Comment Créer Sa Première Formation : 5 Étapes Indispensables

Summary

This video guides viewers through the essential steps of creating and selling an online training program. It emphasizes the importance of identifying and justifying the benefits of the product, proving these benefits with testimonials or results, and effectively structuring the sales process. The script highlights a key sales strategy: first addressing the problem, then showing urgency, and finally offering the solution. The presenter also introduces an in-depth course for those interested in taking their training programs to the next level, offering tools, strategies, and detailed guidance on product creation and marketing.

Takeaways

• 😀 The first step to creating a successful training product is to identify the benefits it provides, such as health improvements, financial savings, and better mood.
• 😀 When justifying the price of your product, it's essential to show how the benefits outweigh the cost and provide value to the customer.
• 😀 To prove the benefits of your product, use testimonials, before-and-after photos, and real-life statistics that showcase the results.
• 😀 Clearly articulate the problem your product solves before introducing its price to make the product more compelling to potential buyers.
• 😀 Create a sense of urgency by explaining why the customer needs to act immediately to resolve their problem, rather than waiting.
• 😀 After addressing the problem and urgency, introduce your product as the solution, highlighting how it can help the customer now.
• 😀 Never announce the price of your product upfront without providing a clear understanding of its value and how it addresses the customer's needs.
• 😀 Structure your sales pitch by first showing the problem, then the urgency of solving it, followed by the solution your product offers.
• 😀 Offer a clear and concise explanation of how your product works and the benefits it provides, rather than jumping straight to the pricing.
• 😀 The script encourages building a comprehensive sales funnel that includes content like testimonials, solutions, and bonuses to enhance product appeal.
• 😀 For those looking to go further, a more detailed course is available that covers how to create, market, and sell training products, including tools and tips for production and sales.

Q & A

What are the key steps for creating a successful online course?

The key steps for creating a successful online course include: 1) Identifying the core benefit of your product, 2) Justifying the cost with these benefits, 3) Proving the benefits through testimonials, before-and-after photos, and data, 4) Explaining the problem the course solves, 5) Showing urgency to address the problem, 6) Presenting the solution, and finally, 7) Announcing the product and its price in a structured and persuasive way.

Why is it important to justify the price of a product in an online course?

Justifying the price is important because it helps potential customers understand the value they will receive. By demonstrating the benefits of the course, such as improved health, financial savings, and mood improvement, you make the price seem reasonable and worth the investment.

What methods can be used to prove the benefits of an online course?

To prove the benefits, you can use testimonials from previous clients, before-and-after photos, data or statistics, and personal success stories. For example, showing how someone’s health improved or how much money they saved can make the benefits more tangible for potential customers.

What is the correct order to present information when selling an online course?

The correct order is: 1) Identify the problem your target audience is facing, 2) Show the urgency of solving the problem immediately, 3) Present the solution without mentioning the product yet, 4) Finally, introduce your product as the solution to the problem, explaining its benefits and price.

Why is it considered wrong to list the price of a product too early in a sales pitch?

Listing the price too early can make the customer focus on the cost before understanding the value of the product. It's important to first establish the problem, urgency, and solution, and only then present the price after explaining why the product is necessary and beneficial.

What should be the focus of a sales page for an online course?

A sales page should focus on explaining the problem, showing the urgency to solve it, and presenting a clear solution. Only after these elements should the product and its price be introduced, emphasizing how the course can help resolve the customer's issues.

What role do testimonials and success stories play in selling an online course?

Testimonials and success stories are powerful tools to build trust and demonstrate the real-world effectiveness of the course. They provide evidence that the course delivers results, showing that others have benefited from it, which can help potential customers feel more confident in making a purchase.

How do before-and-after photos help in selling an online course?

Before-and-after photos visually demonstrate the transformation that participants can expect from the course. These images help create a clear picture of the course's effectiveness, making it easier for potential customers to believe in the results.

What is the importance of urgency in the sales process for an online course?

Urgency creates a sense of immediacy, motivating potential customers to take action now rather than delaying. By showing that solving the problem is urgent, you increase the likelihood that people will purchase the course right away to avoid missing out on the opportunity.

What additional resources are offered in the advanced training mentioned in the video?

The advanced training provides in-depth guidance on creating and selling online courses, covering topics like course structure, content creation, marketing strategies, tools for course creation, and how to avoid common mistakes. It includes over 3.5 hours of content and is designed for those who are serious about launching a successful course.