Promosi Usaha | Kewirausahaan Kelas 12

Summary

This educational video explains the concept of business promotion, its importance in marketing, and the various strategies businesses can use to increase sales and brand awareness. Key strategies include advertising, personal selling, publicity, sales promotion, and direct marketing. The video also covers promotional media, both print (flyers, brochures, posters) and digital (videos, photos). The goal of promotion is to inform, persuade, and remind consumers about a product, ultimately increasing sales and preventing the business from being overshadowed by competitors. The video emphasizes using a combination of strategies for effective promotion.

Takeaways

• 😀 Promotion is a marketing activity that involves communicating with consumers to inform, persuade, and remind them about the product.
• 😀 The main goals of promotion are to increase sales volume and attract consumers to purchase products.
• 😀 Without promotion, a business’s sales and profitability may suffer, leading to potential losses.
• 😀 There are three primary objectives of promotion: informing, persuading, and reminding.
• 😀 Informing aims to raise awareness about the product among the target audience.
• 😀 Persuading is meant to influence consumers to choose your product over competitors.
• 😀 Reminding ensures the product remains relevant and in consumers' minds.
• 😀 Five common promotion strategies include advertising, personal selling, publicity, sales promotion, and direct marketing.
• 😀 Advertising involves non-personal communication through media that requires payment, such as TV, radio, and online ads.
• 😀 Direct marketing targets specific consumer groups and can be done through personalized communication, like sending ads to students for tutoring services.
• 😀 Media for promotion can be divided into print media (flyers, brochures, posters, and catalogs) and digital media (videos, photos on social media).

Q & A

What is the definition of promotion in business?

Promotion is a marketing activity that involves communication with consumers, providing information, persuading, and influencing them regarding the products being offered.

What are the three main activities of promotion?

The three main activities of promotion are: 1) Informing (to make the public aware of the product), 2) Persuading (to influence consumers and counter competition), and 3) Reminding (to ensure the product doesn't fade from memory).

What is the ultimate goal of promotional activities?

The ultimate goal of promotional activities is to increase sales volume and attract consumer interest to purchase the product.

Why is promotion essential in business?

Promotion is crucial because without it, consumers may not be aware of the product or business. If there’s no promotion, sales will be low, leading to minimal profits or potential losses.

What are the five strategies of promotion?

The five promotion strategies are: 1) Advertising, 2) Personal Selling, 3) Publicity, 4) Sales Promotion, and 5) Direct Marketing.

How does advertising function as a promotional strategy?

Advertising involves presenting ideas about a product through non-personal communication, such as media, events, or influencers, typically involving a payment to the promoter.

What is personal selling and how does it work?

Personal selling is a form of promotion that involves direct interaction between the seller or promoter and the potential consumer, typically face-to-face to persuade the customer to purchase.

What is the role of publicity in promotion?

Publicity involves supporting and cultivating a positive image for a business or product. This can be done by influencers or YouTubers reviewing or endorsing the product, often leading to more visibility.

What distinguishes sales promotion from other promotional strategies?

Sales promotion directly encourages consumer action through incentives like discounts, buy-one-get-one offers, or cashback, aiming to persuade consumers to buy immediately.

What is direct marketing and how is it different from personal selling?

Direct marketing involves direct communication with consumers, where the target audience is already defined. Unlike personal selling, it does not necessarily require face-to-face interaction.

What are the two main types of promotional media?

The two main types of promotional media are: 1) Print media, including flyers, brochures, posters, and catalogs, and 2) Digital or electronic media, such as videos or photos shared online.

What is the difference between a flyer and a brochure in terms of promotional media?

A flyer is typically larger and resembles a banner, while a brochure is smaller and is distributed in the form of a leaflet or booklet with detailed information about the product.