Day In The Life of A Digital Marketer | How I Get Started & What I Actually Do

Summary

In this video, a digital marketer working remotely from Bali shares their journey and daily routine as a social media marketing manager. They discuss the flexibility and location independence of remote work in digital marketing, as well as the transition from studying medicine to this career. The marketer highlights their role in content creation, strategy, and managing social media platforms like WeChat, Instagram, and LinkedIn. They offer advice for newcomers, including the importance of online courses, and debunk the myth that a marketing degree is required. The video also touches on mental health and therapy during career transitions.

Takeaways

• 😀 Digital marketing offers flexibility and location independence, making it a great career for remote work.
• 😀 The speaker transitioned from medical school to digital marketing, highlighting the possibility of a career change with the right skills and mindset.
• 😀 Social media marketing involves both content creation and strategic planning, requiring knowledge of various platforms like Instagram, LinkedIn, and WeChat.
• 😀 A career in digital marketing does not require a formal marketing degree; hands-on experience and self-learning through online resources are sufficient.
• 😀 The speaker recommends signing up for a digital marketing course to save time and streamline the learning process.
• 😀 Working for a marketing agency can be a fast way to gain experience by handling multiple clients from various niches.
• 😀 Remote work allows you to be flexible with your work environment, such as choosing to work from home, cafes, or co-working spaces.
• 😀 Mental health is important during career transitions, and platforms like BetterHelp offer valuable support during challenging times.
• 😀 Competitor research is crucial in social media marketing to understand which strategies and content perform best in your industry.
• 😀 Engaging with followers before a post goes live can help boost visibility and interaction on social media.
• 😀 The speaker's journey emphasizes the importance of perseverance and continuous learning to succeed in digital marketing.

Q & A

What does a digital marketer do, and which role does the speaker focus on?

A digital marketer works on promoting brands and businesses through online platforms. The speaker focuses on being a social media marketing manager, handling content creation and marketing strategies, particularly for social media platforms.

How does digital marketing allow for location independence?

Digital marketing allows for location independence because most of the jobs in this field are remote. This gives digital marketers the flexibility to work from anywhere, as shown by the speaker working from Bali.

What is the difference between working for an in-house company and a marketing agency?

Working for an in-house company means focusing on a single brand, while working for a marketing agency involves handling multiple clients with various niches. The speaker prefers in-house work as it offers more focus on one brand.

What does the speaker’s typical workday look like?

The speaker divides the day into two work blocks: one for client work and another for focusing on their YouTube channel. The day involves tasks like creating content, scheduling posts, and collaborating on marketing strategies.

Why does the speaker recommend taking an online course to start in digital marketing?

The speaker suggests taking an online course because it provides structured knowledge and helps cut down on the time spent figuring things out on your own, making it faster to get started with a digital marketing career.

How did the speaker transition from studying medicine to digital marketing?

The speaker was interested in content creation and social media during medical school. They started exploring digital marketing while on a gap year in Bali and transitioned by taking online courses and gaining practical experience in the field.

How did the speaker land their first remote job in digital marketing?

The speaker landed their first remote job in digital marketing after six months of learning and gaining experience. Being in Bali provided opportunities as many entrepreneurs needed help with social media marketing.

What is the role of competitor research in social media marketing?

Competitor research is essential to understand what type of posts perform well and what strategies competitors use. This research helps optimize content and marketing approaches for better engagement and follower growth.

What mental health advice did the speaker offer for those in career transitions?

The speaker emphasized the importance of mental health during career transitions, suggesting therapy through services like BetterHelp to manage stress, self-doubt, and the challenges of shifting career paths.

What are some of the challenges of switching careers into digital marketing?

The challenges of switching careers into digital marketing include learning new skills, managing self-doubt, and balancing financial and personal responsibilities. It’s important to stay motivated and seek support when navigating these transitions.