Modal 300 rb! Resign Dari BUMN Buka Usaha Dirumah, Omset Puluhan Juta

Summary

Raka, the owner of Kentung, shares his inspiring journey in the snack industry, highlighting his transition from a corporate finance role to entrepreneurship. With a daily production of 160-200 packs of unique potato chips, he emphasizes innovation and market differentiation. Raka discusses challenges faced during his initial ventures and how he adapted through resilience and creativity. Leveraging social media for marketing, he has successfully built a network of over 60 resellers and numerous retail points. His long-term goals include national expansion and community contributions, underscoring the importance of halal practices and continuous learning in business.

Takeaways

• 😀 The owner, Raka, launched a potato chips business named Kentung, inspired by his love for snacks and the lack of local production.
• 😀 Initial capital for the business was only around Rp300,000, demonstrating resourcefulness in starting small.
• 😀 Unique flavors like spicy lime differentiate Kentung from competitors, emphasizing the importance of product differentiation.
• 😀 The business has expanded to over 60 resellers across Indonesia and more than 100 retail points in Yogyakarta.
• 😀 Marketing strategies include direct sales, resellers, and online platforms like social media and marketplaces.
• 😀 Raka previously worked in a state-owned company, realizing his passion for entrepreneurship led him to leave for a business career.
• 😀 The company faced challenges during the pandemic but found success by selling digital scales, showing adaptability.
• 😀 Learning from past failures, Raka emphasizes consistency, continuous learning, and the importance of marketing.
• 😀 Community engagement and halal business practices are central to Raka's vision for sustainable growth.
• 😀 Future goals include expanding production, reaching a wider market, and contributing to charitable causes.

Q & A

What inspired Raka to start his snack business?

Raka was inspired by his love for snacks and the desire to create a culinary business that could be distributed outside of Java, particularly potato chips, as he noticed a lack of producers in Indonesia.

What initial challenges did Raka face when starting his business?

Raka faced financial constraints and limited resources, starting with a modest capital of Rp300,000 to purchase ingredients and packaging. He also dealt with the uncertainty of market acceptance.

How did Raka differentiate his potato chips from competitors?

Raka differentiated his product by offering unique flavors, such as spicy kaffir lime, which were not commonly available in the market at that time.

What marketing strategies did Raka employ to promote his snacks?

Raka utilized social media platforms like Instagram and TikTok for online marketing and developed relationships with resellers and stores for direct sales.

What production capacity does Raka's business currently have?

Raka's business can produce between 160 to 200 bags of snacks per day, with an estimated monthly output of up to 1 ton.

What was Raka's previous work experience before starting his business?

Before launching his snack business, Raka worked as a project finance manager at a major state-owned enterprise in Indonesia and later in the automotive industry.

How did Raka cope with the challenges during the pandemic?

During the pandemic, Raka adapted by selling digital scales and pivoting his business strategies to remain viable, which ultimately led him back to focusing on his snack business.

What role does online marketing play in Raka's sales strategy?

Online marketing is crucial for Raka, allowing him to reach a broader audience and compete with various snack products, though he acknowledges challenges due to high competition.

What future goals does Raka have for his business?

Raka aims to expand his production capabilities, improve packaging, and reach more markets across Indonesia, ultimately striving for a larger operational scale.

What message does Raka convey to aspiring entrepreneurs?

Raka encourages aspiring entrepreneurs to be consistent, keep learning, and not to shy away from starting small, emphasizing the importance of integrity and community support in business.