Why you keep quitting online courses (and then buy more)
Summary
TLDRこの動画スクリプトは、オンラインコースの購入とその経験について述べています。多くの人がオンラインコースを買って最初は非常に興奮しますが、時間の経過とともにコースを実際に受ける間隔が長いようになり、最終的には中止してしまいます。これはularityの傾向を悪用することで、株主のためにお金を稼ぐことを最優先するオンラインプラットフォームのせいだと指摘しています。スクリプトでは、 Udemy、Skillshare、Udacity、Courseraなどの人気のあるオンライン学習プラットフォームの歴史とビジネスモデルについて説明し、どのようにそのようなシステムが学習の質と完了率に影響を与えるかを分析しています。また、より良い学習体験を提供する代替策を提案しています。
Takeaways
- 📚 オンラインコースの購買とその興奮は一時的で、時間と共に受講頻度が低下し、最終的には中止となるケースが多い。
- 😔 多くの人がオンラインコースを途中でやめてしまうのは、彼らの責任ではなく、プラットフォームの最適化が原因である。
- 💡 オンライン教育プラットフォームは、株主のために利益を最大化することが目的であり、消费者の最善の体験を提供するわけではない。
- 🚀 オンライン学習プラットフォームは、市場シェアを拡大し、投資家のために利益を上げることが最優先されている。
- 📈 2022年のアメリカのオンライン学習市場は2000億ドルに見積もりられ、大きな利益が期待されている。
- 🎓 Udemy、Skillshare、Udacity、Courseraなどの人気プラットフォームは、最高の学習体験を提供するのではなく、より多くのコースを提供し、コストを削減することに焦点を当てている。
- 🔄 UdemyとSkillshareは、インストラクターの門戸を開き、より多くのコースをカタログに加えることで品質が低下している。
- 🎓 CourseraとUdacityは、より高価で教育環境の良いコースを提供しており、より多くの卒業生が就職している。
- 💰 オンライン学習プラットフォームの多くは実際には利益を上げておらず、収益の大部分はマーケティングに投資されている。
- 🔧 オンラインコースを始めても途中でやめないためには、自己控制を取り戻し、自分が本当に興味を持っているコースを選ぶことが重要。
- 🌟 オンラインコースの良い学習体験を提供するプラットフォームの1つがBrilliantで、STEM分野の学習に特化し、インタラクティブな学習を提供している。
Q & A
オンラインコースを完了する人の割合はどのくらいですか?
-オンラインコースを完了する人の割合は約4%から10%です。
なぜ多くの人がオンラインコースを途中でやめてしまうのでしょうか?
-多くのオンラインプラットフォームが株主利益の最大化を優先し、最適な学習体験を提供することよりも市場シェアの拡大や収益を重視しているため、学習者のニーズを十分に満たしていない可能性があります。
遠隔教育はいつから存在していますか?
-遠隔教育は19世紀から存在しており、信頼できる長距離通信の開発によって商業通信カレッジが登場しました。
オンライン学習プラットフォームの市場規模はどれくらいですか?
-2022年時点で、米国のオンライン学習市場の規模は約2000億ドルと推定されています。
UdemyとSkillshareは元々どのようなコンセプトでスタートしましたか?
-Udemyは元々ライブの仮想教室として開発され、Skillshareはグループベースで自己ペースのオンラインコースを提供し、最終プロジェクトの生産に協力することを目的としてスタートしました。
オンラインコースの完了率を改善するための方法は何ですか?
-マーケティングスキームから抜け出し、興味のあるコースを慎重に選択し、質の高いコースに少し多めに投資すること、そしてコミュニティを通じて学習を強化することが推奨されます。
オンライン学習プラットフォームの利益性はどうですか?
-CourseraとUdemyは公開企業であり、利益を上げていないことが公開情報からわかります。UdacityとSkillshareは非公開企業ですが、おそらく利益を上げていないと推測されます。
オンライン学習で成功するための鍵は何ですか?
-良質な学習体験を提供し、学習者がコースを完了しやすい環境を作ることが重要です。これには、エンゲージメントのある学習、自己決定感、そして効果的な評価とフィードバックが含まれます。
オンラインコースの選択時に考慮すべきポイントは何ですか?
-本当に興味があり、価値を見いだせるコースを選び、複数のコースに飛びつくのではなく、一つのコースに集中することが大切です。
オンライン学習の未来はどうなると思いますか?
-オンライン学習は今後も発展を続けると思われますが、その成功はプラットフォームが学習者の経験とコースの質にどれだけ焦点を当てるかに大きく依存するでしょう。
Outlines
😟 オンラインコースの挫折とその背景
多くの人がオンラインコースを購入し、最初は非常に興奮していますが、時間の経過とともにコースを受講する間隔が徐々に長くなり、最終的には中止になってしまいます。このような経験を持つ人は多く、コースの4~10%しか終了しないと言われています。これはあなたのせいではありません。オンラインプラットフォームやコースの制作者が最良の体験を最優先していないからです。資本主義社会においては、企業は株主のために利益を追求することが一般的ですが、これは消費者の利益と一致するわけではありません。特に、企業が悪い人間的な傾向を悪用する場合です。
📉 オンライン学習プラットフォームの変化と課題
オンライン学習プラットフォームは、資本主義社会において利益を追求する企業として発展しました。Udemy、Skillshare、Udacity、Courseraなどのプラットフォームは、多くの人々が利用できるようになることで市場を拡大し、コストを削減することで利益を上げることになりました。これにより、コースの品質が低下し、受講率も低下しています。UdemyやSkillshareは、より多くのコースをプラットフォームに持ち込み、より多くの学生を引き付けることを目指しています。一方、CourseraやUdacityは、より高品質なコースを提供し、より高い受講率を目指しています。
🚀 オンラインコースの選び方と受講戦略
オンラインコースを受講するには、そのマーケティング戦略から解放され、自分が本当に興味を持っているコースを選ぶことが重要です。より高品質なコースを選ぶことも良いでしょう。また、良いオンライン学習体験に必要な要素を取り戻すことも大切です。プロジェクトベースの学習やコミュニティ形成、フィードバックなどが含まれます。BrilliantのようなSTEM学習プラットフォームは、インタラクティブで手を動かして学ぶことを重視しており、より高品質なコースを提供しています。
Mindmap
Keywords
💡オンラインコース
💡完了率
💡自己改善
💡市場シェア
💡パロックス・オブ・チョイス
💡品質
💡マーケティング
💡プロジェクトベースの学習
💡インストラクター
💡認可
💡Brilliant
Highlights
Many people struggle to complete online courses, with an estimated 4-10% completion rate.
Online course platforms may prioritize shareholder value over optimizing for the best learning experience.
The shift from live virtual classrooms and group-based learning to a subscription-based model is driven by profitability, not educational effectiveness.
Udemy, Skillshare, Udacity, and Coursera are the most popular online learning platforms discussed, each with their own approach to course delivery and pricing.
Udemy's model focuses on a vast catalog of low-cost courses, which has led to a decline in course quality.
Skillshare initially offered project-based learning but transitioned to a model that prioritizes catalog size over learning outcomes.
Udacity and Coursera differentiate themselves by offering more structured learning experiences and industry-recognized certifications.
Despite the growth of the online learning market, estimates suggest that platforms like Coursera and Udemy may not be profitable.
Online learning platforms often invest a significant portion of their revenue back into marketing to attract more users and instructors.
The paradox of choice contributes to the issue of quitting online courses, as learners may struggle to choose from a vast array of options.
To combat the tendency to quit online courses, learners should focus on selecting courses they are genuinely interested in and stick with them.
Investing in higher quality courses that offer better learning experiences can lead to higher completion rates and more meaningful outcomes.
Incorporating elements of good online learning, such as engaged learning, agency, and assessment, can enhance the educational experience.
Brilliant is a learning platform that focuses on interactive, hands-on learning experiences, particularly in STEM fields.
The speaker's personal experience with Brilliant shows a higher completion rate and better understanding of the material compared to other platforms.
By understanding the dynamics of online learning platforms, learners can take back control and improve their own learning outcomes.
The video discusses strategies for overcoming the challenges of online learning and staying committed to course completion.
The historical development of distance learning, from postal correspondence to the modern era of online platforms, is outlined.
Transcripts
i'm sure many of you guys have had the
experience when you go and buy an online
course you are super super excited about
it
as time goes on the intervals of you
actually doing this course starts
becoming longer and longer and at some
point you stop you quit then you feel
very sad and you feel very guilty well
you're not alone in this situation in
fact for each course it's estimated
between four and ten percent of people
actually finish that course which is
pretty bad now what if i tell you though
that
it's not actually your fault well it's
like a little bit your fault but there's
actually a lot more to it the people who
make these online platforms these online
courses
may not actually be optimizing for the
best experience as you know most of us
live in a capitalist society and what
that means is that companies are
optimizing towards their shareholders
making money for their shareholders so
this is not a discussion about politics
and capitalism but such is the case now
hypothetically what is good for the
shareholders and making money is also
good for the consumer but this is not
always the case especially when
companies exploit what i call like bad
human tendencies for example the
tendency towards wanting to get that
dopamine rush when you're scrolling
through tick tock when you're scrolling
through instagram
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or the way that gym memberships work
people get really excited they want to
change themselves and then eventually
they stop going so in this video let's
dive a little bit more into this why do
so many people quit their online courses
is it actually designed such that
companies want you to quit your online
courses and do stay until the end
because after you understand how all
this fits together i'm going to explain
what it is that you can consciously do
so that you stop quitting your online
courses before i get started i just want
to mention that i have a newsletter
called boop's keyboard and it's about
coding productivity and basically how to
get your together so you should
check it out if you haven't already
linked in description also this video is
sponsored by brilliant but more about
them later in the video all right let's
first let's learn a little bit about the
background the idea of distance learning
may seem like it's something that's
pretty new like maybe in the late 90s
2000s 2010 something like that but
actually it's been around for a really
long time ever since the 19th century
this is when postal offices became a
thing
the notion of reliable long-distance
correspondence led to the development
and implementation of what was called
commercial correspondence colleges what
this basically means is that because of
the postal office people are able to
communicate now across distances and
very reliably so although i'm sure back
in the early days people were also
communicating with pigeons and something
like that pigeons were doves i don't
know how people communicated in the
olden days but it only became a reliable
thing in the 19th century and then tv
became a thing and this was
revolutionary in many different ways
including distance learning tv classes
started becoming a thing and on the kuht
which is now called the houston pbs this
was the first tv station in the us that
started broadcasting educational
material for both children and for
adults and then came the technology that
changed everything the internet and in
the early 2010s some of our favorites
started popping up it was udemy
skillshare udacity coursera and many
many more after that as well this
democratization of information of
education began to really really take
off as of 2022 the us market for online
learning is estimated at 200 billion
dollars so with a lot of money to be
made in this area slowly but surely
investors came in the company started
being developed and as i'll talk about a
little bit later it became not
necessarily about having the best
experience possible but about how to
make money i'm going to be focusing on
the most popular online learning
platforms which also happens to be the
ones that i have had the most experience
with personally so that will be udemy
skillshare udacity and coursera udacity
and coursera both started academia from
universities all coming from online
courses that were developed in school
and for you to me in skillshare i dug a
little bit more into their histories and
found that it was quite interesting
because both of them had a pretty
dramatic pivot udemy was first developed
as a live virtual classroom and then it
became what we know today which is the
super low cost online platform which for
some reason is constantly at 90 sales
and for skillshare which kind of
positions itself as more about the
creative stuff it started off as 15
self-paced online courses in which
students were meant to collaborate with
each other to produce a final project
but now they change it to a
subscription-based model in which you
have access to an entire catalog for i
believe 14 a month 16 a month something
like that so why this shift from these
virtual online classrooms as well this
group-based self-paced learning which
research has shown by the way are the
vital components of what makes a good
learning environment well very simple
because there is much more money to be
made because it scales much better
virtual classroom self-paced courses
that have projects involved these are
great learning tools but they don't
scale well so instead of focusing on
making the best learning experience
possible which a big metric determined
this is focusing on the completion rates
they instead decided to focus on what
brings in more money which is getting
more online courses into the platform
and lowering costs so that it's more
attractive to more students and this
really impacted the quality of online
learning to the point where the
completion rates now are estimated
between four to ten percent completion
like if you look at udemy's website its
tagline is literally save big learn more
it has 185 000 video courses which is
priced extremely low at nine dollars ten
dollars and twenty dollars and udemy is
absolutely notorious for using that
marketing trick of marking a way down
from courses that are supposed to cost
150 100 and in order to scale faster
they really needed to build up that
catalog of courses they can attract more
people so pretty much anybody can be an
instructor and actually the quality of
these courses declined and for
skillshare which started off as that
project-based learning for more creative
skills like drawing public speaking
entrepreneurship and because they also
wanted to be competitive in this market
it became all about trying to get as
much catalogue as possible which
similarly if you keep lowering the
standards of people so now at this point
everybody can be an instructor then it
also decrease the quality of these
courses it's also subscription based
which as another marketing thing it
makes you feel like it's really really
worth it if you're able to access all of
these different courses for only 14 a
month a caveat here is for udemy and for
skillshare i'm not saying that all these
courses are terrible there are very good
courses on there and they can be very
great value but because of the quality
issue you also get a bunch of
courses this was enforced by the market
skillshare and udemy they became huge
people think it's a better deal where
there's access to a lot of different
courses and the cheaper it is the better
it is right so of course these companies
are like wow this is doing so well so we
should focus on doing this more we
should get more courses and we should
cut more costs they invest a lot of
money into marketing to get more
instructors and they keep lowering that
barrier of entry so that more and more
instructors are able to get on and they
can increase their catalog and to cut
costs more obviously the more expensive
stuff like group learning all these
different things actually make courses
good they all got cut so now bring this
together you kind of get a glimpse now
of why it is that you keep quitting your
online courses well firstly because it's
not optimized in order to get a great
learning experience it's optimized in
order to capture more market share and
to make investors money and you think
you're getting a better deal by having
all of these courses available to you
but there's actually something called
the paradox of choice because you have
all these courses available to you then
you're like i don't know which course is
supposed to be the best so then you buy
a bunch of them and you jump from course
to course to course like me personally i
literally have like 30 plus courses from
you to me because it's so cheap in my
opinion these online platforms they also
exploit this idea of self-improvement if
you think about it logically if the
completion rate is four to ten percent
assuming that you're like an average
person you probably don't complete more
of your courses so why is it that you
keep coming back well it's similar to a
gym membership you have this huge desire
to improve yourself so even though that
you buy a course and you don't actually
do it but you're like i need to improve
myself that's the same mentality as
people who keep getting gym memberships
and never end up going so now that i
have chat enough on skillshare and on
youtube let us now circle back to
coursera and udacity i must say that
coursera and udacity are a lot better in
terms of a business model um than
skillshare and udemy there still is that
competition of trying to increase the
number of courses possible in your
catalog because that's attractive to
people but unlike udemy and skillshare
it doesn't compete as much on trying to
lower the price as much as possible so
the quality of these courses are a lot
higher it's more about justifying the
cost by adding on more services udacity
for example has these nano degrees and
because it actually partners with
different companies people who graduate
from that company are able to then apply
for those companies in order to get a
job so this is how udacity is able to
justify itself at
dollars per month or its other one which
is a thousand nine hundred ninety five
dollars for a four month course access
and coursera takes a step even further
while udacity partners with different
companies it's not an accredited degree
that you get but for coursera there's
actually certificates that companies and
universities recognize like for the
google ones there's 39 per month and for
some of them you also pay a little bit
more for a final exam but this is
recognized by google as like a four-year
degree and you attend these online
degrees for universities you actually
end up getting a degree from that
university so it's kind of justified if
you pay something like two thousand
three thousand dollars or even up to
twenty six thousand dollars for the mcit
course that i took because compared to
the actual on-campus one which cost me
over a hundred thousand dollars without
including rent and food and living
expenses it's totally more worth it
isn't it so how does the course
completion rate of these higher cost
better learning environment courses um
compared to udemy and skillshare well of
course companies don't really want to
publicize as much because you know like
the numbers are not the best and they
kind of try to manipulate a little bit
so with a grain of salt over here
coursera says that in terms of its paid
students 55.4
graduate but then there's also a bunch
of independent studies that were done
and one in 2009 said if you don't
differentiate between the paid students
and the non-paid students um you end up
getting around 15 which i guess is still
higher than the four to ten percent so
from personal perspective i'm gonna be
honest with you guys i have also quit a
lot of udacity courses and coursera
courses but i guess if you compare that
to the udemy courses of the skillshare
courses i could it is less so if i were
to rate these different learning
platforms i would say that udacity is
probably the best because the way that
it does is marketing the way it is that
it's trying to optimize for is less so
about lowering cost as well as trying to
increase his catalog as much as possible
it's more about the results the number
of people who graduate who get jobs in
the end and things like that so while i
was digging through the information on
these different learning platforms i did
also notice something that was very
interesting from a financial side none
of these online learning platforms are
actually profitable coursera and udemy
are public companies so these figures
are published and it is for sure not
profitable and for udacity and
skillshare they're private companies but
the estimate is that they're probably
not profitable either in fact like a
fifth to a third of the revenue that
they're making is pretty much just put
directly back into marketing okay now
that we've kind of seen how online
platforms online courses are not exactly
targeted towards making the best
learning experience possible which is
why you
often end up quitting your courses so
what to do about this so i'm not saying
that you should only do courses from
udacity and coursera because they are a
lot more expensive and also it's not
like they're completely optimized for
trying to make the best learning
experience possible anyway um as most of
its money is going to marketing but
luckily there are a lot of things that
you can do and it all centers around
taking back control now that you
understand how these companies operate
how these courses operate you're able to
take that control back to yourself in my
opinion the first thing that you should
do is get yourself out of that marketing
scheme that they are trying to get you
to buy into don't just be like this
course is super cheap and this course is
free so let me get all of them you
should choose the courses that you're
genuinely interested in and really just
stick with those courses and if you have
the ability it's okay to spend a little
bit more money in order to get a better
quality and the second thing i recommend
is to add back to qualities of good
online learning that were lost and a
hint of what it was like what udemy was
at the very beginning a virtual
classroom and what skillshare was in the
beginning a group-based project-based
learning method the way that i solve
this issue is by live streaming myself
so that i'm able to have that community
based around me and i do try to work
with other people in order to do
projects but that doesn't really work
that well but i do try my best in order
to choose courses that are project-based
or at least find my own projects to do
so that i can apply to things that i
learned and to make this a little bit
more formal there were actually quite a
lot of frameworks that were developed
that talk about like what is considered
a good learning experience a good online
learning experience and one of them is
study by the university of central
florida and what you want to have is
engaged learning an environment that
promotes people to understand what it is
that they're learning to be able to
practice things to apply things you also
want agency which is the feeling that
you have control over the environment
and also what you want is assessment
which is how quickly instructors respond
this one is a little bit hard you either
have to pay for the more expensive
course or you find someone who is able
to guide you who's a little bit more
experienced so i came up with my methods
of how to incorporate these good
learning techniques back into these
online courses but there are a lot of
other ways of doing this as well so now
that you know what the ingredients are
to make a good online experience what
are the things that you think you can
add onto it so that in the future you
don't quit your online courses as much
so one platform that i think also does a
really good job on not trying to focus
so much on the marketing side on the
like cutting cost things like that and
really trying to focus on the actual
learning experience is brilliant who is
kindly sponsoring today's video thank
you brilliant brilliant is a stem
learning platform that specializes in
interactive hands-on learning this is
less scalable which is also why
brilliant has less courses available but
the quality of these courses are so much
higher brilliant is really about how to
engage the audience better which is
especially powerful for stem learning
they have timeless course offerings like
math and stats programming with python
as well as new course offerings to
explore topics like neural network and
quantum computing you can join the
millions of people who are already
learning on brilliant and head over to
this link over here also linked in
description if you go through my link
the first 200 people will get 20 off an
annual membership which in my opinion is
seriously so worth it i'm not gonna lie
and say that i finish every single
brilliant course i have done but my
completion rate for these brilliant
courses is much much higher and i also
feel like when i study something on
brilliant i also leave with an
understanding of how it is i can
actually apply to things that i learned
alright that is all that i have for you
guys today i will see you guys in next
video we're live streaming
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