Pebisnis Online: Branding VS Marketing - Cakupan Sosial Media

Summary

The video discusses social media platforms and their role in digital marketing. It defines social media as computer-mediated technology that facilitates the creation and sharing of content. The content highlights various types of platforms including social networking sites like Facebook and LinkedIn, media-sharing platforms such as Instagram and YouTube, messaging apps like WhatsApp, and blogging platforms like WordPress. Additionally, it mentions forums and collaboration platforms like Wikipedia. The script emphasizes the increasing use of these platforms in business and marketing, providing examples of their global reach and functionality.

Takeaways

• 😀 Social media is a computer-mediated technology that facilitates the creation and sharing of content, ideas, interests, and expressions through virtual communities and networks.
• 😀 Social media platforms are characterized by interactive web-based services where users generate content such as text, comments, photos, videos, and other data through online interactions.
• 😀 Users create profiles and identities on social media sites or apps designed and managed by social media organizations.
• 😀 Social media platforms connect users by linking their profiles to those of other users or groups, creating a vast web of online connections.
• 😀 Facebook is the largest social media network, with over 2.4 billion active users globally as of March 2019, and it remains the most widely used social media platform.
• 😀 LinkedIn is another example of a social networking service focused on professional networking and career development.
• 😀 Media sharing platforms focus on sharing content like photos, videos, or audio, with Instagram and YouTube being two of the most popular platforms.
• 😀 Instagram had over 1 billion active users as of April 2020, and YouTube had around 2 billion active users, making them top choices for content creators and businesses.
• 😀 WhatsApp, with over 2 billion users, has evolved from a simple messaging app to a business communication tool, offering a dedicated version for businesses with added features.
• 😀 Blogging platforms like WordPress, Blogger, and Medium are popular for sharing personal stories, opinions, and interests, with blogs being useful for both personal expression and business marketing.
• 😀 Forums like Kaskus, Quora, and Reddit are platforms where users can discuss specific topics or engage in discussions within niche communities, promoting deep interaction and knowledge sharing.

Q & A

What is the definition of social media according to Wikipedia?

Social media is defined as computer-mediated technology that facilitates the creation and exchange of information, ideas, interests, careers, and other forms of expression through virtual communities and networks.

What are the key features of social media platforms?

Social media platforms are web-based, interactive, and allow user-generated content such as text, comments, photos, digital videos, and data from online interactions. They also involve users creating profiles and identities to interact with others.

What is the primary function of social networking services like Facebook?

Social networking services such as Facebook enable users to connect with others, share content, and interact through profiles, comments, and multimedia. Facebook, for example, had 2.4 billion active users globally as of March 2019.

Which platforms are considered media sharing platforms?

Platforms like Instagram, YouTube, Flickr, and SoundCloud are examples of media sharing platforms. These platforms focus on sharing media content like photos, videos, and audio.

How popular is Instagram and what role does it play in digital marketing?

Instagram has around 1 billion active users as of April 2020. It is one of the most popular social media platforms, used not only for personal sharing but also for digital marketing, particularly through influencer partnerships and content creation.

How did YouTube serve people during the COVID-19 pandemic?

During the COVID-19 pandemic, YouTube became a major source of entertainment and information for people stuck at home, allowing them to watch content and even create and upload their own videos, reaching over 2 billion active users globally.

What makes WhatsApp an important social media platform?

WhatsApp, with over 2 billion users as of April 2020, is not just a messaging app but also a powerful tool for businesses. It offers features like WhatsApp for Business to facilitate communication and marketing.

What is the role of blogs in social media marketing?

Blogs, such as those on platforms like WordPress, Blogger, and Medium, are vital in social media marketing. They are used to share personal stories, opinions, or business-related content and can attract traffic to websites through optimized content.

What are forums in social media and which platforms are commonly used?

Forums like Kaskus, Quora, and Reddit allow users to discuss specific topics or issues. They serve as places for people to exchange opinions and information, creating niche communities.

What is the purpose of collaboration platforms like Wikipedia?

Collaboration platforms like Wikipedia focus on enabling users to collaborate in creating, editing, and correcting content. They allow users to work together to build comprehensive knowledge on various topics.