$167 to $7K/Month — Thanks to THIS Free Funnel (Digital Products)

Summary

In this video, Michelle, a six-figure digital product seller, shares how she built her first sales funnel using free tools. She explains the importance of understanding your ideal customer, creating a problem-solving product, and choosing a visibility platform. She walks through building a funnel that includes lead magnets, trip wire offers, email sequences, and upsells to convert viewers into paying customers. Michelle emphasizes the value of automation and providing valuable content to build trust and credibility, ultimately turning a side hustle into a full-time business. Her practical advice is perfect for anyone starting their digital product journey.

Takeaways

• 😀 Building a funnel is crucial to success in digital product sales, as it helps streamline the customer journey from discovery to purchase.
• 😀 Most people fail to see consistent sales not because their product is bad, but because they lack a proper funnel to nurture leads effectively.
• 😀 Understanding your ideal customer (Ideal Customer Avatar) is essential to building an effective funnel and offering the right product.
• 😀 Your digital product should solve a very specific problem for your audience to make the funnel effective and increase conversions.
• 😀 Choosing the right visibility platform (Instagram, YouTube, Pinterest, etc.) is key to getting traffic and leads for your funnel.
• 😀 Super Profile on Instagram is a great free tool for automating direct messages and turning comments into leads for your funnel.
• 😀 Create engaging content at the top of your funnel to build awareness, educate your audience, and tell your unique story.
• 😀 A lead magnet (free resource) is essential to capture email addresses and build an email list for further nurturing.
• 😀 A tripwire offer (a low-ticket, high-value product) is a great strategy to monetize new leads quickly after they download your lead magnet.
• 😀 Automating your email marketing through tools like Omnisend allows you to nurture leads effectively and increase conversions through a well-crafted email sequence.
• 😀 Upsells and order bumps are a powerful way to increase your average sale value after a customer makes a purchase, even with a simple funnel.

Q & A

What is the main reason most people quit their digital product journey?

Most people quit because they don't have a proper funnel, not because their product is bad. A funnel is essential for turning visitors into paying customers.

How did the speaker achieve consistent sales of 3 to 5K a month?

The speaker achieved consistent sales by building a simple funnel, which allowed for automatic sales every day without needing to post constantly or rely on ads.

What is a funnel in the context of digital products?

A funnel is the process that takes a customer from first encountering you to actually purchasing your product. It is a journey that helps streamline the process of getting customers from awareness to trust to purchase.

Why do customers need between 7 and 12 touch points before making a purchase?

Customers need multiple interactions to get to know, like, and trust you before they decide to make a purchase. This process takes time and requires consistent engagement.

What is the first thing you need to do before building a funnel?

The first step is to understand your ideal customer, or your 'dream customer.' You need to know their problems, where they spend time online, and what they need to be successful.

What is a lead magnet and why is it important in a funnel?

A lead magnet is a valuable resource, such as a checklist or a freebie, offered to potential customers in exchange for their email address. It's crucial because it helps convert viewers into leads and gets them onto your email list.

What is a tripwire offer in a funnel?

A tripwire offer is a very low-cost product that is offered immediately after someone downloads your lead magnet. It is designed to convert leads into paying customers quickly with a high perceived value for a low price.

How does an email sequence play a role in a funnel?

The email sequence nurtures the lead by building trust over time. It helps convert freebie downloaders or low-ticket buyers into customers for your main digital product by providing valuable content and strategic calls to action.

What is the purpose of upsells and order bumps in a funnel?

Upsells and order bumps are additional offers presented during the checkout process. These increase the value of a sale by offering related products that solve the same problem as the initial purchase, thus boosting average revenue per customer.

How can you increase the effectiveness of your funnel using automation tools?

Using automation tools like Super Profile (for Instagram) or Omnisend (for email/SMS marketing) can streamline the process of reaching out to your audience, collecting their emails, and sending them follow-up messages automatically, making the funnel more efficient and less time-consuming.