TINGGALKAN GAJI BESAR DI BUMN MODAL 300 RIBU PILIH JUALAN KERIPIK TANPA UTANG

Summary

Raka, the owner of Kentung Snack, shares his journey of building a snack business from scratch. Starting with just 300,000 IDR and facing multiple failures in previous ventures, he launched Kentung in 2021, focusing on minimal capital and using available resources. Through perseverance, strategic marketing, and social media engagement, the business expanded and now operates with its own production facility. Raka emphasizes the importance of financial discipline, personal branding, and learning from past failures as key elements of his entrepreneurial success.

Takeaways

• 😀 The founder, Raka, believes in the principle that Allah will not waste His servant's efforts, encouraging constant striving for success.
• 😀 Kentung Snack was founded in 2021 with a minimal initial investment of IDR 300,000 after several failed business attempts.
• 😀 Raka started the business by manually handling every aspect, from cutting and frying potatoes to distributing the products personally.
• 😀 The key to Kentung's early success was the focus on marketing through family and friends, and later expanding to social media like WhatsApp, Instagram, and TikTok.
• 😀 The first significant breakthrough came when Raka started receiving orders from customers who weren't family or friends, which was a huge milestone.
• 😀 As the business grew, Kentung expanded by reaching out to stores, mini-markets, and utilizing online platforms for marketing and sales.
• 😀 The brand's growth in 2023-2024 was largely driven by its strong presence on social media platforms like TikTok and Instagram Reels, with viral content significantly boosting sales.
• 😀 Raka emphasized the importance of financial discipline in business, specifically separating personal and business finances and reinvesting profits back into the company.
• 😀 Over the first three years, Kentung faced significant challenges and losses, but by the fourth year, they were able to establish their own production facility and achieve greater financial stability.
• 😀 The company focuses on high-quality products, including unique snacks like Serundeng Kentang and Milidi, made with potatoes sourced from Dieng, and prioritizes customer feedback in product development.

Q & A

What is the core principle behind Raka's business mindset?

Raka believes that Allah will not waste the efforts of His servants. His principle is to continually put in effort so that eventually, his efforts will be recognized and successful.

What challenges did Raka face before founding Kentung Snack?

Before Kentung Snack, Raka faced multiple failed businesses, with 13 previous ventures all ending in failure. Despite these setbacks, he continued his entrepreneurial journey.

How did Raka start Kentung Snack with a minimal budget?

Raka started Kentung Snack with an initial capital of just IDR 300,000. He minimized expenses by using available resources at home and initially worked alone in preparing, frying, and selling the snacks.

What was the initial method of marketing Kentung Snack?

Initially, marketing was done through personal networks. Raka uploaded product photos on WhatsApp and Instagram stories, and his first customer was his own mother.

How did Kentung Snack grow its customer base beyond family and friends?

As the product gained traction, Kentung Snack expanded by selling to non-relatives. They also began reaching out to stores and mini-markets, gradually expanding their market.

What role did social media play in Kentung Snack's growth?

Social media, especially platforms like TikTok and Instagram Reels, played a significant role in Kentung Snack's growth. By staying updated on trends and sharing behind-the-scenes content, their online sales increased dramatically.

What is Raka’s approach to business financing?

Raka focuses on maintaining strong financial discipline. He avoids debt, especially loans with interest, and ensures that the business's cash flow is well-managed. Profits are reinvested into the business for growth.

How did Kentung Snack expand its operations over time?

By the end of 2023, Kentung Snack had expanded its operations to include a dedicated production facility. The brand also gained operational vehicles and greater overall welfare, marking a shift after three years of hard work and struggle.

What are the main products offered by Kentung Snack?

Kentung Snack offers three main products: thin-sliced potato chips, serundeng potato chips, and milidi, which is a new product in their lineup.

What is Raka's philosophy on content creation and personal branding?

Raka emphasizes the importance of content creation, especially in today's social media-driven world. He believes personal branding is crucial for gaining customer trust and encourages entrepreneurs to engage in content creation, regardless of initial discomfort.