Bab 8: Manajemen Strategik Internasional - Bisnis Internasional

Summary

The video discusses international strategic management, emphasizing factors affecting global business decisions, such as language, culture, political stability, and economic conditions. It explores the importance of understanding diverse markets and adapting strategies to meet local demands. The video outlines various strategies for entering international markets, including home replication, multi-domestic, global, and transnational strategies. Key components for developing international business strategies include distinctive capabilities, scope of operations, resource allocation, and synergy. This content provides a comprehensive understanding of managing global business operations and overcoming challenges in international markets.

Takeaways

• 😀 International business requires strategies that help organizations survive and dominate global markets.
• 😀 Language is a critical barrier that affects international business strategies, as understanding local languages can ease market entry.
• 😀 Cultural diversity impacts strategic decisions; understanding local customs, like Ramadan in Indonesia, can affect business operations.
• 😀 Political stability plays a key role in foreign investment decisions. Instability, such as civil war or ethnic conflict, can discourage investments.
• 😀 Economic conditions, such as national economic growth, influence strategic decisions. A growing economy creates a more attractive market for foreign businesses.
• 😀 Government involvement can significantly impact international strategy. Excessive intervention limits freedom of operations and discourages foreign investments.
• 😀 Labor conditions, including low wages and stable working environments, often lead companies to invest in countries with better labor conditions.
• 😀 Industrial relations, such as labor laws and worker unions, influence multinational companies’ strategic decisions and their operations in foreign countries.
• 😀 Competitive advantage sources include global efficiency, adaptability to various markets, and global learning across countries.
• 😀 International strategy types include home replication, multidomestic, global, and transnational strategies, each with its own approach to competition and market entry.
• 😀 The four key components of strategy development include distinctive capabilities, operational scope, resource allocation, and synergy within the company.

Q & A

What is international strategic management?

International strategic management involves formulating and implementing strategies that consider global opportunities and challenges. It focuses on adapting business practices to different cultural, economic, and political environments while leveraging global capabilities to succeed in international markets.

What are the primary considerations when entering an international market?

The main considerations include language barriers, cultural diversity, political stability, economic conditions, government involvement, and labor market conditions. These factors directly impact decision-making when expanding into foreign markets.

Why is language important in international business strategy?

Language is crucial because it affects communication, market entry strategies, and customer relationships. Companies can have more success in a foreign market if they can effectively communicate in the local language, thus facilitating smoother business operations.

How does cultural diversity impact international business strategies?

Cultural diversity influences product offerings, marketing strategies, and operations. A company must adapt its products and marketing efforts to align with local customs, traditions, and preferences to be successful in a foreign market.

What is the role of political stability in international strategic management?

Political stability is essential because it affects the safety and predictability of doing business in a country. Instability, such as civil unrest or conflicts, can discourage foreign investments due to the increased risk of disrupted operations and losses.

Why are economic factors important in deciding to enter an international market?

Economic factors, such as the growth rate, inflation, and purchasing power, determine the potential for profitability. A strong economy can offer opportunities for business expansion, while a weak or unstable economy may present challenges.

What are the potential consequences of excessive government involvement in international markets?

Excessive government intervention can lead to overregulation, which may limit the freedom of companies to operate efficiently. This can hinder investments and increase operational costs, making it less attractive for foreign businesses.

How do labor market conditions influence international business strategies?

Labor market conditions, including labor costs, availability, and skills, are important for businesses to determine where to establish operations. Companies often seek countries with a skilled workforce and lower labor costs to maximize efficiency and profitability.

What are the four main types of international strategies a company can use?

The four main international strategies are: home replication (leveraging domestic strengths in foreign markets), multi-domestic (adapting to each country's market), global (standardizing offerings across countries), and transnational (combining global efficiency with local responsiveness).

What are the key components of developing an international business strategy?

The four key components are: distinctive competencies (unique capabilities that provide a competitive edge), scope of operations (defining geographical regions and product lines), resource allocation (distributing resources across markets), and synergy (ensuring different company components work together for greater effectiveness).