Millionaire explains why time is NOT the most precious resource...

Summary

In diesem Video diskutiert Oxford, der Gründer von Own Acquisition, das wertvollste Ressourcen für Unternehmer: Aufmerksamkeit. Er teilt seine Erkenntnisse, wie man seine Aufmerksamkeit effizient verwaltet und wie dies zu einem sprunghaften Wachstum sowohl im Geschäfts- als auch im persönlichen Leben führen kann. Er betont, dass es wichtig ist, seine Aufmerksamkeit auf das zu konzentrieren, was wächst und sich auf die Verwaltung anderer ausdehnt, anstatt sich in zu vielen Dingen zu verstricken.牛津还分享了 persönliche Beispiele und Ratschläge, wie man seine Aufmerksamkeit zurückgewinnt und auf ein erfolgreicheres Unternehmertum konzentriert.

Takeaways

• 🎥 Der Sprecher hat drei Jahre lang zwei Videos pro Woche auf Facebook hochgeladen, bevor er YouTube erkannte.
• 🌟 Ein spezifisches Video wurde als eines der meistgesehenen und geteilten, was ihm dabei half, das wertvollste Ressource zu erkennen, das Unternehmer haben.
• 💡 Aufmerksamkeit, nicht Zeit, ist das goldene Ressource für Unternehmer, und die meisten verlieren es.
• 📱 Der Sprecher beschreibt, wie erfolgreiche Menschen ihre Aufmerksamkeit verwalten, indem sie ihre Umgebung und Kommunikationskanäle sorgfältig kontrollieren.
• 🚀 Durch das Konzentrieren der Aufmerksamkeit auf das Wachstum seines Geschäfts erkannte der Sprecher, dass er explosiven Wachstum in seinem Unternehmen und im Leben insgesamt erzielen konnte.
• 🧘‍♂️ Die Charakterzüge, die einen zum Unternehmer machen, können auch Hindernisse für das Wachstum sein, und es ist notwendig, diese zu überwinden, um erfolgreich zu sein.
• 🔄 Um das Wachstum zu fördern, ist es notwendig, weniger zu tun, was durch Delegation und die Entscheidung, Dinge nicht zu tun, erreicht werden kann.
• 🚫 Es ist wichtig, sich zu weigern, um die Aufmerksamkeit auf das zu konzentrieren, was am Wichtigsten ist, was oft Gegenteil des natürlichen Verhaltens ist.
• 💸 Der Sprecher betont, dass es nicht notwendig ist, mehrere Geschäftsbereiche zu haben, um erfolgreich zu sein; stattdessen sollte man sich auf ein Ding konzentrieren und es gut machen.
• 🔄 Durch das Konsolidieren von Geschäftsbereichen und das Entfernen von Ablenkungen konnten Personen, denen der Sprecher berät, signifikant ihr Einkommen steigern.

Q & A

Wie oft hat Oxford die Woche Videos aufgenommen und wo hat er sie veröffentlicht?

Oxford hat drei Jahre lang zwei Videos pro Woche aufgenommen und sie in einer Facebook-Gruppe veröffentlicht, weil er zu diesem Zeitpunkt nicht verstand, wie YouTube funktionierte.

Was war der Grund, warum Oxford dieses spezifische Video teilen wollte?

Oxford wollte dieses Video teilen, weil es ihm sehr wertvoll war und ihm half, das wahrscheinlichste wertvollste Unternehmerressource zu verstehen, die meisten Unternehmer verschwenden.

Was ist die Hauptbotschaft des Videos?

Die Hauptbotschaft ist, dass Aufmerksamkeit das wertvollste Ressource für Unternehmer ist und dass die meisten es verlieren, ohne es zu merken.

Wie hat Oxford seine Aufmerksamkeit verwaltet, nachdem er das Video gemacht hat?

Oxford hat seine Aufmerksamkeit verwaltet, indem er sich auf eingeschränkte Dinge konzentrierte, was zu einem sprunghaften Wachstum sowohl in seinem Geschäfts als auch im Leben insgesamt führte.

Warum ist Aufmerksamkeit nach Oxfords Ansicht wichtiger als Zeit?

Oxford argumentiert, dass Aufmerksamkeit wichtiger ist als Zeit, weil man unendlich viel Zeit haben kann, aber wenn man nicht fokussiert ist, kann man nichts mit dieser Zeit erreichen.

Was hat Oxford über die Wechselwirkung zwischen Aufmerksamkeit und Erfolg gesagt?

Oxford sagt, dass erfolgreiche Menschen ihre Aufmerksamkeit sehr gut verwalten und dass dies zu ihrem Erfolg beiträgt, während weniger erfolgreiche Menschen dies nicht tun und daher weniger Erfolg haben.

Wie hat Oxford seine Mentoring-Erfahrungen mit anderen Unternehmern beschrieben?

Oxford beschreibt, dass er informell vier oder fünf Leute mentoren würde, was zeigt, dass Mentoring weniger taktisch ist, je erfolgreicher man ist.

Was hat Oxford über das Verhalten von Milliardären und ihrer Aufmerksamkeitsverwaltung gesagt?

Oxford sagt, dass Milliardäre ihre Aufmerksamkeitsressource sehr sorgfältig verwalten, indem sie ihre Umgebung, Telefone und Computer sauber und ruhig halten, um störende Einflüsse zu minimieren.

Was hat Oxford über die Notwendigkeit der Reduzierung von Ablenkungen in einem Unternehmerleben gesagt?

Oxford betont, dass man, um zu wachsen, weniger tun muss und dass dies sowohl durch Delegation als auch durch das Ablehnen von Dingen erreicht wird, die seine Aufmerksamkeit ablenken.

Was ist die Empfehlung von Oxford für Unternehmer, die ihr Geschäft wachsen lassen wollen?

Oxford empfiehlt Unternehmern, ihre Aufmerksamkeit auf ein einziges Geschäft zu konzentrieren und alle anderen Ablenkungen zu reduzieren, um das Geschäft erfolgreicher zu machen.

Outlines

00:00

🎥 Wachstum durch Aufmerksamkeit

Der Sprecher beginnt mit der Erzählung seiner Erfahrung, wie er durch die Produktion von Videos in einer Facebook-Gruppe seine Kommunikationsfähigkeiten verbesserte. Er betont die Bedeutung eines speziellen Videos, das ihn in seinem Geschäftswachstum und im Leben insgesamt befreite. Dieses Video enthüllte ihm die wahrste Ressource, die Unternehmer*innen haben: Aufmerksamkeit. Er erzählt, wie erfolgreiche Unternehmer*innen ihre Aufmerksamkeit verwalten und wie er selbst durch die Reduzierung von Ablenkungen in seinem Leben anfing, sprudelndes Wachstum zu erleben.

05:00

🧘‍♂️ Die Macht der Aufmerksamkeitsverwaltung

Der Sprecher diskutiert die Rolle von Aufmerksamkeit in der Erfolgsgeschichte von Unternehmer*innen. Er teilt, wie er selbst und andere erfolgreiche Menschen ihre Aufmerksamkeit sorgfältig verwalten, um den Erfolg zu maximieren. Er betont, dass es nicht darum geht, mehr zu tun, sondern das Richtige zu tun und sich auf die wichtigsten Aufgaben zu konzentrieren. Er erzählt von der Notwendigkeit, Ablenkungen zu verringern und sich auf das zu konzentrieren, was das Wachstum fördert, wie es in einem Fall von einem Unternehmer mit vier Geschäften gezeigt wird, der durch die Reduzierung seiner Aufmerksamkeitsaufteilung auf ein Geschäft signifikant wuchs.

10:00

🚫 Sagen Sie Nein, um Ja zu mehr Aufmerksamkeit zu geben

Der Sprecher fordert dazu auf, Ablenkungen und Nebenprojekte abzuschaffen, um die Aufmerksamkeit auf das zentrale Anliegen zu konzentrieren. Er argumentiert, dass erfolgreiche Unternehmer*innen oft sehr 'ruhig' sind und sich um ihre Isolation bemühen, um ihre Aufmerksamkeit zu schützen. Er teilt persönliche Erlebnisse und Erkenntnisse, wie er durch das Lösen offener Themen und das Reduzieren von Ablenkungen seine Aufmerksamkeitsressourcen maximierte und wie das sein Geschäftswachstum beeinflusste.

15:01

🔄 Konzentration auf ein Hauptgeschäft

Schließlich betont der Sprecher die Bedeutung, sich auf ein Hauptgeschäft zu konzentrieren, anstatt versucht zu sein, mehrere Projekte gleichzeitig zu betreiben. Er teilt Beispiele von Unternehmer*innen, die durch das Konzentrieren ihrer Aufmerksamkeit auf ein Geschäft signifikant wuchsen. Er fordert dazu auf, die Illusion aufzugeben, dass mehr Projekte automatisch zu mehr Erfolg führen, und stattdessen die Kraft der Konzentration und Fokussierung zu nutzen.

Keywords

💡Aufmerksamkeit

Aufmerksamkeit ist ein zentrales Konzept im Video, das als wertvollste Ressource für Unternehmer dargestellt wird. Der Sprecher argumentiert, dass Aufmerksamkeit Geld ist und dass erfolgreiche Unternehmer sie sehr sorgfältig verwalten. Im Kontext des Videos bedeutet Aufmerksamkeit die Fähigkeit, sich auf eine Aufgabe oder ein Ziel zu konzentrieren, ohne durch Ablenkungen oder andere Ressourcen abgelenkt zu werden. Ein Beispiel dafür ist, wie der Milliardär, der im Video erwähnt wird, seine Zeit und Kommunikation sehr kontrolliert, um seine Aufmerksamkeit auf wertvolle Aktivitäten zu konzentrieren.

💡Unternehmer

Unternehmer sind Personen, die eigenständig Unternehmen gründen und führen. Im Video wird betont, dass Unternehmer oft von der gleichen Charaktereigenschaft betroffen sind, die sie erfolgreich machen, aber die auch ihre Aufmerksamkeit auf zu viele Dinge verteilen können. Der Sprecher verwendet den Begriff, um die Zielgruppe seines Videos zu identifizieren und zu betonen, dass sie lernen müssen, ihre Aufmerksamkeit besser zu verwalten, um erfolgreich zu sein.

💡Ressourcen

Ressourcen werden im Video als Elemente beschrieben, die Unternehmer für ihr Wachstum und ihre Erfolge benötigen. Der Sprecher stellt heraus, dass Aufmerksamkeit die wertvollste Ressource ist, nicht nur Geld oder Zeit. Er diskutiert, wie man Ressourcen wie Zeit und Aufmerksamkeit effizienter nutzen kann, um das Wachstum des Unternehmens zu fördern.

💡Wachstum

Wachstum ist ein zentrales Thema des Videos und bezieht sich auf die Expansion und Verbesserung von Unternehmen sowie des persönlichen Lebens des Unternehmers. Der Sprecher betont, dass Wachstum nicht nur durch mehr Arbeit oder mehr Projekte erreicht wird, sondern durch die konzentrierte Anwendung von Aufmerksamkeit und Ressourcen auf ein klares Ziel.

💡Delegation

Delegation ist das Verteilen von Aufgaben oder Verantwortlichkeiten an andere Personen. Im Video wird dies als eine Schlüsseltätigkeit betrachtet, um die eigene Aufmerksamkeit freizusetzen und das Wachstum des Unternehmens zu fördern. Der Sprecher empfiehlt, Aufgaben zu delegieren, um seine eigene Aufmerksamkeit auf das zu konzentrieren, was am wichtigsten ist.

💡Fokus

Fokus ist die Fähigkeit, sich auf eine spezifische Aufgabe oder ein Ziel zu konzentrieren, ohne abgelenkt zu werden. Im Video wird Fokus als entscheidend für das Erreichen von Erfolg und Wachstum betrachtet. Der Sprecher betont, dass erfolgreiche Unternehmer ihre Aufmerksamkeit sehr sorgfältig verwalten und sich auf ein oder zwei Hauptziele konzentrieren.

💡Entwicklung

Entwicklung bezieht sich auf den Prozess des Wachsens und Veränderns, sowohl für das Unternehmen als auch für den Unternehmer persönlich. Im Video wird betont, dass Charakterzüge und Fähigkeiten, die für den Start von Unternehmen wichtig sind, nicht unbedingt die gleichen sind, die für das Wachstum und die Fortsetzung des Erfolgs erforderlich sind.

💡Ablenkungen

Ablenkungen sind Dinge oder Aktivitäten, die die Aufmerksamkeit des Unternehmers ablenken und ihn davon abhalten, sich auf das Wichtigste zu konzentrieren. Im Video wird erklärt, wie erfolgreiche Unternehmer ihre Umgebung und ihre Routinen gestalten, um Ablenkungen zu minimieren und ihre Aufmerksamkeit auf das zu konzentrieren, was für ihr Wachstum am wichtigsten ist.

💡Leistung

Leistung bezieht sich auf die Fähigkeit, Ergebnisse zu erzielen und Ziele zu erreichen. Im Video wird betont, dass die Leistung nicht nur von der Menge der Arbeit abhängt, die ein Unternehmer leistet, sondern auch von der Qualität seiner Aufmerksamkeit und Fokussierung. Der Sprecher verwendet das Beispiel, wie er seine eigene Aufmerksamkeit verwaltet hat, um seine Geschäftsleistung zu verbessern.

💡Identität

Identität ist die Eigenschaft oder das Gefühl, wer man ist. Im Video wird erörtert, wie Unternehmer ihre Identität anpassen müssen, um erfolgreich zu sein. Der Sprecher argumentiert, dass die Charakterzüge, die einen Unternehmer zu Beginn seines Unternehmens machen, möglicherweise nicht die gleichen sind, die er später benötigt, um das Unternehmen weiter zu entwickeln und zu wachsen.

Highlights

Recorded two videos a week for three years, improving communication skills.

Shared a specific video that was highly watched and shared, emphasizing its value.

The video's content is about the most valuable resource for entrepreneurs and how it's often overlooked.

Mentioned that attention, not time, is the golden resource for success.

Described how a billionaire friend manages his attention by controlling who can contact him.

Explained the need to decrease attention-draining activities to scale effectively.

Highlighted the entrepreneurial trait of being go-getters and how it can hinder focus.

Discussed the importance of changing personal traits for business growth.

Shared personal experience of paying a coach to manage attention for business growth.

Mentioned the concept of 'open loops' or unresolved issues that consume attention.

Described how having more attention can make problems seem smaller and easier to solve.

Gave an example of how stopping drinking helped confront unresolved issues and regain attention.

Stressed the importance of focusing on one thing to grow, rather than spreading attention across multiple ventures.

Provided examples of entrepreneurs who consolidated their focus and saw significant revenue growth.

Encouraged viewers to look at their lives and identify what drains their attention.

Ended with a call to action for viewers to consolidate their efforts and focus on one thing.

Transcripts

for three years i recorded two videos a

week and i put them in a a facebook

group uh because i didn't understand how

youtube worked and uh over that time

period i got better at communicating and

things like that um but there was a

specific video that was uh among the

most watched and most shared videos um

that i ever made and i thought i would

share it here with you guys mozi nation

uh for those of you guys who don't know

my name is oxford the own

acquisition.com you know portfolio

companies that does about 85 million a

year now in the video it's from the past

so if you hear some of the numbers that

are in there

it's what i was doing at that time um

and this specific video is incredibly

valuable to me because it was one of the

videos that really set me free in

understanding the true single most

valuable resource that we have as

entrepreneurs and how most entrepreneurs

are leaking it and once i plugged that

hole for myself is when i started seeing

explosive growth uh in my business but

also in my life overall and so i wanted

to share this video because i think it's

incredibly valuable and the the

marketplace of attention has said that

this was one of the most valuable videos

ever made and so i wanted to share with

you hope you guys enjoy

this is a little bit less common for me

i'm uh

i was i'm going to make a video or i

guess

podcast depending on how you're

consuming this on a pretty pie in the

pie in the sky topic um and i titled

this the new entrepreneurial golden

resource and how you're probably leaking

it so a lot of people don't know this

but uh i probably i would say a

mentor four or five people on the side

not in a formal business setting in

terms of like them paying me or anything

like that but just people that are have

become friends that i've taken interest

in their business and i've helped them

along and

invariably and what's interesting is

that the higher up you go the less

tactical the mentorship is and so i have

so i've had i've had the fortune of

actually connecting and befriending my

my first billionaire friend which is

cool and what's

what's happened as a result of that is

that like i i obviously obsessively look

at what people who are doing better than

me are doing and then when i'm relaying

to the people who are who i'm trying to

help there's this one resource that

people who make a ton of money manage

extremely well and people who um do not

do not and a lot of people i would say

mistakenly think that the number one

resource is time

right everyone's like time is money time

is money time is money

and i would argue that that's not

necessarily true i would argue that

attention is money that is the golden

resource so the billionaire friend that

i have he's actually been helping me on

um the new endeavor that we are

launching to our gym lords uh soon which

i think will change the industry anyways

he's been helping me with that stuff but

like here's an example

on his phone his phone does not ring

unless you are already a contact that

has been whitelisted

his phone doesn't ring it's he is

impossible to reach the more successful

the more the the larger your company

grows the more you scale the more you

need to scale the only way to scale you

is because you do have a finite amount

of attention and so what happens is you

have to decrease all of the other things

in your life that drain attention

because you can have as much time as you

want but if you're not there you're not

potent you're not able

then you can't get anything done with

that time that you're supposedly

allocating which is why a lot of people

end up in this in-between state of

always everywhere and at the same time

nowhere right and so they're they're

everywhere but they're not paying

attention to anything and that's and the

reason that it's difficult to focus is

because entrepreneurs the character

trait that made us into entrepreneurs is

that we're go getters we're we're

risk-averse we're creators we're

innovators we're builders right we have

all of those traits but the difficulty

is is that the thing that gets you from

zero to one is not the thing that gets

you from one to two right and so one of

the the reason that you have to totally

morph and why you have to be a growth

oriented individual is because you have

to change your own individual character

traits in order to progress as a

business owner and so like i said the

things that got you here are not the

things that are going to get you there

the things that got you here which is

your own internal skills are not the

things that you need to pass on to other

people so the only way that you were

able to grow your business at a certain

point is by growing other people right

and the only way you can do that is if

you have the attention and the bandwidth

in order to do so and that's why if you

look at a business owner and like the

more i obsess on looking at billionaires

and people who are doing better than we

are is i look at how quiet and how clean

they keep their space and i mean that

both both in a literal sense that like

their surroundings their office their

house their homes their cell phone their

computers right there it's it's it's

quiet right everything like it's it's

pristine

and when you talk to these people

there's a certain amount of of

tranquility that's there and

and they just they just have very low

tolerance

and it's not that they're trying to be

impatient with you or impatient with the

world it's just that they understand

that they have so like they're they're

operating at such a high level that

there's so many things that are

demanding of their time and attention

that they just like they can't and so

they have to forcibly remove themselves

from so many different situations and

i'm going to give you an example so one

of the people that i'm i'm i'm somewhat

mentoring right they had they had four

businesses and this is something that

that happens so many times it lit like

like you want you want a hundred

thousand dollar coaching this is what

happens in hundred thousand dollar

coaching sessions and i'm being honest

with you what happens is someone who's

coming in usually doing between one and

three million dollars a year um can't

get past a certain point right and the

reason they can't get past is because

they only have so much attention they've

spread between four or five different

cases that's when the gym owner has four

gyms and is making less money than they

did when they had one gym because the

amount of attention that they can

allocate to one facility has gone down

so much that with fixed costs they

basically are breaking even right and so

the same thing happens now that

entrepreneur is probably making one to

three million in gross revenue but not

taking anything home because they don't

have the attention actually put onto

things and so in order to grow you need

to do less

in order to grow you need to do less

and that comes from both delegation and

also

choosing what not to do the better you

get the better the opportunities that

you have to say no to

imagine the level of opportunities that

we have now i'm just being honest so

imagine

how many things we could do or trying jv

with or do a partnership with or

whatever because of the distribution

network that we have and the trust and

the goodwill that we have with the gym

owners um that we have in our network

right a lot i get i you know how many

people

cold message me like i have an

opportunity for you i'm like really you

have an opportunity for me and so the

better you get the better your

opportunities you have to say no to

which is why becoming a higher and

higher and higher level entrepreneur is

more and more difficult because it

requires discipline

it's not about doing more it's about

doing less because we innately want to

do more so doing more of your own

internal characteristic if that was what

it took to get to be more successful

then everyone would be more successful

because it would be something that does

not take effort because that is

something that we already do it's like

man i outwork anyone i've got all this

work with it cool that gets you from

zero to one

it's not gonna get you any further than

that so stop identifying with that it

was something that i used to identify

with i was like i'll i'll outwork anyone

or whatever like that was something that

i used to think about and it was a

character trait it was an identity thing

and the more you grow the more you

realize that your identity needs to be

fluid because what it needs to be is

exactly what it needs to be at that

given time of development because the

character traits that i'm going to have

to emphasize in a year are going to be

different than the ones that i have to

emphasize now the skills that you need

to learn like delegation

leadership those are things that are not

the things that take you in the

beginning you have to be independent you

have to be

a hustling you have to be grinding you

have to be willing to put in the work

because no one else will do it for you

especially if you have no capital to

start which most people who are on here

are in that situation to reel this back

in

the number one thing that you have to be

paying attention to

is where you are paying your attention

right like you spend attention that's

why they call it paying attention it's

because it is a resource and most people

don't pay attention to that right and so

one of the things that a lot of people

don't know about me this one's going to

go along um

some of the things that a lot of people

don't know about me is that i for

nine months

paid a coach to teach me one thing which

was to manage my attention was to teach

me how to think

and so for 90 minutes every single day

all i did was talk about what i was

thinking about

think about that

every day i paid attention to where my

attention was

and when i did that all of a sudden my

business blew up

right and i realized that i had toxic

relationships i had toxic relationships

with parents i had toxic relationships

with friends or pseudo friends things

that i that were taking my attention

past things that i had on my mind that i

knew i had not handled so those are

called like open loops or open cycles

right so when you have something that

you like i haven't resolved this then

you need to handle that and you'll get

that attention back because what happens

is you have this bowl this tiny little

bowl of marbles that each of those

marbles is is a unit of attention right

if you had to measure it and so you put

little marbles of attention on your

childhood traumas you put little marbles

of attention on your marriage you put

little uh marbles of attention on your

health you put little marvel's attention

on your spirituality and then massive

marbles of attention on your business

but the thing is is that sometimes you

need to quiet and collect all of these

other little marbles so that you have

more potency more potential energy more

potential units of attention to spend on

the one thing that you're trying to grow

which in this case would be your

business and what's interesting is that

what happens is that things that were

perceived as difficult become really

easy and i don't know if you've ever had

this happen but like if you were in

college or you were in high school and

you're like man i can't solve this

problem this math problem and you were

exhausted then you go to bed and you

wake up the next morning and then all of

a sudden it seems really easy you're

like i don't know why i didn't see that

before because attention gives you the

ability to see

right like if you're if you think about

wisdom right wisdom is an ability to see

what other people cannot see

right two people are presented the same

situation the wiser person sees things

that the other person doesn't and how

can you see better you see better if you

have more ability to see which comes

from your most valuable resource

attention how much horsepower do you

have and so look at the things that you

have in your in your life right now like

if i see someone who has a messy

relationship life who's got a messy love

life who goes out every weekend and gets

trashed right like i can tell you

billionaires don't do that that like the

whole tony stark like

vision of the entrepreneur is a farce

it's not true don't believe that every

single billionaire every single

high-level entrepreneur is quiet

unbelievably quiet they keep themselves

completely isolated they have a bubble

around them of of layers of protection

they're like like for me it's it's

me and then there's layla and then we

have our co and then we have our

executive assistant team because we have

a team of eas at this point we have four

um who work the next level there's no

one who has direct

access to me including our employees no

one does

and that's because it's it would

disserve you

you guys our gym owners if everyone had

access to me the reason that i don't

respond to facebook messages is not

because i don't want to it's because i

literally can't and if i did i would be

disturbing everyone because then my

attention would be split because someone

can't generate leads in their mind or

whatever you know what i mean like

because these little things these little

things that are perceived as huge issues

to you in that moment because you have a

little bit of attention

you you have so little left that

everything seems like an explosion but

when you have lots of capacity big

problems seem small and small problems

seem big and it sounds reverse because

what you do is you start seeing that all

of these things are attention drains and

you just say i don't want to play

anymore

then you stop playing

and then all of a sudden everything gets

really simple because the only things

you have to do become really simple at

our gym lord's event one of the things

that we had to do or that i had everyone

do

was simply define the number that they

needed to have in their gym number of

efts in order to have the lifestyle that

they wanted to have really simple simple

process

most people didn't have that but it's

amazing what happens when you have

clarity because then it allows you to

put your attention in one direction

right and then it gives you a litmus

test will this help me grow this number

yes or no yes cool let's do it no ignore

it right and it takes discipline to say

ignore it

it takes discipline

that's why it's hard that's why most

entrepreneurs aren't successful that's

why most entrepreneurs don't grow is

because it's hard it's counterintuitive

it's counter your character and so you

have to learn how to not be yourself in

order to be the person that you want to

be

and that's why that's why most people

don't do it and so to go ridiculously

full circle on this

every time i meet with an entrepreneur

and i told you we i

coach is probably a loose term but i'll

meet with um a few a handful of

entrepreneurs um on a semi-regular basis

and just see how how's it going and the

question that i always ask is what's

your attention where's your attention

and if someone comes in and they seem

really really like scattered i already

know that their attention's all over the

place they're super spread they're less

able so of course they can't grow their

business because they don't have the

very horsepower the main resource that

allows them to grow and push

right and so look at your life look at

your relationship with your spouse loved

one look at your habits

how you wake up how you eat how you

exercise do you drink here's an example

for why we stop drinking all right and

it has nothing to do with any kind like

there's no religious anything

regarding this we stopped drinking

because i realized that i would drink

at night on a fairly regular basis not

like i always had some issue with it i

really didn't i mean i drank a lot but i

just whatever the point is this is that

i would i would drink in the evenings

because i would it would it would help

me just de-stress but help me unwind

but what that does is it masks the thing

that is taking my attention that i have

anxiety on

right and so if you need to take a drink

to unwind then it means you have things

that you have not resolved and so one by

one what happened is that when i stopped

drinking everything got really loud

and so i had to face and confront the

things that i had not resolved yet and

so in the beginning it's the hardest but

then what happens is once you've

actually resolved all of those things

the desire to drink goes away because

you're like well i actually feel really

good right now i don't want to mess that

up

and so it flips but it took it took

probably six months for that to happen

from it

um and so i'm just giving that as an

example of um

of what of what having your attention

split and kind of getting gaining that

attention back can be so look at your

life look at your relationships look at

your habits and the things that are

taking your attention you need to handle

complete the cycles and get the

attention back so you can work on the

one thing that you're trying to grow and

if you have side hustles and side

businesses

get rid of them

kill them that's what people like people

come and they pay tons of money to tell

them

do one thing and the only reason that

they listen is because we make one

and i'm telling you right now that's

what i would tell you do one thing focus

do one thing focus

saying it again that's why most times uh

when someone comes in they're like hey i

want to start an online business in a

food prep business and

and and uh whatever right all at the

same time because one of them is going

to take off it doesn't work that way all

of them could take off you could have a

billion dollar

uh food prep business you could have a

billion dollar gym business like your

business like having more businesses is

a farce i was talking to a gym owner the

other day and he's like yeah i mean two

paychecks is better than one and i was

like no one fat paycheck is better than

two you can have a hundred million

dollar roofing business right that just

repairs rooms you don't need to do

general contracting and also windows and

also gutters and roofs you can just do

one thing and be really really really

really really good at it and make as

much money as you want and so just break

that belief of yourself of like i have

to have three things in order to make

more money you know you don't you don't

it's not true you need one thing i had

someone who's in the real estate space

who was doing real estate coaching

after uh her first month of being in the

coaching uh called me up and was like

there's just not enough real estate

agents she was doing like 200 000 a

month and i was like real estate agents

i said how how how small of a market do

you think micro gym owner is

i was like you literally outnumber my

market a hundred to one and i was like

and we are out doing outpacing your

revenue

twenty to one

it's it's just these beliefs that we

have that are silly and i can tell you

that the the higher up you go all of

those limiting beliefs disappear and you

just see people who operate a very high

level very quiet very clean they they're

like if someone walks in the door and

there's any negativity those people just

get up and late nothing personal i just

can't have that in my life right someone

complained someone's negative oh this

weather ah traffic stop like no worries

i'm just gonna get up and go it's

nothing personal right that's how they

handle themselves so um thank you guys

for your attention um i hope i gave you

a positive return on it that was my

intention um this wasn't a normal uh

type of uh

video that i would normally make but it

was something that was like on my mind

and i just had uh two or three calls

recently where i had told people to

consolidate their businesses get rid of

one two or three businesses and then

within a matter of 30 days

two of those people

had a multiple of 3x on their total

revenue between of what they were doing

before within a 30-day period just by

getting their attention back look at

what you can consolidate lots of

everyone i appreciate you and um

shoot a like for someone who feels

really distracted or if you have a

spouse and you're like we should clean

up our stuff

tag them so that you can clean it up and

uh

have to get some attention back all

right that's a lot have an amazing

thursday and i will talk to you guys

soon all right