51 minutes of training on how to make a banger low ticket product

Summary

The video discusses how to create a digital info product to sell to potential clients. It advises pricing the product between $97-100 to attract serious buyers more likely to convert to paying clients. The product should solve common objections and provide extreme value. The page headline and offer are crucial. Bonuses can increase conversion rate while overcoming objections a lead magnet normally would. Email sequences aggressively upsell to core services after purchase. The goal is not profit but using the info product funnel to convert interested visitors into paying clients.

Takeaways

• 😀 Different types of marketing funnels (paid ads funnel, newsletter funnel, group funnel, webinar funnel) work together and make each other more effective
• 👍 For beginners, start with a paid product funnel as it's the easiest to understand
• 💡 Come up with digital product ideas by making the solving of problems faster (e.g. thumbnail templates to help make good thumbnails)
• 🎯Aim for $100+ average order value so cost per acquisition can be high and still profitable
• 🔑 Show potential customers examples of what they will get to build trust and get higher conversions
• 🤝 Use modified lead magnets as bonuses with the paid product to overcome objections and get more clients
• 📈 The higher the product's price, the more likely customers will become paying clients later
• ✅ Have a strong guarantee to increase conversions compared to a standard 14-day money back guarantee
• 🤝 Add community access as a bonus or upsell to build relationships and make later upsells easier
• ☝️ Aggressively upsell to main service via email in the first 7 days then back off if no conversion

Q & A

What is a low-ticket product in the context of digital marketing?

A low-ticket product refers to an affordable digital product, such as an info product, that serves as an entry-level offering or front-end product to attract customers into a marketing funnel.

Why is a paid product funnel recommended for beginners in paid ads?

A paid product funnel is recommended for beginners because it is straightforward and similar to selling an e-commerce product. It allows for immediate cash flow, making it easier for beginners to understand and manage.

What are some examples of funnels mentioned in the script?

Examples of funnels mentioned include webinar funnels, newsletter funnels, group funnels, and paid product funnels.

Why is having a $100+ average order value (AOV) crucial for a paid product funnel?

Having a $100+ AOV is crucial because it allows for a higher cost per acquisition, making it financially viable to spend on customer acquisition while still achieving profitability.

What role do bonuses play in a digital product offer?

Bonuses enhance the value of the offer, address objections not covered by the main product, and increase the conversion rate by making the overall offer more attractive to potential customers.

How does creating a lead magnet differ from creating a paid product?

Creating a lead magnet involves offering free value, like a checklist or guide, in exchange for contact information. In contrast, a paid product, while also providing value, is sold for a price and aims to solve a problem more comprehensively or efficiently.

Why is it important to show customers what they will get from a digital product?

Showing customers what they will get helps to build trust, reduces the likelihood of refunds or chargebacks, and increases the likelihood of purchase because customers can see the value upfront and know exactly what they are buying.

What is the significance of addressing objections in the sales process of a digital product?

Addressing objections is crucial because it removes barriers to purchase, answers potential customers' concerns, and makes it more likely that they will see the product as a solution to their problem, thereby increasing conversion rates.

How can a strong guarantee impact the sales of a digital product?

A strong guarantee reduces the perceived risk for the buyer, making the decision to purchase easier. It assures customers of their satisfaction with the product or offers a refund, thereby enhancing trust and potentially increasing sales.

What strategy is suggested for upselling customers to the main service after purchasing a digital product?

The strategy involves aggressively marketing the main service to the customer via email in the first seven days after purchase, and then easing off if they don't show interest. This timeframe is critical because the customer's need is immediate, and converting them quickly is more likely.