The 2024 Social Media Strategy That Works for Concrete Coatings and Home Improvement Contractors

Summary

This video script outlines a comprehensive social media marketing plan for home improvement contractors, focusing on platforms like Facebook, Instagram, Google Business, LinkedIn, YouTube, and Pinterest. It emphasizes the importance of engaging content such as website links, project highlights, service pages, and reviews, while leveraging video content for platforms like YouTube and TikTok. The strategy aims to create a unique, branded, and engaging social media presence tailored to the business, covering all stages of the client funnel.

Takeaways

• 📈 Social media marketing for Home Improvement contractors should focus on the most engaging platforms popular with homeowners.
• 🔍 Facebook is the primary platform due to its large audience of homeowners with the financial capacity to invest in services.
• 📱 Instagram, owned by Facebook, is also a key platform for engaging with the target audience.
• 🌐 Google Business Profile is utilized as a social channel for posting content, leveraging Google's wide reach.
• 🔗 LinkedIn is used to engage prospects in a professional setting, similar to Facebook.
• 🎥 YouTube is essential for hosting long-form and real-style video content, showcasing the company's brand and process.
• 📹 Repurposing YouTube video content for TikTok is a strategy to maximize the reach of video posts.
• 🔗 Posting website links on social media is crucial for driving traffic and potentially converting visitors into customers.
• 🏗️ Project highlights and service pages are important content types to share on social media to showcase the company's work.
• 📸 Instagram relies on project progress pictures and video content, with website links placed in the bio for easy access.
• 👔 LinkedIn mirrors the content strategy of Facebook, making it a duplicate channel for professional networking.
• 📹 Pinterest is used for sharing picture and video content, with a focus on visual appeal to attract users.
• 📝 The social media plan includes creating and sharing project updates, reviews, and SEO-optimized content tailored to the client's business.

Q & A

What is the primary social media channel recommended for Home Improvement contractors?

The primary social media channel recommended for Home Improvement contractors is Facebook, as it has the largest audience of homeowners who have the financial means to invest in such services.

Why is Instagram considered a valuable platform for this marketing plan?

Instagram is considered valuable because it is owned by Facebook and allows for the sharing of visual content such as project progress pictures and video content, which are engaging for the target audience.

How does Google Business Profile fit into the social media marketing strategy?

Google Business Profile is used as a social channel to post content, allowing businesses to engage with customers and improve their online presence on a platform that homeowners often use to find services.

What role does LinkedIn play in the social media marketing plan?

LinkedIn is used to engage prospects in a professional setting, similar to Facebook, allowing the business to reach out to a different audience segment that may not be as active on other platforms.

How can YouTube be integrated with other social media platforms like TikTok?

By posting real content on YouTube, businesses can set up cross-posting to TikTok, allowing the video content to reach a broader audience on multiple platforms.

What type of content is recommended to be posted at least once or twice a month on social media?

Website links, particularly those sharing engaging and relevant content such as blog posts or project transformations, are recommended to be posted at least once or twice a month.

How should service pages and positive reviews be shared on social media?

Service pages and positive reviews can be shared as graphics and video content. For platforms like Instagram where links cannot be included in posts, the link to the website is placed in the bio.

What content should be posted on the Google Business listing?

Links to project highlights, blog posts, service pages, and videos published on other social media platforms should be posted on the Google Business listing.

What kind of content is suitable for posting on YouTube?

Long-form content pieces and real-style videos about the company, brand, and processes are suitable for posting on YouTube to build the channel and attract local customers.

How can Pinterest be utilized in the social media marketing plan?

Pinterest can be used to share YouTube videos and other visual content, capitalizing on the platform's strength in visual discovery and sharing.

What types of content are created for clients to post on social media?

Project updates, highlights, Google reviews, and converting content from the website such as the 'big five' content types discussed in the SEO video are created for clients to post on social media.