The Highest Paid Copywriting Skill?

Summary

In this insightful video, Alex explores the potential of email marketing as a lucrative skill for copywriters. He debunks the myth of a 'one-size-fits-all' highest paying job, emphasizing the importance of skill and client ROI. Alex highlights email copywriting's promise due to its consistent demand and immediate feedback, offering strategies like metrics tracking, deliverability optimization, list segmentation, and list health maintenance. He stresses the need for great email writing, testing, and continuous improvement to excel in this field, providing actionable tips for aspiring email marketers.

Takeaways

• 💰 Email marketing is often considered the best and fastest way for copywriters to make money online, but success depends on the individual's skills and the value they provide to clients.
• 📈 Copywriters can earn varying amounts, from thousands for a single sales letter to six-figure annual salaries, highlighting the importance of skill and client ROI.
• 🔑 Email copywriting is a promising skill due to its ongoing demand in marketing strategies, allowing for consistent work and potentially higher income through retainers.
• 📊 The ability to track email marketing metrics like open rate, click-through rate, and revenue provides immediate feedback and opportunities for continuous improvement.
• 🚀 Email copywriting can be a stepping stone to higher-level services such as list management, where copywriters can take charge of a business's email assets and earn more.
• 📝 To become a high-paid email marketer, one must understand and apply knowledge of metrics, deliverability, list segmentation, and list health.
• 🔍 Deliverability is crucial; poor deliverability can lead to emails being marked as spam, which affects open rates and click-through rates, regardless of the email's quality.
• 📋 List segmentation allows for personalized messaging based on audience interests, engagement, and past purchases, enhancing the effectiveness of email marketing.
• 🧼 Maintaining list health by removing inactive subscribers can significantly improve engagement rates and prevent a negative impact on deliverability and metrics.
• ✍️ Writing engaging and persuasive emails is fundamental to email marketing success, with great subject lines, storytelling, and clear calls to action being key components.
• 🔄 Continuous testing, tweaking, and repetition are essential for improvement, setting apart great copywriters who can command higher fees.

Q & A

What is the main topic of the video script?

The main topic of the video script is email marketing as a skill for copywriters to make money online, with a focus on how to become a highly paid email marketer.

What is the claim about email marketing made by the speaker?

The speaker claims that email marketing is one of the most promising skills when it comes to high-income potential, as it is an ongoing marketing strategy that businesses consistently need.

What is the speaker's view on the highest paying copywriting job?

The speaker believes that there is no single highest paying copywriting job, as it depends on the copywriter's skills and the value they can bring to their clients.

What are some of the key metrics that the speaker suggests should be tracked for email marketing?

The speaker suggests tracking metrics such as open rate, click-through rate, unsubscribe rate, and for sales emails, revenue or sales per click.

Why is deliverability important in email marketing according to the script?

Deliverability is important because if emails are not landing in the inbox or are being flagged as spam, then the recipient will not read them, leading to poor open rates and click-through rates.

What tools does the speaker mention for tracking and improving email deliverability?

The speaker mentions tools such as GlockApps, SendForensics, Snovio, Sendgrid, and MailGenius for tracking and improving email deliverability.

What is the significance of list segmentation in email marketing?

List segmentation is significant because it allows for personalized messaging to different segments of the audience based on their interests, engagement, and past purchases, making email marketing efforts more effective.

Why is maintaining list health important for email marketing?

Maintaining list health is important because inactive subscribers can lower open rates and make the sender appear more like spam, which negatively affects deliverability and overall results.

What is the speaker's advice on removing inactive subscribers from an email list?

The speaker advises to periodically scrub the list and remove inactive subscribers, such as those who haven't opened an email in the last 90 days, to improve metrics and deliverability.

What are the key components of writing great emails according to the script?

The key components of writing great emails include a conversational tone, storytelling, personality, personalization, delivering real value, compelling subject lines, clear calls to action, readability on mobile devices, and building a consistent brand experience.

What strategy does the speaker emphasize for continuous improvement in email marketing?

The speaker emphasizes the strategy of testing, tweaking, and repeating as a way to improve performance and stand out as a great copywriter and email marketer.