am showing you my secret for
restoring my hair's Vitality it Glides
on all right I'm going to pause it right
there I think it just needs a stronger
hook we've kind of had similar issues in
some videos before it doesn't grab the
attention like it should after an
intense workout my body craves
Rejuvenation and so does my hair here's
my secret to restoring my hair's
Vitality there's a lot of words it
sounds a little saly just talk like
you're speaking to a friend like you're
telling your friend about this new hair
product that you Ed something along the
lines of my hair feels disgusting after
I work out that is more to the point you
know it gets the point across easier
let's keep watching effortlessly
rescuing my hair from from post-workout
stress packed with the finest oils it's
a revitalizing treat for your locks
every time while you rinse this magical
product leaves your hair silky smooth
with the Lucetta Macadamia argon oil
hair mask my post-workout routine just
got even better experience the
transformation yourself because your
hair deserves nothing but the best yeah
I just I kind of feel like I was
watching an ad and you never want to
have that feeling so if I were you I'd
go you know you have this whole script
written out I would go scratch it up and
say hey if I'm just talking to a friend
how would I say this I want to tell a
friend hey I found this new hair thing
and it's so good for my post-work
workouts how would I say that I would
just rework it as if you're talking to a
friend like hey my hair is disgusting
after I finish my workouts but I found
this thing that it makes my hair just go
right back to normal as if I didn't even
work out that day here's what it's
called feels way more authentic just
talk to the camera like you're talking
to a friend that's how I would change
this last one I hope you guys got a ton
of value out of this one if you guys
want to see more videos like this let me
know in the comments maybe you have a
video that you want me to review drop it
down in there hit that subscribe button
I'll see you guys in the next video
Browse More Related Video
5.0 / 5 (0 votes)