How I Took a Dead Account to 1 Million in 30 Days

Summary

This video shares a five-step guide on how to generate organic traffic and sales for online stores through strategic social media content, without paid ads. The speaker highlights a successful client case, offering a free social media audit and emphasizing the importance of branding, content strategy, and posting consistency. The video covers optimizing social media profiles, creating content calendars, and using tools like Canva for content creation. It ends by encouraging the use of scheduling tools and evaluating performance to refine content strategies for maximum engagement and sales.

Takeaways

• 😀 Organic social media marketing can drive sales without paid ads.
• 💼 A solid five-step strategy can help improve social media presence and generate organic traffic.
• 📈 A client achieved viral views and record traffic within one month through strategic content and posting.
• 🐾 Understanding your brand's voice, audience, and goals is key to a successful social media strategy.
• 📅 A content calendar is essential for planning consistent posts across platforms.
• 🎥 Using varied content formats, such as stories, posts, reels, and carousels, can increase engagement.
• 🎨 Creating branded, high-quality content, including product images and videos, enhances brand perception.
• 📊 Regularly review and optimize your social media profiles to ensure they reflect your brand and link to your store.
• 🔧 Free tools like Canva and CapCut can help in creating and scheduling content without costly memberships.
• 💡 Track post performance and adapt by amplifying content types that perform well.

Q & A

What was the key success metric for the business account in the video?

The key success metric was increasing the client's views, driving sales, and organic traffic to her online boutique without spending on paid ads.

How did the social media strategy impact the client's boutique?

The social media strategy increased engagement, attracted more followers, and improved overall professionalism. This led to more interest in the boutique's posts, ultimately driving traffic and sales.

What are the five steps mentioned for creating an effective social media strategy?

The five steps include: 1) Branding, 2) Content Strategy, 3) Content Calendar, 4) Content Creation, and 5) Social Media Profile Optimization.

What issues did the social media audit identify for the client?

The audit revealed problems like unbranded content, lack of posting goals, poor product photography, improper use of mockups, and no use of short-form videos or platforms like Pinterest.

Why is branding essential for social media success?

Branding is crucial because it defines how the business is perceived by the audience. Consistent branding across social media reflects the business's values, voice, and mission, making it more professional and trustworthy.

How does the content strategy help achieve social media goals?

The content strategy helps by aligning posts with the business's goals, such as increasing brand awareness or driving sales, and targeting the ideal audience based on their interests and demographics.

What is the purpose of the content calendar in social media management?

The content calendar helps plan the frequency and type of posts on various platforms, ensuring consistent, strategic content aligned with the business's social media goals.

Which tools does the speaker recommend for content creation?

The speaker recommends tools like Canva for static posts, CapCut or Canva for video editing, and Placeit for creating mockups.

Why is social media profile optimization important before posting content?

Profile optimization ensures that the business appears professional, with the correct bio, business category, links, and profile images. This helps to build trust with the audience and increase engagement.

What free tools does the speaker suggest for scheduling social media posts?

The speaker suggests using Meta Business Suite for Instagram and Facebook, or in-app scheduling features on platforms like TikTok, Pinterest, and YouTube.

Outlines

00:00

🚀 Achieving Organic Growth Without Ads

The speaker explains how they helped a client's online boutique grow organically without using paid ads. By focusing on strategic content and organic social media posting, the client saw significant results within a month. The speaker introduces a five-step guide to help businesses generate organic traffic and shares the success story of their client, Julie, who experienced increased traffic and improved engagement across multiple platforms.

05:00

🛠️ Crafting Your Brand's Identity

The importance of branding is emphasized. The speaker explains that during their social media audit, they identified the lack of a clear brand identity for their client. By asking questions about business values, target audience, and brand voice, the speaker helped the client create a cohesive brand toolkit. This included logos, colors, fonts, and imagery that aligned with their brand’s message. The goal was to ensure the client’s brand was clearly reflected in their social media posts.

10:01

🎯 Creating a Content Strategy

This section focuses on building a strategic content plan. The speaker highlights the importance of mapping out social media goals based on the ideal client profile. By understanding the audience's interests, businesses can create content that resonates with their target demographic. The speaker advises businesses to write down social media goals, identify their ideal clients, and develop content pillars that continuously target relevant interests.

🗓️ Planning a Content Calendar

Once the content strategy is defined, the next step is creating a content calendar. The speaker walks through the process of using content pillars to plan daily posts for each platform, offering a free content calendar template. They explain the significance of matching the content format (e.g., stories, reels, carousels) to the intended audience and goals, and suggest using tools like AnswerThePublic and Pinterest for content ideas. The importance of aligning the calendar with social media trends and important days is also emphasized.

🎨 Content Creation Tools and Techniques

In this section, the speaker details the process of creating content using tools like Canva for static posts and CapCut for videos. They reassure that pro-level tools like Photoshop aren't necessary for effective content creation. Tutorials on Canva and video editing are mentioned, emphasizing that even with basic tools, businesses can produce professional-looking posts and videos that resonate with their audience.

🔧 Optimizing Social Media Profiles

Before posting, it’s essential to optimize social media profiles. The speaker advises businesses to ensure their profiles are up-to-date with the correct bio, business category, and profile pictures. This step ensures that social media profiles reflect professionalism and are fully optimized for business purposes. They also mention a free social media audit to help businesses evaluate and improve their profiles.

📅 Scheduling and Analyzing Content

The speaker concludes with advice on scheduling posts using free tools available on social media platforms, such as Meta Business Suite. They address concerns about scheduled posts affecting performance and assert that scheduling does not negatively impact engagement. Businesses are encouraged to monitor post performance and adjust content strategies based on audience reactions. The goal is to refine content formats that work best for the brand.

Keywords

💡Organic Traffic

Organic traffic refers to the visitors that land on a website through unpaid search results or social media platforms. In the video, the creator emphasizes how they helped their client's business drive sales and traffic to the online boutique without spending money on ads, instead relying on strategic, organic social media postings to attract potential customers.

💡Social Media Presence

A social media presence is the visibility a brand or business has across various social media platforms. The video explains that a strong social media presence acts as an online storefront for businesses, making it crucial to represent the brand effectively. This is highlighted by the creator when they stress the importance of maintaining an active and branded social media profile to reach a wider audience and potential customers.

💡Content Strategy

Content strategy involves planning, creating, and managing online content that aligns with the brand's goals and audience interests. The video outlines the importance of having a content strategy to ensure posts are intentional, goal-oriented, and resonate with the target audience. For the client, this meant shifting from random, unplanned posts to a more structured approach based on branding and audience understanding.

💡Brand Toolkit

A brand toolkit is a collection of guidelines, including colors, fonts, logos, and themes, that define a brand's identity and voice across different platforms. In the video, the creator mentions that after conducting a social media audit, they helped the client develop a brand toolkit to ensure consistent branding, making the client's products appear more professional and appealing to their target audience.

💡Social Media Audit

A social media audit is an analysis of a business’s social media profiles to assess performance, identify weaknesses, and find areas for improvement. The video creator offers a free audit to businesses, examining their current social media activity and providing actionable steps to improve their presence. This process helped identify and address the issues in the client’s posting strategy and branding.

💡Target Audience

The target audience is the specific group of consumers a business aims to reach with its products or marketing efforts. In the video, the creator emphasizes the importance of understanding the target audience's demographics, interests, and preferences when developing a content strategy. By identifying the client's ideal customers, the creator was able to craft content that effectively engaged and attracted that audience.

💡Content Calendar

A content calendar is a planning tool that organizes when and where content will be posted across different platforms. The video stresses the necessity of using a content calendar to schedule posts consistently and strategically, ensuring that the content aligns with the brand's goals and resonates with the target audience. This method helps maintain regular engagement and prevents random, uncoordinated posting.

💡Engagement

Engagement refers to the interaction between a brand and its audience on social media, such as likes, comments, shares, and follows. In the video, the creator mentions how consistent, branded content led to increased engagement on the client’s accounts, resulting in more followers, interest, and ultimately, higher traffic and sales for the online boutique.

💡Short-form Videos

Short-form videos are brief video content pieces, often under 60 seconds, used to capture attention quickly and deliver a message. The creator points out that their client was initially not utilizing short-form videos, which are highly effective for reaching wider audiences and increasing engagement on platforms like Instagram and TikTok. Incorporating these videos helped elevate the client's social media presence.

💡Pinterest

Pinterest is a social media platform known for visual content, often used to discover ideas and inspiration. The creator highlights how the client was not using Pinterest, despite it being one of the best platforms for her niche (dog-themed giftware) and online selling, particularly for Etsy sellers. Incorporating Pinterest into the strategy helped increase visibility and reach for the client’s products.

Highlights

Organically increased client's social media traffic and sales within one month without using paid ads.

Achieved viral content that significantly boosted store traffic for a boutique client.

Provided a five-step guide for generating organic social media traffic to online stores through strategic content.

Offered free social media audit services, including personalized 30-40 minute video assessments for businesses.

Discovered key issues with the client's content, including poor branding, lack of strategy, and subpar product images.

Developed a brand toolkit that defined business values, vision, mission, and ideal customer profile for strategic content.

Mapped out a content strategy based on the client's audience profile to achieve goals like increasing brand awareness.

Created a content calendar to organize posts by platform and type (stories, reels, carousels) based on audience and goals.

Recommended using Answer the Public and Pinterest to research popular content topics for targeted social media posts.

Emphasized optimizing social media profiles with correct bios, business categories, and links to online stores before posting.

Demonstrated Canva and CapCut as essential tools for creating both static and video content for social media platforms.

Encouraged using free scheduling tools like Meta Business Suite and native in-app scheduling for content planning.

Explained the importance of evaluating performance across platforms individually (Instagram vs. Pinterest, etc.).

Suggested monitoring post performance and adjusting strategy by eliminating poorly performing formats.

Provided free templates and resources for content calendars, important social media event calendars, and mockup tools.

Transcripts

I took this business account's views

from this to this within a matter of a

month and today my client's account is

organically driving sales and traffic to

her online boutique without the need of

spending a dime on paid ads we achieved

this through only organic social media

posting here's the ultimate five-step

guide that's going to take you from

where you're at right now to your social

media generating organic traffic to your

online stores through strategic content

now don't worry I'm not here to sell you

anything I just want to share my

blueprint that worked wonders for me and

for my clients in fact for this exact

client that I shared in the beginning of

this video only after 1 month of working

together we hit so many views that our

videos our content went viral and she

hit record traffic on her store if you

don't believe me hear what she has to

say about her results hi this is um

Julie from the bre Boutique so Mist has

been doing the social media for me on

Pinterest Instagram and Facebook so I

have had um reals stories and posts

which have been fantastic they have

provided um lots of fun so um I've seen

more interest in my posts um more

activity on my account it's all been

tided up and looks really professional

now and I'm really really happy with it

I get fortn nightly um report showing

how my things are progressing and you

can see that I've got more followers and

a lot more interest in my account which

in time will lead to more sales so um if

like me you were a bit in limbo not

knowing what to do but you know you

needed to take the next steps I 100%

would recommend meliss she has just been

brilliant now before we start why is

having a social media presence important

for your bus business well it's because

your social media equals your online

storefront and many businesses to this

day forget that their social media is

actually their extended storefront that

reaches homes of every single individual

that has access to social media and they

just forget the power that social media

has in terms of marketing their brand

and their products and you're a lot more

likely to drive sales if your customers

or potential customers are familiar with

your products and the results of your

services and better understand what your

brand stands for and not using this

magical tool that is available to all of

us for free in 2024 is just crazy so in

this particular business's case this

client actually owns an online boutique

that sells dog themed giftwares and

she's present in so many online selling

platforms she has also her own website

and she came to me with the frustration

that she wasn't able to reach new

audiences she wasn't able to increase

her traffic increase her sales and she

also told me that she tried posting

herself on very social media platforms

and nothing was working so one day she

came across my services and she decided

to sign up for my free social media

audit by the way if you're a business

that would like to see how you can

improve your social media presence click

in the link in description and sign up

for my free completely free social media

audit so I can perform a full checkup on

all of your social media accounts that

you of course share with me and give you

some tips on how to improve them I will

record a 30 40 minute video explaining

everything that I've detected that can

be fixed how to fix them on your social

media accounts and this is completely

free I absolutely don't charge for this

so make sure to register there for free

so after auditing her social media

accounts her social media presence I've

noticed so many issues with her online

presence her content was not branded

there was no goal in her posting no

strategy in her posting posts were

posted at random times random

frequencies she was using mockups as her

product pictures the lighting was bad

the positioning of the images were bad

she clearly didn't know how to present

her product although she actually had a

killer product which led her store to

look scammy cheap not really branded and

more like a Drop Shipping Store where

actually her items were designed by

artists crafted locally and packed and

sent by herself with a lot of care and

love and her brand was not able to

reflect this there were so many other

issues but other things that I could

mention is that she was solely relying

on posts there was no use of short firm

videos and as a seller who's heavily

present on Etsy she had no use of

Pinterest which is literally the best

social media platform for Etsy

after I've done this review of the

account I've provided her with a long

video explaining exactly what she needs

to fix for each social media platform

that she has and I even included tips on

photography that's going to make her

store look more branded and more high

level I even provided a sample social

media feed showing her how her feed

should look of course she didn't have so

much time to do this by herself because

she was a solar preneur she opted for my

D for your services but if you follow

the steps that I'm going to talk about

in a second you'll absolutely be able to

execute all of these for yourself

without the need of hiring me or anybody

else but let's talk about these five

steps using this exact client's example

the first step is branding what we did

with her is that after the audit we we

understood that she didn't really have a

brand toolkit she wasn't sure about her

Brand's voice and her social media

wasn't really reflecting what she wanted

her brand to be perceived as so we sent

her a long list of questions asking her

things like what are her business values

what are the vision and the mission of

her business what makes her product

unique to understand better the selling

point of the product and continuously

run that theme within her content we

also asked her to describe her ideal

clients who are they where are they from

what is their gender what age group do

they fall in how old are they um what

are their interests what do they like to

do during their day and more questions

to make sure that we understand 100%

their brand Their audience and the goals

we should have when we are posting

strategically and to adhere to those

rules when we are actually posting so at

this step I want you to put down an

answer to each of these questions that

I've just shared and answer those for

your own brand try to identify what are

your goals what is your Brand's voice

how do you want your brand to be

perceived when you're posting what kind

of feeling do want your audience to feel

when they engage with your brand or when

they see your brand and all those

questions that I mentioned about your

ideal client in the meantime we also

worked on a brand toolkit where you

compile all the brand colors the logo

the fonts that are going to be used

within the posts and all the related

images and themes that you want to be

repeated within your brand so take a

look at this page and try to create

something similar to this for your own

brand that you're going to reference

when you're creating your own posts for

your own brand step two is content

strategy now based on the answers on the

onboarding questionnaire the questions

that I've just talked about in the

previous section we decide on social

media goals that we want to achieve

while posting for this business in this

client's case it was to increase brand

awareness and expand customer B so for

this we have mapped the audience profile

for this business and mapped the content

pillars that are going to help us

achieve our goals our social media goals

with this type of audience profile for

you to be able to do this first step is

to write down all the goals that you

want to achieve with social media for

your business is it to drive more sales

get more people to notice your brand or

convert more of your existing clients

sell them more stuff sell them again and

so on then think who are your ideal

clients what do they want from Life what

do they like where do they go how is

their life what age are they what gender

are they just like the answers to the

questions in part one about the ideal

client base and try to build a list of

interests and aspects that overlap with

your Niche that you can continuously

Target with your social media posts this

is going to be your content strategy

your pillars this is especially very

important to determine because let's say

if your ideal client base is below 20

years old in this case is not really

going to make sense to talk about topics

that would interest middle-aged people

you're more going to talk talk about

topics that concern gen Z or University

students step three content calendar

after we have a solid strategy and the

business owner is aligned with this

strategy we move on to create a Content

calendar template using the content

pillars that we have previously

determined and aligned so that we can

actually start doing some research and

determining each day what is going to be

posted per each platform and how

frequently this is the content calendar

link that I use for my client I'll share

the calendar template in the link below

as well and it's completely free you

just need a free canva account to access

it um it's not even an affiliate link so

feel free to grab it if you feel like

that's going to be useful for you so

what you should do here is that after

you understand what your posting

frequency will be and on which platforms

and which content type it can be in the

form of stories post reals carousels

that completely depends on who you want

to Target how much you want to Target

each post serve different purposes

stories are for more existing followers

but real content is more for increasing

Outreach increasing new follower base So

based on what is your strategy what are

your social media goals the amount and

type of social media formats that you

will use within your strategy is going

to change so once you're clear on how

frequently of what and on which platform

you're going to be posting go ahead and

fill in the social media calendar that

you can grab in the description I'm also

planning to make more tutorials on how

to plan content how to create content

how to research for Content so make sure

you subscribe and you don't miss out on

that as well after you have all your

content calendar filled in with your

content pillars go on answerto

public.com and type in the content

pillar as a keyword to see what people

have been asking about this content

pillar for example one of my client's

pillars is dog owner content so let's go

ahead and search dog owner and here you

will see that this tool is going to give

you a bunch of questions that you can

take as an inspiration to answer in your

content you can also go on Pinterest and

be inspired by blog posts regarding

similar topic as well as simply

searching the topic on Google and

getting inspiration from existing blog

posts also don't forget get to keep an

eyee on important social media days as

well as important days in your area or

your Target customers area I'll also add

a link in the description for the

important social media events calendar

that I use for my clients when I work

with them so I want you to do this back

and forth between ask the public

Pinterest blog post Google search and

your initial content calendar until you

fill that content calendar with actual

subjects that you want to talk about

during that posting month step four

content creation after I'm very clear

about what I'm going to be posting

posting for the month I move on to

create the content that I'm going to be

publishing and for this I use canva

usually for static posts and sometimes I

also use Photoshop but that's a little

bit Pro and you don't absolutely need

Photoshop skills to be able to post on

social media Cano is more than enough

unless you need mockups which actually

even on canamera there's a future to

create mockups and if that is not enough

you have online software such as Place

it.com that is more user friendly and

easier to create mockups so you

absolutely don't need Photoshop skill

for the content creation step going back

to canva I do a ton of canva tutorials

on this channel but just to quickly

demonstrate you can select here which

platform and form of content you need

for example let's say you want to create

an Instagram post about your new product

just create a blank Instagram template

here and up here from the templates tab

you can even make use of these

predesigned content templates add your

product picture here change text colors

change the text and so on so can is

definitely a lifesaver and you could use

the free version I don't I have a pro

membership because I really use all the

features and elements that are offered I

do this for a living um so I need the

pro elements but if you're just starting

out if you're just going to do this for

your business you absolutely don't need

a pro membership it's definitely not a

must and when it comes to video content

you have a bunch of tools again that you

can use for free such as canva I made a

tutorial on how to edit videos on canva

I personally use Final Cut but that's a

little bit Pro you absolutely don't need

Final Cut for your reels you can use cap

cut which is a free tool and there's

also feed IO that is a pay tool that you

can use for video editing as well at

least these are the few tools that I

know and use myself or my clients step

four social media profile optimization

so you have created a month's worth of

content and now it's time to post but

before you do that you want to post on

accounts that are optimized so what you

need to do at this stage is based on the

social media audit results and the

findings go on to each of your social

media accounts and check if your profile

is optimized if you're using the correct

bio descriptions if you're using the

correct business category do you use all

the aspects of the social media platform

that is available to you such as the

highlights the Highlight covers is it

too zoomed out or too zoomed in how's

the resolution on your social media

profile pictures how is your feed are

your online stores linked in your

profile because this is also something

many businesses skip doing which is the

most important thing or did you even

turn on the business account mode so

these are very important things to check

and make sure are optimized before you

start posting if you want to know how

you can optimize your social media

account go to the link in description

and sign up for a free social media

audit last but not least we need to

schedule the content for the coming

month using social media planning tools

I am absolutely against spending a tons

of membership fees in scheduling content

when you have actually meta business

Suites for Instagram and Facebook and

for every social media platform you

actually have inapp features to schedule

your post your content so I really don't

understand why you should be paying a

membership to do this now I know there's

a debate about whether scheduling

affects the post performance negatively

I can say that I schedule all my post

and all my clients post and we have done

so many tests on that and we didn't

really see any difference between

posting on the day and scheduling so I

assure you if you're a business owner

you don't have time definitely schedule

your post and you have all the free

tools available to you in each app to

schedule your content whether it be it

Tik Tok Pinterest Instagram Facebook

YouTube I think it's just an excuse that

people use when their shitty content

don't really perform well but if you

don't want to go in each social media

platform for schedule you can definitely

choose to pay for these pay tools for

example I use repurpose io.com I found

it to be the cheapest and best

performing one you can definitely check

out for yourself if you don't have time

I'm going to link also that one in the

description for you to see then observe

how did each post perform how did each

post type content type perform how did

your audience respond was there a

reaction um and eliminate the ones that

performed badly and multiply the types

of content the formats that performed

well so that with time you will have

this tried and tested social media

content formats that work well with your

brand that work well with your audience

remember your content will perform

differently on each platform so you

cannot apply Instagram results to

Pinterest results they have to be

evaluated separately this is it this is

all you need to get you started in

handling your business's social media

don't forget to sign up for the free

social media audit from the description

and see you in the next video