Contoh kasus pelanggaran etika bisnis, dan perilaku etika bisnis

Summary

This video explores business ethics through the cases of PT Toshiba and PT Danone Aqua. It details Toshiba's accounting scandal in 2015, where the company manipulated profits to meet unrealistic targets, leading to major financial losses and reputational damage. On the other hand, PT Danone Aqua is highlighted for its positive ethical practices, including its Water Access Sanitation Program (WASH) that addresses clean water scarcity in underserved regions and its environmental conservation efforts through tree planting. The video emphasizes the contrast between ethical breaches and corporate responsibility.

Takeaways

• 😀 Toshiba was founded to support Japan's modernization and became a pioneer in technology, developing products like radar ovens, microwave systems, laptops, and DVDs.
• 😀 In 2015, Toshiba shocked the world by admitting to accounting fraud, revising its earnings for the past three years due to manipulated financial statements.
• 😀 The scandal stemmed from unrealistic profit targets set by management, leading division leaders to falsify financial data to meet these targets.
• 😀 As a result of the scandal, Toshiba faced significant losses, including an 8 billion USD deficit by the end of 2015.
• 😀 The scandal caused major reputational damage, with several executives resigning, including CEO Satoshi Tsunakawa, and Toshiba being removed from stock indices.
• 😀 The case highlights the dangers of corporate pressure to meet unrealistic financial goals, leading to ethical violations like accounting fraud.
• 😀 Danone Aqua is a leading bottled water company in Indonesia and Southeast Asia, known for its commitment to corporate social responsibility (CSR).
• 😀 Aqua’s CSR initiatives focus on providing clean water to regions facing water scarcity, such as East Timor, through their Water Access Sanitation Program.
• 😀 Aqua also engages in environmental sustainability through programs like tree planting to protect water sources and ensure long-term water availability.
• 😀 Danone Aqua’s approach contrasts with Toshiba’s unethical practices by focusing on community well-being, environmental protection, and long-term sustainability.
• 😀 The comparison between Toshiba's ethical failure and Aqua's CSR efforts emphasizes the importance of businesses maintaining ethical standards to foster trust and sustainability.

Q & A

What was the main reason for Toshiba's scandal in 2015?

Toshiba's scandal in 2015 was due to financial manipulation, where the company falsified accounting records to meet unrealistic profit targets. This led to a significant revision of their financial statements and a massive loss of credibility.

How did Toshiba's scandal affect its leadership?

As a result of the scandal, CEO Siohiji Tanaka resigned, calling it the most damaging event in Toshiba's 140-year history. Several other leaders also stepped down, and the company faced a drop in stock market presence and significant financial losses.

What specific actions did Toshiba take to cover up its financial shortcomings?

Toshiba manipulated financial data and falsely reported profits, using various tactics to make their financial reports appear more positive than they actually were. This was a direct result of pressure to meet unrealistic profit targets set by management.

What led to the discovery of Toshiba's financial manipulation?

The discovery came after a third-party audit investigated Toshiba’s financials. This audit revealed that the company's management had imposed unrealistic profit targets, forcing division leaders to falsify financial records when those targets were not met.

What impact did the Toshiba scandal have on the company’s financials by the end of 2015?

By the end of 2015, Toshiba suffered a loss of $8 billion, largely as a result of the financial manipulation scandal and the subsequent loss of reputation and sales.

How did the scandal affect Toshiba's stock market performance?

Toshiba's stock was removed from the stock index, which led to a sharp decline in its market value and investor confidence. This contributed to significant sales losses and a tarnished reputation in the business world.

What is the significance of PT Danone Aqua in the context of ethical business practices?

PT Danone Aqua is highlighted for its ethical business practices, particularly its commitment to sustainability, environmental conservation, and corporate social responsibility (CSR) initiatives, such as providing access to clean water in underserved areas.

What is the Water Access Sanitation Program (WATCH) by Danone Aqua?

The WATCH program is a CSR initiative by Danone Aqua aimed at providing clean water to areas facing water scarcity in Indonesia. Specifically, it targets regions where access to clean water is limited, such as Timor Tengah Selatan.

How does the WATCH program contribute to the local community?

The WATCH program helps address water scarcity by installing clean water solutions in remote areas. This also helps prevent diseases like malaria, dengue fever, and diarrhea, improving the overall health and quality of life in those communities.

What other environmental initiatives has Danone Aqua taken to ensure sustainable water resources?

Danone Aqua has engaged in tree planting initiatives as part of its conservation efforts. These activities help maintain the quality and quantity of water in areas where they operate, ensuring long-term sustainability of water resources.