The 2024 Social Media Strategy That Works for Concrete Coatings and Home Improvement Contractors

Summary

This video script outlines a comprehensive social media marketing plan for home improvement contractors, focusing on platforms like Facebook, Instagram, Google Business, LinkedIn, YouTube, and Pinterest. It emphasizes the importance of engaging content such as website links, project highlights, service pages, and reviews, while leveraging video content for platforms like YouTube and TikTok. The strategy aims to create a unique, branded, and engaging social media presence tailored to the business, covering all stages of the client funnel.

Takeaways

• 📈 Social media marketing for Home Improvement contractors should focus on the most engaging platforms popular with homeowners.
• 🔍 Facebook is the primary platform due to its large audience of homeowners with the financial capacity to invest in services.
• 📱 Instagram, owned by Facebook, is also a key platform for engaging with the target audience.
• 🌐 Google Business Profile is utilized as a social channel for posting content, leveraging Google's wide reach.
• 🔗 LinkedIn is used to engage prospects in a professional setting, similar to Facebook.
• 🎥 YouTube is essential for hosting long-form and real-style video content, showcasing the company's brand and process.
• 📹 Repurposing YouTube video content for TikTok is a strategy to maximize the reach of video posts.
• 🔗 Posting website links on social media is crucial for driving traffic and potentially converting visitors into customers.
• 🏗️ Project highlights and service pages are important content types to share on social media to showcase the company's work.
• 📸 Instagram relies on project progress pictures and video content, with website links placed in the bio for easy access.
• 👔 LinkedIn mirrors the content strategy of Facebook, making it a duplicate channel for professional networking.
• 📹 Pinterest is used for sharing picture and video content, with a focus on visual appeal to attract users.
• 📝 The social media plan includes creating and sharing project updates, reviews, and SEO-optimized content tailored to the client's business.

Q & A

What is the primary social media channel recommended for Home Improvement contractors?

The primary social media channel recommended for Home Improvement contractors is Facebook, as it has the largest audience of homeowners who have the financial means to invest in such services.

Why is Instagram considered a valuable platform for this marketing plan?

Instagram is considered valuable because it is owned by Facebook and allows for the sharing of visual content such as project progress pictures and video content, which are engaging for the target audience.

How does Google Business Profile fit into the social media marketing strategy?

Google Business Profile is used as a social channel to post content, allowing businesses to engage with customers and improve their online presence on a platform that homeowners often use to find services.

What role does LinkedIn play in the social media marketing plan?

LinkedIn is used to engage prospects in a professional setting, similar to Facebook, allowing the business to reach out to a different audience segment that may not be as active on other platforms.

How can YouTube be integrated with other social media platforms like TikTok?

By posting real content on YouTube, businesses can set up cross-posting to TikTok, allowing the video content to reach a broader audience on multiple platforms.

What type of content is recommended to be posted at least once or twice a month on social media?

Website links, particularly those sharing engaging and relevant content such as blog posts or project transformations, are recommended to be posted at least once or twice a month.

How should service pages and positive reviews be shared on social media?

Service pages and positive reviews can be shared as graphics and video content. For platforms like Instagram where links cannot be included in posts, the link to the website is placed in the bio.

What content should be posted on the Google Business listing?

Links to project highlights, blog posts, service pages, and videos published on other social media platforms should be posted on the Google Business listing.

What kind of content is suitable for posting on YouTube?

Long-form content pieces and real-style videos about the company, brand, and processes are suitable for posting on YouTube to build the channel and attract local customers.

How can Pinterest be utilized in the social media marketing plan?

Pinterest can be used to share YouTube videos and other visual content, capitalizing on the platform's strength in visual discovery and sharing.

What types of content are created for clients to post on social media?

Project updates, highlights, Google reviews, and converting content from the website such as the 'big five' content types discussed in the SEO video are created for clients to post on social media.

Outlines

00:00

📈 Social Media Marketing Plan for Home Improvement Contractors

This paragraph outlines a comprehensive social media marketing strategy tailored for home improvement contractors. It emphasizes the importance of leveraging popular platforms like Facebook, Instagram, Google Business Profile, LinkedIn, YouTube, and Pinterest to engage with the target audience of homeowners. The strategy includes posting website links, project highlights, service pages, and reviews, as well as sharing video content on YouTube and TikTok. The goal is to create engaging content that resonates with potential clients at all stages of the sales funnel, from awareness to conversion.

05:02

📝 Content Creation for Social Media Engagement

The second paragraph focuses on the types of content that should be created and shared on social media to enhance engagement with the audience. It discusses the process of selecting and posting the most recent positive reviews, utilizing project updates and highlights captured by a videographer, and repurposing converting content from the company's website for social media distribution. The aim is to create a consistent stream of relevant and branded content that appeals to clients at different stages of their buyer's journey, ultimately driving traffic to the business's website and encouraging conversions.

Keywords

💡Social Media Marketing

Social Media Marketing is the use of social media platforms to promote a product, service, or brand. In the video's context, it refers to a strategic plan to engage with potential clients, particularly homeowners interested in home improvement services. The script discusses various channels such as Facebook, Instagram, and LinkedIn to reach the target audience effectively.

💡Facebook

Facebook is highlighted as a crucial platform for social media marketing in the script. It is defined as a social networking site with a vast audience of homeowners who have the financial capacity to invest in home improvement services. The script suggests using Facebook for targeted advertising and engagement strategies.

💡Instagram

Instagram, owned by Facebook, is mentioned as another engaging channel for visual content like project progress pictures and videos. The script emphasizes the importance of posting high-quality visual content without direct links in the posts, instead directing users to the website through the bio link.

💡Google Business Profile

Google Business Profile is a tool within Google that allows businesses to manage their online presence. The script describes it as a social channel for posting content, which can help in search engine optimization and local business discovery.

💡LinkedIn

LinkedIn is portrayed as a professional networking site in the script, similar to Facebook in terms of content sharing. It is used to engage with a professional audience, sharing content that is also posted on Facebook to reach a broader demographic.

💡YouTube

YouTube is identified as a video platform in the script, where long-form and real-style short videos are posted. It serves to build the company's brand and attract potential clients through video content, which can also be shared across other social media platforms.

💡Pinterest

Pinterest is described as a picture-based social media platform in the script. It is used to share images and links to YouTube videos, providing an additional channel for visual content distribution and increasing brand visibility.

💡Content Strategy

Content Strategy in the script refers to the plan for creating and sharing content that is relevant and engaging to the target audience. It includes website links, project highlights, service pages, and reviews, which are strategically posted across different social media platforms.

💡Project Updates

Project Updates are a type of content mentioned in the script that involves sharing the progress of ongoing home improvement projects. These updates, often in the form of pictures and videos, are used to showcase the company's work and engage clients.

💡Reviews

Reviews are an essential part of the social media strategy outlined in the script. Positive customer reviews, especially five-star ratings, are shared on social media to build trust and credibility with potential clients.

💡Engagement Strategies

Engagement Strategies refer to the methods used to interact with the audience on social media. The script mentions leveraging different platforms to engage prospects, such as posting relevant and timely content that encourages interaction and sharing.

Highlights

Facebook is the most popular channel for targeting homeowners with money to invest in home improvement services.

Instagram, owned by Facebook, is the second channel for engaging with the target audience.

Google Business Profile is used as a social channel for posting content.

LinkedIn is leveraged to engage prospects on a professional platform.

YouTube is utilized for company's video content, including real-style videos and long-form content.

TikTok can be integrated with YouTube to share video content automatically.

Website link sharing on social media is crucial for engagement and SEO.

Project highlights and service pages are shared as graphics and videos on social media.

Ads created for clients can be repurposed and shared on social media platforms.

Instagram posts focus on project progress pictures and video content without direct links.

Google Business listing posts include project highlights, blog posts, and service pages with linked images and videos.

LinkedIn content mirrors Facebook strategy for consistency across platforms.

YouTube is used for building the company's channel with a mix of long-form and short-form videos.

Pinterest is used to share YouTube videos and other visual content.

Project updates and highlights are created with videographer footage sent out quarterly.

Company Cam is used to select the best projects for social media posts.

Google reviews from Five Star customers are highlighted to increase social proof.

Content created for the website, such as the big five content types, is shared on social media.

The social media plan is unique, branded, and tailored to the client's business.

Transcripts

let's go over our social media marketing

plan the social media marketing plan is

comprised of the most popular most

engaging channels for Home Improvement

contractors that starts off with

Facebook Facebook is by far has the

audience that you're looking to Target

which are homeowners who have money who

have money to invest in your services

next one is Instagram it's owned by

Facebook and then we have our Google

here Google where can you post in Google

Google has the Google business profile

we use that and consider that a social

channel to post content to we also have

LinkedIn that's right we want to

leverage your LinkedIn so that we can

engage your prospects in a different

Channel I'll talk about engagement

strategies here then we have YouTube

your YouTube channel your company's

YouTube channel and Pinterest now as we

grow and evolve some people come and ask

us hey should I be posting on Tik Tok

Etc in some cases what we like to do is

say we're posting over in YouTube and

we're posting real content reals the

video format guess what we can do is we

can have it so that every time you post

on YouTube it goes over to Tik Tok and

we post all the real content for your

business so what are the top of contents

that we like to post in our strategy for

our clients the first one is website

link links that's right website links

like Facebook the fact that you're

sharing your website content on social

media if it's engaging and if it's

relevant and if you get a couple of

clicks those clicks actually matter

especially if you're running Facebook

advertising campaigns people are going

to click on your feeds they might go to

your feed and stumble through a blog

post or a project transformation guess

what if it's a great article that could

be a converting piece for your business

so we like to post that at least once a

month one to two times a month do

project highlights other than that we

like to share your services service

Pages whenever some posts a review for

example we like to post that as a

graphic and the video content in a lot

of instances our clients have asked us

hey can you make the ads that you do for

us sharable well what we've realized is

that the ads that we run actually look

really good and they serve really well

in our client social media feed so we

leverage that to post it on Facebook we

also post that on Instagram and on

Instagram what we like to do is Project

progress pictures project highlights

pictures as well as the video content

the video content is different than the

pictures and on Instagram you cannot put

links inside of the posts so what we do

is we just put a link to your website

right in the bio now let's talk about

the Google Google Business listing we

like to post links to similarly to

Facebook to project highlights to blog

post to service pages on our website and

Link beautiful pictur pictures to those

pages as well as videos whenever we have

video that's been published in other

social media platforms then we have

LinkedIn LinkedIn is very similar to

Facebook it's pretty much the same

content we post on Facebook we will make

that content posted and available on

LinkedIn and on YouTube as I explained

before YouTube is a video platform and

what we want to do is post the real

style content long Fromm content we send

out a videographer at least once a

quarter to our clients to go out take

videos and create videos about your

company your brand your process Etc we

will post those long form content pieces

other than that we're going to put this

short form real style videos right into

your YouTube it's going to help you

build your YouTube channel and guess

what people are going to find you if

they see that you're local they might

click on your link in BIO and then go to

your website and convert there and then

we have Pinterest Pinterest a picture

media now what we like to do on

Pinterest is also put links over to the

YouTube videos so you can share YouTube

videos over to Pinterest and other

social medias so what do you get

specifically here let's talk about what

we what type of content we' like to

create content for you to post on social

media the first one is Project updates

that's right you have a project that's

undergoing again we send out a

videographer once a quarter get pictures

and video of the projects we use that

for your ads we use that for your social

media and there's the project highlights

now both of this during the month that

we don't send someone out there we do

ask you that you get company Cam and

when you get company cam that's where

we're going to go and look at the best

projects and create social media posts

out of that specific company Camp

platform grab the best of the best and

then create the post for you with the

right captions and share it under your

social media channels another type of

content we like to do is reviews Google

reviews we like to high like the reviews

that are coming across from Five Star

customers so the more that you get

reviews the more that we can put out in

to your feeds now when we're starting

out and we're creating the first few

post we might need to go back into your

old reviews on different platforms but

ultimately what we like to do is get the

most recent reviews and start start

posting from there and last but not

least any content that we create for you

for your website converting content the

big five all of the specific content

types that I discussed in our search

engine optimization video well we like

to create posts for that and then share

it on the calendar ultimately what

you're going to have is cont that's

relevant that's touching your

perspective client in the top of the

funnel middle of the funnel and the

bottom of the funnel and this my friend

is in a nutshell our entire social media

plan for our clients it's exciting it's

fresh it's Unique it's branded to you

and your business and most importantly

it's yours I'll see you on the next

video oh