Write a Cover Letter That Gets You Hired!
Summary
TLDRIn diesem Video erklärt Andrei von Novorésumé, wie man ein professionelles Anschreiben für den Lebenslauf verfasst. Er betont die Bedeutung eines überzeugenden Anschreibens, das als Einführung dient und das Interesse des Arbeitgebers weckt. Das Video bietet eine Schritt-für-Schritt-Anleitung, beginnend mit der Struktur, der Ansprache des Personalverantwortlichen, über die Einführung und den Hauptteil, bis hin zum Schluss. Andrei hebt hervor, wie wichtig es ist, sich durch relevante Erfolge und maßgeschneiderte Inhalte von der Konkurrenz abzuheben. Schließlich gibt er Tipps zum Abschluss und zur Korrektur des Anschreibens.
Takeaways
- 💼 Ein Anschreiben ist eine Einführung zu deiner Person und ein wichtiges Ergänzung zum Lebenslauf, das das Interesse des Arbeitgebers wecken soll.
- 🍫 Ein Lebenslauf ist wie ein Schokoriegel und das Anschreiben wie die Verpackung, die den Arbeitgeber dazu verleitet, den Inhalt zu prüfen.
- 👤 Beginne dein Anschreiben mit einem professionellen Header, der deine Kontaktdaten enthält, wie vollständiger Name, Telefonnummer und professionelle E-Mail-Adresse.
- 👋 Begrüße den Personalverantwortlichen direkt mit seinem Namen, um zu zeigen, dass du gezielt für das Unternehmen bewirbst und nicht wahllos.
- 🌟 Starte mit deinen wichtigsten Errungenschaften, um die Aufmerksamkeit des Arbeitgebers gleich zu Beginn zu erregen.
- 📑 Der Hauptteil des Anschreibens sollte in zwei Abschnitte aufgeteilt werden: Warum du der perfekte Kandidat für die Stelle bist und warum du gut zum Unternehmen passt.
- 🔍 Recherchiere gründlich über das Unternehmen, die Jobanforderungen und die Unternehmenskultur, um deine Bewerbung gezielt und überzeugend zu gestalten.
- 🤝 Zeige im Hauptteil, dass du die Anforderungen der Stelle verstehst, und belege mit Beispielen, warum du die richtige Wahl bist.
- 🚀 Schließe dein Anschreiben mit einem Call-to-Action, bei dem du den Personalverantwortlichen bittest, dich zu kontaktieren oder ein Gespräch zu vereinbaren.
- 📝 Vor dem Versenden solltest du dein Anschreiben gründlich Korrektur lesen, um Rechtschreib- oder Grammatikfehler zu vermeiden.
Q & A
Was ist der Zweck eines Anschreibens?
-Ein Anschreiben dient als Einführung in dich selbst, fasst deinen beruflichen Hintergrund zusammen und zeigt, wie du deine Erfahrungen und Qualifikationen auf die ausgeschriebene Stelle anwenden kannst. Es weckt auch das Interesse des Personalmanagers an dir.
Wie wichtig ist ein gutes Anschreiben im Bewerbungsprozess?
-Ein gutes Anschreiben ist entscheidend, da es den ersten Eindruck vermittelt. Ein schlechtes Anschreiben kann dazu führen, dass dein Lebenslauf ignoriert wird, selbst wenn er stark ist.
Wie sollte man die Kontaktinformationen im Anschreiben strukturieren?
-Im oberen Bereich des Anschreibens sollten deine vollständigen Kontaktinformationen stehen, einschließlich deines Namens, deiner Telefonnummer und einer professionellen E-Mail-Adresse. Optionale Angaben sind relevante Social-Media-Profile oder eine persönliche Website.
Wie findet man den richtigen Ansprechpartner für das Anschreiben?
-Du kannst den richtigen Ansprechpartner oft durch eine schnelle Suche auf LinkedIn oder der Team-Seite der Firma finden. In kleinen Unternehmen könnte dies der Geschäftsführer oder ein Manager sein.
Wie sollte die Einleitung des Anschreibens gestaltet werden, um den Leser zu fesseln?
-Die Einleitung sollte sofort das Interesse des Lesers wecken, indem du deine wichtigsten zwei bis drei beruflichen Erfolge hervorhebst, die für die Stelle relevant sind.
Welche Fehler sollte man in der Einleitung eines Anschreibens vermeiden?
-Man sollte vermeiden, generisch zu sein oder nur allgemeine Informationen zu geben. Ein Beispiel für eine schlechte Einleitung wäre: 'Ich habe fünf Jahre Erfahrung und möchte bei Ihrer Firma arbeiten.' Dies sagt nichts Spezielles über deine Qualifikationen aus.
Wie sollte man den Hauptteil des Anschreibens strukturieren?
-Der Hauptteil des Anschreibens sollte in zwei Abschnitte unterteilt werden: Der erste erklärt, warum du perfekt für die Stelle geeignet bist, und der zweite zeigt, warum du gut zur Unternehmenskultur passt.
Welche Informationen sollte man im Hauptteil des Anschreibens recherchieren?
-Man sollte Informationen über die wichtigsten Anforderungen der Stelle, die Unternehmenskultur, die Größe und Struktur des Unternehmens sowie deren Produkte oder Dienstleistungen recherchieren.
Wie beendet man ein Anschreiben am besten?
-Ein Anschreiben sollte mit einer Aufforderung zur Handlung enden, indem man zum Beispiel ein Vorstellungsgespräch vorschlägt. Zudem sollte man den Personalmanager für seine Zeit danken und das Anschreiben mit einer formellen Grußformel abschließen.
Was sollte man vor dem Versenden des Anschreibens überprüfen?
-Vor dem Versenden sollte man das Anschreiben sorgfältig auf Rechtschreib- und Grammatikfehler prüfen. Es ist auch hilfreich, einen Freund oder Kollegen darüber lesen zu lassen, um sicherzustellen, dass keine Fehler übersehen wurden.
Outlines
💼 Einführung in das Schreiben eines professionellen Anschreibens
Andrei von Novorésumé erklärt die Bedeutung eines Anschreibens und vergleicht es mit einer Verpackung für einen Schokoriegel, wobei das Anschreiben den ersten Eindruck hinterlässt und den Arbeitgeber zum Lesen des Lebenslaufs animiert. Er betont, dass ein gutes Anschreiben wichtig ist, um die Aufmerksamkeit des HR-Managers zu wecken, da ein schlechtes Anschreiben sogar den besten Lebenslauf ruinieren kann. Das Anschreiben ist eine Ergänzung zum Lebenslauf, keine Alternative.
📄 Struktur und Inhalt eines Anschreibens
Der erste Schritt ist das Erstellen einer Kopfzeile, die den Namen, die Kontaktdaten und ggf. relevante Social-Media-Profile oder eine persönliche Website enthält. Dann folgt der 'An'-Abschnitt mit den Kontaktdaten des Unternehmens. Der zweite Schritt ist die Begrüßung des HR-Managers, idealerweise mit seinem Namen, um zu zeigen, dass man gezielt bei diesem Unternehmen bewirbt. Der dritte Schritt ist eine starke Einleitung, in der man seine besten Erfolge hervorhebt, um das Interesse des Lesers sofort zu wecken.
🎯 Den Leser mit relevanten Erfolgen überzeugen
In diesem Abschnitt geht es darum, den HR-Manager mit spezifischen Erfolgen zu beeindrucken. Ein Beispiel für eine schwache Einleitung wird mit einem überzeugenden Beispiel verglichen, bei dem der Bewerber seine beruflichen Erfolge klar aufzeigt. Es wird betont, dass man seine Erfolge im Zusammenhang mit der ausgeschriebenen Position darstellen sollte, um sich von anderen Bewerbern abzuheben.
📝 Warum Sie der richtige Kandidat sind
Der Körper des Anschreibens sollte in zwei Abschnitte unterteilt sein. Der erste beschreibt, warum man perfekt für die Position geeignet ist, während der zweite erklärt, warum man gut ins Unternehmen passt. Hier ist es wichtig, die Stellenanzeige genau zu analysieren und herauszufinden, was für das Unternehmen und die Position am wichtigsten ist. Die Beschreibung sollte konkret und nicht generisch sein, basierend auf gut recherchierten Informationen über das Unternehmen.
📢 Ein starkes Abschlussstatement und Call-to-Action
Zum Abschluss sollte man noch offene Punkte aufgreifen, den HR-Manager für seine Zeit danken und mit einem klaren Handlungsaufruf abschließen. Beispiele für förmliche Verabschiedungen werden gegeben, um das Anschreiben professionell abzurunden. Schließlich wird daran erinnert, das Anschreiben sorgfältig zu überprüfen, um Fehler zu vermeiden, die den Eindruck von Professionalität beeinträchtigen könnten.
Mindmap
Keywords
💡Bewerbungsanschreiben
💡Lebenslauf
💡Kontaktinformationen
💡Personalmanager
💡Einleitung
💡Berufserfahrung
💡Unternehmensrecherche
💡Erfolge
💡Kultur des Unternehmens
💡Call-to-Action
Highlights
The cover letter is like a wrapper that makes the first impression and entices employers to open up the resume.
A cover letter is an introduction that summarizes your professional background, qualifications, and why you want to work at the company.
A poorly written cover letter can lead to the resume being ignored, no matter how good the resume is.
The cover letter should follow a structure, starting with a professional header that includes your contact information.
Avoid unprofessional email addresses (e.g., [email protected]) and use a relevant email for job applications.
Address the hiring manager by name to show that you have researched the company and the position.
The opening paragraph of the cover letter should grab the recruiter's attention by highlighting two or three top achievements.
Avoid generic and bland introductions; instead, emphasize your specific skills and accomplishments relevant to the job.
The body of the cover letter should be split into two paragraphs: one explaining why you're the right fit for the role, and the other demonstrating you're a good fit for the company.
Do thorough research on the company's culture, size, product, and work environment to personalize your cover letter.
Showcase your top job responsibilities, achievements, and relevant skills that match the job requirements.
Express genuine passion for the company and explain why you want to work there based on your research.
In the closing section, thank the hiring manager and include a call to action, such as expressing interest in further discussing your qualifications.
Proofread the cover letter to avoid spelling or grammar mistakes, especially if you mention attention to detail.
End your cover letter with a formal closing, such as 'Sincerely' or 'Best regards,' avoiding overly casual phrases like 'Toodeloo'.
Transcripts
Hi! Andrei here from Novorésumé.
Today I will teach you how to write a professional cover letter for your resume.
Now, before you go and mutter to yourself about having to write
another cover letter, I've got a step-by-step guide
on how to make your cover letter stand out from the rest.
First, you might be wondering what are cover letters for.
Why are they even important?
Well, let's start by thinking of your resume as a nice candy bar.
It's got all the sweet nougat and chocolate that potential
employers want.
Now, the cover letter is like a wrapper.
It makes the first impression and entices them to open up the package.
A cover letter is used as an introduction to yourself.
It summarizes your professional background,
how you can apply your experience and qualifications to the job,
why you want to work in this specific company.
And it can also spark the HR manager interest in you.
On the other hand,
if you've got a bad cover letter, it won't matter how good the candy bar is.
I mean, your resume is. It will probably end up in the trash next
to a banana peel and used napkins and sorts.
So keep in mind that a cover letter
is a supplement to your resume, not a replacement.
So it's essential to know how to write a convincing cover letter.
Step one: Let's start with a structure.
You shouldn't just slap pictures and fun facts about yourself all over the page
because this isn't a dating profile.
The first step is creating a header. And no, not like in football.
The header goes on the top of the page and it includes your own contact
information like full name, your phone number, email address.
But with email, make sure it's not an email
used in high school like [email protected], etc.
You want this to look professional and to be taken seriously regardless
of how much you may love pickles!
Optional as well, is your social media profiles.
Do you have any social media profile that's relevant to your job?
If so, include a link.
However, if your social media is full of pictures
of just you and your cats then you probably shouldn't include it,
unless you're applying for a position involving felines or you’re Carole Baskin.
Optional, as well, is a personal website.
If you have a website that's relevant to your field.
Make sure to mention that too.
Next, you need a “To” section.
This is where the employer's contact information goes: hiring manager name,
position, company name, location, and the date you send in the cover letter.
Okay, so step one complete.
Step two is greeting the hiring manager.
They'll be the one reading this.
So here's an opportunity to impress them right off the start.
Don’t worry.
You don't need to do anything special, like juggling or a magic trick.
But instead of writing “Dear Sir”
or “Dear Madam”, just refer to them by their name.
You're showing them you did research and you're applying specifically
to this company as opposed to applying for a dozen jobs blindly.
No one wants to hire a job seeker who just spams 20
plus companies and hopes to get hired in any of them.
Now, in most cases, that's going to be the department head.
So head over to LinkedIn and do a quick search
and try to avoid distracting websites, in the meantime.
You can also check out the company team page on the website.
And after doing a little detective work, there's a good chance
you'll find the right person there.
Keep in mind that if you're applying for a job
in a small business, though, they might not have a hiring manager.
So, in that case, you should address the company's owner or manager instead.
Step two is done.
The third step is to grab the recruiter's attention with your introduction.
Just like someone pretty on a dating app, recruiters get hundreds,
or thousands of applications sometimes, so chances are they're not going to
be reading every single cover letter from start to finish.
You want to catch their attention as soon as you can.
From the very first paragraph.
And here, the most common problem is with the cover letter opening
that they are usually extremely bland or generic, like chicken without seasoning.
So here's an example of what not to do:
“Hi, my name is Frank and I’d like to work at your company.
I think it's a good company.
I've worked as a sales manager at Pear Inc.
for five plus years, so I believe I'm right for this job.
Please hire me!” Do you see what's wrong?
Besides being boring and generic, this opening paragraph doesn't
say anything except that you've had a similar job before.
And do you know who else has similar work experience?
Well, literally everyone else that's applying to it.
Instead, open up with the hits.
Start with your top two or three achievements to grab their attention.
It's one of the few opportunities in life when bragging about yourself
is encouraged.
And keep in mind, it's preferable if the achievements are as relevant
to the position as possible.
As impressive as it is to win hot dog eating contest, you might
save that achievement for the break-room.
Here's a better example of an introduction:
“Dear Susan, My name is George and I'd like to help Pear Inc.
hit and exceed their sales goals, as a Sales Manager.
I've worked with TomaTech, a fin-tech company for three plus years.
As a sales representative, I generated an average of $30,000
in sales per month, beating the KPIs by around 40%.
I believe that my previous industry experience as well as excellence in sales,
make me the right candidate for the job.”
Do you see the difference between Frank and George?
If you are a hiring manager, which sales manager would you hire?
Well, probably, George.
So, congratulations, hypothetical George.
Step four: Show them you're the right person.
Now that the introduction is complete, let's work on that body.
And don't worry, this doesn't involve any exercise.
The body of your cover letter is the most important part
of your cover letter, and it should be split into two paragraphs.
The first one is explaining why you're the perfect person for the job,
and the latter is for proving that you're a good fit for the company.
So, let's begin.
Before you even write anything, you need to learn
what's the most important requirement for the role.
You want to really understand what the company and the job are all about.
Find out what its hobbies are,
its favorite food, what it likes to do for fun.
I'm kidding!
Instead, open up the job ad
and identify which of the responsibilities are the most critical.
Most people mess up here.
They do minimal research, and they write something extremely generic, like:
“I really like Pear’s product line and believe it's
very groundbreaking and innovative.
I'd love to be part of a company
that puts such a large focus on innovation and improvement.
I can help you innovate, too.” Well, that's not very innovative writing, is it?
The writer probably took 5 seconds to write it.
It's not special and can apply
to every single project manager in every single company, like, ever.
The key here is to do your research.
Try to identify the following: What’s the job?
What will your day-to-day work look like?
Which team or department are you going to be part of?
What's your number one responsibility for the role?
Which of your top soft skills are you going to use for the position?
Which technologies or software are you going to use?
Do you feel like a detective yet?
You're not done. There are still a few clues
you should identify, perhaps using the company's website.
What's the company size?
Is it a small startup, multinational corporation?
Something in between?
Is the company local or international?
Which regions do they operate in?
Is it a service or a product company?
What's the service or product they're offering?
What kind of culture does the company have?
Is it informal or serious?
Once you know what company you’re applying at and the job you'll be doing,
you're ready to write a great cover letter, body section.
Don't worry.
All this research will also come in handy during the interview phase.
Make sure to include the following in your body section:
Your main job responsibilities for the role,
your top achievements,
your top skills,
why you want to work for the company you’re applying for.
The HR manager
doesn't only look at whether you'll be good
at your job or not.
They're also looking for someone that's a good fit for the company culture.
In other words, if the vibes are off, you're not going to fit
and probably quit.
Employees who quit can cost
the company up to 50% of the employee's annual salary.
This means you also need to convince the HR manager that you're really passionate
about working with them.
So make sure to do a lot of research
and come up with good reasons on why you're applying.
You want to know things like: What's the company's business model?
What's the company's product or service?
Have you used it?
What’s the culture like?
Will someone micromanage your work or will you have autonomy?
Get to googling and chances are you'll find all the information
you need either on the company's website or somewhere around the web.
Then you need to figure out
what you like about the company and turn that into text.
Here's a good example:
“I've personally used a Pear smartphone, and I believe it’s
the most innovative tech I've used in years.
The features such as Offline Calorie Burning and VR Push Up
Tracker were real game changers for this device.
I really admire how Pear strives for excellence in all its product lines,
creating market-leading tech.
As someone that thrives in the self-driven environment,
I truly believe that I and your company will be a great match.”
Now, I shouldn't have to remind you, but just in case.
Don't be generic!
Step five: wrap up your cover letter with a call to action.
Once you've written the last paragraph, you might be
thinking “I’m golden, they're going to love me.
What else can I possibly say?
I'll just wrap this puppy up and hit the sweet send button.” Well, not so fast.
In your conclusion, you want the following:
Wrap up any points you couldn’t add in the previous paragraphs.
Do you have anything left to say?
Any other information that could help the hiring manager make their decision?
Mention it here.
Thank the hiring manager for their attention.
It never hurts to be courteous as long as you don't come off too needy.
Desperation has a scent, even on paper.
Finish the cover letter with a call to action.
The very last sentence in your cover letter should be a call to action.
You should ask the hiring manager to take some sort of action.
However, don't say something like: “Please, hire me!”
And, of course, end your cover letter with a formal closing.
Don't let your chances slip away by ending it with something like
this: “Adios amigos!” or “Toodeloo”.
Here are some good examples: Best regards.
All the best. Sincerely. Thank you.
Yours truly.
Now we are done.
Before you send it off, make sure you proofread it.
Or even ask a friend to go over it as well.
The last thing you want is a spelling or grammar mistake,
especially if you mention you have good attention to detail.
Here's a checklist to make sure it is
as good as it can be.
There are also cover letter templates, examples
and more tips available on our career blog at novoresume.com.
I've been Andrei, thanks for watching, and happy job hunting!
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