Pemuda Sukses !!! Jadi MILIARDER Di Usia 29 Tahun, Pengusaha Muda Sukses

Summary

The video shares the inspiring story of Yosep, a young entrepreneur who took over his family's struggling kerupuk (traditional Indonesian snack) business in 2017. Despite numerous challenges, including significant debt and personal setbacks, Yosep persevered and grew the business from scratch. He discusses the hard work, risks, and lessons learned, emphasizing honesty, resilience, and continuous improvement. Through determination, Yosep transformed the small operation into a thriving business, with hopes of further expansion and providing a better future for his family.

Takeaways

• 💼 Yosep, the owner of a cracker factory, started his business in December 2017 with a debt of 700 million rupiah.
• 👨‍👩‍👦 Yosep took over the family business out of obligation to his parents, even though he initially had no intention of working in the cracker industry.
• 🏭 The factory started with only two employees and faced numerous challenges, including working long hours and managing the workforce.
• 💰 Yosep borrowed money from relatives to build the factory, creating a significant financial risk with a 700 million rupiah debt.
• 📉 Yosep experienced multiple setbacks, including personal losses like a broken phone and a breakup, which affected his motivation.
• 🏗️ Despite the difficulties, the business gradually grew, and Yosep continuously invested in the factory's expansion.
• 🤝 Yosep emphasized honesty in business, which helped him build trust with suppliers and customers, even getting supplies on credit without guarantees.
• 🌍 While the business has expanded, Yosep still faces challenges with sales fluctuating and competition from other factories, especially in regions like Sidoarjo.
• 💡 Yosep aims to modernize the factory and make operations more efficient by introducing automated processes and improving product packaging.
• 👨‍👩‍👧 Yosep is motivated by the desire to provide a better life for his family, wanting to avoid the hardships he experienced growing up.

Q & A

Who is the speaker in the transcript, and what business does he own?

The speaker is Yosep, the owner of a kerupuk (crackers) factory located in Cibungkul, Desa Cisadap, Ciamis.

What motivated Yosep to start his kerupuk business?

Yosep was initially reluctant to enter the kerupuk business but was motivated by his parents, who were involved in the same industry. He felt a sense of responsibility to continue the family business.

What challenges did Yosep face when starting his business in December 2017?

Yosep faced numerous challenges, including starting with only two employees, managing a large debt of 700 million IDR, dealing with personal setbacks like his phone falling into a rice field and a breakup, and the difficulties of finding customers and managing production.

How did Yosep manage the financial aspect of starting his business?

Yosep borrowed money from relatives to build the factory and purchase machinery, accumulating a debt of 700 million IDR. He focused on gradually repaying the debt while expanding his business.

What production methods did Yosep initially use, and what changes did he make over time?

Initially, the production involved sun-drying the kerupuk, which was risky due to weather conditions. Over time, Yosep invested in ovens to reduce the risk and improve efficiency.

How did Yosep handle setbacks, such as losses due to unpaid bills and production issues?

Yosep faced issues like unpaid bills from customers and production losses due to rain. He learned from these experiences and made improvements to reduce risks, such as using ovens for drying the kerupuk.

What marketing strategies did Yosep use to expand his business?

Yosep relied primarily on word-of-mouth and direct sales. He also explored selling to new regions like Bandung and Cianjur, though he found it challenging to break into some markets.

How does Yosep view the competition in the kerupuk industry?

Yosep acknowledges the intense competition in the kerupuk industry, especially from regions like Sidoarjo, known for lower prices. He focuses on improving his products and processes to stay competitive.

What is Yosep's approach to managing the growth of his business?

Yosep is focused on continuous improvement and automation to handle growth. He is building another factory and is keen on modernizing his processes to increase efficiency and production capacity.

What motivates Yosep to continue growing his business despite the challenges?

Yosep is motivated by a desire to improve his family's situation and to provide a better future for his child. He also draws motivation from his past experiences of hardship and a strong determination to succeed.