How My $7 Sales Funnel Has Made $3,200,000 In 12 Months

Summary

This video script outlines a sales funnel strategy that leverages a $7 entry product to attract and convert customers into high-value clients. The presenter details the process of using extended webinars to engage prospects, followed by upsells to a $1,000 boot camp and a $14,000 coaching program. Despite the impressive revenue of $3.2 million generated in a year, the speaker advises beginners to opt for a simpler approach, recommending a free high-ticket webinar that leads directly to booking calls for potential clients. The script concludes by emphasizing the importance of mastering phone sales for a streamlined and profitable process.

Takeaways

• 💰 The speaker generated over $3.2 million in sales with a $7 product over the past 12 months.
• 📈 The sales funnel involves running ads (Facebook, YouTube) to an extended webinar that costs $7 to attend.
• 📝 Attendees of the $7 webinar are more valuable because they are paying customers, not freebie seekers.
• 👥 At the end of the $7 webinar, attendees are offered a $1,000 boot camp.
• 📊 About 15-20% of webinar attendees convert to the boot camp, and 35-40% of boot camp attendees join the $14,000 coaching program.
• 📞 The process does not involve phone sales, making it suitable for those wanting to avoid phone calls.
• ❗ The speaker advises against starting with this complex funnel and recommends a simpler process for beginners.
• 🚀 The simpler recommended process involves a free 40-minute high-ticket webinar leading to a sales call and then offering high-ticket coaching.
• 🔍 The speaker runs both the complex and simpler funnels to diversify and stabilize their business revenue.
• 📺 The speaker encourages viewers to learn more about the high-ticket webinar process and check out additional resources.

Q & A

What is the main purpose of the $7 product in the sales funnel?

The $7 product serves as a stepping stone to find and land high ticket clients, while also helping to offset ad costs and building a valuable email list of buyers.

Why is the speaker a big believer in selling high ticket products?

The speaker believes in high ticket products because they allow for premium positioning in the marketplace and can increase prices across various industries such as courses, coaching, consulting, and agency services.

What is an 'extended webinar' and why is it used in the sales funnel?

An extended webinar is a longer webinar that runs for a few hours and is charged at $7. It is used to engage potential customers, offset ad costs, build a valuable email list of buyers, and ensure attendees' attention throughout the session.

What is the significance of charging $7 for the extended webinar?

Charging $7 helps to offset ad costs, ensures that the email list consists of buyers rather than just freebie seekers, and indicates that attendees are more likely to be engaged and attentive.

What product is sold at the end of the $7 extended webinar?

At the end of the $7 extended webinar, a boot camp is sold. This is a three-day live experience with the speaker and their team, providing in-depth knowledge on the topic introduced during the webinar.

What is the price of the boot camp and what does it include?

The boot camp is priced at $1,000 and includes a three-day live experience with the speaker and their team, where attendees learn in detail about the topic introduced in the extended webinar.

What is the Elite coaching program and why is it offered only to boot camp attendees?

The Elite coaching program is a high-ticket coaching service priced at $14,000. It is offered exclusively to boot camp attendees as a one-time invitation to become a proper client, ensuring the quality and exclusivity of the program.

What is the conversion rate from the $7 extended webinar to the boot camp?

The conversion rate from the $7 extended webinar to the boot camp is approximately 15-20%, which is considered quite good in the industry.

Why does the speaker recommend against using the complex sales funnel for someone just starting out?

The speaker recommends against the complex funnel for beginners because it involves more moving parts and complexity. Instead, a simpler high ticket webinar process is suggested for easier implementation and profitability.

What is the alternative process recommended for someone just starting out in the business?

For beginners, the speaker recommends using a free high ticket webinar that is shorter and easier to set up. After the webinar, attendees are encouraged to book a call to discover the possibilities of becoming a client, leading directly to the high ticket coaching offer.

Why does the speaker's company still use the complex sales funnel despite recommending a simpler process for beginners?

The speaker's company uses the complex sales funnel because they have a large business and need different vehicles to ensure they are not reliant on just one method. It also helps in eliminating the need for phone sales and allows for a smooth operation alongside their sales team.

Outlines

00:00

🛠️ Mapping Out the $7 Sales Funnel

The speaker describes a simple sales funnel that sells a $7 product and has generated over $3.2 million in sales over the past 12 months. He plans to explain the funnel's workings, the mistakes made, and why there might be a better approach. Despite advocating for high ticket products, he introduces the $7 product as a stepping stone to attract high ticket clients.

05:00

📈 Initial Funnel Strategy and Benefits

The speaker explains the initial funnel strategy of using paid extended webinars, priced at $7, to attract potential clients. The benefits include generating initial revenue, building a valuable email list of buyers, and ensuring attendee engagement. The funnel then leads to a $1,000 boot camp and ultimately to a $14,000 coaching program.

10:01

🔢 Conversion Rates and Revenue Breakdown

The speaker shares detailed conversion rates and revenue figures. From 400 registrants for the extended webinar, about 300 show up, 50 move to the boot camp, and 15 join the coaching program. This process generates approximately $260,000 monthly, contributing to the $3.2 million annual revenue. Despite its success, the speaker advises against this complex approach for beginners.

📞 An Easier Path: Free High Ticket Webinars

For beginners, the speaker recommends a simpler process involving free high ticket webinars. These 40-minute webinars lead to booking calls with prospects and directly selling high ticket coaching programs. This approach is easier, with fewer moving parts and still profitable, though it requires proficiency in phone sales.

🏢 Dual Strategy for Large Businesses

The speaker explains why his company uses both the complex funnel and the simpler process. With a large business generating nearly $1,000,000 a month, they need multiple revenue streams. He advises new businesses to start with the simpler high ticket webinar approach and grow from there, ensuring they can consistently attract high ticket clients.

Keywords

💡Sales Funnel

A sales funnel is a marketing concept that represents the journey a customer goes through from initial awareness to final purchase. In the video, the sales funnel starts with a $7 product and progresses to high-ticket items, ultimately generating $3.2 million in sales.

💡$7 Product

The $7 product is a low-cost entry point in the sales funnel designed to attract potential customers. It serves as a stepping stone to higher-ticket items. In this case, it is a fee to attend an extended webinar, which helps filter serious buyers from freebie seekers.

💡Extended Webinar

An extended webinar is a longer, paid online seminar that provides valuable content and serves as the first step in the sales funnel. By charging $7, it helps offset advertising costs and ensures participants are serious about the content. This leads to a higher conversion rate for subsequent offers.

💡Boot Camp

The boot camp is a three-day, live, intensive training program priced at $1,000. It follows the extended webinar and offers deeper insights and more value. This step helps to further qualify and engage participants, making them more likely to invest in higher-ticket coaching programs.

💡High Ticket Products

High ticket products are premium offerings with a high price point, such as the $14,000 coaching program mentioned in the video. They provide significant revenue and value, making them a crucial component of the sales funnel. The video emphasizes the importance of positioning these products as the ultimate goal.

💡Conversion Rate

Conversion rate refers to the percentage of participants who move from one stage of the sales funnel to the next. In the video, specific conversion rates are provided, such as 15% from the extended webinar to the boot camp and 35-40% from the boot camp to the elite coaching program.

💡Advertising

Advertising involves promoting the $7 product through various online platforms like Facebook and YouTube. This step is essential for attracting initial traffic to the sales funnel. Effective advertising ensures a steady flow of potential customers entering the funnel.

💡Email List

An email list is a collection of email addresses obtained from participants who sign up for the $7 webinar. Building an email list is crucial for future marketing efforts. The video highlights the value of having a list of buyers rather than just freebie seekers.

💡Phone Sales

Phone sales involve directly contacting potential high-ticket clients to close sales over the phone. The video discusses the advantages of eliminating phone sales through the sales funnel but also acknowledges that phone sales are an effective strategy for those just starting.

💡High Ticket Webinar

A high ticket webinar is a shorter, free online seminar designed to attract potential high-ticket clients. It simplifies the sales process by leading directly to a phone call and high-ticket sale. This approach is recommended for beginners due to its simplicity and effectiveness.

Highlights

A $7 product sales funnel generated over $3.2 million in sales in 12 months.

The presenter is a proponent of selling high-ticket products and premium positioning.

The $7 product serves as a stepping stone to find high-ticket clients.

Advertising leads to extended webinars, where attendees pay $7, offsetting ad costs and building a valuable email list.

People who pay for the webinar are more likely to attend and engage fully.

After the webinar, a three-day boot camp is offered for $1,000.

Boot camp attendees are offered a one-time invitation to a $14,000 coaching program called Elite.

Conversion rates are high, with 15-20% moving from the webinar to the boot camp and 35-40% to the coaching program.

The process is complex but eliminates the need for phone sales, appealing for those wanting to avoid a sales team.

An alternative simpler method is suggested for beginners: a free high-ticket webinar leading to a direct booking call.

The presenter's company uses both methods, leveraging a sales team and boot camp system in parallel.

For new businesses, a simple high-ticket webinar can be very profitable and lead to a steady client base.

The presenter offers a video on how to make over $10 million with 40-minute webinars.

The importance of phone sales skills for the simple method is emphasized.

The company's recent success, hitting almost $1,000,000 in a single month, is mentioned.

The dual system ensures business stability, not relying solely on one revenue stream.

The presenter encourages viewers to learn more about the high-ticket webinar process and subscribe for more content.

Transcripts

So I've got a very simple sales funnel that sells a $7 product.

And over the course of the last 12 months,

it's generated me well over $3.2 million in sales.

I'm going to map out for you on the board the exact sales funnel,

how it all works, how we got to the 3.2 million.

And then I'm going to share with you the biggest mistakes with this funnel

and the reasons why you probably shouldn't do it

and how there's actually an easier, faster way for you to get to the 3.2.

So without further ado, let's get straight into it.

So if you've been following me for any time at all,

you know that I'm a big believer in selling high ticket products.

It doesn't matter

what industry you're in if you sell courses, coaching, consulting,

agency services, whatever the heck it is, you can increase your prices

and put yourself at a premium positioning in the marketplace.

And I've not been a big fan of low ticket products.

So you might say, Well, John, then why are we talking about a $7 product

today when you were a big advocate for high ticket?

Well, essentially the $7 product is a stepping stone

for us to find and land those high ticket clients.

And so then your next question might be, well, then what's the point in the $7?

Why don't we go straight to the high ticket?

All will be revealed as we get to the end of this video.

But first, let me share with you the journey that a prospect goes on

to go all the way through our process, become a high ticket client

off the back of a $7 product, and how that has generated 3.2 million

in the last year.

Let's start with the advertising.

We've got to go out there online.

I'm going to start running some ads.

This might be Facebook ads, YouTube, whatever the case may be for you.

We've got to send that to an initial funnel.

And what we send it to is we we basically call them extended webinars.

These are longer webinars that run for a few hours.

And what we do is rather than a shorter webinar that we might make completely free

to register, we actually charge $7

to attend this particular extended webinar.

There are a lot of benefits to this, but a few of the primary ones

that I'll share with you

right now is firstly, we're getting a little bit of cash in the door,

so that's helping offset our ad costs just a little bit.

Secondly, we're still building our email list off the back of that,

but now that email list is far more valuable to us moving forward

because we have a list of buyers,

not a list of what potentially could be freebie seekers.

And thirdly, we find that when people pay $7,

they pay attention, meaning they actually do show up to this webinar,

play out, stay all the way to the very end.

So that's our initial funnel and we drive most of our traffic

into this extended webinar.

Now at the end of the $7 extended webinar,

that's when we sell our first bigger product.

And what we sell is a boot camp.

And this boot camp is a three day experience with me and my team

completely live where we go through all of the steps

that we talked about in the extended webinars, the extended webinar

that they paid $7 for, consider it an introduction to your topic.

You started planting some seeds.

They're starting to learn how this all makes sense

and then you make an offer to come to the boot camp to really go

deep on on the topic and learn it from you in detail.

We charge $1,000 for that boot camp.

So now all of our traffic going to a $7 event

when they come at the end of that $7 event, we sell $1,000 boot camp

and at the end of that three day

boot camp, they have loved the experience.

They've got far more value than they thought they were going to get.

And then we present an opportunity to become a proper client

and we only make this offer to people one time.

It's a one time invitation when people come on our boot camp

and then we sell them into our coaching program that we call Elite,

and that sells for $14,000 to work with us in that program.

So now you might be interested to know the numbers and how that all works out.

Well, let me share that with you.

All of the people that come to our $7 extended webinar.

We have about 15 to 20% of people that will convert

and come up to the next thing.

So we'll put 15% here.

For argument's sake, that's a pretty good conversion rate, right now.

I've been doing this a long time.

It's actually very, very hard to get those types of numbers,

but I've been doing webinars for ten years.

I'm really, really good at them now.

What's really cool

is once they come to the bootcamp, they have a phenomenal experience.

We make an offer

for our elite coaching program, which is not a public coaching program.

It's not something we offer to everyone.

We only offer it to people that attend our boot camp as a next step.

And even then it's only a one time invitation and we have

between 35 to 40% of people

that attend that boot

camp that jump up into our coaching program.

And again, that is an incredible conversion rate.

And it's testament to I've been doing this a long time and I'm very good at it.

And secondly, it's testament to the quality of the boot camp

and the material that we give those attendees.

So let's take a look from the very beginning.

Again, if we have 400 people

register for our extended webinar,

who typically have about 300, that actually showed up.

So now we've got 300 of those registrants that we could sell something to.

Of those 300 people at a 15 16%

conversion rate, often times it's much higher.

We'll have about 50 people that come over and take the boot camp.

And of the 5050 people, typically about 15 people take the coaching.

Okay.

So if we look at the math over here at the very beginning,

I mean, we're looking at generating

about 2800 in $7 tickets.

I mean, nothing to write home about, but at least it's a start at the boot

camp level.

We're then, of course, making about 50,000 on those boot camp tickets.

And then here on the coaching we're doing about $210,000.

So if we combine that, it's roughly 260 and that all comes together

over the course of 12 months to be just shy

of 3.2 million in revenue for us.

Now, of course, this is one process.

We've got this to a well oiled machine.

Now these events run really smoothly.

The boot camp is absolutely awesome.

And then we get all great high ticket clients out the other end.

Now, some of you might be looking at this going, John, that looks frickin awesome.

I would love to have something like that.

And there's another half of you that's probably looking at that going on.

That seems really complicated.

Why are you going around all of this stuff?

Just to really get to the main moneymaker, which are the high ticket clients.

Well, however you're feeling right now,

my recommendation for you is that you actually don't do this.

Okay?

There is one main benefit to me and my company as to why we do this,

and it is not a worthy reason for someone who is just starting out.

If you've noticed, nowhere in this process

have we had to enable a phone conversation.

We're getting all the way to a high ticket client

and we've never even had to pick up the phone.

We're selling directly to the next thing without the need for a phone call.

So this is really great.

If you're wanting to eliminate the need for a sales team or you don't want to do

phone sales or your business is large

enough that you could add this in.

But the reality is I've been doing this a long time.

My team has been doing this a long time and I do not recommend

for the average person to start there.

There was a much easier, shorter route to market where you can be

landing those high ticket clients without the need for that complexity.

And once you've done enough of the sales calls,

once you've gotten to know your prospects, really understood them

later down the line as your business grows,

maybe you'll want to do some of the stuff that I just mentioned there.

So here's what I'd recommend for someone who's literally just starting out.

We're going to have

the same advertisements that we're running on Facebook, YouTube, things like that,

But we're not going to drive them to a paid extended webinar.

We're going to drive them to what we call a free high ticket webinar.

This is shorter.

It's about 40 minutes, much easier, much quicker to put together.

Yes, you're going to get slightly lower quality of people joining your email list.

You're not getting the buyers,

but in the long run, it's going to work out just fine,

which I'll share in just a moment.

So they register for free.

They come to your 40 minute ticket webinar

and at the end of the webinar, the call to action is really simple.

It's to book a call with you to discover the possibilities to become a client.

Now, this must be positioned correctly.

There's a sweet science to this.

You don't want to just be offering a call to absolutely everyone.

There needs to be a qualification process in that, but we're allowing them

to book a call and at the end of the call, that's when we take them straight

to your high ticket coaching, which in our case would be the $14,000.

This process is so much easier for people just getting started.

There are fewer moving parts, there's less work involved on your part

and you can get straight to the high ticket client

and this whole process will be very, very profitable by itself.

Granted, you've got to get good at phone sales.

We teach our clients how to do this.

We're very, very good at it.

But you've got to learn that process and get really fluent with how you

communicate with a prospect and lead them all the way to becoming a client.

But once you've done that, this process will work really, really well

and your price point doesn't even have to be up here at the 14,000,

you could be selling something

for four, ten or five or even two, and the numbers will still work out.

So now the question might be on your mind.

Well, John, if this sounds so simple and yet so profitable,

why the heck are you doing this really complicated process over here?

Well, the answer is simple. We do both.

We have a very large company right now.

We just hit a record month and almost $1,000,000 in a single month.

So we're doing some really big things.

And when you get to that level in business and and playing this coaching game

at that, at that level, you need to introduce

a few different vehicles inside the business.

So we've got this system where we have a sales team taking calls for us

and then we've got the boot camp system and both of them run alongside each other.

And what that means is we're not reliant on one or the other.

We're not only reliant on a sales team or what if sales are down, any given month

and we're not only reliant on a boot camp, we've got both.

But my recommendation for people that are just starting out is this

You can very easily get your coaching business to 20, 30, 40,

50 K per month by just picking up a handful of clients every month

using a simple high ticket webinar.

So that being said,

your next step is to learn more about this high ticket webinar process.

And I've got a video for you up here that you can check out, which breaks down

how I made over $10 million with these simple 40 minute webinar.

So check that out.

I hope you find it helpful.

Do me a favor, hit the thumbs up on this video if you found this helpful.

And also, don't forget to subscribe to the channel.

We've put out great new content every single week.

I'll see you again very soon.