Do Bad Reviews Kill Companies?

Summary

この動画スクリプトでは、多くの製品レビューを行った経験から、レビューの重要性とその影響について考察しています。レビューは製品を使用して、品質の良し悪しについて述べるものであり、正直な意見を提供することが不可欠です。製品レビューは、購入を検討している視聴者や、製品改善のためのフィードバックとして役立ちます。また、悪いレビューが企業を倒すのではなく、問題がある製品が企業に影響を与えると指摘しています。最後には、新しい製品を生み出す人々への敬意を表しています。

Takeaways

• 🔍 鑑賞者による製品レビューは、製品の興味深さや品質によって選ばれるべきだという議論が存在します。
• 🚗 Fisker OceanのレビューとHumane AIピンの例では、製品のレビューが悪评を買って企業を破綻させたという議論があります。
• 🧐 多くの製品が存在する中で、レビューする製品を選ぶのは芸術的なプロセスと言えるでしょう。
• 💡 製品が実際に良いものであれば、レビューが悪いと死ぬ企業は少なく、製品が悪い場合に企業が死ぬことが多いです。
• 📝 レビューは製品を使用した後、それがどの程度良いかの印象を伝えるものであり、誠実さが非常に重要です。
• 📱 Razerの最初のスマートフォンレビューでは、カメラや振動モーターの問題が指摘され、後に改善されたことから、誠実なフィードバックが企業に良い影響を与えることがわかります。
• 🛍️ レビューは、購入を検討している人たちが情報を確認するのに役立ち、また興味深く娱まない情報を提供することが求められます。
• 🎥 多くの視聴者は製品を購入する予定がないにも関わらず、興味深いと感じたビデオを視聴しています。
• 📉 Fisker Oceanのケースでは、単独のレビューが企業を崩壊させたのではなく、製品の低品質が原因であり、他の多くのレビューも同様の問題を指摘していたことからです。
• 🔥 Humane AIピンのレビューでも、製品には多くの問題があり、他の多くのクリエイターも同じ問題を報告しているため、単独の影響力は限定的です。
• 🚀 製品レビューは、製品が悪い場合には真実を伝えることで、既に進行中のプロセスを加速するだけです。
• 🙏 製品作りは難しいプロセスであり、新しい製品が世界を変える可能性があるため、誠実なレビューは重要です。

Q & A

どのような基準で製品のレビューが選択されるのですか？

多くの製品が存在する中、選択された製品は興味深いまたは非常に良い、あるいは非常に悪い必要があります。

悪いレビューが企業を倒すのですか？

悪いレビューが企業を倒すかどうかは、製品の品質やレビューの正直性によって異なります。

Fisker Oceanのレビューのどのような点が問題となりましたか？

Fisker Oceanは多くの問題、バグ、欠けている機能、安全上の問題を持っていたと評価されました。

製品レビューの役割は何ですか？

製品レビューは、製品を使用した後、それがどの程度良いか、どのように機能するかについての個人の印象を提供し、消費者に正直な意見を述べます。

Razerの初代スマートフォンについて述べたレビューのどの部分が最も重要でしたか？

Razerの初代スマートフォンのバイブレーションモーターが非常に悪いと指摘され、後続モデルでは改善された点が最も重要でした。

YouTubeのレビュー動画の目的は何ですか？

YouTubeのレビュー動画は、視聴者が製品を購入する前に情報を確認し、製品について学ぶためのものであり、また興味深く且つ有益な動画を提供することも目的です。

レビューが製品の失敗に寄与する可能性はありますか？

レビューは製品の失敗に寄与する可能性があるですが、製品の品質が悪い場合にのみそのような影響を与えることになります。

Humane AI pinのレビューで指摘された問題は何ですか？

Humane AI pinのレビューで指摘された問題には、バッテリー寿命の短さ、過熱、レーザープロジェクターの問題などが含まれました。

企業の評判や株価に関心がありますか？

株価や企業の評判に関する関心はなく、レビューの目的は製品について視聴者に正直、有益、そして教育的な情報を提供することです。

製品レビューの真実性がどのように確かめられますか？

複数のレビューが同じ製品について行われた際に、多くの場合同じ問題点や利点について触れることで、レビューの真実性が確認されます。

企業が失敗した場合、それは製品の質が悪いからですか？

企業が失敗した場合、それは製品の質が悪いためであることが一般的です。良い製品レビューは、製品の失敗を加速するだけです。

Outlines

00:00

📝 プロダクトレビューの選択過程

レビュー対象となるプロダクトを選ぶプロセスは芸術のようなものであると述べています。多くの製品が「まあまあ」であり、特別に良いか悪いかでなければレビューされることはないと指摘しています。また、悪いレビューが企業を潰すのか、それとも悪いプロダクトが企業を潰すのかという議論について言及しており、具体的な事例としてFisker OceanのレビューやHumane AIのピンについて触れています。製品が実際に良質であれば、ネガティブなレビューが多くても企業が存続するかどうかを語っています。

05:01

🔍 レビューの重要性と影響

レビューの本質的な役割とその影響に焦点を当てています。自身のYouTubeチャンネルの始まりと、視聴者が購入前にレビューを見る理由を説明し、レビューがどのようにして製品の改善につながるかの例として、Razer Phoneのケースを紹介しています。また、レビューがどれほど正直であるかが、その有用性に直結すると強調しており、投資家や他のレビュアーとは無関係に、自分のレビューが公正であることを保証しています。

10:01

📊 真実のレビューとその社会的影響

ヒューマンAIのピンについてのレビューを例に、製品の失敗が会社の評判にどのように影響するかを考察しています。他のレビュアーと情報を交換し、レビューの正確性を保証するプロセスについて語り、クリックベイトが時に問題視されることも認めつつ、レビューのタイトルや内容が視聴者にとって有益かつ正直なものであるべきだと主張しています。また、製品を作ることの難しさと、正直なレビューがどのように市場に影響を与えるかについても触れており、視聴者への誠実さを最も重視している点を強調しています。

Keywords

💡レビュー

レビューとは、製品を実際に使用した人が、それがどの程度良い製品であるかについて述べることです。この動画では、レビューが製品の品質を客観的に評価し、視聴者に情報を提供する重要な役割を果たしていることが強調されています。

💡製品の品質

製品の品質とは、製品がどの程度優れているか、またはどの程度悪いかを表す概念です。この動画では、品質が低い製品はレビューによって問題点が明らかにされ、それが企業に影響を与える可能性があることが示されています。

💡企業の存続

企業の存続とは、企業が市場で生き残り、成長し続ける能力を指します。この動画では、悪いレビューが企業を倒す原因となるかどうかについて議論されており、その結論は製品の品質に依存していることが示されています。

💡正直さ

正直さとは、レビューにおいて、製品の実際の使用体験や機能を正確かつ客観的に伝えることを指します。この動画では、正直なレビューが企業にとってのフィードバックとなり、製品の改善につながるとともに、視聴者にも正確な情報を提供することが重要であるとされています。

💡視聴者

視聴者は、動画やレビューを視聴し、情報を受け取る人々のことを指します。この動画では、レビューが視聴者の購入決定を支援し、彼らに製品に関する正確な情報を提供することが重要であると強調されています。

💡評価

評価とは、製品やサービスについての判断や意見を述べることです。この動画では、評価は製品の品質を反映しており、それが企業の存続に影響を与える可能性があることが示されています。

💡投資家

投資家とは、企業の株式や債券などを購入し、企業の成長や利益を期待する人々のことを指します。この動画では、投資家が企業の株価や存続に影響を与える能力を持つことが示されています。

💡メディア

メディアとは、情報やコンテンツを伝達する手段やプラットフォームを指します。この動画では、YouTubeなどのオンラインプラットフォームがメディアとして機能し、製品のレビューや評価を広く配信しています。

💡責任

責任とは、ある役割や役務を果たす義務を指します。この動画では、レビューアーが視聴者に対して正確な情報を提供する責任があることが強調されています。また、企業への影響を考慮する必要はなく、製品の品質に焦点を当てることが重要であるとされています。

💡製品開発

製品開発とは、新しい製品を考案し、設計して市場に投入するプロセスを指します。この動画では、製品開発が企業の成長に不可欠であり、新しい製品が世界を変える可能性があることが示されています。

💡消費者

消費者とは、製品やサービスを購入し利用する人々のことを指します。この動画では、消費者が製品選びに迷った際にレビューを参照し、製品に関する情報を得ることが重要であるとされています。

Highlights

The process of selecting products for review is an art form, with many products being average and only those that are exceptionally good or bad considered for review.

There is a recent discourse on whether bad reviews kill companies, with the Fisker Ocean review and the Humane AI pin being notable examples.

The Fisker Ocean review documented a poor experience with the car, followed by the company seemingly facing bankruptcy.

The Humane AI pin review was not positive, and many people shared similar sentiments, though the company's future is not necessarily doomed.

Reviews are simply a user's impressions of a product, and their honesty is crucial for the review ecosystem's health and usefulness.

The reviewer has long been an advocate for good independent reviews, emphasizing the importance of honesty in feedback.

An example is given about the Razer phone's poor vibration motor in the first version, which was improved in the second version based on honest feedback.

Reviews are not only for potential buyers but also for those who enjoy informative and entertaining content without the intention to purchase.

The reviewer acknowledges that not every viewer is considering buying the product, and the goal is to create informative, educational, and honest content.

The Fisker Ocean was a terrible car with numerous issues, and the reviewer's negative assessment was a fair warning to potential buyers.

The reviewer was not alone in their critique of the Fisker Ocean, and the stock price had been falling for months before their video.

Many reviewers had similar issues with the Fisker Ocean, indicating that honest reviews tend to agree on the product's pros and cons.

The reviewer does not care about the stock price of companies they review and focuses solely on creating quality content for viewers.

The Humane AI pin had numerous shortcomings, and the reviewer's negative feedback was not unfounded or unique.

The reviewer and other reviewers shared notes to ensure thorough and accurate coverage of the Humane AI pin's issues.

The packaging of the Humane AI pin was criticized as clickbait, but the reviewer stands by their title and content.

The reviewer's goal is to provide thoughtful, balanced, and honest reviews, regardless of the potential impact on companies.

Honest reviews merely accelerate the inevitable outcome based on the product's quality; a bad product will lead to bad reviews.

The reviewer expresses respect for those who create new products, as it is a challenging and essential part of innovation.

Transcripts

all right I review a lot of products

right I've I've talked about hundreds

maybe thousands of products at this

point but as many videos as I've made

about products there are way more

products out there in the world that

exist so the process of selecting which

products to even review in the first

place is like an art form to itself most

products are just meh they're fine like

they exist they they get made they're

fine whatever so they have to they have

to reach a certain level of Interest or

or being really good to even be

considered for a

review or

sometimes really really bad so there's

been a lot of interesting discourse

lately on this topic there will be you

know some negative reviews and then a

company will eventually go out of

business and then the internet poses the

question do bad reviews kill companies

do bad

reviews kill companies or or do bad

products kill

companies I yeah I I do have a lot of

thoughts so two of the biggest examples

that have been pointed to especially on

Twitter were the Fisker ocean review

that I did and the Humane AI pin from a

couple days ago so the Fisker Saga was

pretty well documented but in case you

missed it I reviewed a car I had a

pretty horrible experience with it

documented it published their review on

the autofocus Channel and then a few

months later the entire company appears

to be on life support like likely filing

for bankruptcy soon and now this startup

Humane you know they dropped their first

product this pin I review it it's not

super positive a lot of people are

saying the same thing and I don't even

think Humane is going anywhere by the

way but I think there's some pretty

simple logic we can use to decipher what

the the real danger is to these

companies which is do you still get a

bunch of negative reviews and then die

as a company if the product is actually

really good but you know let's back up

for a second what is a review little pet

peeve of mine is I think people misuse

or overuse that word a lot but a review

is just somebody uses a product and then

just delivers their Impressions on

whether they think it's any good or not

how well it actually worked and if their

honest opinion is if it's good then

that's the review if it's bad that's the

review that's basically it and so I've

been a advocate of good independent

reviews for what feels like forever now

but the thing about reviews is if

they're not honest then they're

basically useless I really strongly feel

like everything that comes from a review

all the consequences and everything that

comes around it everything in the world

of an ecosystem of reviews depends on

the review being truthful and actually

honest about things so let me I'll just

give an example I've told this story

before but years ago I remember I

reviewed the first uh Razer phone when

it came out so Razer gaming company they

make lots of stuff they're getting into

smartphones for the first time so they

made a phone that appeals to the same

Target demographic of Gamers so you know

it had a bunch of upsides and downsides

obviously gaming Focus Features so it's

got like front-facing speakers and a

high refresh rate the battery was pretty

big but also the camera was weak and I

specifically I remember I the vibration

motor was horrible and I remember

calling it out I remember saying this

also the vibration motor in this phone

trash straight trash I'm going to call

myself so you can hear

this it sounds broken like it's but it

sounded that way out the box since day

one so that is the Razer phone just one

of the worst vibration Motors I've ever

experienced in a new phone so okay fast

forward a year right I'm at a briefing

it's in New York City it's for the Razer

phone 2

and so they're walking me and some other

people through this new phone they've

made and they've got a bunch of changes

it's got a glossy back they added

wireless charging now the logo glows and

like the speakers are better and all

this stuff and they're talking us

through it and then the guy turns to me

and he says and Marquez you got to try

the new vibration motor in this

phone and it's such a niche thing but I

sure enough I try it and it's way better

and that's to me what that's a big part

of what reviews are all about that

honest feedback turned into actually

action for the company to make it better

so people who bought the first one knew

what they were getting into and people

who bought the second one actually

benefited from that so that's number one

honesty obviously super important but

the second thing is these reviews are

also definitely for the people that are

watching them and consuming them so

you've probably been in the situation

when you're you're about to buy

something and you just want to double

check so you you hop on YouTube you

search it up watch a couple videos about

the product just to make sure you're not

missing anything and then you either

decide on the moment or later that day

like okay yeah I'm definitely going to

buy it we've all been there that's the

reason that's exactly how this YouTube

channel started like my first ever Tech

video was reviewing a laptop but

specifically I I bought the laptop with

my allowance money in high school and I

found a Windows Media Center remote in

the PCI slot that wasn't in any of the

other reviews so the first thing I

decided to do was talk through it in a

video so that anyone else who bought the

laptop after me would know about it so

you're thinking about buying the thing

you watch a couple reviews of the thing

you learn everything you need to know

boom success but here's where it gets a

little bit interesting I do have a bit

of an extra dimension on my hands with

these videos because I know that there's

no way that every single person watching

a review of every single product is one

of those people who was considering

buying it I get that comment actually in

personal all the time I you I watch the

reviews even though I'm not buying any

of this stuff so I know that a lot of

people in fact most people watching

these videos are actually just here to

watch an interesting

informative good video in general an an

entertaining video and so the way that I

satisfy those things is much more

subjective I think like everyone has a

different way they do it everyone has a

different Target demographic but that's

a little bit of a new dimension so then

I think if we go back to the original

question so can uh can a video be can a

video kill a company I'll use the uh

Humane and Fisker examples specifically

the Fisker ocean was a terrible car it

is a terrible car I've reviewed about 40

50 different cars in the past few years

made videos about many of them this is

the first one where I genuinely couldn't

wait to be done driving it like it just

had tons of problems bugs missing

features safety issues like it's just

bad right so I review the thing I give

people what I feel is a fair assessment

that also doubles as a warning not to

buy this bad car um so hopefully it's

entertaining and informative to the

majority of people who weren't thinking

about buying the car but also that it is

as honest as possible with the people

who are and maybe a week or two later

the company's stock price is plummeting

to an all-time low and they appear to be

like filing for bankruptcy Q the

internet going nuts which I I guess I

get it like obviously it makes a nice

headline like oh this this review came

out and it killed this company this

review bankrupted all of Fisker maybe

like there was a whole morning Brew

thread on how Fisker handled this video

so poorly that they're now going to go

bankrupt because of it also there were

there were whole stock Investments

themed channels saying this was like a

paid promoted attack against the Fisker

stock price like it got pretty crazy but

did one review killed the entire

company I would say to zoom out a bit I

would really I think it's important to

zoom out a bit actually first of all I

was not the only one to review the car

not even close and so yes the stock

price did drop after my video but the

stock was in freef Fall for many many

months before my video too and if you

zoom out on YouTube or in the car review

space in general I was far from the only

person saying these things about the car

for all of these months many other

reviewers had been having a plethora of

issues even stuff that I didn't have

with this thing actually I feel like

that might be the easiest way to tell if

a review is honest or not like we're

we're we're all reviewing the same

product basically if we all have the

same thing so we're all going to find a

lot of the same things we're all

eventually going to have a lot of the

same upsides downsides if there are

issues they may eventually surface so

yeah they're they're they're probably

going to agree with each other a bunch

of honest reviews they all say a lot of

the same stuff oh and also the in the US

the stock price there's this thing where

if a if a stock what is it if it's below

a a dollar for however many days in a

row then they'll get a warning that they

may be delisted and they have six months

to get the stock price back up over a

dollar and Fisker had just received that

notice right around the same time that

my I think right before my video came

out actually and if you're an investor

you're looking at that that's the type

of stuff that really tanks the stock

price if you're asking me and if you're

asking me personally I I literally don't

care what the stock price is of any

company of any product I review I just

don't care and so if I'm if I'm talking

about a product that will never have

anything to do with what I say about the

product and I I hope that's not true

about other people either I shouldn't

even have to say this I I'm not invested

in any companies that I cover it's just

a matter of trying to make an

informative educ ational and honest

video review that's my goal my only goal

is to do that and I don't have any duty

to any of the companies whose products I

cover it is only to the people watching

the videos so now okay fast forward to

you know pretty recently the Humane AI

pin comes out a lot of the same stuff

right like this pin has a lot of missing

promises you know the things it does it

doesn't actually do super well the

battery life is bad it overheats the

laser projector is kind of bad like the

list just goes on and on I try to be as

Fair as possible and as informative as

possible but I'm also absolutely not

about to sugarcoat or leave anything out

to protect any company's $700 device

with a monthly subscription not into

that but yet even still there are some

threads blowing up saying it's extra bad

what I did to this poor company and you

know maybe you could argue since this is

the biggest channel that covered it

maybe there's some extra impact there

but again I would say to zoom out

I just zoom out again I am not I was not

the first actually even to cover the

Humane pit but I'm also far from the

only one to talk about it and even a

little inside baseball when a product

comes out that's this notable or this

bad uh which isn't very often a lot of

reviewers like that's it's a very it's

stressful you want to make sure you get

everything right a lot of us are

literally trading notes and like trying

to figure out like when mine died in two

hours and overheated on my chest without

doing anything I thought it was like an

issue with mine and I was texting a

couple others and sure enough they're

having the same things happen to them so

we're all trying to be as as thorough as

possible and making sure reviews are

truthful and so that's how you get a

bunch of truthful reviews now you could

argue and I think the the guy on Twitter

did that the packaging was too

clickbaity and I totally get that but I

also stand by our title and thumbnail

and especially the end of the title but

keep in mind the dimension that that

that most of the people who who see this

in their feed and their subscription box

have never heard of The Humane AI pin

and this will be the first time they

hear about it and they click on it

hopefully and then they're delivered

with a thoughtful well-considered

balanced and honest and entertaining and

informative video that happens to be a

review so look I've reviewed a lot of

bad products in my day you might

remember some of them you might remember

the Dyson headphones or the red hydrogen

1 or the pixel slate or the htcu ultra

the list goes on but one thing is

definitely been clear and consistent

throughout all this which is anytime the

company goes under you don't get those

bad reviews without the product being

bad to begin with obviously I have a

massive amount of respect and

appreciation for people and groups of

people who are actually making new stuff

like Building Products that's the hard

part at the end of the day and we to get

a whole bunch of new exciting things

that might change the world and that's

really exciting but my reviews

technically are not for them all that

any honest review actually does is just

accelerate whatever was already going

on think of it that

way okay thanks for watching catch you

guys in the next one peace