MBPS8: Semakin DIBUTUHKAN Perusahaan, Berikut Tips & Trick Jadi SOCIAL MEDIA SPECIALIST PROFESSIONAL

Summary

Anggraini Puspita Dewi, a Social Media Specialist at Citigroup, shares her journey in digital marketing and social media. With a background in architecture and self-taught skills in marketing, she outlines her role, which includes strategy development, content creation, audience engagement, and trend analysis. Anggi emphasizes the importance of understanding digital marketing, creating impactful content, and staying updated on trends. She recommends platforms like Coursera and YouTube for learning and stresses the significance of engaging with social media communities. Her experience in managing B2B accounts highlights the need for credibility and brand awareness in a competitive market.

Takeaways

• 😀 Anggi is a Social Media Specialist at Citigroup with a background in IT and Digital Marketing.
• 😀 Her job involves creating strategies, content production, social media activation, and audience interaction.
• 😀 She collaborates with content and design teams to produce content that aligns with social media goals.
• 😀 Analyzing social media trends and creating effective social media ads are key aspects of her role.
• 😀 Anggi’s educational background includes architecture and self-taught skills in digital marketing.
• 😀 She emphasizes the importance of learning marketing basics and understanding customer needs.
• 😀 Key areas of focus in digital marketing include content creation, email marketing, and social media platforms.
• 😀 Social media objectives range from brand awareness to driving conversions and sales.
• 😀 Anggi spends time each month analyzing social media performance and trends.
• 😀 She has managed accounts in both B2B and B2C sectors, with a focus on building credibility in the B2B space.
• 😀 She recommends utilizing online learning platforms like Coursera, Udemy, and YouTube for improving social media and digital marketing skills.

Q & A

What is Anggi's role at Citigroup?

Anggi is a Social Media Specialist at Citigroup, working in the field of international technology standards.

What are the main responsibilities of a Social Media Specialist according to Anggi?

A Social Media Specialist's tasks include creating strategies, producing content, collaborating with the content and design teams, analyzing trends, creating social media posts, and interacting with the audience.

What is Anggi's background in education?

Anggi has a degree in architecture and later transitioned into digital marketing, learning many aspects of the field autodidactically.

What key areas of Digital Marketing did Anggi focus on learning?

Anggi focused on marketing basics, digital marketing strategies (including email marketing), content anatomy (from copywriting to video production), social media platform expertise, and managing social media accounts.

What does Anggi believe is important to understand in digital marketing?

Anggi believes it's essential to understand marketing basics, customer segmentation, digital marketing strategies, content creation (copywriting, graphic design, video production), and how to tailor content to various social media platforms.

What type of companies does Anggi think social media is particularly valuable for?

Anggi finds social media especially valuable for B2B companies, like the ones she works with, which target enterprise-level markets where building brand awareness and credibility is crucial.

How does Anggi approach social media content creation on a regular basis?

Anggi focuses on research and content creation, collaborates with the content and design teams to produce content, then publishes and schedules posts across various platforms. She also evaluates the performance of the content at the end of each month.

What kind of social media content does Anggi focus on creating?

Anggi primarily creates content for social media platforms, including posts, reels, and trends, all designed to engage the audience and maintain brand visibility.

What tools or platforms does Anggi use to learn about social media and digital marketing?

Anggi uses platforms like Coursera, Udemy, YouTube, and other online resources to continuously learn about social media and digital marketing.

What advice does Anggi give for businesses looking to improve their social media presence?

Anggi advises businesses to stay engaged on social media, regularly create content (like reels), interact with their audience, and stay updated with current trends.