How to Build a Perfect Ai Offer in 15 mins (COPY THIS!!)
Summary
TLDRThis instructional video aims to guide viewers on crafting a world-class offer, particularly for beginners in the AI or automation industry. The host shares their thought process, emphasizing the importance of understanding decision-making in business scaling. The video explores creating offers that solve problems, convert leads effectively, and provide a fast ROI without being time-consuming. It suggests starting with a 'done for you' service for scalability, then transitioning to a hybrid model combining services and training. The host provides examples of traffic and conversion mechanisms, and stresses the significance of client communication and accountability for successful business growth.
Takeaways
- 📈 The video aims to help viewers create a world-class offer by explaining the thought process behind it, which is crucial for scaling a business.
- 🔍 A world-class offer solves problems by delivering a great service and includes solid conversion mechanisms to turn leads into clients efficiently.
- 💰 Offers should provide a fast return on investment for clients without requiring too much time from the service provider to avoid being a bottleneck.
- 🛠 The presenter will demonstrate a 'perfect product market fit offer' and emphasizes the need to adapt it to different niches.
- 🔑 There are three main types of online sales: done-for-you services, done-with-you services (like coaching or consulting), and do-it-yourself products (courses or info products).
- 🚀 For beginners, starting with a done-for-you offer is recommended as it's easier to sell because the service provider does the work for the client.
- 🤔 The video discusses the challenges of selling a course due to common objections like the availability of free information on platforms like YouTube.
- 💡 The presenter suggests a hybrid model combining done-for-you services with coaching and training to provide the best value while scaling.
- 📊 The importance of not overthinking future consequences when starting a business is highlighted to prevent being held back by fear of responsibilities.
- 📝 The video provides examples of mechanisms to generate traffic and convert leads, such as creating automated Instagram reels and finding competitors for clients.
- 📈 The presenter shares personal strategies for scaling a business to 10-20K a month by overdelivering and then packaging these systems for sale to a broader audience.
Q & A
What is the main focus of the video?
-The main focus of the video is to guide viewers on how to create a world-class offer, explaining the thought process behind it, and providing a step-by-step approach to building a scalable and valuable offer.
Why is understanding the thought process behind creating an offer important?
-Understanding the thought process is crucial for those seeking mentorship or scaling a business, as it equips them with the knowledge to make informed decisions on their own, rather than blindly following instructions.
What percentage of viewers, according to the Instagram story poll, struggle with creating a world-class offer?
-About 70% of the viewers, as indicated by the Instagram story poll, struggle with creating a world-class offer.
What are the three types of services one can sell online to make money?
-The three types of services one can sell online are: a done-for-you service, a done-with-you service, and a do-it-yourself product, such as a course or an info product.
Why is a done-for-you service considered the easiest to sell for beginners?
-A done-for-you service is the easiest to sell for beginners because the service provider is directly involved in delivering the service for the client, which can help overcome the client's objections and make the sale more straightforward.
What is the significance of creating mechanisms that generate traffic and convert leads for clients?
-Creating mechanisms for traffic generation and lead conversion is significant because it helps in attracting potential clients and turning them into actual clients, which is essential for business growth and revenue.
Why is it important for beginners to avoid being the bottleneck in their business operations?
-It is important for beginners to avoid being the bottleneck because it can hinder business growth and scalability. By implementing mechanisms that reduce their direct involvement in operations, they can focus on scaling their business more effectively.
What is the role of automation in creating a world-class offer?
-Automation plays a crucial role in creating a world-class offer by enabling scalability, reducing the time spent on operations, and allowing the business to serve more clients without a proportional increase in workload.
What is the purpose of using a tool like Notion for client management?
-Using a tool like Notion for client management helps in maintaining accountability and providing a clear structure for clients to follow. It ensures that clients are aware of the ongoing processes and can track the progress of the services provided.
What is the concept of 'activation points' in the context of client fulfillment?
-Activation points are critical stages in the client fulfillment process where clients are more likely to continue with the service or increase their lifetime value. These points are designed to keep clients engaged and committed to the service being provided.
How can a business transition from providing high-ticket services to a low-ticket, plug-and-play system?
-A business can transition by packaging the high-ticket services and automations they have developed into a scalable, low-ticket system that clients can implement on their own. This allows the business to reach a wider audience and generate revenue without being directly involved in the service delivery.
Outlines
📈 Understanding the Essence of a World-Class Offer
The speaker opens the video by addressing the common struggle of creating a world-class offer, as revealed by an Instagram poll. They emphasize the importance of understanding the thought process behind creating such offers, especially when seeking mentorship or scaling a business. The speaker promises to guide viewers through the creation of a world-class offer, explaining their rationale along the way. They define a world-class offer as one that solves problems by delivering a great service, using the example of generating leads through YouTube ads and converting them into clients. The need for conversion mechanisms and avoiding being a bottleneck in the business process is highlighted. The video aims to help beginners in AI or automation sales, urging them to take notes for future reference.
🛠️ Crafting a Scalable and Valuable Offer
The speaker discusses the three types of online offerings: done-for-you services, done-with-you services, and do-it-yourself products. They propose a hybrid model that combines elements of these to create a scalable offer. The focus is on starting with a done-for-you service due to its ease of sale, as it involves direct service delivery to the client. The speaker shares personal experience, suggesting that while this model is not initially scalable, it can be made so with the right tweaks. They also touch on the common fears and misconceptions beginners have about the consequences of running an agency or coaching business, advocating for not overthinking future challenges and instead focusing on delivering value to clients.
🚀 Leveraging Automation for Traffic and Conversion
The speaker provides examples of mechanisms to generate traffic and convert leads into clients, such as creating automated Instagram reels and identifying competitors' successful strategies on YouTube. They suggest using tools like Canva and chatbots for lead conversion and propose the idea of providing clients with an editor to ensure content creation. The importance of not leaving clients in the dark and maintaining constant communication is stressed, with the use of platforms like Notion for accountability and updates. The speaker also introduces the concept of 'activation points' to increase client retention and lifetime value, drawing an analogy with the TV show 'Breaking Bad' to illustrate the effectiveness of engaging clients early on in the process.
🌐 Transitioning from Service Delivery to System Sales
The speaker concludes by discussing the transition from providing services to selling systems, which is more scalable and less labor-intensive. They share their personal journey of packaging their services into a system and selling it as a low-ticket item, leveraging the expertise and market position they've built. The speaker encourages viewers to create content and establish themselves as experts in their field, which can then be used to sell systems effectively. They highlight the value of systems over information and the potential to earn revenue while providing immense value to clients. The video ends with a call to action for viewers to like, subscribe, and comment for more content, and an invitation to join the speaker's school for access to various automations and resources.
Mindmap
Keywords
💡Worldclass Offer
💡Thought Process
💡Conversion Mechanisms
💡Return on Investment (ROI)
💡Bottleneck
💡Done For You Service
💡Done With You Service
💡Do-It-Yourself (DIY)
💡Hybrid Model
💡Accountability
💡Activation Points
Highlights
The video aims to solve the common struggle of creating a world-class offer by walking through the process and explaining the thought process behind it.
Understanding the importance of having conversion mechanisms in place after generating leads, such as turning ad views into appointments and clients.
The necessity for a world-class offer to provide fast return on investment for clients without requiring too much time from the service provider.
The presenter shares a personal example of a product-market fit offer and emphasizes the need to adapt it to different niches.
Three main types of online offerings: done-for-you services, done-with-you services, and do-it-yourself products.
A hybrid model is suggested for scalability, combining done-for-you services with coaching and training.
The recommendation for beginners to start with a done-for-you offer due to its ease of selling and the sweat equity provided.
The challenge of selling a done-with-you consulting model due to common objections like information being freely available online.
The importance of not overthinking the future and focusing on immediate actions to avoid being a bottleneck in the business.
An example of a perfect offer includes generating traffic through automated reels for clients and finding high-performing competitor topics.
The use of automations like a comment automation bot and DM keyword automation to convert traffic into leads and clients.
The strategy of finding and providing editors for clients to ensure content creation and posting accountability.
The significance of using tools like Notion for client management and providing a clear structure for client engagement.
The concept of activation points in client fulfillment to increase client retention and lifetime value.
The idea of starting with a customized approach and eventually packaging the service as a plug-and-play system for scalability.
The presenter's personal journey from providing high-ticket services to selling implementation as a low-ticket product.
The value of systems over information and how the presenter has built a variety of automations for clients.
An invitation to join the presenter's school for access to all automations and further learning opportunities.
Transcripts
just like that we're back with another
video on the channel so this morning I
actually put out an Instagram story poll
and I realized that about 70% of you
watching this struggle with creating a
worldclass offer so I thought what
better way than to solve that problem
once and for all by creating this video
right here where I'm actually going to
walk you through a worldclass offer so
and not only am I going to walk you
through it I'm going to explain my
thought process behind why I'm saying
what I'm saying because it's important
if you're going to get a mentor or
anyone to help you scale a business it's
really important you understand their
thought process behind why they make
decisions otherwise when it comes to you
making decisions you'll have no idea
what you're doing so I'm going to
actually walk you through the mechanisms
everything you need to know so if you're
a beginner and you want to sell AI or
some type of automations please take
some notes I couldn't recommend watching
this all the way through enough like
it's actually going to help you so first
of all we need to understand what makes
a worldclass offer so the greatest
offers are able to solve problems from
you delivering a great service so what
do I mean by this let's just say
hypothetically you are running YouTube
ads and let's say you run some good
YouTube ads and you get leads for your
clients now a solid offer wouldn't just
lead it leave it there right you can't
just run YouTube ads you need solid
conversion mechanisms to convert the the
eyeballs and attention you're getting
from the ads into actual appointments
and clients right and then you can even
go one step further to help them once
they sign too many clients so
another example of a solid offer would
be one that has mechanisms that can get
your clients a fast return on investment
people like fast money right and not
only do you need to be able to do this
you need to be able to do this without
you spending too much time in it because
a common theme I see with beginners is
they are the bottleneck they are
literally on a hamster wheel going round
and round because they're doing
everything for their client so you need
mechanisms that yeah can make it easy
for your clients to make money but
without you spending too much time in
the actual um operations so I'm going to
literally show you a perfect product
Market fit offer right I'm literally
going to show you that in a second and
you can adapt this because I do want to
preference right at the start that you
can't just offer the same thing to every
Niche and I have no idea what you
watching this are in like in terms of a
niche right or a market so you'll need
to adapt to this um but nonetheless I'm
going to explain um just something
quickly before I get into the Myro board
and show you how to yeah structure your
offer right so there are only three
things you can sell online to make money
a done for you service which is ADS as
an example a done with you service which
is coaching or Consulting and a
do-it-yourself this is this is a course
or info product right now I'm going to
be sharing with you a hybrid model that
you can adapt and you can actually use
all of these in your offer so logically
right if you're not making 20K a month
and let's say you're a beginner making I
don't know nothing or a few thousand a
month it logically makes sense for you
to start with a done for you offer
because it is the easiest thing to sell
why is it the easiest thing to sell
because you're doing it for a client
you're making up in terms of Sweat
Equity for that client you are spending
time in the trenches delivering a
service for the client therefore it's
easier to sell because you're doing it
for them now a done with you Consulting
model is kind of in the middle I don't
think it's too hard to sell but of
course for my experience is very hard to
sell because not only is it quite um not
not commoditized but it's it's very
common like knowledge you can find out
there right so a common objection you
would get selling a course would be um
you know you can watch this on YouTube
or things like that so I think yeah if I
was a beginner I would do what I did
when I started which was a done for you
service which isn't scalable initially
but if I made the tweaks that I'm going
to share with you in this video it would
have been actually a good business model
and I got to about 15 to 20 clients with
this um but yeah I was just purely doing
done for you um but in terms of the
scalability it's the hardest thing to
scale but I'm a big believer in just not
thinking too much into the future which
I think a lot of beginners get stuck on
the second and third order consequences
of running an agency or coaching
business and what I mean by that is a
lot of beginners
subconsciously are scared that if they
do the Outreach or create the content
they're then going to have to taken a
sales appointment and then they're going
to have to deliver a service so it's the
second and third of the consequences
that are probably holding you back but
nonetheless right if we can have a
hybrid model that combines done for you
and coaching with a bit of training so
you're not totally involved in the
operations but you initially do that
then that is probably the best thing to
do and I'm literally going to show you
an example right now of a um a perfect
offer so in a perfect scenario this is
my fault process behind um building an
amazing offer so you need something to
the client traffic and Lead flow so
let's just say you're working with
coaches it could be any type of coaches
um or it could be I don't know whoever
to be honest the niche doesn't really
matter um obviously you wouldn't provide
this for like Roofing or um you know B
Toc it probably wouldn't work um but B2B
this is probably a very good offer so
essentially in terms of traffic you
could have something like creating 50
automated reels for the client and you
can do this using uh canva chat gbt and
it takes me about 5 minutes to get out
about 50 Instagram Wheels right and you
could do that for your client as just
one mechanism to generate traffic um for
your clients right and this is just the
top of this little pyramid right I'm
going to explain how you actually
convert this traffic in a second for
your clients um but it doesn't have to
be this specifically I'm just giving you
examples of what I would include in an
offer to um yeah to to scale it
basically so this should make sense I've
created a video on how to actually do
this so yeah you can watch that video
after this video and learn exactly how
to um create 50 automated reels in about
5 to 10 minutes of work and then you can
also find competitors for your clients
who have a 3 to 5x multiplier so what I
mean by this is you would find your
client's competition on YouTube you
would find videos which have performed
three to five times better than their
subscriber count and then you would
compile topics and then turn those
topics into actual title tools that you
then provide to your client so now you
have Instagram and YouTube at the top of
the funnel to generate traffic for your
client right and now if they actually
act on this stuff and they post it I
mean obviously you you can use buffer
which is a scheduling tool to actually
schedule the uh content for them um but
you now need to be able to convert that
as a you know mechanism right so for the
Instagram BS you could simply have you
could build a comment automation bot for
them so the best is this is very um
scalable you can plug and play this into
each client's business just slightly
change the keyword so that's the best
part like no joke when I started I ran a
virtual assistant appointment setting
Agency for coaches where I would train
virtual assistants and put those virtual
assistants into the DMS so they would
send inbound DMS uh warm outbound DMS
cold DMS for my coaching um clients
right but the problem is I had to manage
them so if I would have just built an
autom
obviously that that wasn't possible cuz
it was like a few years ago or like a
year and a half ago but if I had this it
would have made my life so much easier
cuz you build it once and then it's just
in their business they can adapt and you
can provide training on how they can use
this after you've built it for them so
you you're kind of removed away from it
and then also a DM keyword automation so
this would go into the bio of their
Instagram to essentially just get more
leads at the top of the funnel and
middle of the funnel and then you can
also actually find an editor on upwork
and give it to them so you can give them
a FAL editor and a cheap um normal
editor and I would highly suggest you
actually use cuz what I found is when
you're like in the trenches and you're
just building your agency or coaching
offer or whatever you're doing it's like
you try it's really weird but you find
people who are very good at what they do
along the journey so then you can offer
that to your clients um and you can see
how that can be valuable right so not
only will be helping them with lead flow
and you would need to adapt this to your
actual client so when you're starting
out I think it's very hard to actually
have a product size offer which is
contrary to what most people say right
um but if I was starting out I would
just appointment set I would just say to
people that I can get you more views and
I can get you more um clients using
automation would you find this valuable
just try an appointment set as much as
you can and then when you're on a sales
call
just diagnose what they actually need
and build it for them because like what
I said here you're going to have to do
stuff that you wouldn't do when you're
at 20K a month because you have more
time you're able to overd deliver so
you've just got to go over the flow in
my opinion and you're going to learn so
much getting to 10 20 30k a month that
you may as well just do whatever your
client wants for them basically so if
they come to you and they're saying
they're struggling with YouTube sure you
can give them the YouTube and Instagram
um like topic generator and help them
with actually finding an editor give it
to them make sure you keep them
accountable with posting but yeah like
you're not just going to have the same
thing for every single person um in my
opinion if you're starting out once
you're scaling once you're scaling and
you've got more understanding of a niche
you can then go like really hard with
productizing but hopefully that makes
sense um so you can adapt this that's
the best part but you need mechanisms
that can generate traffic it could be
influencer shout out it could be paid
ads there are so many ways that you
haven't even thought of to generate
traffic for your clients but you also
need conversion mechanisms which don't
take you too much time and that's why I
recommend building automations that can
yeah convert that traffic into actual
appointments and clients right so it
could be any of these automations and I
made videos on all of these in the past
so I'm not going to actually show you
how to do it CU once again I've got
plenty of videos on that on my channel
I'm just putting the pieces together and
showing you how to create a really good
offer and then also in terms of the
accountability and execution structure
you can use notion which is what I
currently use for my clients right where
you have um a client Hub or student Hub
however you want to call it and you
essentially put your clients in here and
then you just put like a checklist that
they can go through so it's like they're
going to be completely like that it's
just the fact that they know what's
going on because what can happen is if
you leave a client in no man land so
let's say you sign a client and then you
have the onboarding call and then they
don't know what's happening that is when
people ask for refunds and that's when
um uncertainty comes around and doubt
whereas if you are constantly providing
your clients with updates communicating
and showing them exactly what you're
doing day in and day out and you can
manage that in a notion you can use um I
can't remember what it's called but
there's there's another one I think um
it begins with a T I can't remember what
it's called but there's a lot of yeah
like soft you can use to um to yeah keep
your clients updated daily which is what
I recommend um and then you can always
have these as activation points so an
example of this is breaking bad right
with Breaking Bad they realized that if
um people could get to episode I think
five of breaking bads 95% of them would
watch until season 5 the whole thing
whereas before episode 5 it's like most
people just cancelled or didn't watch it
so you need to have activation points in
your actual fulfillment and these are
points in which clients are more likely
to stay and increase for lifetime value
the more activation points they get
ticked off so that hopefully should help
you in terms of having steps that the
client knows of what's going on next
basically um and do do not leave a
client in nor line I promise it's uh
it's a very bad idea and the first 24
hours when you sign a client is when
they're going to be thinking have I made
a good decision by working with you so
you really need to set a good example
you need to as soon as they pay you tell
them what you're going to do next and
then even after the onboarding call tell
them what you're doing and speak with
them every single day if you can so yeah
accountability is huge as well because
you can have an accountability structure
inside notion to make sure that they are
posting the YouTube videos they're using
the editors and then you can even have
biweekly sales sorry bi-weekly sessions
with them to make sure they're doing the
right thing and you can even provide
training on how to use automations and
then the best part with this is that you
can get to about 10 to 20K a month with
this and then if you aren't enjoying
this you probably will be making money
because you can see how you can add so
many things to overd deliver and if you
charge like a few thousand for this it's
like a no-brainer for most people
because you're doing it for them there's
so many mechanisms and it's just like
insanely valuable but the best part
about this whole thing is that once
you've actually done this for a few
months or like a year even you can then
do what I'm doing which is package all
of this up and then sell it as an actual
plug andplay system for B2B or even b2c
then because it's not a high ticket
thing it's a low ticket thing which is
what I'm doing with my school like
that's why like if if those that are
watching this and in my school you I
appreciate you you'll notice that there
are like a ridiculous amount of
automation okay I can show you here
right so like these AI appointment sets
these database reactivation drip
outbound campaigns and I've built these
for my clients in the past right were
coaches so what I've been able to do is
instead of just doing it high ticket for
coaches I've been able to build a brand
position myself in the market and then
just sell the implementation as a low
ticket thing which completely removes
myself from it because I've already done
the hard work of building this in the
past right so um yes systems is actually
what people are looking for not so much
information like I can give you most of
you okay maybe you didn't know about
everything I've shared in this with in
terms of activation points um in terms
of yeah like the accountability part of
um fulfillment which normally people
talk about and how you can do that in
notion um you know generating traffic
converting that traffic maybe you knew
some other things I shared today but
it's like systems is what actually
people want and especially done for you
but once you have that position in the
market like I do which is why I
recommend everyone creating content
because you know just becoming an expert
in a market is like the best thing you
could be doing you can then sell this
however you want you can package it up
you can sell I don't know chat gbt or
whatever templat um for people and you
don't even have to do anything in terms
of fulfillment so hopefully you found
this video valuable if you did just drop
a like subscribe and comment what videos
you want next I'm going to be dropping I
think a video every other day so yeah
make sure you subscribe because I'm
going hard with YouTube and yeah if you
are interested in getting all of my
automations like AI callers AI
appointment sets cold SMS cold email
Chip campaigns there's like 15 to 20 of
them and you get all of this inside a
free go account just uh yeah join my
school it's very cheap I've made it less
than $100 to join and we also have
master classes um in there like all the
time and guest speakers and you can ask
me any question you want so yeah that'll
be the first link in the description but
if you don't want to join that just drop
a like And subscribe and I'll catch you
in the next video I really hope this
helped take it easy
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