How I Grew my Facebook Group from ZERO to 70K (for FREE)

Summary

In this video, the speaker shares her journey of growing a Facebook group from zero to over 70,000 members, which evolved into a thriving organization, Love Her Wild, that takes women on outdoor adventures. She highlights the importance of branding, community engagement, and collaborations, and stresses building authentic, value-driven groups. The speaker offers tips on growing a Facebook group, including using Facebook's tools, engaging members, organizing unique events, and partnering with brands. Additionally, she introduces her book 'Gather' for those seeking more in-depth advice on successful community building.

Takeaways

• 🌱 The speaker grew a Facebook group from 0 to 70,000 members without spending money on ads or marketing.
• 🌈 Creating a clear, consistent brand (logo, colors, and a strong description) is essential when starting a Facebook group.
• 🔒 Set your Facebook group to private to create an exclusive community and ensure member privacy.
• 🤝 Engage with other Facebook groups in your niche to learn what works, contribute, and gently promote your own group.
• 👋 Use Facebook's invite feature to personally ask your contacts to join and invite others, giving your group an initial boost.
• 💬 Be an active, engaged member of your own group, regularly posting and leading by example to encourage member participation.
• 📅 Schedule regular posts to foster discussions and get silent members more involved in the group.
• 🎉 Celebrate your members, whether by acknowledging them in posts or offering small rewards to encourage loyalty and engagement.
• 🤝 Collaborate with relevant brands or influencers, offering giveaways or features that expose your group to a wider audience.
• 💡 Offer unique and valuable experiences to your group members, such as special events or opportunities, to attract and retain members.

Q & A

What is the main purpose of the video?

The main purpose of the video is to share tips and strategies on how to successfully grow a Facebook group, based on the speaker's experience of growing her own group from zero to over 70,000 members.

What is 'Love Her Wild'?

'Love Her Wild' is an online women's adventure community founded by the speaker, which has grown into a large organization that takes thousands of women on adventures each year.

Did the speaker spend any money on advertising to grow the group?

No, the speaker did not spend any money on advertising or marketing campaigns to grow the group. She relied on organic growth strategies.

Why is now considered the best time to launch a Facebook group?

According to the speaker, now is the best time to launch a Facebook group because Facebook and other social media platforms are favoring communities and groups over pages, which means that the algorithms are working in favor of groups.

What are some important elements to get right when starting a Facebook group?

It's important to have a clear and obvious brand, including a color scheme and logo. The group should also have a clear name, a detailed description, and well-defined guidelines, such as a no-advertising rule. Additionally, the group should be set to private to create an exclusive community feel.

What strategy did the speaker use to learn about successful Facebook groups?

The speaker joined and actively participated in other Facebook groups, especially those in the same industry or with similar interests. She observed what worked well and what didn't, and used that knowledge to improve her own group.

How did the speaker initially boost the membership of her Facebook group?

The speaker used Facebook’s invite feature to invite all her personal contacts, and she also asked them to invite their friends and family who might be interested in the group. This helped give the group an initial boost in numbers.

Why is it important for a group leader to be active and engaged in their own Facebook group?

It's important because by being active and engaged, the group leader sets an example for the members. Regularly posting and participating in discussions demonstrates how the group should be used and encourages other members to engage.

What role do scheduled posts play in maintaining group engagement?

Scheduled posts encourage members to share their experiences or participate in discussions, which helps keep the group active. For example, members might be asked to share their latest adventures or recommend gear, keeping discussions lively.

What is one key strategy the speaker used to attract attention to her group?

One key strategy was organizing unique, exciting events such as the 'Everest Adventure,' where a small team of women attempted to climb the height of Everest. This opportunity, along with sponsorships and media coverage, attracted a lot of attention and new members.