Kasus Pelanggaran Etika Bisnis di Perusahaan (Kewirausahaan)

Summary

In this presentation, the speaker discusses a business ethics violation at PT Javaprima Abadi, the producer of Luwak White Coffee. A viral video showing the coffee burning sparked concerns about its safety, with some speculating it contained dangerous substances. However, the Indonesian Food and Drug Authority (BPOM) clarified that the product was safe, explaining that its physical properties made it flammable. Despite the controversy, BPOM confirmed that the product met safety standards, and PT Javaprima Abadi continues to improve its image and consumer trust.

Takeaways

• 😀 Introduction: The speaker introduces themselves as Hasil Munandar, from the Japanese Literature Department of Universitas Bung Hatta, and outlines the focus of the presentation on business ethics violations at PT JavaPrima Abadi.
• 😀 What is Business Ethics: Business ethics refers to the principles and guidelines that govern business conduct, ensuring companies act in a morally responsible way and avoid actions that harm others.
• 😀 Purpose of Business Ethics: It aims to raise awareness of morality in business and establish boundaries for business practitioners, ensuring their operations are fair and not detrimental to stakeholders.
• 😀 PT JavaPrima Abadi Overview: The company is well-known for producing Luwak White Coffee and has seen significant growth, expanding its product range and reaching global markets.
• 😀 Company History: PT JavaPrima Abadi was founded in 1999 in Semarang, Central Java. The company traces its origins to a family-run business established in 1965 by Tan Hock Seng.
• 😀 Luwak White Coffee Production: The company focuses on producing high-quality Luwak White Coffee, using the best Arabica beans and a specialized brewing process to ensure top-tier coffee quality.
• 😀 Ethical Issue: A viral video sparked controversy around PT JavaPrima Abadi's coffee, showing it catching fire, leading to public concerns about the safety of the product.
• 😀 Public Reaction: Some viewers speculated that the product contained dangerous substances, like gunpowder, but the Indonesian National Agency of Drug and Food Control (BPOM) clarified that the product was safe.
• 😀 BPOM's Explanation: The agency explained that the coffee's ingredients, such as low moisture content and fine particles, made it prone to ignition, but that does not imply the product was harmful.
• 😀 BPOM's Confirmation: BPOM ensured the product's safety by confirming it had passed quality and safety tests. The coffee is registered and approved by BPOM, with a valid distribution permit and expiration date.
• 😀 Conclusion: Despite the viral controversy, PT JavaPrima Abadi's product was cleared of any health risks. The company has learned from the incident and strives to improve its image and operations moving forward.

Q & A

What is business ethics and why is it important?

Business ethics refers to the principles and standards that guide the conduct of individuals and organizations in business activities. It ensures that businesses operate in a morally responsible manner, protecting the interests of stakeholders and society as a whole.

What is PT Javaprima Abadi known for?

PT Javaprima Abadi is known as a prominent producer of Luwak White Coffee, a well-established brand of coffee in Indonesia. The company has expanded globally and is recognized for its high-quality coffee products.

When was PT Javaprima Abadi founded, and what is its history?

PT Javaprima Abadi was founded in 1999 in Semarang, Central Java, Indonesia. It originally started as a family-run business in 1965, focusing on producing traditional Luwak coffee and has since grown into a large-scale producer.

What caused the public controversy regarding Luwak White Coffee?

The public controversy stemmed from a viral video showing Luwak White Coffee burning, which led some viewers to speculate that the product contained dangerous substances, including gunpowder. This caused concern about its safety.

What did BPOM (Indonesian Food and Drug Authority) say about the incident?

BPOM clarified that the incident was due to the physical properties of the coffee, which contains light, fine particles that are flammable. BPOM stated that this did not make the coffee unsafe, as it passed all required safety and quality tests.

Why did the coffee burn in the viral video?

The coffee burned in the viral video because Luwak White Coffee, like other fine, light particles, is flammable due to its low moisture content and composition. This type of product can catch fire when exposed to a flame, but it does not indicate any danger to consumers.

Is Luwak White Coffee safe for consumption?

Yes, Luwak White Coffee is safe for consumption. BPOM has confirmed that the product meets safety and quality standards and is registered with them as safe for the public to consume.

What steps should consumers take to ensure a product's safety?

Consumers should check the packaging for the product’s label, expiration date, and official registration numbers from regulatory authorities like BPOM to ensure that the product is safe for consumption.

How did PT Javaprima Abadi respond to the controversy?

PT Javaprima Abadi took the controversy as an opportunity to improve its public image, learning from the incident and working on enhancing the company’s reputation by ensuring that the product's safety was properly communicated.

What is the significance of BPOM’s involvement in this case?

BPOM’s involvement was crucial in verifying the safety of Luwak White Coffee. By conducting thorough tests and confirming that the product was safe, BPOM helped reassure the public and maintain trust in the company’s products.