Cara Negosiasi Saat Customer Minta Diskon

Summary

A conversation between a sales representative and a customer discussing a potential car purchase. The customer is initially interested in a discount but finds the price too high. After negotiating, the sales rep offers a 5 million discount, but the customer mentions that other dealers are offering better deals. The sales rep offers to secure the best price if the customer commits to buying two units. The interaction ends with the customer agreeing to consider finalizing the purchase if the deal is approved by the manager.

Takeaways

• 😀 The customer is negotiating a discount, stating that the price is still too high.
• 😀 The customer compares the current price with other offers, mentioning a competitor's discount of 6 million.
• 😀 The sales representative counters with a 5 million discount, emphasizing it's already the best offer.
• 😀 The customer expresses interest in purchasing multiple units if the deal is right, initially asking for two and potentially more.
• 😀 The sales representative insists that the 5 million discount is the best they can offer, pointing out that even previous customers got the same deal.
• 😀 The customer is considering looking for a better deal at a different dealership if the discount can't be increased.
• 😀 The sales representative offers a compromise, asking the customer to sign an SPK (sales order) to lock in the deal and secure the best price.
• 😀 The sales representative tries to create urgency by suggesting the discount is tied to immediate action.
• 😀 The sales representative is focused on closing the deal quickly by proposing the customer signs an SPK now to get the offer approved by their superior.
• 😀 Both parties are in a back-and-forth negotiation, with the customer seeking a better deal and the sales rep trying to finalize the sale with the existing offer.

Q & A

What is the customer’s main concern in this conversation?

The customer is concerned about the price being too high and is requesting a discount.

What discount does the customer expect?

The customer expects a discount of up to 6 million.

What discount does the salesperson offer initially?

The salesperson offers a discount of 5 million.

How does the salesperson justify the offered discount?

The salesperson justifies the discount by stating that other customers, even those purchasing larger quantities, received the same discount.

What is the customer’s response to the offered discount?

The customer suggests they may look for another dealer if the discount cannot be further increased.

What is the salesperson's strategy to close the sale?

The salesperson proposes that the customer commit to purchasing two units by signing the Sales Purchase Agreement (SPK) immediately, which will allow them to request the best price from their manager.

What does the salesperson imply by saying, 'This is the best price'?

The salesperson implies that the offered discount is already the best available, and no further reductions are possible.

How many units does the customer initially plan to purchase?

The customer initially plans to purchase two units.

What does the salesperson mention about the possibility of the customer buying more units?

The salesperson mentions that if the two-unit deal goes well, the customer might buy an additional four units.

How does the conversation end?

The salesperson suggests that the customer sign the agreement to secure the best price, and the customer agrees to proceed with that plan.