The Highest Paid Copywriting Skill?

Summary

In this insightful video, Alex explores the potential of email marketing as a lucrative skill for copywriters. He debunks the myth of a 'one-size-fits-all' highest paying job, emphasizing the importance of skill and client ROI. Alex highlights email copywriting's promise due to its consistent demand and immediate feedback, offering strategies like metrics tracking, deliverability optimization, list segmentation, and list health maintenance. He stresses the need for great email writing, testing, and continuous improvement to excel in this field, providing actionable tips for aspiring email marketers.

Takeaways

• 💰 Email marketing is often considered the best and fastest way for copywriters to make money online, but success depends on the individual's skills and the value they provide to clients.
• 📈 Copywriters can earn varying amounts, from thousands for a single sales letter to six-figure annual salaries, highlighting the importance of skill and client ROI.
• 🔑 Email copywriting is a promising skill due to its ongoing demand in marketing strategies, allowing for consistent work and potentially higher income through retainers.
• 📊 The ability to track email marketing metrics like open rate, click-through rate, and revenue provides immediate feedback and opportunities for continuous improvement.
• 🚀 Email copywriting can be a stepping stone to higher-level services such as list management, where copywriters can take charge of a business's email assets and earn more.
• 📝 To become a high-paid email marketer, one must understand and apply knowledge of metrics, deliverability, list segmentation, and list health.
• 🔍 Deliverability is crucial; poor deliverability can lead to emails being marked as spam, which affects open rates and click-through rates, regardless of the email's quality.
• 📋 List segmentation allows for personalized messaging based on audience interests, engagement, and past purchases, enhancing the effectiveness of email marketing.
• 🧼 Maintaining list health by removing inactive subscribers can significantly improve engagement rates and prevent a negative impact on deliverability and metrics.
• ✍️ Writing engaging and persuasive emails is fundamental to email marketing success, with great subject lines, storytelling, and clear calls to action being key components.
• 🔄 Continuous testing, tweaking, and repetition are essential for improvement, setting apart great copywriters who can command higher fees.

Q & A

What is the main topic of the video script?

The main topic of the video script is email marketing as a skill for copywriters to make money online, with a focus on how to become a highly paid email marketer.

What is the claim about email marketing made by the speaker?

The speaker claims that email marketing is one of the most promising skills when it comes to high-income potential, as it is an ongoing marketing strategy that businesses consistently need.

What is the speaker's view on the highest paying copywriting job?

The speaker believes that there is no single highest paying copywriting job, as it depends on the copywriter's skills and the value they can bring to their clients.

What are some of the key metrics that the speaker suggests should be tracked for email marketing?

The speaker suggests tracking metrics such as open rate, click-through rate, unsubscribe rate, and for sales emails, revenue or sales per click.

Why is deliverability important in email marketing according to the script?

Deliverability is important because if emails are not landing in the inbox or are being flagged as spam, then the recipient will not read them, leading to poor open rates and click-through rates.

What tools does the speaker mention for tracking and improving email deliverability?

The speaker mentions tools such as GlockApps, SendForensics, Snovio, Sendgrid, and MailGenius for tracking and improving email deliverability.

What is the significance of list segmentation in email marketing?

List segmentation is significant because it allows for personalized messaging to different segments of the audience based on their interests, engagement, and past purchases, making email marketing efforts more effective.

Why is maintaining list health important for email marketing?

Maintaining list health is important because inactive subscribers can lower open rates and make the sender appear more like spam, which negatively affects deliverability and overall results.

What is the speaker's advice on removing inactive subscribers from an email list?

The speaker advises to periodically scrub the list and remove inactive subscribers, such as those who haven't opened an email in the last 90 days, to improve metrics and deliverability.

What are the key components of writing great emails according to the script?

The key components of writing great emails include a conversational tone, storytelling, personality, personalization, delivering real value, compelling subject lines, clear calls to action, readability on mobile devices, and building a consistent brand experience.

What strategy does the speaker emphasize for continuous improvement in email marketing?

The speaker emphasizes the strategy of testing, tweaking, and repeating as a way to improve performance and stand out as a great copywriter and email marketer.

Outlines

00:00

💰 Email Marketing as a Lucrative Skill

The script introduces the concept of email marketing as a potentially lucrative skill for copywriters. It challenges the notion of a 'best' or 'highest paying' job in copywriting, emphasizing that income is variable and depends on the copywriter's skills and the value they bring to clients. The speaker, Alex, highlights the importance of email copywriting due to its consistent demand in business marketing strategies. The script also touches on the benefits of being able to track and improve email performance, the potential for higher income, and the opportunity to expand services into list management and email strategy.

05:01

📈 Key Strategies for High-Paid Email Marketers

This section delves into the strategies that can elevate a copywriter's email marketing skills into a high-income profession. It starts with the importance of understanding and tracking email metrics such as open rate, click-through rate, unsubscribe rate, and sales per click. The speaker discusses deliverability as a critical factor, affected by elements like sender reputation, subject lines, and spam word usage. Tools for tracking and improving deliverability are mentioned, and the audience is encouraged to watch the next video for more detailed tips. The paragraph also covers list segmentation, personalizing communication based on audience behavior, and maintaining list health by removing inactive subscribers to improve engagement rates and deliverability.

10:01

📝 Crafting Compelling Emails and Continuous Improvement

The final paragraph focuses on the art of writing great emails, which is essential for a successful email marketing campaign. It emphasizes the need for engaging, personalized, and value-delivering content with strong subject lines and clear calls to action. The importance of formatting for readability, especially on mobile devices, and building a consistent brand experience is also highlighted. The speaker stresses that while understanding metrics and deliverability is crucial, the quality of the email copy is the core of successful email marketing. The paragraph concludes with the strategy of continuous testing, tweaking, and repeating to improve performance, which is a hallmark of a great copywriter and email marketer.

Keywords

💡Copywriting

Copywriting is the craft of writing persuasive content, typically for advertising or marketing purposes. In the video's context, it is the main skill discussed for generating income, especially in the realm of email marketing. The script emphasizes the importance of copywriting skills in creating effective email campaigns that can yield high returns for clients.

💡Email Marketing

Email marketing refers to the strategy of sending messages electronically to a group of people using email. The video focuses on email marketing as a lucrative side hustle for copywriters, highlighting its potential for high-income generation due to its consistent demand from businesses.

💡ROI (Return on Investment)

ROI is a metric used to evaluate the efficiency of an investment or compare the efficiency of different investments. The video mentions that the more skilled a copywriter is, the higher the ROI they can generate for clients, which in turn justifies higher charges for their services.

💡Deliverability

Deliverability in email marketing is the measure of how successfully emails reach the recipient's inbox rather than being marked as spam or going to the promotions tab. The script underlines the importance of optimizing emails for deliverability to ensure that the content is seen by the audience, impacting the success of email campaigns.

💡List Management

List management involves the process of maintaining and organizing email lists to ensure they are clean, up-to-date, and organized for effective communication. The video describes list management as an advanced email marketing service where copywriters can take charge of a business's email operations, enhancing their value and earning potential.

💡Metrics

In the context of the video, metrics refer to the various measurable values used to assess the performance of email marketing campaigns, such as open rate, click-through rate, and unsubscribe rate. The script stresses the importance of tracking these metrics to understand and improve the effectiveness of email strategies.

💡List Segmentation

List segmentation is the practice of dividing an email list into different groups based on certain characteristics or behaviors. The video explains that segmenting the email list allows for personalized communication, which can significantly increase the effectiveness of email marketing efforts.

💡List Health

List health pertains to the overall quality and engagement level of the subscribers on an email list. The script discusses the importance of maintaining list health by removing inactive subscribers to improve engagement rates and prevent the list from being perceived as spam.

💡A/B Testing

A/B testing is a method of comparing two versions of a variable, such as subject lines in emails, to determine which performs better. The video mentions A/B testing as a continuous process that email marketers use to optimize their campaigns and improve open rates and click-through rates.

💡Call to Action (CTA)

A call to action is a prompt designed to encourage the reader to take a specific action, such as making a purchase or signing up for a newsletter. The video emphasizes the importance of clear and compelling CTAs in email marketing to guide the reader on what to do next and drive desired outcomes.

💡Personalization

Personalization in email marketing means tailoring the content of emails to the individual recipient based on their interests, behavior, or past interactions. The script highlights personalization as a key strategy to make emails more engaging and relevant, thus increasing the effectiveness of email campaigns.

💡Testing and Tweaking

Testing and tweaking involve experimenting with different elements of an email campaign and refining them based on performance data. The video concludes with the message that continuous testing and tweaking are essential for email marketers to improve their skills and the success of their campaigns.

Highlights

Email marketing is considered the fastest way for copywriters to make money online.

The income of an email copywriter varies greatly and depends on their skills and the value they bring to clients.

Some copywriters charge $10,000 for a single sales letter, showcasing the high earning potential in the field.

Email copywriting is a promising skill for high-income potential due to its consistent demand in business marketing strategies.

Businesses require regular email content, unlike sporadic needs for sales pages or website copy refreshes.

Email copywriting allows for immediate tracking of results through open rates and click-through rates (CTR).

Being an email marketer and strategist can lead to long-term, high-paying client relationships.

Technical skills and interest in email deliverability, optimization, and data analysis can expand email marketing services.

List management is a service that can significantly increase the value of an email marketer's offerings.

Six key areas to focus on to become a highly paid email marketer are identified in the transcript.

Metrics are crucial for understanding email performance and include open rate, CTR, unsubscribe rate, and sales per click.

Deliverability is a critical component of email marketing success, impacting whether emails land in the inbox or spam folder.

Tools like GlockApps, SendForensics, and others are used to track and improve email deliverability.

List segmentation allows for personalized email marketing, increasing effectiveness and engagement.

Maintaining list health by removing inactive subscribers can improve email metrics and deliverability.

Writing engaging and persuasive emails is fundamental to email marketing success, regardless of other strategies.

Formatting emails for readability, especially on mobile devices, is essential for good user experience.

Building a memorable and consistent brand experience through emails is key to audience retention.

Continuous testing, tweaking, and repeating are the hallmarks of a great email marketer who can command high fees.

Transcripts

If you're a copywriter or thinking about starting

copywriting as a side hustle, then chances are pretty good

that you've heard that email marketing is the single best

and fastest way to make money online as a copywriter.

But is it true? You're about to find out.

Hey, Posse, what's up? It's Alex,

and in this video we are talking all about email marketing

and more specifically how email marketing is a skill

that can pay your bills.

But first, if you're new round here, make sure to hit

that subscribe button below

and ring that bell

to be notified when my next video goes live,

because you trust me,

you do not wanna miss the awesome videos I

have planned for you next.

And now back to the question on your mind.

Is it true that writing emails is the fastest

way to make money online?

As a copywriter, how much can you realistically make

as an email copywriter?

What is the highest paying copywriting job?

Well, my answer is probably going to disappoint you.

It depends. There is no one single best

or highest paying job out there as a copywriter.

Many copywriters I know charge $10,000

to write one sales letter.

I have students who charge their clients thousands

of dollars a month just for consulting and strategy,

and they're not really writing much at all.

And I know other copywriters

who earn six figures a year writing emails for just one

of their clients, and I personally have

done all of the above.

But the truth is how much money you make

as a copywriter has less to do with the type

of copywriting you're doing

and more to do with you the copywriter

and the skills you bring to the table.

The more skilled you are, the more ROI you can generate

for your clients, the more you can charge, period.

But with that said, I will definitely say

that email copywriting is one

of the most promising skills when it comes

to high-income potential, and that is

because email is an ongoing marketing strategy

that all businesses need, and they are

therefore more willing to pay an ongoing retainer for it.

So think about it, many businesses aren't launching a new

product or service every single month, and

therefore they will not need a sales

page every single month.

Writing or refreshing a company's website

copy might happen, what?

Maybe once, maybe twice a year.

But email marketing is something

that every business should be doing consistently,

whether it's writing content emails, sales emails,

affiliate emails, automated emails, the list goes on and on.

They need emails on the regular.

The other great thing about email copywriting is

that you can see and track results immediately

by looking at open rate and CTR.

This allows you to improve over time,

better understand email strategy and results,

and maybe even plan an entire launch

or campaign for your client.

This is exactly how I was able to work with one client

for seven years

and consistently bring in about $20,000 a month.

Because I wasn't just a copywriter, I was an email marketer

and email strategist who happened

to be great at writing copy,

and it doesn't have to stop there.

If you've got some great technical skills

and you have an interest in learning about deliverability,

email optimization

and love data analysis - that is so not me -

but if you love to do that,

you can take your email marketing services a step further

and actually offer to load, manage

and send those emails

for your clients in their email service provider.

This is called list management,

and suddenly you went from someone

who just writes pretty good emails to someone

who is taking charge of a business's most profitable asset

and being paid for it.

So how do you do this,

you're wondering? How do you take your copywriting

skills to the next level?

How do you become a highly paid email marketer?

Well, as you probably guessed it,

it takes more than just being able to write good emails.

So here are six things

to understand if you wanna become a high

paid email marketer.

Number one, metrics.

The first thing you probably wanna start paying attention to

as you write emails are the metrics.

As I mentioned earlier, your metrics offer direct feedback

on how well your emails are actually performing.

Now, there are a lot of metrics you could track and monitor,

but in general, I would recommend tracking the following:

open rate, click through rate, unsubscribe rate,

and if you are sending sales emails, then track revenue

or sales per click.

Tracking these metrics is one thing,

but knowing what to do with that data is quite another.

So how do you then increase the open rate, the click

through rate, and the email revenue,

and of course, decrease unsubscribe rate?

Well, one thing that can massively impact your

metrics is deliverability.

Optimizing your emails for deliverability is a huge part

of being a good email marketer.

Why? Well, think about it.

If you're writing great emails for a client,

but they have poor deliverability

because they are being flagged as spam

or landing in the promotions tab, then no one is going

to even read those amazing emails.

And if no one is reading the amazing emails you write

and send, then your client is gonna see terrible open rates

and click-through rates, and

that's not gonna make you look very good,

even though it's not because your subject line wasn't catchy

enough, it's because it wasn't landing in the

inbox and nobody was seeing it.

Now, there are a number of things

that could harm email deliverability.

One is sender domain reputation from name, subject line,

email copy, links, images, call to action,

and of course spam words,

but more importantly, the percentage

of spam words in relation to the rest

of the words in your email.

Now, really the key with deliverability is just to start

tracking it and then continue to test

and tweak until you see better results.

So here are a few tools that I use to track

and improve my deliverability: GlockApps,

SendForensics, Snovio, Sendgrid, MailGenius,

and the list goes on and on.

And I will share the links

to those in the description box below.

And if you wanna learn even more about email deliverability

and my top tips on writing emails,

that will double your conversions,

then you definitely wanna check out the next video from me,

which we'll play right after this one.

All right, the next email marketing strategy you wanna pay

attention to is number three, list segmentation.

Now more than ever before,

your audience is expecting personalized behavior-based email

marketing, different customers have different experiences

with your brands, products and services.

That makes sense, right? Gone are the days

of sending the same email

to every single subscriber at the same time.

How you communicate with your brand new leads should be very

different than how you communicate with your best

and most loyal customers.

Segmenting your email list will allow you

to personalize your messaging to different segments

of your audience based on their interests, their engagement,

and yes, their past purchases.

And this will make your email marketing

efforts way more effective.

It will increase your open rates and CTRs,

and it will decrease your unsubscribe rate

because people will feel like

you're actually speaking to them.

Okay, onto email marketing strategy number

four, list health.

So this is something that a lot of people,

I'm talking email marketers, copywriters,

business owners alike tend to completely overlook,

but it can do wonders for improving your metrics

and your overall results.

The health of your list really comes down to

how many people on your email list are

active versus inactive.

So an inactive subscriber

is someone on your list who hasn't been opening

or reading your emails for whatever reason.

Maybe your emails are going to spam,

maybe they just aren't interested anymore,

so they're just deleting them or ignoring them,

or worse, they're flagging you as spam.

Believe it or not, allowing these inactive subscribers

to pile up on your list does a lot more harm than you would

think. According to Victor

Amin, a data scientist at SendGrid,

"well-maintained lists consistently have higher engagement

rates than older neglected lists.

Make sure you're removing addresses

that haven't been engaged in a long time

and segment your list by engagement."

As your list of inactive subscribers gets higher,

your open rates will get lower,

and as your open rates get lower and lower

and makes you look more and more like spam,

and it's just this vicious cycle

that keeps getting worse and worse and worse.

So that of course then hurts your metrics

and your deliverability even more.

So periodically scrubbing your list

and removing those inactive subscribers is a really

great habit to get into.

I tend to remove anyone on my list

who hasn't opened an email from me in the last 90 days.

Yes, they can always resubscribe if they want to,

but then they aren't hurting my

metrics and my deliverability.

All right. Now moving on

to probably the most important email marketing strategy

that you cannot ignore if you wanna become a highly

paid email marketer.

Number five, write great emails.

All right, listen, there is a lot to be said for numbers one

to four on this list,

but let's be honest for just a hot second,

the best tracking, the best metrics,

the best deliverability alone will not get your clients'

results and will not make you a highly paid

and highly sought after email marketer.

You also need to be able to write great emails.

I mean, obviously right?

Before you start even worrying about all the other stuff on

this list, which I know can be a little bit daunting,

you first really need to master the art of writing,

engaging and persuasive emails.

Now, really great emails all have the same things

in common, in my opinion.

They are written conversationally with storytelling

and anecdotes and relevant sidebars

that your reader can relate to.

They have personality

and they are personalized to the reader,

as I said earlier. They deliver real value

so it's not just like stories and rambling.

There's a point, a lesson, a message

and some sort of value that is shared in that email.

They have great subject lines

and open loops that really capture

and pull attention forward.

They have a call to action that makes it really,

really clear what the reader should do next.

They are formatted for readability,

especially on mobile devices.

This is so important.

And lastly, they build a memorable

and consistent brand experience for your audience.

Great email copy will always, always, always be at the core

of how well your email marketing performs.

So while, yes, it is important

to know about everything else on this list like metrics

and deliverability and list health

and all of that, never underestimate just

how important your messaging actually is.

And if you want my email marketing tips,

including real life examples of emails in action,

the seven types of emails you must be sending to your list

and how to build and monetize your email list

and a whole lot more, then download my free email marketing

cheatsheet. You can find a link for

that in the description box below.

Alright, we are not done yet.

We have one more strategy that you need to pay attention

to if you wanna be a great email marketer

or just a great marketer in general.

Number six, test, tweak

and repeat. This, my friends, is what will set you apart

as a great copywriter

who can really charge the big bucks. Good

email marketers are always, always testing, tweaking

and trying to improve their performance.

They do things like AB test subject lines to find out

what most resonates with the audience.

They tweak the messaging from previous campaigns

to see if they can actually boost the performance.

And this works really well on evergreen emails

that you send multiple times over and over again, right?

They test different ways of delivering the message.

Does your audience like more of a storytelling approach

or more of a direct, straight to it,

meat and potatoes kind of offer.

A good copywriter and email marketer will never stop testing

and improving their skills.

Got it? All right, if you like this video

and wanna see more like it, give me eight thumbs up below

and I will see you next time with a brand new video.

Until then, I'm Alex. Ciao for now.

All right guys, if you enjoyed that video, make sure

to check out the next one for me right here,

and you can click right here to get a free gift.

As a copywriter, there is nothing worse than spending hours

on an email marketing campaign only to find out

that it landed in the promotions folder

or worse, triggered the spam police.

Keep watching to learn my seven tips

to massively improve conversions by actually making it

to the inbox.