1 month of content in 1 hour | Updated guide to content batching & planning + free content calendar!
Summary
TLDRThis video script offers a comprehensive guide to efficiently managing social media content creation through batching. The speaker, who operates multiple online platforms, shares her secret to creating content in just four hours a week. She emphasizes starting small, focusing on one social media channel at a time, and gradually increasing the batching period. The script outlines the importance of scheduling dedicated time for ideation, planning, production, editing, and scheduling content. It also highlights the benefits of batching, such as achieving a flow state and maintaining consistency across platforms. The video includes a free resourceβa content calendar template by HubSpotβto help viewers organize their content across various channels, ultimately boosting productivity and audience reach.
Takeaways
- π The speaker manages to create content for multiple platforms in just four hours per week by batching their content creation process.
- π To start batching, focus on creating content for one week in advance for one social media channel at a time to avoid feeling overwhelmed.
- π Batching should begin with small goals and gradually increase to avoid attempting too much at once, which can lead to failure and frustration.
- π It's crucial to schedule time for every part of the content creation process, including ideation, planning, production, editing, and scheduling.
- π‘ Ideation should be a continuous habit rather than a scheduled task, with ideas being recorded as they come, using accessible note-taking apps.
- π A content calendar is a valuable tool for planning and organizing content across multiple social media channels in advance.
- π₯ When producing content, having a detailed plan ensures that the creation process is efficient and enjoyable, reducing the likelihood of wasted time and effort.
- π©βπ» Batching the production of content, such as filming multiple videos in one session, is more efficient and makes the most of prepared setups and mindset.
- βοΈ Editing videos in batches can help new editors learn and become proficient with editing software, and it's beneficial for those with slower laptops to export videos overnight.
- π Scheduling content in advance is essential for consistency and allows content to be published automatically without the need for manual posting.
- π Preparing captions, descriptions, and other content elements in advance ensures that there are no last-minute obstacles to publishing scheduled content.
Q & A
How many hours per week does the speaker spend on average creating content across multiple platforms?
-The speaker spends on average about four hours per week creating content.
What is the speaker's secret to creating so much content in a short amount of time?
-The speaker's secret is batching content, which allows for efficient content creation.
What is the first rule of batching content according to the speaker?
-The first rule of batching is to start small and not to try to batch too much content at once.
What does the speaker recommend as a starting goal for batching content?
-The speaker recommends starting by batching one week's worth of content in advance.
Why does the speaker suggest focusing on one social media channel when first starting to batch content?
-Focusing on one channel at a time prevents overwhelm and allows for better management of content creation across multiple platforms.
What common mistake does the speaker often see creators make regarding scheduling content creation tasks?
-A common mistake is not scheduling time to batch every single part of the content creation process, leading to burnout or incomplete tasks.
What does the speaker mean by 'Flow State' and why is it beneficial for content creation?
-Flow State refers to a state of being fully immersed in a task with no distractions, allowing for efficient and high-quality work.
What is the speaker's advice on capturing ideas for content creation?
-The speaker advises having a note-taking app accessible at all times to capture ideas as they come, regardless of the situation.
What role does the speaker believe the audience's perspective plays in ideation for content creation?
-The speaker believes that putting oneself in the audience's shoes helps in coming up with content ideas that the audience will love.
What free resource does the speaker mention for planning content in advance?
-The speaker mentions a free Content calendar provided by HubSpot for planning content in advance.
What does the speaker suggest for planning individual content pieces before production?
-The speaker suggests breaking down each content idea and ensuring everything needed for the content is prepared before moving to production.
Why is batching the production of content beneficial according to the speaker?
-Batching production saves time and effort by reducing setup and preparation, allowing creators to make the most of their filming readiness and mindset.
What does the speaker recommend for video creators regarding editing?
-The speaker recommends editing in batches and exporting videos overnight to avoid laptop performance issues.
What is the importance of scheduling content according to the speaker?
-Scheduling content in advance ensures consistency and allows content to be published without the need for constant manual posting.
What tool does the speaker use to schedule social media content?
-The speaker uses a program called Later to schedule social media content.
What is the speaker's advice on preparing captions and descriptions for content?
-The speaker advises preparing captions, descriptions, and cover photos in advance to streamline the publishing process.
Outlines
π Content Creation Efficiency: Batching Strategies
The speaker shares her experience managing multiple social media channels by spending only about four hours per week creating content. She emphasizes the importance of batching content, which involves grouping similar tasks together to streamline the content creation process. The speaker advises starting small with one week's worth of content and gradually increasing the batch size. She also recommends focusing on one social media channel at a time when beginning with batching. The video is sponsored by HubSpot, and the speaker promises to provide a complete guide on batching social media content.
π Scheduling and Planning for Effective Batching
The speaker discusses the common mistake of not scheduling time for each part of the content creation process, which can lead to burnout and inefficiency. She suggests isolating different tasks such as ideation, planning, production, editing, and scheduling, and setting aside specific time periods for each. The speaker also introduces the concept of the 'flow state,' where one can be highly productive and creative by focusing on a single task without distractions. She provides a free resource from HubSpot, a content calendar template, to help viewers plan their content across multiple social media channels and emphasizes the importance of detailed planning for each content piece before moving on to production.
π₯ Production and Editing: Maximizing Efficiency with Batching
The speaker moves on to the production phase, where content is actually created. She highlights the benefits of batching production, such as saving time on setup and being in the right mindset for creating content. The speaker shares personal anecdotes about her preparation for filming and suggests making the most of good energy and flow when creating content. She also touches on editing, admitting that she uses a video editor for her content, but still emphasizes the importance of batching editing sessions. The speaker provides a tip for those with slow laptops to export videos overnight to avoid performance issues during editing. Batching is applicable to all content formats, not just video.
β° The Importance of Scheduling and Preparing for Consistency
The speaker wraps up the guide by emphasizing the importance of scheduling content in advance to maintain consistency across social media channels. She shares her personal practice of scheduling content at least a month in advance using a tool called Later. The speaker also advises on preparing captions and other content details in advance to avoid last-minute stress and to ensure that the content can be published smoothly. She concludes by encouraging viewers to like the video and leave a comment if they found the batching guide useful and invites them to watch another video about her favorite social media content creation tools.
Mindmap
Keywords
π‘Content Creation
π‘Batching
π‘Consistency
π‘Ideation
π‘Flow State
π‘Content Calendar
π‘Scheduling
π‘Captions
π‘Editing
π‘Video Editor
Highlights
The speaker manages to create content for multiple platforms in just four hours per week by batching content.
Batching content is a method to remain consistent across multiple social media channels efficiently.
The importance of starting small with batching to avoid overwhelming oneself with too much content at once.
Recommendation to focus on one social media channel at a time when beginning with content batching.
The necessity of scheduling dedicated time for each part of the content creation process.
Isolating tasks such as ideation, planning, production, editing, and scheduling to enhance productivity.
The concept of Flow State and how it can be utilized during batching for optimal creativity and efficiency.
Ideation should be a continuous process, not limited to scheduled brainstorming sessions.
The habit of recording ideas as they come, using accessible tools like note applications, is crucial for content creators.
Putting oneself in the audience's shoes can help generate content ideas that resonate with the target demographic.
HubSpot's free Content Calendar is introduced as a tool for planning and organizing social media content.
The benefit of using a content calendar for coordinating campaigns, growing audience, and scaling social media marketing.
Planning content in detail to streamline the production process and avoid last-minute stress.
The advantages of batching production, such as filming multiple videos in one go to save time and effort.
The recommendation to batch editing sessions to improve focus and efficiency in post-production.
Exporting videos overnight as a tip for those with slow laptops to prevent system crashes during editing.
The importance of scheduling content in advance to maintain consistency and reduce daily workload.
A pro tip for batching captions and descriptions to streamline the publishing process and increase posting frequency.
Transcripts
fun fact I currently create and share
content across two YouTube channels two
Instagram channels Tick Tock and an
email newsletter now you might be
thinking my gosh this girl must spend
every waking moment of every single day
creating content and you would be
surprised to find out that that is not
the case in fact I spend on average
about four hours per week creating
content and that includes everything
from ideation prepping my content
filming my content all the way through
to my content being scheduled and ready
to be published now if you're thinking
absolute cap there's no way that she
manages to get that much content created
in such a short space of time I would
not be mad at you for not believing me
but the truth is I batch my content and
that is how I'm able to create so much
content in a short period of time and
that is how I'm able to remain
consistent across multiple social media
channels so if you would like to learn
how to achieve something similar stick
with me because this is my updated
complete guide to batching your social
media content also this video is brought
to you by HubSpot more on them later
alright first rule of batching is that
we need to start small a common mistake
I I see a lot of people make is they
hear me talk about batching because
let's be real I don't I don't ever shut
up about it they hear me talk about
batching and they're like Jade I tried
to batch three months worth of content
and it was too hard and it didn't work
and I'm like my love you tried to batch
too much at once we can't go from never
batching content and creating content on
a fly so literally being like selfie
caption post we can't go from that life
to batching months worth of content like
that I like to think of it like a muscle
like you have to really train it and
exercise it before we get to the point
where we're batching like months of
content in advance so with that in mind
we want to start small for most people I
recommend you start by batching one
weeks of content in advance so that is
your first goal you're going to try to
come up with ideas plan create and
schedule one week's worth of content on
your respective social media channel in
advance speaking of social media
channels this whole process that I'm
taking you through Works across every
single social media channel however if
you are just starting out with batching
then I do recommend we focus on one
social Channel at a time because again
if I'm telling you to batch one weeks of
content in advance but you're across
every social media channel known to man
that is still going to be a lot of
content that you need to create so let's
do one social media channel at a time
and one week of content in advance just
to start off with some of you might want
to stick with just one week in advance
because maybe that works really well for
you and for others you might want to
increase the amount of content that
you're batching so actually you have a
month's worth of content in advance it's
completely up to you and you'll figure
out what type of Creator you are and
which works best for you once you get in
a good habit of batching your content
okay so next we're going to schedule our
batching sessions now I know I keep on
calling out common mistakes but the
reason why is because I've spent a lot
of time working with a lot of creators
so I really feel like I understand the
mistakes that a lot of creators make and
I just want to call them out so that you
don't make the same mistake so when it
comes to this section the mistake that
people often make is that they don't
schedule time to batch every single part
of the content creation process so what
normally happens is that someone says
okay I'm gonna batch a week's worth of
content in advance I'm going to set
aside for four hours on Sunday to create
all of the content the mistake is that
we've not isolated all of the tasks that
are required in order for you to create
that amount of content it's not as
simple as just sitting down for four
hours because we've got to come up with
the ideas we've got to plan the content
out we've got to film it and we've got
to edit it and if you try to do all of
that in just that four hour sitting
you're either going to be burnt out
you're going to be tired or you're just
not going to get everything done you'll
end up completing the session feeling
like you've not accomplished anything
and you'll feel more frustrated than
anything else right you'll feel like
batching doesn't work for you so what
we're going to do instead is we're going
to isolate the different things you need
to do as part of content creation and
batching and we're going to schedule
periods of time to do each of those
things so the first thing that you might
want to schedule is time for ideation
now in a moment I'm going to talk to you
about ideation in more detail because I
actually don't think it makes sense to
sit down for an hour to come up with
ideas because actually it's quite hard
to be creative when you're doing it that
way but in case that works for you you
might want to set some time aside for
radiation you then want to set some time
aside for planning usually if you're
creating one week's worth of content you
need like an hour at least plan that
content so you've got your ideas but now
we need to break them down into actual
plans you then need to schedule some
time for production so that's creating
the content then editing and then of
course scheduling and I'll break down
all of these elements in a lot more
detail in just a moment like one of the
biggest reasons why isolating this task
is just going to really really work for
you it's because it's going to allow you
to benefit from something called Flow
State now flow state is essentially when
you're in a state of flow Joe what I
hate when I do that I do this all the
time I say a word and then to explain
what the word means I just say the word
again like with a different infliction
come on Jay do better essentially what
it's describing is when you're in like
the Zone when you're doing one specific
task and one task only and all
distractions are eliminated and you're
really in that zone you're usually able
to create your best work and be super
efficient with that work so when you're
scheduling these periods of time to
complete all of those tasks make sure
that your environment is distraction
free there's no notifications popping
off you're not like in a really busy
cafe or something unless that also works
for you you know what I mean though you
want to benefit from really getting into
that flow State okay let's talk about
ideation though because this is a super
important part of batching your content
you need to be able to draw upon great
ideas for your content on a regular
basis especially when you're ready to
sit down and batch some content the last
thing you want to happen is to set
yourself up to sit down and start
planning all your content out and
realize that you actually don't have any
good ideas we've all been there okay so
how do you ensure that you have got a
constant stream of ideas running to you
ready to go the second you're ready to
put them to good use well the trick to
ideation is that it is continuous so
this is actually more of a habitual
thing than like a sit down and focus on
it type of thing and what I mean by that
is you might have noticed that the best
ideas come to you at the most
inconvenient times like in the shower
going for a walk on the treadmill like I
mean please let me know in the comments
if you can relate because those are when
my ideas come for me right and there's
actually been a study to say that you
come up with the best most creative
ideas when you're not focusing on coming
up with ideas because your brain is more
relaxed and then therefore more creative
don't quote me on that because that's
not the scientific reason but I'm pretty
sure I heard someone say that once so
with that in mind what you need to do is
get in the habit of having something
accessible where you can add your ideas
whilst you're on the go so if you are
like an iPhone Apple kind of person then
you'll be able to use your notes app and
it will integrate from your laptop to
your phone to your iPad and you'll be
able to add to your notes whilst you're
on the go you can do the same thing with
like Google Drive and various other note
applications as well the most important
thing is that it's accessible whilst
you're on the go like I can't stress
this enough you don't want to have a
great idea and then be like let me just
wait until I go home and fire up my
computer we need to be able to add it
whilst we're out and about okay so we
need a running list of ideas that you
want to be adding to as a habit moving
forward if you're someone who's like
great but these ideas aren't coming to
me at any point in my day I want you to
practice the habit of putting yourself
in your audience's shoes even when
you're scrolling through social media
mindlessly every now and then stop and
think to yourself if I was my target
audience right what would I want to be
seeing on social media how would I react
to this YouTube video how would I react
to this Tick Tock or this real the more
you get in the habit of putting yourself
in your audience's shoes the easier it
will be for you to come up with content
ideas that your audience will love okay
let's move on to planning and I'm
excited for this section because I have
a free resource that you're going to
love and that is going to be super super
useful for you this resource is brought
to you by a HubSpot you know how much I
love to bring you free resources
courtesy of husband and it's essentially
a Content calendar so I told you it
would be relevant right now for the
planning section of your batching
process essentially what we're doing is
we're taking some of those ideas that
you've written down and we're breaking
those out so that we know when we want
them to go live and we have a greater
idea of what that content is going to
actually involve which is why a Content
calendar brought to you by HubSpot is
going to be super super useful for you
now planning your content in advance
using hubspot's calendar is going to
allow you to do a few different things
it will make it easier for you to
coordinate campaigns it will make it
easier for you to grow your audience
extend your reach it will also make it
easier for you to scale your social
media marketing and it will will of
course boost your productivity now this
template is useful for everyone
especially anyone who's on more than one
social media channel or if you're ever
planning to be on more than one social
media channel essentially when you've
got multiple channels you're juggling a
bunch of different balls in the air and
speaking of a personal experience that's
hard like if you guys tried juggling am
I just like not coordinated no because I
used to dance I'm not going to put
myself in the uncoordinated bucket I'm
coordinated juggling is difficult though
so this template is fully customizable
and allows you to organize all your
social media content in advance across
multiple different channels it's
available in Excel format it's super
easy to use and it even gives you some
useful tips along the way as you plan
your social content I recommend once you
download this calendar you bookmark it
so it's super easy for you to find and
you share it with your team if you have
other people who help with your social
media presence of course the link to
download this calendar is available in
my description it is completely free
brought to you by HubSpot so make sure
you grab it so now that you've got your
content calendar provided by hubsport
and you're planning out all of your
content what you now need to do as part
of the planning process is actually to
take each individual content idea and
break it out and make sure you've got
everything you need before you go into
the next stage which is all about
production so for example if you're
creating any formal video content
whether it's a YouTube video whether
it's a tick tock or real whatever it
might be you want to make sure that in
addition to having the idea for the
video you've also broken down what the
video is going to include so if you're
going to talk about a certain subject
make sure you've done your research and
you've written down the prompts for your
video if you're doing a vlog make sure
you've already identified the purpose of
the Vlog or what the most entertaining
element or valuable element of your Vlog
is going to be and make sure you've put
some thought behind how you're going to
bring that to life you've thought about
the different scenes that you're going
to capture right put some work into
planning the actual video because your
future self will thank you so that you
don't sit down turn on your camera and
then you're like
right we've all been there we want to
avoid that so by planning your content
in a bit more detail you'll be able to
avoid that and this also is relevant for
when you're creating like Graphics or
photos for example if you know you're
going to go out and do a photo shoot
then make sure you figure out where
you're going to go what are you going to
take photos of do you need to bring
additional lighting with you if you're a
fashion Creator are you going to bring
different outfits so you can get changed
like all of that stuff with your
graphics like say you're going to create
some graphics for Instagram okay well
what are those Graphics going to say yes
you have the idea for the carousel but
have you actually written what each
Carousel was going to say yet so really
plan everything out to the most detail
that you possibly can because as I said
your future self will thank you all
right so let's move on to the fun part
production this is where we're actually
creating the content and this is usually
what people think the whole batching
session is they're like oh I'm just
gonna sit down with my camera when
actually as I've just demonstrated there
are multiple things we need to do before
we even get to this point so now that
we're here what we want to focus on is
actually producing the content and the
beauty of you spending time planning out
all the content is that hopefully this
section is really fun and easy for you
and you can kind of just relax a bit and
let your personality flow now even if
you don't want to do the other steps
that I've just broken down which I
really recommend that you do even if you
don't want to do those batching your
content in terms of the production
schedule is one one of the most
efficient things that you can do and let
me tell you why if you're like me you
need to get ready and let me tell you
film ready is not the same as day-to-day
life ready for me so me getting ready to
film is a bit of an effort and I want to
only do it once and film a bunch of
videos in one go the same goes for my
setup and you might have a similar
situation I've got lighting I put
blackout blinds up which is not an easy
thing for me to do I've got to stand on
my chair my chair has a wobbly leg I
always think I'm going to fall and break
my leg it's like a whole ordeal I don't
want to do that every day I want to do
that once a week or once a month and
just get it done in one batch right
there's also a lot to say for your
mindset so when you're in a position
where you actually feel like showing up
on camera because I know for a fact that
most of us don't feel like being on
camera all the time the people who do
are usually very successful creators but
for most of us we actually need to be in
the right frame of mind so when you are
in that frame of mind make the most of
it batch a couple videos in one go and
really make the most of this energy that
you're bringing for example today this
is my second YouTube video that I filmed
and I'm about to film another one
immediately after this because I'm
feeling good the energy is Flowing I've
had a coffee and I'm making the most of
it the same goes for when you're
creating Graphics right so when you're
creating Graphics because you've really
written out all the stuff that you might
want to put on this Carousel or graphic
you're producing you also want to batch
your time that you spend actually
designing that graphic so you want to
spend an hour a week or a month getting
your canva up and taking all the text
that you've already prepped and written
down during the planning phase and
actually putting that into a template
designing it so that that's ready to go
in batches too so the batching is
relevant to all content formats not just
video alright so the next stage is
editing which this part is more specific
to video creators and I just need to put
a huge caveat here I have a video editor
and I have never pretended otherwise
okay I'm not going to sit here and be
like oh yeah I just I just edit in five
minutes and then it's ready to go I
don't most of my content is edited by my
video editor the only editing that I do
nowadays is if it's very like light
touch editing for like I don't know a
program that I run or something or if
I'm editing like a real I tend to do a
lot of my real that aren't cut Downs of
my YouTube videos by myself now so I do
that editing on at my Tick Tock I do
that editing myself but everything else
is done by my video editor shout out to
you Jamie now that doesn't mean that I
don't know anything about editing
because I did used to edit my own videos
for about eight months whilst I was
working a full-time job and whilst I was
doing a bunch of other businesses as
well so the thing that used to really
helped me was you guessed it editing in
batches so setting aside a period of
time and granted this chunk is probably
the longest chunk that you need to set
time aside for especially if it's like a
long YouTube video but setting aside a
period of time where you've got no
distractions and you're just in the
editing flow it especially helps if
you're new to editing and you're trying
to get used to things like the shortcuts
on the different programs that you use
you can really immerse yourself in the
process of editing when you give
yourself a set period of time to
actually do that right a final tip that
really helped me and this is going to be
great for any of you a lot who have slow
laptops because when I first started
this channel my old laptop was old it
used to sound like it was like taking
flight every time I try to edit a video
on it export your videos overnight
because exporting your content when
you're editing it using something like
iMovie or you know just some kind of
video editor it can really make your
laptop have a mental breakdown and it
can make editing any other videos almost
impossible so save them and then export
them overnight last but not least
scheduling this is another step that I
feel like is missed quite often it is
unfortunately not enough just to create
your content and edit it and have it
saved in a folder good to go a lot of us
actually need to schedule our content
ahead of time because when we schedule
our content ahead of time our content
goes out without us having to do
anything and that is usually what we
need in order to remain consistent so my
social media content for example let's
take the Creator project this is my
second Channel that I launched about two
months ago right with the creative
projects Instagram Channel all of my
content is scheduled out in advance I
use a program called later it's
literally scheduled a minimum of one
month out in advance and it goes out
automatically without me having to lift
a finger The Only Exception is my Friday
posts which are the story of the week
which obviously I can't batch because it
depends on what the story of the week is
but everything else is like scheduled
good to go well in advance I'll put a
link to the tool that I use Below in
case you want to check it out to
schedule your content now Pro tip for
this one before we wrap up is captions
right if we really really want to get
good at this batching thing and we
really want to get good at scheduling
our content don't leave anything to
chance like schedule every single part
of your content including your captions
on Instagram write your captions down
already so they're good to go on YouTube
write all your descriptions down on Tick
Tock create a draft already write your
caption and already add the cover photo
so that when it comes time for your
content to go live you do not have to
think about a thing it either goes out
automatically or you press publish
yourself but you don't have to come up
with a caption on a fly because if you
do have to do that let me tell you right
now you will not post the content as
frequently because it will become a
barrier you'll be like oh I've got to
write a caption oh I've got something
else to do and then you just won't post
it so all of that prep all of that
batching that we're doing ends up going
to waste all right my loves that is my
updated guide batching please give this
video a like and also maybe leave me a
comment if you found this useful if you
feel like hanging around I recommend
watching this video it's all about my
favorite tools that I use for social
media content creation some of these are
super unknown and it feels illegal to
share them but you are going to find so
much value from them do not forget to
grab your free social media content
calendar template brought to you by
HubSpot available via the link in my
description thank you so much for
watching as always I'll see you in my
next video
Browse More Related Video
How To Promote Your Podcast On Social Media
video1708845553
How To Build An Audience With Zero Followers (6 Beginner Strategies)
to the person with Multiple Passions and a loooooong To-Do List (how to get things done)
π° Ψ£ΩΩΨ§Ψ± Ω Ψ΄Ψ§Ψ±ΩΨΉ Ω Ψ±Ψ¨ΨΨ© Ψ¨Ψ¬Ψ§ΩΨ¨ ΨΉΩ ΩΩ Ψ£Ω Ψ―Ψ±Ψ§Ψ³ΨͺΩ
How To Start a Business for $0 in 2024 Selling Digital Products
5.0 / 5 (0 votes)