La comunicacion en las empresas

Summary

Este video ofrece una visión detallada sobre la importancia de la comunicación en diversos entornos, incluyendo la familia, el trabajo, las relaciones, los estudios y la gestión de una empresa. Se abordan los elementos fundamentales de la comunicación, como el emisor, el receptor, el canal, el idioma y la retroalimentación, y se destaca la necesidad de comprender cada uno para mejorar la eficacia en la transferencia de mensajes. Se discuten las comunicaciones en las empresas, tanto de arriba hacia abajo como de abajo hacia arriba, y la comunicación horizontal entre colegas. Se enfatiza la importancia de la comunicación con los clientes y proveedores, y se aconseja entender las características del mercado para establecer una comunicación efectiva. Además, se proporcionan consejos para mejorar la comunicación en negociaciones, como el uso del efecto espejo y la adaptación al ritmo del habla de la otra persona. Se explora la comunicación en función del hemisferio cerebral predominante del receptor y se destaca la importancia de llegar a la parte emocional y racional del cerebro en la comunicación. Finalmente, se ofrecen recomendaciones para comunicaciones exitosas en contextos empresariales y personales.

Takeaways

• 🗣️ La comunicación es fundamental en cualquier entorno, ya sea familiar, laboral, en las relaciones, en el estudio o en la gestión de una empresa.
• 📬 Los elementos de la comunicación incluyen al emisor, al receptor, al canal, al lenguaje y la retroalimentación, todos son esenciales para una comunicación efectiva.
• 📉 La falta de comunicación es una de las principales causas de problemas dentro de una empresa.
• 🔻 La comunicación de arriba hacia abajo es crucial, pero también es importante la ejecución y la retroalimentación para asegurar que las decisiones se implementen correctamente.
• 🔺 La comunicación de abajo hacia arriba permite que los empleados compartan ideas y sugerencias que pueden mejorar la toma de decisiones de la gestión.
• 🛠️ La comunicación horizontal entre colegas es esencial para promover un ambiente de trabajo colaborativo y eficiente.
• 👥 Es importante fomentar políticas de puertas abiertas que permitan a los empleados comunicarse libremente con la gestión.
• 📈 Conocer al mercado y a los clientes es fundamental para la efectividad en marketing y para crear mensajes que impacten adecuadamente.
• 💬 La comunicación no es solo de palabras; el lenguaje corporal y la modulación de la voz son igual de importantes para transmitir el mensaje completo.
• ⚖️ El cerebro procesa la información primero a nivel emocional y luego a nivel racional, lo que implica que los mensajes que tocan emocionalmente son más influyentes.
• 🤝 El uso de técnicas como el efecto espejo y la adaptación al ritmo de habla del otro pueden mejorar significativamente las negociaciones.
• 🧠 Comprender los diferentes estilos de aprendizaje (visual, auditivo y kinestésico) ayuda a personalizar y mejorar la comunicación en diversos contextos.

Q & A

¿Cuáles son los elementos básicos de la comunicación mencionados en el vídeo?

Los elementos básicos incluyen el emisor, el receptor, el canal, el sistema de codificación, el mensaje y la retroalimentación.

¿Por qué es importante la comunicación descendente en las empresas según el vídeo?

La comunicación descendente es crucial para transmitir estrategias y decisiones desde la gestión hasta los empleados, asegurando que la ejecución de las decisiones se comunique adecuadamente para obtener los resultados deseados.

¿Cómo afecta la comunicación ascendente a la toma de decisiones en una empresa?

La comunicación ascendente permite que los empleados transmitan ideas, sugerencias e información valiosa a la gestión, lo cual es fundamental para tomar decisiones informadas y mejorar las estrategias empresariales.

¿Qué es el 'efecto espejo' en la negociación y cómo se utiliza?

El 'efecto espejo' es una técnica donde una persona imita conscientemente la postura o el comportamiento de la otra parte en una negociación para crear un ambiente de confianza y similitud, mejorando así las probabilidades de éxito en la negociación.

¿Cuál es la diferencia entre comunicación horizontal y vertical en el contexto empresarial?

La comunicación vertical ocurre entre diferentes niveles de la jerarquía empresarial (ascendente o descendente), mientras que la comunicación horizontal se refiere al intercambio de información entre empleados del mismo nivel jerárquico.

¿Por qué es importante adaptar el canal de comunicación al mercado objetivo, según el vídeo?

Adaptar el canal de comunicación asegura que el mensaje llegue de manera efectiva al mercado objetivo, considerando factores culturales y de accesibilidad que pueden variar entre áreas urbanas y rurales, por ejemplo.

¿Cómo influyen las emociones y la razón en las decisiones de compra de los consumidores?

Las emociones a menudo preceden a la razón en el proceso de toma de decisiones, lo que significa que muchas compras son impulsivas. Comprender esto permite a las empresas crear mensajes que apelen emocionalmente a los consumidores, aumentando la efectividad de sus campañas.

¿Cuál es la importancia de conocer a los clientes y su lenguaje o sistema de codificación en la comunicación de marketing?

Conocer a los clientes y su sistema de codificación permite a las empresas enviar mensajes que serán correctamente entendidos y resonarán con el público, lo que es crucial para el éxito de cualquier estrategia de marketing.

¿Qué papel juega el lenguaje corporal en la comunicación, según el vídeo?

El lenguaje corporal representa el 55% de la comunicación, mientras que la modulación de la voz cuenta por el 38%. Estos componentes no verbales a menudo transmiten más que las propias palabras, afectando significativamente la percepción del mensaje.

¿Qué consejos específicos ofrece el vídeo para mejorar la comunicación en las negociaciones?

El vídeo sugiere observar y replicar el lenguaje corporal y el ritmo de habla del interlocutor, usar el 'efecto espejo' para alinear posturas y comportamientos, y reconocer señales visuales y auditivas que puedan indicar la disposición y receptividad del otro.

Outlines

00:00

😀 Comunicación en el Negocio

Este primer párrafo aborda la importancia de la comunicación en los negocios y en diferentes entornos, como la familia, el trabajo, las relaciones, los estudios y la propia empresa. Se discuten los elementos fundamentales de la comunicación: emisor, receptor, canal, lenguaje y retroalimentación. Se enfatiza la necesidad de entender estos elementos para mejorar la comunicación y lograr objetivos en empresas, destacando la comunicación descendente desde la gestión hacia los empleados y la importancia de la ejecución adecuada de decisiones estratégicas.

05:01

📢 Comunicación en la Empresa

Se profundiza en la comunicación dentro de las empresas, destacando la comunicación ascendente (de empleados hacia la gestión) y la comunicación horizontal entre colegas. Se resalta la importancia de políticas de puertas abiertas y la promoción de la comunicación abierta. Además, se explora la comunicación con clientes y la necesidad de entender a los clientes y canales de comunicación adecuados. Se mencionan estrategias de marketing y cómo la comunicación eficiente es crucial para el éxito en el mercado.

10:01

🤝 Comunicación y Negociación

Este párrafo se enfoca en las técnicas de comunicación en situaciones de negociación. Se describe el efecto espejo y su importancia en la negociación, así como la adaptación al ritmo de habla del otro. Se sugieren estrategias para identificar quién tiene la autoridad en una pareja o grupo y cómo utilizar la observación de señales no verbales para mejorar la comunicación y la negociación. Se discuten también las implicaciones de la postura y la nerviosismo en las interacciones.

15:03

🧠 Comunicación y Cerebro

Se explora cómo funciona el cerebro en el proceso de comunicación, diferenciando entre el hemisferio derecho (creativo) y el hemisferio izquierdo (racional). Se introducen tres tipos de lenguaje: visual, auditivo y kinestésico, y se sugiere que el entendimiento de estos estilos de aprendizaje puede mejorar la enseñanza y la comunicación en general. Se habla de técnicas para detectar si una persona está mintiendo o diciendo la verdad basado en su comportamiento y orientación cerebral.

20:06

💭 Comunicación y Emociones

Se discute el papel de la razón y la emoción en la comunicación, con énfasis en cómo el sistema límbico procesa las emociones primero, seguido por el neocórtex que procesa la razón. Se destaca la importancia de alcanzar la parte emocional del cliente en el marketing y cómo los mensajes impulsados por emociones pueden ser ventajosos en la toma de decisiones de compra. Se mencionan diferentes tipos de promociones, basadas en emociones o razón, y cómo comunicar eficazmente cada una para motivar a los clientes.

25:07

🌐 Comunicación en Diversos Contextos

El último párrafo resume la importancia de la comunicación en diversos contextos, incluyendo la operación de una empresa, la vida familiar y en la iglesia. Se invita al público a visitar las páginas de la empresa en internet para obtener temas interesantes que puedan ser útiles en la vida diaria. Se presenta a Alex Calderón como el locutor y se menciona la empresa I Company.

Keywords

💡Comunicación de negocios

Es el intercambio de información y mensajes entre las partes en un contexto empresarial. En el video, se destaca su importancia en el éxito de cualquier empresa y cómo influye en la toma de decisiones y la ejecución de estrategias. Por ejemplo, se menciona que muchos problemas en una empresa son causados por malas comunicaciones.

💡Elementos de comunicación

Incluyen al emisor, receptor, canal, mensaje, código y retroalimentación. Estos elementos son fundamentales para que la comunicación sea efectiva. En el video, se discute cómo cada uno de estos elementos influye en la calidad de la comunicación en un entorno de trabajo.

💡Código de comunicación

Es el sistema de lenguaje y convenciones que usan tanto el emisor como el receptor para entenderse mutuamente. Se destaca en el video que es crucial para la comunicación eficaz y se menciona que puede variar dependiendo de la lengua o el sistema de comunicación que las partes usen.

💡Retroalimentación

Es la respuesta o la información que el receptor envía al emisor para indicar si el mensaje fue comprendido como se esperaba. En el video, se resalta la importancia de la retroalimentación para asegurar que los mensajes se hayan transmitido correctamente y para mejorar la comunicación en general.

💡Comunicación descendente

Es la comunicación de la dirección de la empresa hacia los empleados. Se discute en el video cómo la ejecución adecuada de esta comunicación es vital para el éxito de las estrategias empresariales y cómo la falta de atención en la ejecución puede llevar a resultados no deseados.

💡Comunicación ascendente

Es la comunicación de los empleados hacia la dirección de la empresa. El video enfatiza la importancia de promover políticas de puertas abiertas y permitir que los empleados comuniquen libremente con la gestión, lo que puede llevar a mejores decisiones y estrategias.

💡Comunicación horizontal

Es la comunicación entre colegas o empleados a nivel similar dentro de la empresa. Se menciona en el video que fomentar una buena comunicación horizontal es esencial para el buen funcionamiento de la empresa, independientemente de su tamaño.

💡Comunicación con clientes

Es la interacción entre la empresa y sus clientes, que es crucial para el marketing efectivo. En el video, se argumenta que la comunicación eficaz con los clientes es esencial para comprender sus necesidades y preferencias, y para crear mensajes que impulsen las ventas.

💡Comunicación con proveedores

Es la interacción entre la empresa y los proveedores de bienes o servicios. El video sugiere que una comunicación mejorada con los miembros de la cadena de suministro puede aumentar la eficiencia y la satisfacción del cliente.

💡Lenguajes de programación

Se refiere a los diferentes estilos de aprendizaje y comunicación, como visual, auditivo y kinestésico. En el video, se discute cómo adaptar la comunicación para satisfacer las necesidades de diferentes tipos de personas y cómo esto afecta la enseñanza y la negociación.

💡Efecto espejo

Es una técnica de comunicación no verbal que implica imitar las acciones o posturas de otra persona para establecer una conexión o un vínculo. Se describe en el video cómo este efecto puede ser utilizado en las negociaciones para aumentar la confianza y la empatía.

💡Hemisferios cerebrales

El video describe cómo el hemisferio derecho es el lado creativo y el hemisferio izquierdo es el lado racional. Comprender estas diferencias ayuda en la comunicación al adaptar el mensaje para satisfacer el estilo de pensamiento del receptor.

💡Sistemas del cerebro

El video menciona el sistema límbico para procesar emociones y el sistema neocórtico para procesar la razón. Comprender cómo estos sistemas funcionan es clave para la comunicación efectiva, especialmente en marketing donde se busca alcanzar la parte emocional del cliente.

Highlights

La importancia de la comunicación en cualquier entorno, ya sea familiar, laboral, en relaciones, estudio o en la propia gestión de una empresa.

Los elementos de comunicación: emisor, receptor, canal, idioma, mensaje y retroalimentación, son fundamentales para la comprensión y eficacia en la comunicación.

La comunicación en empresas es esencial para operar adecuadamente, y muchos problemas internos son causados por malas comunicaciones.

La comunicación descendente, de la gestión hacia los empleados, es crucial y requiere una ejecución adecuada para que las decisiones tomen efecto.

La comunicación ascendente, de empleados hacia la gestión, permite que las sugerencias y ideas de los empleados influyan en la toma de decisiones.

Las políticas de puertas abiertas son fundamentales para fomentar la comunicación en las empresas y aprovechar las ideas de los empleados.

La comunicación horizontal entre colegas es clave para el éxito en empresas independientemente de su tamaño.

La comunicación eficiente con los clientes es esencial para el marketing exitoso y comprender las necesidades del mercado.

La comunicación con los proveedores y la mejora de la misma dentro de las empresas puede aumentar la eficiencia y la satisfacción del cliente.

La comunicación no son solo palabras; el lenguaje corporal y la modulación de la voz son tan importantes como el mensaje verbal.

El efecto espejo en negociaciones puede establecer una conexión y confianza rápidamente con la otra parte.

La adaptación del ritmo de habla al de la otra persona puede ayudar a sincronizar y facilitar el proceso de negociación.

La observación de posturas y movimientos en una pareja o grupo puede revelar quién tiene la iniciativa o autoridad en una negociación.

El nivel de nerviosismo en una persona durante una negociación puede ser indicativo de su disposición o resistencia.

El hemisferio derecho del cerebro es la parte creativa, mientras que el izquierdo es la parte racional y lógica.

Existen tres tipos de lenguaje en comunicación: visual, auditivo y kinestésico, y es importante adaptarse al tipo de receptor.

La primera etapa de procesamiento de un mensaje en el cerebro es emocional, lo que significa que la emoción influye antes que la razón.

En el marketing, es fundamental llegar a la parte emocional del cliente, ya que muchas compras se realizan por impulso.

Las promociones pueden ser racionales, como descuentos, o emocionales, y es importante entender cuál tipo de mensaje se debe utilizar.

La comunicación es crucial en todos los aspectos de la vida, incluyendo la familia, la iglesia y el entorno laboral.

Transcripts

Hello friends in this video of I company we will learn about the business communication

Its importance is quite large in any environment in which we develop

Whether in the family, at work, in the relationship, in the study or having a company itself

Let's learn about the depths of communication

That although it is a simple term we can learn some interesting aspects

Which will serve us to improve our communication

So we started

Well, let's start talking about the elements of communication

Which are simple terms that you and I have probably heard somewhere

However we must understand them and we must understand the importance of each of them

To begin with, we must observe here each of the elements

For starters there is an issuer that says the message, which communicates the message

We can also observe that there is a receiver

Who is the recipient, since it is the person who receives the message

The communication of these two persons so that they can communicate is necessary other additional elements

For example there is a channel is the means by which that message is ace to arrive

Which can be the voice of the person, which can be through a medium such as radio

Like television

Can be any medium that serves as a communication channel

But we also see that there is a language there is a coding system

And that coding system will depend on both people

Ie the sender and receiver

The issuer can use the coding system

For example it can be the Spanish language or it can be the English language

Or it can be another language or coding system so that the receiver can also take care of it

Which is a fundamental requirement to know which is the coding system

Which will serve to be understood by both parties

We can also see other elements like the message

The message is fundamental

Because it is what the sender intends to send to the receiver

And last but not least we can observe the feedback

Which is important and will serve to monitor if the message

I arrive as the sender wants

These elements it is important to be able to understand them

Ues from there we begin to understand the whole picture through what is communication

And through that we can achieve our goals

We will analyze about the importance of communication in companies

Communication is essential to operate properly

Many of the problems that occur within the company the cause is communication

And for this we will learn about communication with employees

What happens with the communication with the employees

We know that there is a downward communication

That is to say a communication of the management

Towards employees

And what happens, many meetings are often held many hours

Many days a long time to be able to decide on some business strategy

The last one is given much importance in that, ie in the system of decision

Nevertheless the importance to the execution is not given

The meeting is over, the decision is made, the strategy is taken

And many times it does not put importance of how it is going to communicate that down...

Ie towards the middle controls or towards the operative base

Which makes the decision can be very good, the idea can be very good

However due to poor execution because it does not properly communicate down

The idea does not run properly

And the results are definitely not going to be as expected

The idea is possibly very good

However because it does not run properly, the results are not achieved as you want

Which causes the idea to be discarded

When it is not really the main cause

So within the communication it is important to pay attention to it

We must communicate from the management down

We must feed back

Are reminded of the elements of communication

We must put them into practice, we must apply the feedback

To understand, to reinforce, to properly execute a decision

There is also communication

Definitely as there is a top-down communication

There is a bottom-up communication

That is, from employees to management

Or to take the means, ie an upward communication

Which is also fundamental in companies

It is fundamental that open-door policies are handled within management

That is to say that we must promote

That any employee of the operational base

Have the freedom to communicate with management

However many times we are the first obstacle

We put the obstacle to that communication

Which makes and limits that there are very good ideas

That there are very good suggestions

Or very good information towards the management

To make better decisions

Therefore we must pay close attention to it

The employees, who are in the operation day by day

Are those who are in direct contact with users

Or with customers

According to the company that we are operating

Therefore they must understand

That if we create a communication mechanism

Cash from bottom to top

Together we will be able to develop the best strategies

We will be able to solve the need of our clients much faster

We are going to be many more effective than the competition

Any complaints any suggestions we will be able to solve it immediately

So communication is also fundamental from the bottom up

And there is also horizontal communication

That is to say between work associates

Which we must promote within companies

No matter the size if it is a company, small, medium or large

We must promote good communication between employees

Ie horizontal communication

Communication is also important in companies

with the clients

With my students in the university many times we comment that it is a good marketing

And many times we can summarize that doing a good marketing

Is to communicate efficiently

That is to say if we are good to communicate of the company towards our market

To our customers as we are doing excellent marketing

There are companies that allocate large amounts of budget

In your advertising campaigns

Many times that budget is thrown away

Because they do not know the art of communicating

To understand, the company becomes an issuer

And the market with customers becomes a receiver

To understand a message or to send a message

We must know that receiver

And many companies are launched to the market

And many companies advertise

Without knowing your customers

How are we going to communicate with someone we do not know

Who do not know if he understands the language, or the coding system

If the channel we are using is the right one to reach them

It is not the same to reach a market for example in the urban area

To reach a market in the rural area

There are certain cultures or micro cultures

Which have specific channels for each of them

However we ignore it

It is important to know from the communication towards those clients

Therefore we must start learning

About the characteristics of my market

You know what your market is

If I ask you what are the characteristics of your mer...

He would tell me how much he knows

That is to say what are their specific characteristics

The market segment, the socioeconomic segment

That is directed

The age of your market

Your likes and preferences you know them

It is important to be able to understand it to choose

The best medium and the best message for

Reach them

So we must understand that part

Many times we see billboards

That have certain messages that are not suitable for customers

With the in to take advantage of and to be more productive

The use of the fence

We put many messages, many words

Which causes the opposite effect

That is to say that we get zero message to our client

Therefore we must strive to know our market

To make good communication

So that is the importance of communication

with the clients

Communication is also important within companies

With suppliers

Definitely the company belongs to a channel

Either being a retailer or a wholesaler

We must understand if we improve the communication between the members of the channel

It will be more effective to be able to give a product or a service

Towards customers

In spite of this in practice

Is not observed thus, there is no good communication

For example between the manufacturer and the wholesaler

And the wholesaler with the retailer

Which does not take advantage of

The abundance of communication or information that can be obtained from a market

That is to say the producer who is totally divorced

Of its market

That if you paid attention to your channel

If he maintained excellent communication his channel

Or with your wholesale customer

That this information will serve to develop market strategies

And be able to increase the satisfaction of your cel

For example here in my country Guatemala

We can observe quite large companies

However do not take advantage of the great advantages of having good communication with your channel

If they will improve that communication

Could be much more agile in the market

Much more aggressive in the market

However do not take advantage of these advantages

That can be obtained from the communication

Communication is important within the company with suppliers

And we must take advantage of it

Now we are going to learn some tips that we must take into account when it comes to communicating

Let's learn about communication first are not just words

Okay as we can see here

According to science the seven because I feel what we say

Of what we communicate represent only the words

Which is incredible that the ninety-three because I feel what we say is not a word...

That is, it is our modulation of the voice are our gestures

Is our body speaking

Which we should pay close attention to

Fifty-five percent of body language

And thirty-eight percent of voice modulation

This is important because many times we can hear the words

Of a person, however they may be saying ninety-three percent otherwise

And that is much more effective and we can occupy in any environment

In any negotiation is important and we would have an advantage

To know what to say, what to do

Or if our strategy adequately agrees

The body language we are observing

On the other hand

So we must pay close attention to these three elements

And so we will improve our communication

Let's learn some communication tips in a negotiation

And for this we will understand some elements

First we must see how the other is

For example if the person has crossed arms

That means that there is a certain message to the message that we are giving

One of the recommended advice is, that we use the mirror effect

Which is the mirror effect, is to put us in a position similar to that of the other party

This means, that if the other person is with the arms crossed

Because we are going to cross our arms too

If the other person has a different position

We are also going to use that position

We are going to follow it quite adequately

That is to say that it is not noticed, because otherwise we are going to have many problems

The mirror effect is fundamental in a negotiation

Because the message we are sending to the other party

Is that we look alike and if we look like, I am worthy of coniance of the other person

Another aspect that we must take into account is the rhythm that the other person speaks

Means that if the other person speaks slowly

We'll talk slowly too.

If the other person is talking fast

With that we entered into a tuning

In a favorable environment for negotiation

Which I can use to achieve my goals

According to some studies it has been verified

Which increased the thirty percent of the results in sales

With the sole fact of training salespeople to use the same pace

Speak to your customers

If customers speak slowly or their customers speak fast

They must use the same pace as their customers

Then that resulted in an excellent result

Which is an important tips when negotiating

Another aspect that we must observe

Is for example if a couple arrives

To our shop we must observe who imitates whom

That is, subconsciously in a couple there is a person who imitates the movements

And the other person does the mirror effect

If the person who talks to us asks the products and services

He may have some physical position

We must observe if the other person imitates

To that person when he changes position

We must observe who is the first who changes position

And so we will identify who is the one who takes the decision on the sale

Therefore we are going to go with the person who takes the decision and not waste time with the other

That you will not make the decision to buy that product or service

Which is also a very important tips

We must also observe other aspects

For example the level of nervousness when negotiating with another person...

A person with arms or hands crossed

And that this with the fat fingers giving a certain massage

In a certain way, shows a certain nervousness

And which we can observe also in the other part

This may indicate certain elements when it comes to negotiating

Therefore all these tips we must observe and take into account

When it comes to any type of strategy

And where we have to go and present a project

Towards the other party

Whether for a strategic alliance

Or to sell a product or service directly

As human we fall into that effect

And we must learn from it

That same thing happens to us when we drive a vehicle

We are actually driving and if the other person starts to re-take

Subconsciously also this person begins to accelerate

And that is something very normal and very natural in the human process

Ie the mirror effect is manifested in any situation

And we must pay close attention to it and use it for our purposes

These are some tips in the area of negotiations

It is important to note when there may be interest in some negotiation

Because that gives us the guidelines to get closer and do the negotiation

Or just prepare and find the right time

For example let's talk about couples again or people

For example a man when he wants to negotiate or approach to bind a woman

There are certain elements that you can observe and that give the pattern if there is interest or not in that negotiation

And one of them can be

If you notice that the woman is sitting somewhere

On a bus or wherever

If that woman starts to touch her hair

more than normal

Those are elements that can indicate that if there is a taste for the other person

Shows some kind of nervousness

Shows that that person wants to be well groomed

For the other person to observe

Another aspect may be intermittent glances

If there are intermittent looks towards the man

In this case, as this may indicate that there is a like

And that can give me the guideline to approach towards that person

If known for example

There are also certain elements

One of them is: if they are talking a man with a woman

And the woman for example constantly tempts the man in the arm on the shoulder or in the back

Also gives some kind of confidence

And can tell us that there is a taste for the other person

We can also observe the personal inner circle

If a person approaches a woman

And if that woman simply does not go away

This gives us a certain pattern for conducting a certain type of negotiation

We can also observe it at a general level

If we see for example two people talking from afar

And let's do this exercise

Go to a mall where there are certain people talking

We can see if there is a person who is focused forward

Ie showing some interest towards the other party with whom he is talking

And if we see another person lying on the armchair or chair

backward

Let's see one person forward and the other person back

With this we are going to realize who is interested of the other person

Or in the subject that is speaking and we see who does not

If the two people are forward it means that they are both talking or towards each other

These are little tips that give us certain elements

To carry out a certain interest of the other party in order to negotiate

Now let's talk about our brains

Let's understand a little of how our brain works

All people have a right hemisphere and a left hemisphere

The right hemisphere is the creative part of the person

And those people who have fairly developed right hemisphere right

It is those creative people who dedicate themselves to art

To sing poems etc

While there is a person who has developed left side left hemisterium

And these people are the most reasonable

Those that are good for mathematics for numbers

Or any aspect that needs more reasoning

With base to them these allows us to have some type of communication

Or have a certain type of language that we must observe

Based on this we can define that there are three types of language that a person can use

The first is the visual

We can also see the auditory

And we can also observe the kinesic or sinesthetic

These are the ways to communicate and take into account at the time of sending a message

That our receiver can be any of this type of people

Who are the visual people

Are those people who need images

To be able to understand a message

The auditory ones are those that learn much faster when listening

The message, even if this message is repetitive

And those kinestesicas or kinesthetic are those people who learn by playing

That is to say those that have to feel something to be able to learn and remember it

One must take into account each of these aspects

For example if a person is engaged in teaching or is a teacher

You must keep in mind that within your students

There are visual, auditory and kinesthetic people

And this allows you to use

Various resources to get different resources to get a message to your students

For example for the visual people you can ask a question

And these may be to remember look up

And start downloading images or remembering images

To answer that question

It is important to occupy images to reach such people

It may also be necessary to use certain types of sounds

To also get some kind of messages to students

It may also be important to get certain types of products, models

So that they can reach and be able to feel for the kind of people who are kinesthetic

This type of people always has some developed more than another

Right or left

And we in the communication can detect when they make use of one part and when they use use of the other

We can detect and ask a question to a person

And we can see if that person looks up

To the right side is resorting

Towards the right hemisphere

To the creative side

Then we can say with certainty that that person is lying

Because it is using the creative part is creating

the answer

But if the person looks up

Towards the left side of your brain

Is a rational person and what he is doing is trying to remember

The image of the question that is being asked

Therefore we can say that he is telling the truth

In the same way the hearing people, the people who do not remember a name

Many will see to the side, to the left side

Of their ear, and they will remember that name much easier

We can say that your answer will be true

Likewise if you turn to the left side

In this case right of your ear

This person is going to be creating an answer and we can say that he is lying

There are also people who flip down

Are people who have a more direct relationship

With your emotions

Or with your body

That's why we can see wine tasters for example

That when they taste a wine they turn to look down

And try to interpret the elements of that wine

These are elements that we must pay attention to our brains

Which is very important when it comes to communicating

Now we will understand about the role of reason and emotion

In communication

Which is essential to understand when it comes to communicating

Well the brain has two systems

The limbic system and the neocortex system

There really is a third element that is the reptilian

But today we are going to focus only on two elements

When we communicate something how our brain works

How the message is processed

First comes to the limbic system

And with it we process the emotions

That's why many people talk without thinking

Because first the message reaches the emotional system to the limbic system

And then arrives at the neocortex system

Which is the reason part that makes already analyze the message

Well first comes to the limbic system then the neocortex that means

That we first feel and then think

At the marketing level it is fundamental to understand that

In the process of communication

Because we try to reach the emotional part

Of our market, our customer

If we know how to take advantage of that, creating messages that reach the emotions

We will have certain advantages because many of our purchases

Are by impulse

There really is no reasoning behind

If we ask someone in the market because they are buying a certain product

Is likely to give us an answer, but a response that clings

to reality

But there really is a background

That is to say, it may be that it is buying a certain product

And we ask him why he is buying that product and he will tell us by the mark

Can give us lots of answers

Not to be like someone who does not know what to buy

Because many purchases that we make we do on impulse

And it is important that we keep in mind that

Ie we must learn to know our market

And try to include messages in our media

Directed towards emotion or reason

There are promotions aimed at emotion or reason

Which are promotions directed towards reason

vFor example discounts

If we make a discount of a certain product in our company

We must put a message that says before ninety quetzales after sixty-five

But if we place only the price of sixty-five we are not communicating anything

Which the customer will not value that there is a discount

Therefore we must give the information

So that the client understands and says I should take advantage now

Before the promotion is completed

And this is a promotion of the type razonal

And there are promotions of emotional type

Which can also be harvested so that people can buy a certain product

All these tips are very important that we take into account

At the time of communication with the company to operate a company

At the time we develop into a church

In the family or anywhere

So remember to visit us on our page

Www.alks.com or on our acebook page or in our twiter

There are very interesting topics that can serve you in daily life

I am Alex Calderon And this is me company