Ong Shu Lin - Presentation Video Interview

Summary

Shulin, a 23-year-old media studies graduate, applies for the Social Media Manager position at LG Household and Healthcare Malaysia. With a background in digital marketing and content creation, she has successfully managed social media strategies at Building Line Skincare and Cosmetics, driving brand engagement and sales. Shulin excels in creating engaging content, data-driven optimization, and staying ahead of social media trends. She seeks to leverage her expertise to enhance LG's digital presence, focusing on strategic social media marketing, and is excited about the opportunity to contribute to the company’s growth.

Takeaways

• 😀 The speaker is enthusiastic about applying for the Social Media Manager position at LG Household and Healthcare Malaysia.
• 😀 The speaker has a bachelor's degree in Media Studies from Spectrum College and experience in managing social media strategies.
• 😀 At 23 years old, the speaker is based in Churas and has a strong background in content creation, digital marketing, and audience engagement.
• 😀 The speaker previously worked as a Social Media Manager at Buildy Line Skincare and Cosmetics, where they successfully increased brand awareness and sales through targeted marketing campaigns.
• 😀 The speaker's strengths include creating compelling content, using data to optimize campaigns, and staying ahead of social media trends.
• 😀 The speaker identifies a weakness of focusing too much on perfection but has learned to balance quality with efficiency.
• 😀 The speaker admires LG Household and Healthcare for its commitment to sustainability and customer satisfaction.
• 😀 The speaker aims to enhance LG's digital presence and build meaningful connections with consumers through social media marketing.
• 😀 The speaker sees themselves growing within LG Household and Healthcare over the next five years, leading a high-performance social media team.
• 😀 The speaker has experience in leveraging both organic and paid strategies for business exposure, including influencer collaborations and interactive content.
• 😀 The speaker is looking for a salary in the range of 3,300 to 3,800, but is open to negotiation based on the company's budget and structure.

Q & A

What motivated you to apply for the Social Media Manager position at LG Household and Healthcare Malaysia?

I am excited to apply for this position because of my passion for digital marketing and brand storytelling. With my background in content creation and audience engagement, I believe I can contribute to the company's success and strengthen its digital presence.

Can you tell us more about your educational background and how it relates to this role?

I have a Bachelor's degree in Media Studies from Spectrum College, which has provided me with a strong foundation in content creation, digital marketing, and audience engagement—key skills that directly align with the responsibilities of a Social Media Manager.

What experience do you have in managing social media strategies and campaigns?

I have worked as a Social Media Manager at Building Line Skincare and Cosmetics, where I was responsible for developing social media strategies, managing content, and running targeted marketing campaigns that successfully increased brand awareness and sales.

What are your key strengths in social media management?

My key strengths include the ability to create compelling content that resonates with target audiences, being highly analytical to optimize campaigns through data-driven insights, and being adaptable to stay ahead of social media trends.

What would you say is a potential weakness, and how do you address it?

A potential weakness is that I sometimes focus too much on perfection when creating content. However, I have learned to balance quality with efficiency, and I’m continuously working on improving my task management to facilitate smooth collaboration within the team.

Why do you admire LG Household and Healthcare as a company?

I admire LG Household and Healthcare for its commitment to innovation, high-quality products, sustainability, and customer satisfaction. I am particularly excited about the opportunity to help enhance LG’s digital presence and build stronger connections with consumers.

Where do you see yourself in five years, and how do you plan to contribute to the company’s success?

In five years, I see myself growing within LG Household and Healthcare as a key contributor to the company’s digital marketing success. I aim to lead a high-performance social media team and develop innovative campaigns that drive business growth and strengthen brand loyalty.

How do you leverage social media for business exposure and growth?

I use a combination of organic and paid strategies to maximize brand reach. This includes engaging storytelling, influencer collaborations, interactive content, and data analytics to refine strategies. I also tailor content for specific platforms like TikTok, Instagram, and LinkedIn to optimize engagement.

What is your approach to content creation and resource allocation?

My approach follows a content-centered strategy to ensure consistency across platforms. I analyze audience insights to create content tailored to different demographics. I also balance creativity with cost efficiency, ensuring that resources are allocated to the most impactful platforms and campaigns.

What are your salary expectations for this position?

Based on my experience and industry standards, I am looking for a salary in the range of 3,300 to 3,800 MYR. However, I am open to discussing and negotiating based on the company’s budget and compensation structure.

Do you have any questions for us regarding this position?

Yes, I would like to know what the key performance indicators (KPIs) are for this role and how LG measures social media success. Additionally, I am interested in learning more about LG’s current digital marketing channels and how I can contribute to overcoming any challenges they might face.