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Summary

Eni Suryaninsih, a graduate who faced skepticism for her decision to sell smoked fish, shares her entrepreneurial journey. Starting in 2020 during the pandemic, she expanded her family’s traditional smoked fish business to online platforms like Facebook, Instagram, and TikTok. Despite initial challenges and doubts from her parents, Eni successfully grew her business, focusing on online sales to reach markets beyond her hometown of Tulungagung. By maintaining high quality and building trust, she turned her small venture into a thriving enterprise, helping others and proving that passion and perseverance can turn any business idea into success.

Takeaways

• 😀 The speaker, Eni Suryaningsih, runs a smoked fish business, continuing a family tradition that dates back to before her birth.
• 😀 Eni initially started her business in 2020 while in her final semester of university, driven by the lack of job opportunities during the COVID-19 pandemic.
• 😀 The decision to sell fish online was inspired by the desire to avoid the uncertainties of selling in traditional markets, especially during the pandemic.
• 😀 The business quickly gained traction through social media platforms like Facebook, Instagram, and TikTok, with TikTok becoming the most successful for reaching customers.
• 😀 Eni's product line includes various smoked fish like patin, tuna, cakalang, and even squid, with patin being the bestseller.
• 😀 Initially, her family was skeptical about the viability of online sales, but their belief grew as the business showed consistent sales, particularly from outside the city.
• 😀 The business's main market is outside of the local area, especially cities like Malang and Surabaya, where people prefer the convenience of home delivery over going to the market.
• 😀 Eni faced challenges such as a lack of trust from her family and neighbors, especially when initial customers didn’t pay on time, but trust was built over time with repeat orders.
• 😀 Despite facing criticism for selling fish, especially as a university graduate, Eni’s success became a testament to the power of perseverance and believing in her business idea.
• 😀 Eni emphasizes the importance of maintaining high-quality products, stable pricing, and remaining consistent to ensure customer satisfaction and continued success.

Q & A

What inspired Eni Suryaninsih to start selling smoked fish online?

Eni was inspired to sell smoked fish online after realizing that traditional selling at the market was unreliable, especially during the COVID-19 pandemic when many people were unemployed. She saw an opportunity to reach more customers through social media and online platforms.

How did Eni's background influence her decision to become an entrepreneur?

Eni's background played a significant role in her decision to start her business. Despite being a university graduate, she faced criticism for wanting to sell smoked fish. Her determination to prove herself and overcome the doubts of others, including her parents, pushed her to pursue her entrepreneurial journey.

Why did Eni choose to focus on selling smoked fish outside of her local area?

Eni decided to focus on selling smoked fish outside her local area because the local market in Tulungagung already had many sellers, and demand was lower. In contrast, cities like Malang and Surabaya had fewer suppliers, and people were more likely to buy online, making it a better market.

What strategies did Eni use to promote her smoked fish business?

Eni used social media platforms like Facebook, Instagram, and TikTok to promote her smoked fish business. She created engaging posts, videos, and pictures of her products, which she shared in local buy-and-sell forums. Over time, she adapted to trends and moved from Facebook to Instagram and eventually TikTok for wider reach.

How did Eni convince her parents that her online business was legitimate?

Initially, Eni's parents were skeptical about the online business, thinking it was a waste of time. However, after seeing the increasing number of orders and repeat customers, they started to believe in the potential of the business. Eni proved to them that online selling was a viable and profitable way to reach more people.

What challenges did Eni face in the early stages of her business?

In the early stages, Eni faced challenges such as securing the initial capital, convincing her parents to support the business, and dealing with skepticism from others. She also struggled with fulfilling large orders and maintaining the quality of the smoked fish while keeping up with demand.

What makes Eni's smoked fish business unique compared to others?

Eni's business stands out due to her focus on quality, reliability, and a specialized product range. She uses specific smoking techniques and ingredients, such as jungle wood, for flavor. Additionally, she prioritizes customer satisfaction, offering guarantees for her products and ensuring timely deliveries.

What role does social media play in Eni's business success?

Social media plays a crucial role in Eni's business success. It allows her to reach a wider audience, build a loyal customer base, and engage directly with consumers. Platforms like TikTok have been particularly effective, as they allow her to showcase her products in creative ways, resulting in higher sales and brand recognition.

How does Eni handle large orders and ensure timely delivery?

Eni handles large orders by working with a small team, including her husband, to prepare and pack the smoked fish. She often works late hours, starting from 3:00 AM to ensure the products are ready for delivery. For deliveries, she coordinates with couriers to ensure timely shipments to customers, especially those in cities outside her local area.

What are Eni's future goals for her smoked fish business?

Eni's future goals include expanding her business by reaching more customers, improving her production capacity, and potentially diversifying her product offerings. She also aims to maintain the quality of her products while continuing to grow her brand's presence online.