How to create a product catalog?

Summary

In this video, Sean from Go Visually explains the importance of product catalogs for increasing sales and improving branding. He discusses how catalogs streamline customer decisions by providing all necessary product information upfront, reducing the need for back-and-forth communication. Key elements of an effective catalog include clear descriptions, visuals, pricing, customer reviews, and calls to action. Sean highlights excellent examples from brands like Bellroy, Wistia, and Oreo. He also recommends tools like Go Visually to help streamline the catalog creation process through easy collaboration and feedback, making the production of high-quality catalogs more efficient.

Takeaways

• 😀 Product catalogs are still a crucial tool for businesses and help increase conversion rates by providing key product information upfront.
• 😀 A product catalog helps save time by presenting all the necessary details, allowing businesses to avoid excessive back-and-forth communication with clients.
• 😀 A well-designed catalog includes features like product descriptions, pricing, dimensions, customer reviews, and availability, which influence purchase decisions.
• 😀 Adding a clear Call-to-Action (CTA) in your catalog encourages customers to take the next step, whether it’s contacting you or making a purchase.
• 😀 Customer reviews and product certifications help build trust and credibility, influencing potential buyers to choose your products.
• 😀 Detailed product descriptions are essential, including specifications like size, weight, and features, to help customers make informed decisions.
• 😀 Offering discounts and incentives in your product catalog can compel customers to act quickly and engage more with your brand.
• 😀 High-quality images are essential in a product catalog; the more visuals, the better the chances of increasing customer interest and conversions.
• 😀 Including pricing details, payment options, and geographic information makes your catalog more transparent and convenient for customers.
• 😀 Make sure to include returns and refund policies in your catalog, as customers often look for this information before making a purchase.
• 😀 Selecting the right software tools for catalog creation and management is crucial. Options like GoVisually, Publitus, and Lucidpress can streamline the process and help gather real-time feedback.

Q & A

Why are product catalogs still relevant in today's digital age?

Product catalogs remain crucial because they provide a concise, organized way to present all necessary product information, allowing customers to make informed decisions without unnecessary back-and-forth communication. They can significantly improve conversion rates by directly addressing customer needs and questions.

What key elements should a product catalog include to be effective?

A product catalog should include a clear call to action, certifications (if applicable), customer reviews, compelling product descriptions, high-quality images, pricing details, and return/refund policies. These elements enhance the catalog's ability to inform, engage, and convert potential customers.

How does a well-designed product catalog influence customer decisions?

A well-designed product catalog helps streamline the decision-making process by presenting all relevant product details clearly and effectively. This saves customers time and builds trust, making them more likely to complete a purchase.

Why is customer feedback important in the catalog creation process?

Customer feedback provides valuable insights into what information customers find helpful or confusing. It helps refine the catalog, ensuring it addresses customer pain points and expectations, which ultimately improves the catalog's effectiveness in driving sales.

How do customer reviews in a catalog impact the buying decision?

Customer reviews act as social proof, helping to build trust and credibility. Studies show that most consumers read multiple reviews before making a purchase, so including them in a product catalog can significantly influence the buying decision.

What role do images play in a product catalog?

Images are crucial in a product catalog because they visually showcase the product, giving customers a clearer understanding of what they’re purchasing. The more detailed and high-quality the images, the higher the chances of converting a potential customer.

What should a catalog's call to action encourage the customer to do?

A catalog's call to action should encourage customers to take the next step in their journey, such as making a purchase, contacting the business for more information, or sharing the catalog with others. It should be clear and actionable.

How can certifications in a catalog benefit a brand?

Certifications add credibility to a product, reassuring customers that they are buying something that meets specific standards. This not only provides the necessary information but also helps establish a stronger reputation for the brand.

What makes Go Visually a useful tool for catalog creation?

Go Visually streamlines the feedback and review process for catalog creation, allowing team members to collaborate efficiently. It enables real-time feedback from stakeholders and the ability to manage multiple versions of a catalog, ensuring a smooth and organized production process.

What are some popular tools for creating and managing product catalogs?

Popular tools for creating product catalogs include Publitus, Presync, Lucidpress, and FlippingBook. For digital catalog management, platforms like ServiceNow, Pleitex, and SellerCloud offer advanced features for managing product data and enhancing the customer experience.