Materi Perkuliahan Pengantar Bisnis Pertemuan Ke-2

Summary

The script discusses the concept of economic globalization and its impact on business, emphasizing the interdependence of international networks involving trade, distribution, communication, and economy that transcend national borders. It highlights globalization's inevitability in modern business, the historical progression from subsistence economies to a global economy, and the factors driving globalization such as market demand, cost considerations, and government policies. The script also touches on the challenges and benefits of globalization for managers, the reasons businesses enter international markets, and the various approaches to international business, including exporting, licensing, joint ventures, and multinational corporations. Additionally, it addresses the barriers to international trade such as language, culture, currency exchange rates, and political factors like protectionism.

The video is abnormal, and we are working hard to fix it.
Please replace the link and try again.

The video is abnormal, and we are working hard to fix it.
Please replace the link and try again.