How to Create a Social Media Content Strategy | Lesson 9 (SMM E-Course Challenge) [CC English Sub]

Summary

This video offers a comprehensive guide for social media managers, covering content creation, client approval, scheduling, and strategy audits. It emphasizes the importance of a content calendar that aligns with business goals, including content for awareness, consideration, and conversion stages. The speaker also highlights tools and platforms for scheduling posts and stresses the need for regular audits to optimize content strategy based on audience engagement. The video concludes with an assignment to create a content calendar and an invitation to join a supportive online community for further growth.

Takeaways

• 😀 Plan your social media content by creating a content calendar to stay organized and ensure consistency.
• 😀 Use playlists and video tutorials to help generate content ideas and stay inspired for your posts.
• 😀 AI tools can be an effective way to generate content topics, and more guidance on this will be shared soon.
• 😀 Content creation can include various formats such as reels, long-form posts, graphics, memes, and curated content, depending on your strategy.
• 😀 Crafting effective captions is a crucial part of content creation. Ensure that your copy resonates with your audience.
• 😀 Always confirm with your clients if they need to approve the content before posting or if they allow immediate scheduling.
• 😀 Scheduling tools like Canva, Hootsuite, or others help streamline the posting process once the content is approved.
• 😀 Conduct weekly and monthly audits to assess the performance of your posts and adjust your strategy based on engagement metrics.
• 😀 Engagement may vary, so trust the analytics and let them guide your future content decisions for better results.
• 😀 For your assignment, create a content calendar that includes posts categorized by awareness, consideration, and conversion stages, along with content categories and topics.
• 😀 Join a community or group to track progress, get feedback, and stay motivated, with weekly Zoom meetings for guidance and support.

Q & A

What is the first step in creating content for social media according to the speaker?

The first step is to create content topics. This can be done using ideas from a content calendar, and the speaker offers a playlist to help generate ideas.

How can AI be used to generate content topics for social media?

The speaker plans to create a future video about using AI to generate content topics, although this information is not yet available.

What types of content can be created for social media as mentioned in the script?

The types of content include reels, long-form content, graphics, memes, and curated content. The content type should align with the calendar you’ve created.

What role do captions play in social media content creation?

Captions are a crucial part of content creation, and the speaker has shared a separate video on how to craft efficient captions for social media posts.

How should social media managers handle client approvals for content?

Social media managers should ask clients if they want to review the content before it's published. Some clients may prefer to approve it beforehand, while others may trust the manager to post directly.

What tools are suggested for scheduling social media posts?

The speaker mentions using platforms such as Canva, Hootsuite, and other scheduling tools to plan and publish social media content.

Why is it important to conduct a weekly and monthly audit of social media content?

A weekly and monthly audit helps determine the best times to post, optimal posting frequency, and which types of content engage the audience most. It allows for adjusting the strategy based on analytics.

What does the speaker suggest about content that is expected to perform well?

The speaker shares that sometimes the content they expect to perform best doesn’t get the most engagement, while less exciting content may receive high engagement. The key is to rely on analytics to understand audience preferences.

What is the specific assignment given to viewers of the video?

The assignment is to create a content calendar for one month, categorizing posts by awareness, consideration, and conversion stages, as well as including content categories and topics.

How can social media managers track their progress and improve in the e-course community?

In the paid community, members receive feedback on their work, track their progress, and attend weekly Zoom meetings to ensure they stay on track with the challenge. This helps improve their skills and understanding of social media management.