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Summary

The video script features Toni Puji Kurnia, owner of Gel Snack and Lidi Gehel, sharing his entrepreneurial journey. He highlights the importance of hard work, faith, and perseverance in achieving success. Starting with minimal resources, Toni built his snack business by leveraging social media and endorsements, particularly during the pandemic. He emphasizes the role of offline markets for sustainable growth, alongside online sales. Toni's story underscores spiritual and practical strategies, advocating for a balance of business acumen and faith-driven efforts to overcome challenges and achieve business milestones.

Takeaways

• 😀 Starting with a modest income, the business has grown significantly and is now on its way to generating billions.
• 💡 Hard work, sincerity, and intelligence are essential for entrepreneurs.
• 🙏 The speaker emphasizes the importance of spirituality and faith in achieving success.
• 💼 The speaker's journey began in a different field (nursing) before transitioning to entrepreneurship.
• 🍴 The business focuses on selling snacks like Milid and has seen various brand name changes due to registration issues.
• 📈 Significant growth in the business was achieved by leveraging social media platforms and endorsements, especially during the pandemic.
• 🛒 The speaker has learned the importance of diversifying sales channels, moving from online to offline markets to reduce dependency on any single platform.
• 🌟 Key turning points included hiring a content team and a sales manager to overcome initial challenges and expand the business.
• 🧠 Strategic marketing through influencers and marketplace promotions has been crucial for growth.
• 💪 Persistence, adaptability, and faith are highlighted as core principles for sustaining and growing a business.

Q & A

What was Tony Pujiurnia's initial monthly income?

Tony's initial monthly income was around 2 million Rupiah.

How did Tony's business performance evolve over time?

Tony's business performance evolved significantly, with the turnover eventually reaching hundreds of millions and now on the way to billions.

What approach did Tony emphasize for achieving success as an entrepreneur?

Tony emphasized working hard, sincerely, and smartly as essential for success. He also highlighted the importance of increasing faith and seeking Allah's blessings.

What was Tony's academic background?

Tony's academic background was in nursing, which he pursued for one year before leaving to become an entrepreneur.

How did Tony's family background influence his business?

Tony's family had a background in selling milid snacks. This influenced him to develop the business further when he was in college.

What was the original name of Tony's business and why was it changed?

The original name of Tony's business was 'Abah Snake'. It was changed because the trademark could not be registered. It later became 'Lidi Gehel'.

How did Tony utilize social media and technology to grow his business?

Tony utilized BBM, Twitter, and later focused on endorsement through influencers and marketplace platforms like Shopee and TikTok to grow his business.

What significant challenge did Tony face during the COVID-19 pandemic?

During the COVID-19 pandemic, Tony faced a significant challenge as his orders decreased, but he overcame this by focusing on endorsements and marketplace strategies.

What strategic shift did Tony make in 2024 regarding his product distribution?

In 2024, Tony shifted his focus to offline distribution to reduce dependency on online platforms, ensuring more stable and extensive market reach.

What principles does Tony follow in his business approach?

Tony follows principles of consistency, smart work, sincerity, and reliance on Allah. He believes in doing the best and being grateful for what is achieved.

How did Tony overcome his weakness in content creation?

Tony overcame his weakness in content creation by hiring a team skilled in content production, which helped increase the visibility and popularity of his brand.

What was a pivotal moment for Tony's business during his umrah?

A pivotal moment was when Tony prayed for a sales manager during his umrah, and six months later, a suitable candidate joined, helping to expand his distribution network.

What lesson did Tony learn from the temporary closure of TikTok Shop?

Tony learned the importance of diversifying sales channels and not relying solely on one platform. This experience led him to strengthen his offline presence.